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5 Social Media Trends You Need to Leverage

cityblast 5 social trends know

Let's face it: you know social media is essential to sustaining a successful business – but so do your competitors. And they're working tirelessly to build a reputable online presence.

So, how do you stand out and build recognition? Well, for one thing, following the latest social media trends is a must.

To maintain relevance and continue to influence your viewers and visitors, you need to ensure your posts evolve alongside a perpetually changing online landscape.

We've compiled the latest – and most important – trends here, as an easy guide for staying on top of your social media game.

1. Mobile still dominates

Traditionally mobile was perceived as helpful in improving your online presence – but its ascent to the primary (and not secondary) screen for most social media users means you need to be thinking of creating content specifically designed for smartphone users, according to Sprout SocialSprout Social. As handheld devices evolve and continue to gain prominence, it's time to start focusing your marketing efforts on mobile devices – smartphones, tablets and smartwatches.

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