Having a Technologically Integrated Brokerage is Crucial to Recruiting Top Agents

Top performing agents have certain qualities in common. They are extremely organized and efficient with their time. Successful, proactive agents rely on maximizing their time in order to accomplish as many tasks as possible and to stay organized along the way.

Like top performing agents, top performing brokerages also have certain commonalities. They use an attractive office environment to recruit and empower top performing agents. Attractive, in this case, means offering agents the tools they need to succeed.

Being technologically integrated benefits your brokerage in a number of ways and can take on a number of forms. Here are some examples:

Website and Multimedia Support:

Having a cohesive online presence across all brokerage and agent sites will make your brand appear organized and trustworthy. Your customer-facing digital presence is an essential component of your lead generation strategy. Your beautifully designed brokerage website loses credibility if it is being referenced by agent sites that are ugly and disorganized. Find a website solution provider who can support your entire brokerage so that your agent websites will follow similar styles and formats, and agents will have access to the same support resources. The same goes for social media support.

Keep a bank of branding resources such as high resolution logos, testimonials, videos, etc. that agents can use online. Form contractual agreements with media producers such as photographers, graphic designers and videographers. Offer their services to your agents as needed.

Organized Accounting Software:

Agents like being paid. They like being paid on time and they like being paid the correct amount. Top agents will enjoy the peace of mind of knowing that you have their commission payouts flawlessly tracked and on file.

Organized back office management and accounting will also help you to keep an eye on the finances that your agents are spending and generating. This is a great way to identify top agents within your brokerage. For example, if an agent owes $5000 of outstanding expenses, but they have $15,000 in deals pending, you will know that this agent will be accountable to you financially. You can instead focus on the agent who owes you $1000 and has $0 coming in.

Properly managed books will help you allocate finances where they are most critical, giving you flexibility to offer competitive commission rates – another strong incentive for top agents to join your brokerage.

Comprehensive Front-Office Management:

Top agents might be capable of finding and using their own tools, but they shouldn't have to do this. After all, they can find and use their own tools regardless of which brokerage they are associated with. You need to offer a comprehensive office management system that promotes both personal and team organization.

Agents will enjoy using a system that not only tracks their leads, showings, listings and other pertinent information but also tracks this information brokerage-wide. Having access to all brokerage information through an intuitive interface promotes teamwork and collaboration, a crucial aspect of a successful brokerage.

Front-office management also allows for the automatic syncing of important data such as listing information. Agents will enjoy saving time they would have previously wasted on manual data entry.

To view the original article, visit the Lone Wolf blog.