WATCH: Kent Hanley of Coldwell Banker HPW Shares Broker Tech Strategy

November 07 2018

Switching technology platforms is a huge undertaking. After all, your brokerage platform is more than just a website--it also includes your company intranet, integration between all tools and services used in your brokerage, individual agent websites, and more.

In a recent webinar, we learned how a large brokerage firm tackled the task of the switching technology platforms. Howard Perry and Walston (HPW) is a 15-office firm that serves the Raleigh, NC market. Their CEO, Kent Hanley, relocated to the area in 2016 to lead the company. But when he used HPW's website to search for a new home, he found it difficult to use.

Kent knew that if the site was cumbersome for him, it was likely confusing to consumers, as well. So once he settled in to his new role, Kent began looking into how to improve their website, as well as to understand all the technology and vendors that HPW used, and how they worked—or didn't—for the company. What Kent discovered is that HPW was well overdue for a change to their entire brokerage technology platform.

Watch the webinar below to learn how HPW came to this decision, how they evaluated vendors, and made the transition to a new platform.

Webinar Guests

  • Kent Hanley, CEO, Howard Perry and Walston
  • Michael Minard, President, Delta Media Group
  • Moderator: Victor Lund, Co-founder and CEO, RE Technology

Video Timeline

0:00 - Moderator Victor Lund introduces the webinar topic.

1:53 - Victor introduces panelist Kent Hanley. Kent shares how and why his firm, Howard Perry and Walston (HPW), started their search for a new technology vendor.

5:08 - Kent shares the symptoms that told his firm that their web strategy wasn't working effectively.

8:12 - The impact of converting to a new technology platform, and how it's influenced recruiting and retention for HPW.

10:44 - How HPW continuously trains agents on their technology platform and improves performance. Kent shares best practices.

15:00 - Kent shares how HPW ensures that agents are able to work with both the tools provided by them and the Coldwell Banker brand through integration and single sign-on.

18:23 - How and why HPW chose Delta Media Group as their technology vendor.

22:20 - Kent on the impact that the switch to Delta has made on HPW. He shares KPIs.

25:17 - Victor introduces Mike Minard, who talks about Delta Media Group, who they are, and how they got started. Mike also speaks about current trends in broker technology, including artificial intelligence.

35:00 - Mike on the support/training that Delta Media Group offers their clients.

37:51 - Kent chimes into share how Delta's training has benefited HPW and taken some of the burden off of their brokerage's call center.

42:10 - Mike on Delta's ability to scale to serve brokerages of any size—from boutique to multi-office firms.

44:09 - Question and answer segment.

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