Friday Freebie: How to Attract and Keep Top Agents

Recruiting and retaining high performing agents is kind of like dating, according to a new guide from Lone Wolf Real Estate Technologies.

It's a sentiment that rings true when you think about it. You start by identifying the traits of the ideal person you want to attract. Once you find them, you turn on the charm and try to convince them to 'go steady' with your firm.

Part of successful recruiting is making your brokerage as attractive as possible. Like dating, some of this involves looking your best (having appealing branding and a strong reputation). It also involves showing that you care for your intended and that you support their personal growth (via technology and training opportunities).

Free Guide: The Real Estate Dating Game

Lone Wolf breaks down the recruitment 'dating game' into four stages:

1. Set Standards - What qualities does your ideal agent possess? Attention to detail, being driven, and having high 'emotional intelligence' are some of the traits the guide suggests.
2. The Initial Attraction - Culture, branding, compensation, and technology provided are all things agents will judge your company on.
3. Keep the Spark - Once an agent joins your firm, how do you keep the relationship healthy?
4. Engagement - A long-term commitment means 'showing up' for the other in terms of providing support and of continuously nurturing your connection.

For more detailed tips and advice on winning the recruiting dating game, download your copy of the guide now!

About Lone Wolf Real Estate Technologies

Lone Wolf Real Estate Technologies Inc. is the North American leader in real estate solutions and services with nearly 10,000 offices and over 250,000 agents utilizing their fully integrated product lines. Lone Wolf's experience and unmatched knowledge of the industry has provided a unique opportunity to develop the Complete Enterprise Solution. The Complete Enterprise Solution is a fully integrated product line comprised of back office, front office and web-based software providing a single point of data entry, improved efficiency and additional opportunities to identify revenue for real estate professionals. The Complete Enterprise Solution also integrates with partner solutions to create an ecosystem of brokerage operations that enable brokerages and agents to operate more efficiently and increase opportunities for profitability. Lone Wolf has offices in Cambridge, ON, Langley, BC, Mississauga, ON, Las Vegas, NV, Show Low, AZ, Atlanta, GA, and Tallahassee, FL. For more information, please visit www.lwolf.com.

Know of a Great 'Freebie' We Should Feature?

Did you find a great freebie (a free or trial version of a product, free guide, etc.) that you think your colleagues should know about? We'd love to hear more about it and possibly feature it as a Friday Freebie! Contact Kelly Phelan at kelly[at]retechnology.com to learn more.