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PlanOmatic Expands Tech Capabilities and 3D Services with Walkthrough Acquisition
PlanOmatic, a national real estate photography and floor plan provider, has acquired Walkthrough, a Colorado-based real estate marketing service provider, the company has announced. The acquisition couples best-in-class service from both companies, including PlanOmatic's national presence and Walkthrough's low-effort process, which handles orders from live scheduling to media delivery, entirely online. DENVER (MAY 19, 2019) -- Headquartered in Denver, Colo., PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography and digital marketing in 35 states across the US. Prior to the acquisition the company did not offer services in Colorado. The combined talent-base will position PlanOmatic as a leading photography, floor plan and 3D tour provider. The transaction promotes PlanOmatic's strategy to invest in technology-driven acquisition opportunities that build on the company's high standards for both visual marketing products and their supporting tech platforms. "The technology Walkthrough has built, combined with PlanOmatic's amazing operations team, will provide one of the best services and experiences in the industry," said Pascal Wagner, Founder and CEO of Walkthrough, "not only in Colorado but across the US. I'm excited for what's to come next." PlanOmatic will acquire Walkthrough's operations, including its products, services and technology. The newly founded subsidiary will continue to function independently under PlanOmatic as their original brand. Walkthrough clients will still enjoy the same existing prices, services and photographers under the new ownership. Kellie Smith, Head of Operations, will remain a member of the Walkthrough team and will continue supporting client and photographer needs. "We've always admired the efficient processes Walkthrough has built, and the quality and support standards they have set." Kori Covrigaru, PlanOmatic CEO stated, "The acquisition puts the most talented photographers in the state and incredibly powerful technology under the same roof, which will ultimately benefit our clients across the country." PlanOmatic was advised on the deal by King & Spalding LLP. Learn more about PlanOmatic at planomatic.com Learn more about Walkthrough at getawalkthrough.com About PlanOmatic PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography, and digital marketing. With a network of over 200 photographers in 35 states and an automated ordering process, PlanOmatic is positioned to be every broker's marketing solution for every listing. Founded in 2005 and headquartered in Denver, PlanOmatic serviced more than 73,000 properties nationwide in the past year alone. The company has been named the last four consecutive years as one of Inc. 5000s "America's fastest growing companies." For additional information about PlanOmatic call 720.414.2778 or email [email protected]
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Leadership Change Signals Further Growth and Innovation for Planitar Inc., the Makers of iGUIDE
Kitchener, Canada, May 17, 2019 -- A leadership change is underway at Canadian proptech company, Planitar Inc. The creators of the iGUIDE camera system, the most efficient way to understand a physical space through accurate floor plans, 3D tours, and property measurements, have announced that co-founder Alex Likholyot will be taking the company through its next stage of growth as its new Chief Executive Officer, replacing co-founder Kevin Klages. In his new role, Alex will be aligning the company's innovations with its sales efforts to accelerate Planitar's growth in existing markets and the expansion into new market verticals. Alex said: "From the very beginning, our goal was to optimize the way people collect measurement data. Our technology will continue to deliver the fastest workflow for mapping interior spaces, with iGUIDE 3D tour presentation being one the most intuitive and efficient ways for people to explore indoor environments. We also strive to give our customers powerful tools to run their businesses and help them, in turn, to serve their clients better. Planitar is uniquely positioned to take full advantage of its technology in multiple vertical markets and we will accelerate executing on this vision." Kevin will be taking on a new role as Chief Industry Officer to focus on strategic initiatives within the current Residential Real Estate and Property Management industries while developing new market verticals. Kevin is excited about the future outlook in our existing verticals. "As co-founders, Alex and I had a vision of what Planitar could be. Under his management and leadership, the company is in a great position to continue executing on our vision. In under five years, we have managed to evolve the standards for listing real estate property in Canada. Floor plans, room measurements, and square footage have now become commonplace and a default in many markets. We will be capitalizing on Planitar's strengths to become the standard for many different industries and verticals in proptech, and are looking forward to continuing to build on that paradigm shift in Canada and globally." Over the past five years, Planitar has experienced strong growth and iGUIDE is now available throughout Canada, in 35 states in the US, and with European, Australia, and New Zealand expansions underway. Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and detailed property information. iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments.
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Matterport Introduces Simplified Plans, Unlimited Archiving
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How 3D Tours Help Sell Properties for Even More
When real estate agents sell homes, their clients are relying on them to get the best possible price. Real estate marketing and skilled real estate photography can help you stand out, but you can't invest too much time in one property without sacrificing your bottom line. Now, there's a tool that allows you to sell homes for more money: 3D virtual tours like iGUIDE. iGUIDE is proven to sell homes for more money. It creates virtual 3D home tours that immerse potential home buyers in the property. The tour also communicates other pertinent information about the home that helps buyer assess it quickly, such as a floor plan and measurements. Perhaps the most impressive part of the tour is the experience. Through it, viewers get a real feel for the home and understand what it would be like to step inside. This experience often leads to an emotional attachment to the home which, in turn, means faster and higher offers. Agents that offer iGUIDE Help Sellers Get More A recent 2018 study assessed the iGUIDE's performance. Researchers surveyed 9,079 homes placed for sale in Waterloo Region, in Ontario, Canada. The study found that homes advertised with only still photos sold, on average, slightly above list price. Homes with iGUIDE's 360° virtual tour sold for 1.3 percent more than the list price. This 1.3 percent increase is substantial. The average home in the survey was $500,000. It would fetch, on average, $7,500 more with an iGUIDE virtual tour than if it had been marketed with only photos. The benefits only increase in higher priced markets. A million dollar home will sell for a whopping $13,000 more, on average, when marketed with iGUIDE. Homeowners will easily see the benefit from an increased sale price, winning you more listings. Selling your client's homes for more makes your business more robust overall. A real estate agent who can consistently make homeowners thousands more on their homes will quickly develop a reputation for success. You can use the iGUIDE and its 360° virtual tours to maximize your value to your clients and strengthen your business. Increasingly, real estate agents recognize the power of virtual tours in real estate marketing. There are now many 3D virtual tour options available to you. If you're investing in a virtual tour, choose the one that performs the best. Homes with iGUIDE sell for more than even homes with other virtual tours. In fact, the same study found that homes with iGUIDE sold for 0.6 percent more of list price than homes with other virtual tours and videos. Real estate marketing is competitive. It's tough to stay modern and to make your listings stand out from the crowd. The iGUIDE is the single most powerful marketing tool you can use to do both and to sell your homes for more. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE, and the iGUIDE® Team. Follow the link for more information on how iGUIDE 3D Virtual Tours can help you save time and connect more with your clients.
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Matterport Unveils New Cloud Platform, Unlocking Ubiquitous Access to 3D Technology
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Matterport Hires RJ Pittman as Chief Executive Officer
New Leadership to Drive Company's Next Phase of Growth SUNNYVALE, Calif., Dec. 3, 2018 -- Matterport, the world leader in 3D capture technology and data, today announced that RJ Pittman has joined the company as Chief Executive Officer. Pittman will assume day-to-day leadership of the Company and will also join Matterport's Board of Directors. He is a technology industry visionary and veteran, having most recently served as Chief Product Officer for eBay following leadership positions at Google, Apple and Groxis. Bill Brown, formerly CEO of Matterport, will serve in an advisory capacity to Pittman and the organization. The announcement of Pittman's appointment coincides with a period of significant growth for Matterport, which has built a library of 1.4 million 3D models, with 600 million model views since the company's inception. "We are approaching a tipping point in market adoption of 3D models to transform how building environments are designed, developed, experienced and managed. The commercial applications are quickly unfolding, and Matterport's industry-leading technology is well-positioned to drive rapid market expansion," stated David Gausebeck, Co-Founder and CTO of Matterport. "RJ's operating experience at scale, paired with his entrepreneurial DNA and deep product vision, will be instrumental to unlocking the full potential of our breakthrough technology and unparalleled 3D media and data. His reputation for driving transformation and creating high-performance teams will invigorate our organization, attract world-class industry talent, and accelerate our next phase of growth." Matterport has built the world's most advanced platform for quickly and easily creating, modifying, and distributing 3D models of real-world spaces. The company has amassed the largest repository of 3D space data in the world for industries including real estate, architecture, construction, insurance, hospitality and more. Matterport leverages this data to drive its AI and deep learning algorithms to create unparalleled digital reconstruction of physical spaces, with an understanding of the spaces themselves and the objects within them. "It's hard not to be extremely impressed with all that Bill and the Matterport team have accomplished over the past several years. Specifically, the company has achieved an industry-leading position and global product-market fit, powered by a unique hardware and software offering that separates the Matterport experience from the pack," said Pittman. "The Matterport Cloud is an unrivaled dataset of precision 3D environments that represents an enormous opportunity to scale the company's data services business exponentially. This will open up new strategic partnerships and investments as we realize the full value of this data for a rapidly expanding set of market opportunities around the globe." Pittman's career spans startups, venture capital, and the biggest companies in technology. Before joining Matterport, Pittman spent five years leading product, design, engineering, mobile, payments, and brand as CPO for eBay. Prior to eBay, he led the global e-commerce platform for Apple's online stores, and led product innovation for Google's next-generation consumer search properties. Pittman also served as a co-founder and CEO of Groxis, the advanced search engine technology company that created the industry's first graphical information interface used by hundreds of prominent content services, including Google, Yahoo, and Amazon. Alongside his career in technology, Pittman has spent more than 20 years following his passion for design, architecture, and real estate development. He has been involved in dozens of innovative real estate projects throughout the U.S. and the U.K., affording him a unique perspective on the profound impact of technology on the built environment. Over the past four years, Matterport has experienced quadruple-digit revenue growth and notable market momentum, including geographic expansion into EMEA and APAC, and vertical market expansion beyond residential real estate to include multifamily and commercial real estate; architecture, engineering, and construction (AEC); insurance; travel and hospitality; and e-commerce, among other industries. Since inception, Matterport has raised more than $70 million from investors including Lux Capital, DCM Ventures, Qualcomm Ventures, Felicis Ventures, and Greylock Partners. About Matterport Matterport is the world leader in immersive 3D technology, offering a platform to easily capture, edit and share 3D models of physical spaces. These navigable virtual tours are presented in Matterport's proprietary photo-realistic digital format, True3D™. Experience places through Matterport's interactive 3D models online as if you are actually there: www.matterport.com.
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New: Matterport 3D Home Tours on Homesnap
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VirtualTourCafe Selected as Most Innovative Real Estate Virtual Tour Companies in 2018
With hundreds of virtual tour companies to choose from, VirtualTourCafe was selected as one of the top 11 Virtual Tour Companies for innovation in 2018, coming in as number 7 on the list. PLEASANTON, CALIF. (MARCH 29, 2018) - VirtualTourCafe, a national real estate virtual tour service, has been recognized as "Top 11 Most Innovative Real Estate Virtual Tour Companies in 2018" by PropertySpark, an online real estate social media services company. The best-in-class real estate virtual tour service was chosen from hundreds of competitors, including many who are much larger companies, and have been around much longer. VirtualTourCafe launched at the National Association of Realtors Convention and Expo in New Orleans in 2010. Since that time the company has reinvented itself to become much more than just a real estate virtual tour service. After spending 8000 hours of development time, VirtualTourCafe relaunched in June of 2016 with a newly designed website utilizing the latest in technology and coding to introduce a multimedia platform that acts more like a listing website than a virtual tour. "Our goal at VirtualTourCafe is to make the real estate agent more successful by helping them automate and simplify the delivery of media content on the web. We are proud to have received this recognition as it demonstrates we are on the right path for our customers and stake holders!" said Tim Denbo, President/CEO VirtualTourCafe. Many virtual tour companies are still using Adobe Flash for their virtual tours which is an outdated unsupported platform. VirtualTourCafe converted to HTML5 in 2016 and released the new EZ-AutoTour as part of the Broker Office and Real Estate Association Solution designed to automate and simplify the agent tools for property marketing. Further demonstrating innovation leadership, most recently, VirtualTourCafe announced the new Premium Property Tour Theme for single-property-website automation and the addition of RealEZPhotoFix to allow real estate agents to easily add virtual staging and photo enhancement, better allowing them to service their clients, without having to change platforms. Learn more at VirtualTourCafe on PropertySpark. About VirtualTourCafe VirtualTourCafe is a best-in-class online real estate virtual tour and marketing service to help real estate agents, brokers and associations create automated virtual tours, print flyers and videos for their listings, providing more exposure and faster sales for their customers. Headquartered in Pleasanton, CA, VirtualTourCafe also has offices in Los Angeles, CA. For more information, visit VirtualTourCafe.com.
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VirtualTourCafe Launches New Real Estate Broker Office Solution Challenging Industry Leaders and Opening Doors
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immoviewer and Wise Agent CRM Announce Integration Partnership
The real estate industry leading Wise Agent CRM is the first to launch an integration with the immoviewer 3D tour platform. NEWARK, DEL. (MARCH 19, 2018) -- Today, immoviewer, inc. is announcing an integration partnership with Wise Agent, the leading CRM and marketing automation software in the real estate industry. The integration partnership allows Wise Agent users to seamlessly view immoviewer 3D tour statistics in their Wise Agent property dashboard and effortlessly attach 3D tours in emails to prospects and leads. Additional features in development include 3D tour drip marketing campaigns and text message marketing containing 3D tour links. "This is our first development in integrations with real estate CRMs," said Jeff Turner, CEO of immoviewer North America. "We see efficiency gaps in the industry and we are eager to help fill them. We were thrilled with Wise Agent's desire to work with us on a solution that reduces administrative friction and paves the way for future CRM enhancements." A complete video demonstration of the integration can be found here. "We realized long ago that the CRM is the main hub for all business and it was our duty to find the other top innovative technologies in the real estate industry and bring them all together for our members to take advantage of from one platform. Immoviewer has very impressive cutting edge technology backed up with an amazing team that we are very excited to call our new partner's." said Founder and CEO of Wise Agent, Brandon Wise. About immoviewer, inc. immoviewer is an international technology company providing fully interactive, virtual reality-compatible 3D, 360 home tours with live 24/7 open house capability. immoviewer's easy-to-use and affordable software helps real estate professionals create an outstanding real estate experience for buyers, sellers, photographer and brokers. Download the immoviewer app in the Google Play Store or Apple App Store. About Wise Agent Wise Agent is an online Customer Relationship Management CRM system designed for Realtors. Features include Landing Pages, Lead Management, Contact Management, Transaction Management, Marketing Tools, unlimited Document Storage and excellent support. Wise Agent seamlessly connects technology, people, and business practices to increase productivity, organization, and most importantly make it easy for members to give full service to their clients and build long term relationships.
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Virtual Staging Coming of Age for the Real Estate Industry in 2018, According to RealEZPhotoFix
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VirtualTourCafe Awarded Best of Houzz 2018
With over 40 Million Monthly Unique Users, Best of Houzz winners like VirtualTourCafe represent some of the most talented and customer-focused professionals in our industry PLEASANTON, CALIF. (FEBRUARY 01, 2018) -- VirtualTourCafe, a national real estate virtual tour service, has won "Best Of Customer Service" on Houzz®, the leading platform for home remodeling and design. The best-in-class real estate virtual tour service was chosen by the more than 40 million monthly unique users that comprise the Houzz community from among more than one million active home building, remodeling and design industry professionals. The Best Of Houzz is awarded annually in three categories: Design, Customer Service and Photography. Design award winners' work was the most popular among the more than 40 million monthly users on Houzz. Customer Service honors are based on several factors, including the number and quality of client reviews a professional received in 2017. Architecture and interior design photographers whose images were most popular are recognized with the Photography award. A "Best Of Houzz 2018" badge will appear on winners' profiles, as a sign of their commitment to excellence. These badges help homeowners identify popular and top-rated home professionals in every metro area on Houzz. "Customer service is our number one priority, so to be recognized by Houzz and our clients in this way is a great honor to our team, and validation that we are on the right track! Our values as a company come from a place of respect and love for each other, our employees, our customers, shareholders and the community. Our policy is to do what is right for the customer, employee, vendor or person with whom we come in contact. Doing the right thing should always come first. This is part of our company value statement and we are proud to have received this recognition!" – Tim Denbo, President/CEO VirtualTourCafe "The Houzz community selected a phenomenal group of Best of Houzz 2018 award winners, so this year's recipients should be very proud," said Liza Hausman, Vice President of Industry Marketing at Houzz. "Best of Houzz winners represent some of the most talented and customer-focused professionals in our industry, and we are extremely pleased to give them both this recognition and a platform on which to showcase their expertise." Follow VirtualTourCafe on Houzz. About VirtualTourCafe VirtualTourCafe is a best-in-class online real estate virtual tour and marketing service to help real estate agents, brokers and associations create automated virtual tours, print flyers and videos for their listings, providing more exposure and faster sales for their customers. Headquartered in Pleasanton, CA, VirtualTourCafe also has offices in Los Angeles, CA. For more information, visit VirtualTourCafe.com. About Houzz Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.
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Immoviewer Now Creates Floor Plans From Your 360° Photos
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Matterport Enhances Immersive 3D Media Platform with Betas for Google Street View Publishing and Faster Space Capture
Google Street View Publishing and Faster Space Capture Increase ROI for Matterport Customers Across Multiple Industries SUNNYVALE, Calif., Jan. 10, 2018 -- Matterport, an immersive 3D media technology company, today announced open betas for publishing to Google Street View and new camera firmware enabling faster space capture. These two significant initiatives are expected to create more business opportunities for Matterport's thousands of customers across numerous industries, including restaurants, retail, travel and hospitality, real estate, and architecture, construction and engineering. Google Street View Publishing With Matterport's rollout of Google Street View publishing capabilities, Matterport users will be able to quickly create and publish a Google Street View experience from any Matterport 3D Space with the click of a button. Matterport 3D Spaces can now be exported to show up on Google Maps, Google Earth, and the mobile Street View application as fully linked panoramic photo tours, driving additional traffic to businesses' websites. Clients get the best of both worlds, leveraging the highly immersive Matterport 3D experience of a company's space on their website and publishing a 360 tour on Street View. "Google Street View publishing and faster space capture are two of the many initiatives that greatly increase the value of Matterport for camera operators, as well as businesses that want to use Google to drive people to their websites," said Bill Brown, Matterport CEO. "Matterport is the solution of choice for all types of businesses because our automation makes it easy for anyone to quickly capture a space and get a high-quality 3D environment. Now this content can be experienced as a Matterport immersive 3D environment on a business' website and can also be used to published as a Google Street View experience on Google Maps, Google Earth, or mobile Street View." Publishing a Google Street View experience from a Matterport 3D Space only takes a few minutes and enables Matterport Service Providers to expand their services by providing superior walkthroughs for clients and prospective customers. Google Street View photographers can rely on Matterport for a faster and easier publishing process. Since creation of a 3D space is automated, there is no need to manually stitch 360 panoramas, place and orient each of them on a map, and manually link the tours together. Photographers now only need a Matterport camera to get the job done, as opposed to using 360 and DSLR cameras, which often require additional equipment and software. Faster Space Capture to Increase ROI for Camera Owners In addition to expanding its distribution capabilities, Matterport has dramatically shortened the already brief onsite time it takes to capture a Matterport 3D Space, increasing the ROI for customers by reducing the labor cost for content creation. This latest camera firmware update speeds up the camera rotation, enabling customers to scan spaces in a fraction of the time. The speed increase comes from a free firmware update, requires no additional equipment, and will work for all Pro2 and Pro Matterport cameras. The quality of 2D imagery and 3D data will remain unchanged. Check out this video to see just how much faster the Matterport camera can scan. As the only automated all-in-one solution, Matterport empowers users to generate cutting-edge 3D experiences, high-resolution 2D photography, and a wide range of other shareable assets that can be used to differentiate businesses in the market and improve customer experiences. For more information about Google Street View, please click here. For more information about the firmware update, click here. About Matterport Headquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices, and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. More information about Matterport is available at www.matterport.com. To hire a dedicated Matterport Service Partner, click here.
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American Homebuyers are Ready to Embrace Virtual Reality, According to Coldwell Banker Real Estate Survey
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roOomy and Matterport Announce Collaboration to Develop Virtual Staging within Matterport 3D Spaces
Virtual staging of 3D Spaces to enable numerous industries, including residential and multifamily real estate, to better visualize different configurations SAN JOSE, Calif. & SUNNYVALE, Calif.--roOomy, a leading virtual staging and 3D modeling platform, today announced its collaboration with Matterport, an immersive 3D media technology company, to develop first-to-market solutions that integrate its virtual staging offering with Matterport's immersive 3D media platform. Currently under development in pilot phase with multiple partners, and expected to roll out later in 2018, roOomy's virtual staging will allow Matterport customers to virtually furnish spaces including apartments or homes, providing property managers or real estate agents the ability to cost-effectively display units in a furnished state, and enabling renters and buyers to make more informed, confident decisions during their search for a residence. The collaboration between roOomy and Matterport is due to a growing demand by customers for virtual staging of 3D spaces across industries, in particular within multifamily. Property managers, for example, will be able to use virtual staging instead of physically staging model apartments, allowing renters to easily decide on flooring and furniture upgrades and customizations for multifamily units. Interior designers can more easily work with customers to design living spaces. Benefiting from the growing adoption of Matterport's platform, top retailers such as Wayfair, Amazon, Havertys and Houzz that are featured on the roOomy platform, will be able to offer shopping capabilities and allow for the purchase or rental of furnishings displayed within the virtual staging feature. Consumers will not only benefit from the dynamic environment but will also be able to browse the product details within each space and click to shop when they see something they like. "Our mission at roOomy is to break down the visualization barriers that often accompany the home buying or renting process, while also making it easier and more enjoyable to shop for your new space when it's time to move," said Pieter Aarts, co-founder and CEO of roOomy. "We are the market leaders in virtual staging. This new collaboration with Matterport eliminates the many hurdles and extra steps that often come with physical staging and allows buyers and renters to see and feel an optimized rendition of the listing from anywhere." "Matterport is digitizing the world's spaces, moving toward a day when any space can be shared or modified online via Web, mobile, VR, or AR. Our collaboration with roOomy is exciting as it demonstrates the extensibility of the Matterport platform. Enabling roOomy to build a virtual staging app using our platform will transform how real spaces are experienced, allowing users to easily personalize a space and visualize any changes made to it," said Bill Brown, Matterport CEO. "We anticipate the utility and lifespan of a Matterport 3D Space to grow with valuable applications such as this." To experience two roOomy virtually staged Matterport 3D Tours in action, please click here or here. About roOomy roOomy's patented technology is leading the way for real estate professionals, home furnishings retailers, and interior design enthusiasts to better visualize their space and products through its ability to convert simple 2D imagery into assets that can be leveraged across 3D, augmented and virtual reality platforms at a scale and efficiency unavailable until now. With more prospective buyers and renters using digital applications to help with their decisions, nimble visualization tools become more important every day. roOomy's award-winning 3D modeling and rendering platform enables agents and brokers to showcase their listings as immersive experiences, in any style, and at a fraction of the cost of traditional staging methods. More information about roOomy is available at www.rooomy.com. About Matterport Headquartered in Sunnyvale, CA, Matterport is an immersive 3D media technology company that delivers an end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices, and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. More information about Matterport is available at www.matterport.com.
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Matterport Ranks No. 3 on Silicon Valley Business Journal's List of 50 Fastest-Growing Private Companies
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Commercial Real Estate Platform Truss and Immersive Media Technology Company Matterport Partner to Improve the Office Search Process
Commercial Tenants Leverage Virtual Reality to Remotely "Walk Through" Properties CHICAGO and SUNNYVALE, Calif., July 18, 2017 -- Today, Commercial Real Estate (CRE) platform Truss and immersive media and virtual reality (VR) pioneer Matterport announced their partnership to provide commercial tenants with a completely new form of immersive 3D media when touring office spaces remotely on the Truss platform. With Matterport's state of the art technology, Truss customers will be able to experience full 3D models of properties and understand exactly what it's like to be inside a space. With the partnership in place, Matterport's Service Partner network of over 2,500 photographers will scan more than 2,500 additional listings. "Our partnership with Matterport is essentially changing how people can visualize commercial properties," said Thomas Smith, co-founder of Truss. "Spending time to physically visit office spaces that may or may not be a match is no longer the only option to search for office space. Thanks to Matterport's sophisticated technology, we can now bring the space to tenants." Matterport's new Pro2 camera offers DSLR-quality photos in addition to 3D virtual tours, VR experiences and dimensionally accurate floor plans. With the new partnership, Truss is utilizing all of the many outputs that can be created from one camera, allowing office seekers to navigate spaces and walk through them as if physically present. By providing complete information about a property in an immersive, online format, tenants shorten the deal cycle significantly. "We're excited to partner with Truss as they pioneer innovative ways to help companies search for office space," said Bill Brown, CEO of Matterport. "Our end-to-end solution automates the process of capturing and creating immersive walk-throughs, enabling forward-thinking companies like Truss to deliver a superior experience to their customers." Today, less than 10 percent of commercial listings include an interior photo of the property and less than 50 percent have complete pricing. The Truss platform transforms the experience and empowers office seekers with total cost of occupancy, dimensioned floor plans and interior details at the very beginning of the search process. About Truss Truss simplifies the process of finding and renting office space. Its web and mobile platform enables businesses to go from search to lease with ease. More information about Truss and how to lease office space is available at www.buildtruss.com. About Matterport Headquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices, and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. More information about Matterport is available at www.matterport.com.
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VirtualTourCafe Announces Partnership with Loral Langemeier, The Millionaire Maker from The Secret
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Property Panorama Offers Free Agent Profiles Using Structured Data
InstaView Bypasses Zillow and realtor.com to Deliver Listings Directly to Consumers Denver, Colo— June 15, 2017—Property Panorama, the leading producer of real estate virtual tours in North America, today announced it will provide more than 550,000 real estate agents with free InstaView Agent Profiles that deliver the most current and accurate information on the agents and their listings directly to consumers by using structured data. Agents whose multiple listing services carry Property Panorama's InstaView 3.0 virtual tour platform will automatically receive InstaView Agent Profiles that incorporate listing data, including MLS numbers, location, price, specifications, open houses and contact information. InstaView Agent Profiles use structured data, which improve search engine optimization (SEO) and help to populate the content for knowledge panels that appear on the right-hand side of Google searches. By bypassing aggregators like Zillow and Realtor.com, who are one step removed from listing agents and may not have updated and accurate listing data, InstView Agent Profiles give listing agents the capability to reach consumers immediately with new listings and updates like price changes. Consumers who find listing information generated by InstaView on Google search will avoid the confusion created by aggregators who direct consumer inquiries about properties to agents who pay for the leads but may not know anything about the properties. "Sites like Zillow and Realtor.com, syndicators like ListHub and other emerging models are advertising media giants that make hundreds of millions from the content real estate professionals amass to create the very content─listings─that attract consumers to their sites. Instead of breaking down barriers between real estate consumers and listings, these new middlemen are creating an additional layer. Listing agents, who are the original sources of information for every home, are further from buyers than they were 25 years ago," said Property Panorama CEO Mike Barnett, speaking on a panel at the annual conference of the National Association of Real Estate Editors. Barnett said Property Panorama is putting the power of structured data in the hands of hundreds of thousands of agents who have access to the InstaView platform. InstaView's structured data comply with RESO (Real Estate Standards Organization) standards and Schema.org, which is a collaborative site sponsored by Google, Microsoft, Yahoo and Yandex, making it easy for consumers to access listing data and visuals directly. InstaView 3.0 tours are also available on traditional channels ranging from aggregators to public-facing MLSs, and brokers' and agents' sites. "Structured data is a new paradigm that is on the verge of transforming real estate on the Internet. Consumers will find it much easier to get the information they want about listings and agents. By integrating rich listing data with lush visuals into a single package, InstaView allows consumers to find what they are looking for immediately on search engines or browse using a traditional search portal," said Barnett. The InstaView 3.0 platform provides virtual tours for more than 670,000 listings. It includes an image-centric, full-screen virtual tour experience for the highest quality photography and handles any visual media format in use for virtual tours today, including Matterport's immersive media technology, 3DM Digital floorplans, HD and 3DF photography and videography, 360º panoramic photography and more. Property Panorama's InstaView tours are fully automated. They are the only real "click it and forget it" virtual tour system on the market today. InstaView tours update every hour from the MLS, or more frequently if requested. About Property Panorama Property Panorama is the highest rated and number one provider of virtual tours in North America. Since the launch of InstaView, Property Panorama has also been able to maintain its position as the number one provider of non-gaming videos to YouTube. Currently, Property Panorama supplies products to 550,000 Realtors© through 171 multiple listing services and Realtor® boards and associations, as well as directly to independent broker divisions of leading franchises, including Realty One, RE/MAX, and Coldwell Banker. Property Panorama has created virtual tours for more than 7.5 million InstaView Virtual Tours around the world. Property Panorama is CoreLogic's preferred provider and has integrated InstaView in most major MLS Vendors including FLEX/FBS, Black Knight/LPS, CoreLogic (All Platforms), Navica, Rapattoni, and Solid Earth.
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Matterport Introduces 134 Megapixel All-In-One Camera, Adding New High-Resolution 2D Photos for Print and Digital to Market-Leading 3D Camera
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Matterport Partners with Google to Help Businesses Better Market Online
SUNNYVALE, Calif., May 9, 2017 -- Immersive media technology company Matterport today announced a partnership with Google to enable the publication of immersive Matterport content to Google Street View. Starting this summer, owners of Matterport Spaces will be able to directly publish to Google Street View with the click of a button through the newly-launched Street View Publish API. The 3D scans will appear and be accessible almost instantaneously on Google Maps and in Google Search results, driving additional traffic to businesses' websites. "Matterport is excited to partner with Google to enhance the way business owners market to customers around the world," said Bill Brown, CEO of Matterport. "Our all-in-one solution helps businesses promote their venues and provide a preview of what customers can expect. Because the Matterport solution uses 3D data to automate the capture and content creation process, our customers are able to very easily produce a superior consumer experience on Google Street View and the web. This will help drive online consumer engagement and generate site visits for businesses." Matterport's large and growing customer base spans a range of industries from residential and commercial real estate to hotels, restaurants, multifamily, vacation rentals, and scenic points of interest. With each capture, venue owners can get 2D photos, 3D and virtual reality (VR) models, video, and other digital media assets. What further sets Matterport apart is that it is the most immersive customer experience available on the web and in Google Street View, in terms of consistency, image quality, and 3D transitions. "Street View is a beloved brand because it helps prospective travelers/guests/customers gain the confidence of being there – before they go. In our quest to help people remotely navigate places, a sense of immersion has been key, so we're always keeping tabs on companies that take immersion to the next level. Matterport offers one of the most impressively realistic consumer experiences I've seen," said Charles Armstrong, Street View product manager. "Bringing the Matterport experience to Google Street View will be a game changer for businesses looking to better market themselves, and for the photographers who serve them." "Since Matterport is completely automated, photographers and service providers like myself can publish direct to Google Street View instead of stitching together disparate 360 photos and linking constellations," said Chris Petracco, President of TrustedPhoto DC, a Google Street View trusted contributor and Matterport Service Partner. "That, combined with Matterport's ability to deliver realistic captures in a variety of formats, means I can give my customers more assets in less time. All of this translates into better value and faster turnaround for the venue owner, less time on site to do the scan, and ultimately lower costs for me to deliver my service. This can be a real advantage for venues, both large and small, as well as service providers." Google Street View supports 2.5D transitions using just the sort of geometry that Matterport generates. By connecting Google Street View to Matterport's publishing service, a best-in-class authoring service and best-in-class discovery platform have come together to provide the definitive business virtual tour pairing. Starting this summer, customers will be able to access the new Publish to Google Street View capability through Matterport's beta program. Venue owners can get a Matterport scan today, via a service provider, and publish it to Google Street View once the publish capability is live. Interested customers can sign up for Matterport's beta program, and will be contacted when the beta program is available. Founded in 2011, Matterport has revolutionized the way businesses in real estate, hospitality, travel, entertainment, construction, and other sectors generate revenue. Matterport's easy-to-use device captures immersive 3D tours, virtual reality experiences, Google Street View inside view tours, 3D and 2D floor plans, guided tours and more. The all-in-one technology requires little to no training and a 2,000 square foot space can be captured in an hour. To date, over 500,000 spaces have been captured, generating more than 150 million "visits" across 80 countries. Since VR was offered for all models in Q4 2016, Matterport has seen VR usage explode, clocking over 3 million pano views. To view more Matterport Spaces, please visit the Matterport Gallery. To learn more about becoming a Matterport Service Provider, visit our Service Provider Program. About MatterportHeadquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to- end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. To learn more, visit matterport.com, the Matterport Community.
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VirtualTourCafe Announces New EZ-AutoTour™ Agreement with Bay East Association of Realtors® and Contra Costa Association of Realtors®
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VHT Studios Unveils New Real Estate Marketing Tech Tools to Help Realtors® Broaden a Listing's Appeal
VHT Studios, the nation's largest real estate photography and video company, is introducing a new Virtual Staging Suite that enables buyers to see the potential beauty and possibilities of a home. VHT's new virtual staging suite strengthens Realtors® marketing efforts by broadening a listing's appeal with tools that virtually stage, declutter, paint or transform a home's interior. VHT Studios' new Virtual Staging Suite includes: Virtual Staging, decorating vacant spaces in any style and offering the benefits of traditional staging at a fraction of the cost Virtual Declutter, removing clutter and "depersonalizing" living spaces Virtual Paint, changing the appearance of any flat surface in a room Virtual Redecorate, magically transforming any room with wide-ranging design styles and furnishings that are most likely to attract buyers These four custom products are VHT Studios' direct response to real estate professionals who've turned to VHT Studios seeking cost-effective, labor-free, virtual "fixes" to attract homebuyers who might otherwise ignore a listing due to the seller's less-than-desirable decorating or furniture.  VHT's Virtual Staging Suite turns heads by helping buyers envision a listing's endless styling and furnishing possibilities. The Virtual Staging Suite offers solutions to a wide variety of listing challenges and opens up a whole new offering of room possibilities not previously available without hiring a painter, decorator or interior designer. For vacant listings, Virtual Staging eliminates the need for Realtors® to spend thousands of dollars on traditional staging items such as draperies, furniture, art and accessories. Virtual Staging can also transform a listing by replacing mismatched, dated, worn or overly furnished rooms with alternative, classic, modern, or contemporary furnishing choices. VHT Studios' Virtual Declutter tool affords greater convenience to sellers with limited space and time to "depersonalize" their home by storing personal items, or preparing their home for that 'Open House' look. Virtual Paint answers real estate professionals' requests for minor-to-moderate virtual color changes to accent walls, floors, and other finishes, to better help homebuyers imagine how a space might look after the sale, with the help of their own paintbrush or contractor. It's literally "out with the old, and in with the new" with VHT Studios' new Virtual Redecorate tool. Interiors are virtually stripped down to bare walls and floors. Image specialists then magically "install" a wide variety of entirely new virtual furnishings to show the room in any style and appeal to the greatest number of potential buyers. "We know real estate professionals want their listings to make a great first impression and our Virtual Staging Suite gives them greater control to wow potential buyers," said Brian Balduf, CEO and Co-Founder, VHT Studios. "With greater options to virtually repaint, redecorate and transform a listing, we are helping Realtors® attract buyers and grow their business," Balduf added. Please check out VHT Studios' newly released Marketing Minute video, providing tips from Balduf to real estate professionals considering the impact virtual staging has on their listings. "You can't sell a home unless buyers come and see the home, but they won't come see it unless they see beautiful photographs that showcase the listing's potential," said Michael LaFido, Broker Associate, Conlon | Christie's International Real Estate. "Virtual Staging is a great and much more affordable way to attract buyers' attention by presenting how a home could look post-sale, whether it's by neutralizing wall coverings, redecorating, removing expensive artwork or just getting rid of unsightly stuff," LaFido added. "By using virtually staged photographs, I have a much better shot at selling the home. Otherwise, my listing may be ignored because buyers were turned off by the rooms or just not excited about the furnishings," said LaFido. The entire suite of virtual tools enable buyers to view images of a home's actual condition and compare those photographs to the myriad virtual decorating options to fit buyers' lifestyles and tastes. VHT Studios ensures that all virtually staged listings are clearly labeled in side-by-sidebefore and after photographs that are viewed on Realtors® web sites, within virtual tours, in VHT's Customized Media Gallery and in printed marketing materials.  The labeling helps remove any pretense about the condition of a listing when buyers visit a home in-person. To view a gallery of "Before and After" photographs of virtually staged homes, please click here. Learn more details here about VHT's new Virtual Staging Suite, or email info(at)VHT.com. About VHT Studios VHT Studios unrivaled nationwide network of professional photographers and image specialists deliver photography and image management services to top real estate professionals looking to become even more successful. VHT Studios  is a full-service partner to leading real estate agents, brokerages and businesses. The VHT Studios team delivers to real estate professionals their most powerful selling tools – high-quality photography and video – to ensure their properties get seen more, sell faster and at the best price. Based in Rosemont, Illinois, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties since the company's founding in 1998. For more information, visit www.vht.com.
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Realtor.com® Announces Matterport 3D Virtual Tours On For-Sale and For-Rent Home Listings
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VirtualTourCafe Announces New EZ-AutoTour™ for Automated Hands-Free Real Estate Virtual Tours
PLEASANTON, CA (MARCH 09, 2017) - VirtualTourCafe, a nationally recognized leader in real estate virtual tours announced today the new EZ-AutoTour™ for hands-free creation of a marketing suite for real estate agents and brokers, including a virtual tour, print flyer, video tour, and more, all done without any agent interaction... hands free! VirtualTourCafe has been known for their slogan, "Real Estate Marketing Just Got Easier," and this new feature is a great example of delivering on their promise to help real estate agents, brokers and associations be more successful marketers while spending less time on technology. "Our members want an easy to use tool to create virtual tours and to help them market their properties, and VirtualTourCafe has been providing this tool for the past three years, and we have now extended the agreement for 2017. With the new automated EZ-AutoTour, it is even easier to use, which we anticipate will increase member adoption significantly!" – Rob Rowlinson, MLS Director, Space Coast Association of Realtors There are well over 1000 real estate associations and MLS's in the United States. Most associations provide some level of member benefits to help the real estate agent be more successful. The EZ-AutoTour feature allows a real estate association or brokerage with a RETS feed to offer their members an automated tool to create a suite of marketing solutions including a virtual tour, print flyer and video, all hands-free. The agent can then customize, add video clips, panoramas, 3D Walk Through Home Tours and more if desired. Giving real estate associations and agents more options is what makes VirtualTourCafe so unique. With VirtualTourCafe the association, agents and brokers have a choice at both the association level and the agent or broker level to turn features on or off to customize their marketing plan. The real estate virtual tours industry has been evolving over the years and in some ways, returning to some of the media methods used in the early years. Video has become more widely used as well as the new 3D Matterport WalkThrough Home Tours. VirtualTourCafe has responded each time to offer a product that meets the needs of today's real estate professional. The new VirtualTourCafe 3.0 includes the ability to create virtual tours from images, panoramas, video clips and even 3D WalkThrough Home Tours, all inside the modern responsive design listing website (virtual tour). "Real estate agents should be focused on the core of their business, lead-generation, sales presentations and negotiations. Technology is a tool that when used properly should support the agent and not burden them with repetitive tasks that can be automated to help them be more successful!" said Tim Denbo, CEO/President of VirtualTourCafe. VirtualTourCafe has been offering easy-to-use do-it-yourself or we do-it-for-you automated marketing technology to the real estate industry since launching at the National Association of Realtors (NAR) Convention and Expo in New Orleans in November 2010. Serving real estate agents, brokers and associations across the United States and Canada, VirtualTourCafe has become the leader in real estate marketing automation and real estate virtual tours. About VirtualTourCafe.comVirtualTourCafe is a limited liability company headquartered in Pleasanton, California with clients coast to coast and in three countries. The business offers real estate associations and brokerage site-licensing as well as individual agents Do-It-Yourself subscription service and full-service professional photography in a growing number of select markets.
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InstaView 3.0 Introduces First Structured Data to Virtual Tours
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Coldwell Banker Real Estate Agents Used Virtual Reality to Change How Brokers Tour Homes
11-18-2016 — Virtual reality is poised to become the next big breakthrough for real estate. Recently, two sales associates affiliated with Coldwell Banker Real Estate LLC in Northeast Ohio have traded a traditional "broker's open house" for virtual reality headsets to transform the way the real estate community can view real estate listings. Anthony Colantuono and Mike Crimaldi, sales associates with Coldwell Banker Hunter Realty in Brecksville, Ohio, co-listed a $1.65 million property in Moreland Hills, a suburb of Cleveland. Instead of hosting a traditional on-site showing for area real estate agents, the pair opted to invite brokers to tour the home in virtual reality at a restaurant 20 miles away and closer to the city's top agents. Crimaldi and Colantuono, who had tested virtual reality technology for the first time at the Coldwell Banker Generation Blue conference held in October, got approval from their seller, filmed the home and then collaborated with Samsung, which provided phones and virtual reality headsets to accommodate the nearly 80 agents who attended. "Agents are always looking for the next best way to market their homes, and virtual reality is it. I'm now convinced.  We more than doubled the amount of agents we would have normally had at a traditional open house.  This type of exposure is critical.  And while we would fully expect these agents to bring prospective buyers to the home itself, the agents now have an amazingly realistic view of the home," said Anthony Colantuono, Sales Associate with Coldwell Banker Hunter Realty. "Through virtual reality, we were able to see each detail of the house without ever stepping inside. It is so realistic that many actually reached down to hold the railing as they virtually walked down the steps.  It's a game-changer for real estate agents who potentially can use the technology to see dozens of listings in one sitting and provide even greater value to their clients," said Mike Crimaldi, Sales Associate with Coldwell Banker Hunter Realty. "We were impressed by Anthony and Mike's unique idea to image the home and create a VR tour. This allowed dozens of agents to view our property in a unique and memorable way. We know it will make the difference in getting our home sold quickly," said David Fishman, home seller. "We are forward thinking and recognize the potential of virtual reality.  Mike and Anthony pushed the envelope and, in the process, showcased how properties can be marketed to the real estate community in a new way," said Sean Blankenship, Chief Marketing Officer, Coldwell Banker Real Estate LLC. About Coldwell Banker Real Estate LLC Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 48 countries and territories with more than 89,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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Delta Media Group Real Estate Platform Equipped for Matterport 3D Showcase
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VirtualTourCafe Expands 3D WalkThrough Home Tours and Professional Photography to Real Estate Agents in the Greater Los Angeles Area
PLEASANTON, CA (OCTOBER 26, 2016)--Virtual Reality (VR) has been a buzz word recently and is now truly a reality and within reach of most real estate professionals due to recent developments. Using their new virtual reality enhanced 3D WalkThrough Home Tours™ as a Matterport Service Partner, VirtualTourCafe offers the real estate professional an affordable marketing solution unlike any other. "I tried the VirtualTourCafe 3D WalkThrough Home Tour on a property with a superior layout where the seller had gone to great lengths to prepare for the sale. The challenge was communicating this unique property to on-line viewers. The 3D hit the mark and did what still pictures and text descriptions could not do. The people at VTC are responsive and the photographers are very skilled. 5 Stars." - Dick Caley, Coldwell Banker Beachside Realtors Being the first national virtual tour service to incorporate 3-D modeling technology in a self-service or full-service using professional photography, including a responsive design real estate virtual tours theme with agent and broker branding, VirtualTourCafe offers home sellers, buyers and real estate agents an alternative to the traditional open house. With a VR headset such as Google Cardboard or Samsung Gear VR (Powered by Oculus) a viewer can now take a virtual reality tour of a home as if they are there! By downloading the appropriate software to a smartphone and clicking on the headset icon in the bottom-right corner of the 3D WalkThrough Home Tour™, the viewer is transported to a virtual open house. And with international buyers making up 20 to even 30% of home purchases according to the National Association of Realtors®, this can be a game-changer for many real estate agents and Brokers. "Virtual Reality and 3D WalkThrough Home Tours are truly game changers for the real estate industry and real estate agents who embrace it. Sellers are amazed by the doll-house view!" said Tim Denbo, CEO/President of VirtualTourCafe. VirtualTourCafe has been offering professional photography in select markets since 2010 and 3D Walkthrough Home Tour™ in the Northern California Area since they were introduced in 2014. With overwhelming success and growth, VirtualTourCafe continues to expand to Southern California and the greater Los Angeles region, with others coming soon. About VirtualTourCafe.comVirtualTourCafe, LLC is based in Pleasanton, California with clients coast to coast and in three countries. The business offers both a Do-It-Yourself subscription service and full-service professional photography option in a growing number of select markets.
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Sotheby's International Realty Global Website Integrates New Technologies
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VR Leader Matterport Launches the World’s Largest Virtual Reality Library of Real World Places
SUNNYVALE, Calif.--Immersive media platform company Matterport, today announced the launch of CoreVR, a simple option to add VR support to any Matterport 3D Space, creating the fastest, easiest, and least expensive end-to-end system for delivering a VR experience of a real-world place. This announcement represents a major leap forward for the VR ecosystem as it makes the world's largest library of 3D Spaces immediately available to everyone, and offers an easy and highly scalable way to capture more real-world places in 3D and then share those spaces in VR. Matterport has by far the largest collection of digital 3D versions of real-world places, and this library of 3D Spaces has been experienced by consumers over 75 million times. Matterport Creates the World's Largest Library of VR Experiences of Real-World Places With the launch of CoreVR, Matterport has enabled the CoreVR option for over 250,000 existing Matterport 3D Spaces free of charge and will continue to enable the CoreVR option for free for any 3D Space created through 2016. This release represents over $5M of VR content delivered into the developing VR ecosystem and vastly increases the amount of VR content available to the world. For those 3D Spaces with the free CoreVR option, CoreVR will remain available for as long as the content is hosted on Matterport. After 2016, content publishers can simply select the CoreVR option for only $19 per new 3D space. With the CoreVR feature integrated directly into Matterport Showcase, users can transition quickly from the Web to VR. "Like any new platform, VR needs content to grow, and with the new CoreVR option, Matterport delivers a huge library of real-world VR content and the most effective and scalable option to allow anyone to create a VR experience of a space," said Bill Brown, CEO of Matterport. "Matterport is excited to bring this capability to its thousands of camera owners and to millions of consumers visiting Matterport Spaces. We believe in the power of VR to help us achieve our vision of giving people the power to experience any place at any time." Matterport quickly established itself as leader in immersive media with its Pro 3D Camera and cloud service because of its simplicity of capture and the automated and seamless end-to-end system for creating and distributing immersive interactive 3D and VR Spaces. Matterport's system is used by thousands of camera operators in more than 75 countries across several industries, including residential and commercial real estate, apartment rentals, vacation rentals, hotels, business listings, architecture, and construction. Virtual reality is quickly becoming mainstream. No longer limited to gamers and early adopters, the VR industry is projected to generate $4.6 billion in revenue in 2017, garner 171 million users by 2018, and become a $35 billion industry by 2025.1 CoreVR will be accessible initially through Matterport apps for Google Cardboard and Samsung Gear VR (Powered by Oculus), with support for additional VR platforms in the future. As part of the release, Matterport's VR app now comes with an example gallery of 150 real world places for you to visit in VR. The remaining places are accessible in VR via 3D Showcase. In conjunction with today's announcement, many of Matterport's customers and partners also are incorporating VR as part of their business initiatives. These customers represent a wide variety of industries including residential and commercial real estate, apartment rentals, vacation rentals, hotels, business listings, event venues, architecture, construction, and entertainment and news media. Realtor.com, a leading online real estate destination operated by News Corp subsidiary Move, Inc. "We're excited to enable consumers and our professional customers to capitalize on emerging opportunities in online real estate made possible by innovations in visualization such as Matterport's CoreVR. The improvement in time and cost of implementing VR will drive a significant increase in its use in real estate marketing in the years ahead." — Ryan O'Hara, CEO, Move, Inc. CoStar (Apartments.com), a commercial real estate information and marketing provider. "Our core mission is to bring innovation to the real estate industry. With this technology we can enhance the buying experience for renters so that they can engage and interact more in the search for their next home. Partnering with Matterport on this forward-thinking VR technology allows Apartments.com to continue to supply our community advertisers with the ability to attract true, valuable leads." — Fred Saint, President, Apartments.com JLL, a financial and professional services firm that specializes in commercial real estate services and investment management. "JLL is on a mission to uncover breakthrough technologies that give our clients and employees the innovative tools they need to stay ahead in a rapidly transforming industry. We see enormous opportunity to elevate the property marketing experience using a variety of technologies, and Matterport has been an integral part of marketing our properties in 3D. The addition of CoreVR will further strengthen the experience for our clients, keeping JLL at the forefront of the industry in its advanced use of technology." — Jill Kouri, Chief Marketing Officer, JLL Americas Sotheby's International Realty, a global luxury real estate brand founded in 1976. "Affiliated sales associates of the Sotheby's International Realty brand have been using Matterport 3D Spaces with great success in attracting buyers and even expediting the real estate transaction. The marketing expertise that we provide to our agents is second to none, and we fully intend to embrace Matterport CoreVR to provide an even more extraordinary experience." — John Passerini, Global Vice President of Interactive Marketing, Sotheby's International Realty Affiliates LLC Vacasa, the tech-enabled vacation management company with operations in the U.S.; Europe; Central and South America, will now enable its customers to view more than 3,000 properties through VR. "With the addition of Matterport CoreVR, our customers are able to experience any of our unique vacation homes across the U.S. We continue to be impressed with the simplicity and affordability in which we'll be able to offer not only a 3D experience but also one in VR with just one scan of the Matterport 3D Pro Camera." — Eric Breon, Founder & CEO, Vacasa Lodgis, a French real estate agency specializing in furnished apartment rentals in Paris. "Our use of Matterport 3D Spaces has cemented our leadership position as the go-to property rental and sales service in France, and we view the Matterport CoreVR experience as an extension of our progressive technological strategy. With two-thirds of our clientele based internationally, VR is an innovative tool that will help them identify the right property to rent or buy." — Fabrice Petit, CEO, Lodgis Mansion Global, a premier digital destination connecting the world's affluent real estate buyers with prestige properties across the globe. "We are excited to be at the forefront of the global VR transformation for real estate news and listings. Partnering with Matterport on this initiative helps break down geographical boundaries by offering our readers the opportunity to tour properties they are interested in from the convenience of their home or office." — Mae Cheng, Publisher and Editor-in-Chief, Mansion Global HouseLens, the largest Matterport service provider, servicing 40 of the top 50 real estate markets in the US. "CoreVR fits perfectly with our identity as an innovative company, and with our mission to make the newest visual marketing technology accessible to every agent. We're excited to deliver this advanced VR experience to HouseLens customers - it's a definite competitive edge for their listings." — Andrew Crefeld, Founder/CEO, HouseLens Download the "Matterport VR Showcase" to view a collection of VR-enabled content: GearVR Google Play (Cardboard) About Matterport Headquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to-end system for creating and distributing immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices, and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. To learn more about Matterport and CoreVR, visit: https://www.matterport.com/virtual-reality/.
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Matterport Expands Virtual Reality Portfolio With Support of Google Cardboard
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Top Brokerages Launch Property Panorama’s Instaview Enterprise Broker Solution
Independence, Ohio— October 21, 2015—Two of the nation's leading real estate brokerages, Northwood Realty Services of Wexford, PA and Latter and Blum, Inc. REALTORS® of New Orleans, LA, are among the first to choose Property Panorama's InstaView Enterprise Broker Solution, a state-of-the-art technology that integrates data across multiple MLS platforms to create a hands free, high quality tour experience for their customers. The InstaView Enterprise Broker Solution, Property Panorama's new technology, solves problems faced by larger brokers who need automated virtual tours. The days of having agents or staff upload photos to build tours are over. Property Panorama tours are automatically created using RETS, or any other form of data feeds, from many multiple listing services. The new service crafts hands free, high quality InstaView virtual tours from data derived from a variety of sources, virtually instantaneously. "Large brokers whose footprints extend beyond a single MLS must deal with a host of complex issues to integrate data from a variety of sources to create seamless, accurate, and exciting listings under deadline pressure. Property Panorama's Instaview Enterprise Broker Solution solves these problems. We're delighted to be selected by industry leaders like Northwood and Latter and Blum," said Mike Barnett, CEO of Property Panorama. Brokers using the InstaView Enterprise Solution often outcompete portal giants for the SEO in their market areas. This solution delivers a search engine optimization (SEO) boost in a number of ways. They use smart natural URL structures with natural language and attribute the content to the broker website – as in "InstaView.Northwood.com/AddressOfProperty". Broker branded tours are first used on brokers' web sites, then converted to video and uploaded to YouTube. In cases where the local MLS does not allow for branding, unbranded tours are created for IDX distribution. Utilizing the smart URL structures, these unbranded virtual tours redirect the largest number of unclaimed hits on the Internet directly to the broker website. Northwood, the fastest-growing real estate firm in Western Pennsylvania and Eastern Ohio with 1604 active agents, has 2795 current listings spanning two MLSs. "With the full program, our agents don't have to do anything to receive these products for their sellers. Everything synchronizes automatically. They only need to add their listing to the mls and in about an hour the full program is up and running, and branded to both Northwood and the listing agent. Even updates or changes to the listing are automatic and quick," said Tom Hosack, CEO/President/Broker at Northwood Realty Services. Latter and Blum, Inc./REALTORS® is Louisiana's first and only $1 billion real estate company, as well as the 34th largest brokerage in the country. Its 18,304 current listings from five brands span ten multiple listing services and multiple vendors. "Our commitment to quality includes providing immediate and accurate video tours to enhance our customers' listings. With property listings on ten MLSs, we need tours that can integrate data from multiple sources quickly to create a listing product that meets our high standards. That's why we chose Property Panorama," said Latter and Blum President, Rick Haase. Property Panorama's Instaview tours set the industry standard for automatically generated, high quality tours that sell homes. They deliver the highest quality property virtual tours almost instantaneously, with virtually no effort from brokers or MLSs. Fully automated, they are the only real "click it and forget it" virtual tour system on the market today. InstaView tours update every hour from the MLS, or more frequently if requested. About Property Panorama Property Panorama is the highest rated and number one provider of virtual tours in North America. Since the launch of InstaView, Property Panorama has also been able to maintain its position as the number one provider of non-gaming videos to YouTube. Currently, Property Panorama supplies products to 753,000 Realtors© through more than 73 multiple listing services and Realtor® boards and associations, as well as directly to independent broker divisions of leading franchises, including Realty One, RE/MAX, and Coldwell Banker. Property Panorama has created virtual tours for more than 4.7 million InstaView Virtual Tours around the world. Property Panorama is CoreLogic's preferred provider and has integrated InstaView in most major MLS Vendors including FLEX/FBS, Black Knight/LPS, CoreLogic (All Platforms), Navica, Rapattoni, and Solid Earth.
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VirtualTourCafe Captures Home from Million Dollar Listing San Francisco Using New 3-D Technology
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RealBiz Media Group, Inc. Teams up with Keller Williams' Newest Division, Farm and Ranch
FORT LAUDERDALE, Fla., Feb. 13, 2015 -- RealBiz Media Group, Inc. is teaming up with Keller Williams' new Farm and Ranch division in conjunction with Lands of America as the data supplier to power video creation, virtual tours and mobile solutions for its agents. Farm and Ranch specializes in land for sale over five acres, including farms, ranches, mountain properties, lake houses, river homes, country homes and residential homes in smaller towns across the country. This solution will allow Keller Williams Farm and Ranch agents to display approximately 400,000 listings and, depending on seasonality, the listing count could move to as high as 800,000. With this additional listing database, RealBiz will be handling the conversion to video and display of roughly 2.5 million listings monthly. Farm and Ranch introduced the RealBiz's ezflix video solution to its current agent base at the Keller Williams (KW) annual Family Reunion show this past week in Orlando, and the response to the product was overwhelmingly positive. The ezflix app is being seen as an exceptional new tool for rural agents as it allows for the creation of a video listing that can be immediately shared with potential buyers. Agents have the ability to quickly update their listings with new and revised information as well as interesting content that can then be sent to potential individual buyers and distributed to larger audiences through social media networks and chosen websites - all directly from their mobile device. When presented with the platform's capability at Keller Williams' Family Reunion, agents immediately began to devise other ways the solution's mobile aspect could be used: Create a listing presentation for the prospective listing client as a sales tool by using the My Video portion before meeting with the seller Implement the cloud-based aspect of the solution to send images to the support staff to get the MLS registration process started remotely Create short video clips during open houses and send those videos via their mobile phone to gauge the interest of potential buyers The Farm and Ranch division sees the ezflix platform as a great tool for its members to set themselves apart from the competition and as a solid part of its selling proposition to current KW agents as a member benefit. RealBiz's CRO, Steve Marques, stated, "After a long development cycle, it is very gratifying to see our video creation solution with ezflix being adopted and utilized in ways that allows Farm and Ranch professionals to both meet and exceed their customers' expectations." About Keller Williams Farm & Ranch KW Farm and Ranch is the rural land division of Keller Williams Realty with a nationwide network of land brokers working together for you. KW Farm and Ranch agents are local, accomplished experts in land sales and acquisitions, including: agricultural land, timber land, ranch land, recreational land, equestrian estates, land development, hunting land and other specialties. KW Farm & Ranch agents and brokers are held to the highest standard of business and professionalism to exceed your needs and expectations. When you work with KW Farm & Ranch, you aren't just working with a local real estate agent. You are hiring a vast network of dedicated farm & ranch land professionals. We are committed to your land legacy. The land specialist at KW Farm and Ranch are the clear choice when buying or selling rural property in North America. For more information please visit http://www.kw.com/kw/farm-and-ranch.html About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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RealBiz Media Group, Inc. Premier Mobile App, Ezflix, now available in iOS App Store
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VirtualTourCafe Offers 3-D Virtual Reality Alternative to Traditional Real Estate Virtual Tours and Open House
Pleasanton, CA, February 03, 2015 – VirtualTourCafe introduces game-changing technology to their product of services that will over time change consumers demand when searching for homes online. Fox Business News recently interviewed Matterport CEO Bill Brown to talk about the new virtual reality 3-D camera introduced late last year, and the impact it could have on the real estate industry. Companies like VirtualTourCafe have been offering real estate virtual tours for many years, so what is so unique about this new technology? The difference is that the new camera is able to create 3-D virtual tours of homes by using proprietary software and hardware that produces a doll-house view of the home, as well as a walk-through view and floor plan by using a series of 3-D cameras and sensors to record and measure interior rooms. Being the first national virtual tour service to incorporate the 3-D modeling technology into the real estate virtual tours theme with agent and broker branding, VirtualTourCafe offers home owners and real estate agents an alternative to the traditional open house. And with international buyers making up 20 to even 30% of home purchases according to the National Association of Realtors®, this can be a game-changer for many real estate agents and Brokers. VirtualTourCafe launched the new 3D Walkthrough Home Tour service in the San Francisco Bay Area to a great reception by both the real estate community and home owners with plans to expand as the technology gains acceptance. "Our sellers were extremely impressed with the doll-house view of the 3D Walkthrough Home Tour and said they had never seen anything like it before. They are a busy family with 3 small kids and we had to make the showings worth them all having to leave the home, yet making sure the floorplan worked for clients and giving them the easy access to a virtual 3D open house made it that much easier on everyone." - Tammy Pryor, Legacy Real Estate Working with independent photographers around the country, VirtualTourCafe offers the ability for the photographer and real estate agent to stand-out from the competition by offering a full end-to-end solution to their customers using traditional Do-It-Yourself virtual tours, or Do-It-For-You professional photography services combined with the new 3-D tours embedded in the frame of the virtual tour theme. "The sellers were very impressed with the 3D Walkthrough Home Tour and liked the ability of having an open house without the foot traffic in the home and having to worry about their belongings. Plus this gives out of area buyers or foreign investors a perspective they could not have had in the past without making a special trip. We will definitely be using the 3D on all our listings." - Michael Swift, Keller Williams Tri-Valley Realty "We are excited to combine our easy to use real estate virtual tours and marketing system with the new 3-D scanning technology to offer our clients and home sellers a competitive edge." said VirtualTourCafe's President and CEO, Tim Denbo. "Once agents try the new 3-D Walkthrough Home Tours, they see first-hand how virtual reality could be a true game-changer and open houses may never be the same again. About VirtualTourCafe.com VirtualTourCafe, LLC is based in Pleasanton, California with clients coast to coast and in three countries. Launched at the 2010 National Association of Realtors Expo in New Orleans, VirtualTourCafe was co-founded by Tim Denbo and Hannele Rinta-Tuuri. The business is operated as a limited liability company with an advisory board made up of professionals in the real estate, technology, finance, management, and marketing fields.
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VirtualTourCafe Year-end Special: 50% off Annual Subscription
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RealBiz Media Group Announces Ezflix Agreement with Harmon Media Group
FORT LAUDERDALE, Fla., Nov. 19, 2014 -- RealBiz Media Group, Inc. (RBIZ) announced today a joint marketing agreement for the Ezflix app with leading real estate media company, Harmon Media Group (HMG). Harmon Media Group is a time-tested leader in local real estate publication and online solutions for real estate agents and brokers with over 40 years of experience in the industry. As part of the agreement, HMG will make the Ezflix mobile app a part of their feature set to their base of 25,000 real estate agents and to their network of over 60,000 service professionals. "We're seeing how real estate professionals are incorporating more and more of their work into mobile applications and we feel that adding the Ezflix mobile app to our platform as part of an integrated video strategy just makes good sense," said Ernie Blood, President of Harmon Media Group. The mobile application will allow Harmon Home Media agents to edit their MLS listing videos, add community videos, create other valuable local content and distribute that content via the HMG platform and to other real estate oriented media sites and social locations. "We're very excited to have this partnership with Harmon Media Group, and we see a lot of opportunity, not only with their agent base adopting the application, but just as importantly, their service provider customer base," said Dan Skoglund, General Manager at Ezflix. "Just imagine the power of harnessing the knowledge base of over 60,000 professional service providers by giving them the ability to create useful and meaningful videos they can share with real estate agents and with consumers directly through the HMG system. This video 'eco-system' will benefit all its users; it will give home shoppers better, more entertaining and relevant information; it will allow agents to set themselves and their listings apart; and it will provide service providers an affordable platform to educate and persuade consumers to utilize their services." Full terms of the agreement were not disclosed. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company with proprietary scalable video processing technology that makes it the leader in online video marketing services for real estate. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal, http://www.NestBuilder.com, an agent-only video marketing platform known as NestBuilder Agent, a social media marketing service called ReachFactor, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendor and national contracts. About Harmon Media Group HarmonHomes.com's affiliation was established in 1975 and is one of the most trusted name in real estate media. Their nationally recognized name and focused emphasis on the bringing the best blended solution together for buyers, seller and real estate professionals both online and offline, offers a comprehensive solution that is successful in the industry. In addition to a portfolio of over 3 million listings on http://www.harmonhomes.com they publish 50 real estate periodicals and custom publications on behalf of leading real estate firms. HarmonHomes.com is a division of Harmon Media Group.
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RealBiz Media Group Announces Partnership with Naples Area Board of Realtors
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Properties In Motion® Real Estate Listing Videos System Launches Nationwide for Firms and Sales Associates
Michael Minard, President of Delta Media Group, announced today the launch of Properties In Motion®, a comprehensive new listing video solution that raises the bar for real estate video marketing. Minard led a development team that spent months building a listing videos solution created to meet a glaring need in the industry. "Last year 86 percent of online home shoppers used property videos to learn about a specific listing. 70 percent used property videos to tour the inside of a home," said Minard. "We have spent an extensive amount of time programming to create a completely reliable turn-key solution that builds SEO value and brand recognition for real estate companies while meeting the needs of their online consumers." Delta's heavy investment in the development of Properties In Motion® has paid off in the form of a completely hands-off system for real estate firms and sales associates. Here is a brief snapshot of how Properties In Motion® works for its customers: Delta receives listing data from the Multiple Listing Service. They then create an HD quality video, which is published to the real estate professional's YouTube™ channel and optimized for search engines. Delta then embeds that YouTube™ video on the customer's desktop and mobile websites. These videos display at the top of each listing web page, above the listing images and detail information, so website visitors can't miss them. Because of Delta's industry knowledge and technical expertise in handling real estate data, the Properties In Motion® system has been built in a way that allows for seamless property data integration with no third-party involvement. The platform includes a unique algorithm that tells the system if a new video needs to be produced. This algorithm allows for automated listing download, listing updates, error-checking and automated embedding on the customer's website. On the front end, Properties In Motion® video quality is unmatched in the industry. The system includes full HD resolution support and displays properly on mobile smartphones and tablets. "Many competitive solutions do not offer multi-device support, thumbnail selection and quality music," said Minard. "Our listing videos system does." In addition to it's front-end capabilities, Properties In Motion® also brings a strong Search Engine Optimization (SEO) benefit that other competitive video solutions do not deliver, due to the way in which the videos are produced and embedded online. Minard explains how Properties In Motion® stands above from the rest when it comes to Search. "Unfortunately, not all listing videos offered by the competition are embedded properly so that SEO can work its magic and convert leads for your company," says Minard. "Delta's listing videos are built right for SEO. Our videos will help search engines find your listings when consumers search by address or neighborhood. As they do, they'll have the opportunity to connect directly with you." Because Properties In Motion® videos are directly embedded on company listing detail pages, users who search are more likely to navigate directly to company sites than to third party portals. The videos can also be shared socially via YouTube™, enhancing branding and social marketing initiatives. Jonathan Blood, Delta's Vice President, is excited about how this product launch will help the real estate industry with their marketing video strategy and branding efforts. "Delta takes something that many in real estate are already doing and ensures that their listing video strategy is executed properly," says Blood. "We have experienced video marketing and design experts who consult with real estate professionals to develop a video strategy that works for their company." The product's pricing model includes affordable tiers based on their number of listings and also can include additional a-la-carte services such as custom template design and YouTube™ channel development. Delta had launched Properties In Motion® a few months ago for several of its key customers. This soft launch proved to be a success as the platform elicited very positive feedback from the early customers on it. Cyndi Tampa Cook, Director of Marketing & eBusiness at RE/MAX DFW Associates in Dallas, saw a positive impact right away from being on the system. "Immediately after going on Properties in Motion®, we started seeing individual listings on Google's™ page one rankings," said Cook. "Because of this, it has provided a whole new level of exposure for our agents and their listings." Old Dominion Realty, of Harrisonburg, VA appreciates the value Properties In Motion® brings to their recruiting efforts. "Properties in Motion® not only helps us market our listings, but it also helps with recruiting and retaining sales associates. They love the personalized branding that comes with the videos, which serve as powerful tools for our associates to attract new listing clients," says Jessica Phillips, Marketing Director. Michael Minard is happy about this feedback and proud of his development team's efforts. "We are amazed at the fantastic response we received from our customers on Properties In Motion®," says Minard. "It feels good to have the Delta Team work hard on a product to make it the best in the industry and then see customers respond so positively. This response validates that our hard work has paid off. I truly believe we have hit a home run with Properties In Motion®." For more information about Properties In Motion®, visit www.propertiesinmotion.com. Or, contact us at 888-233-9833 or [email protected] and speak with a video marketing expert. About Delta Media Group, Inc. Delta Media Group is the enterprise marketing and business management solution for real estate professionals, leading the industry's online marketing, website design and business technology development since 1994. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close. For more information about Delta Media Group visit http://www.deltagroup.com. To view the original article, visit the Delta Media Group blog.
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RealBiz Media Group Update on Agent Marketing Tools
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Berkshire Hathaway HomeServices Fox & Roach, Realtors First to Deploy Real Estate’s Most Advanced Automated Marketing System
April 8, 2014 – Philadelphia, PA – Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, the fifth-largest provider of brokerage and related services in the United States, today unveiled the real estate industry's most advanced automated markimpreeting system. Developed and powered by Imprev, the new Fox & Roach automated marketing system creates, publishes and distributes unique custom content for every Fox & Roach listing, including mobile-enabled, responsive Single Property Websites, IDX Virtual Tours and YouTube videos –without needing any work from the agent. "This is a unique innovation in real estate marketing that provides automation, creation and syndication of all our listings," said Rajeev Sajja, VP, Digital Innovation at Berkshire Hathaway HomeServices Fox & Roach, Realtors, a perennial technology leader. "We now provide every Fox & Roach agent a suite of agent and company branded marketing materials– completed and published – for every single listing. Agents can update and enhance these materials...or not. The agent decides how much they want to be involved in the marketing of their listings." "The big win for the brokerage: ensuring universal brand consistency through automation," Sajja added. The Imprev automation solution, which scales to create hundreds of thousands of projects as needed, is highly configurable in both style and functionality. "Over the last few years we have re-written our entire platform," said Renwick Congdon, CEO of Imprev. "This latest innovation allows our clients to automate the creation, publishing and distribution of any or all of our products, customized to the exact business rules of the client. No two marketing solutions will ever look the same, nor contain the same content." For the Fox & Roach implementation, each single property website is deployed to a custom, Fox & Roach web address (URL), the specific marketing materials created by the system are determined by the price and location of the listing, and every marketing piece is automatically updated whenever listing data is updated, such as a change in price or an open house date. "And if agents want to add their own personal touch, update photos, wordsmith copy, email content to prospects or post to Facebook, Twitter, Google+ or Pinterest, they can do it anytime from anywhere, since the platform works on all mobile devices," Sajja explained. The Imprev automation system is designed to interface with industry standard listing data sources. For Fox & Roach, the integration is with their CoreLogic AgentAchieve CRM platform. Sajja notes that Fox & Roach selected Imprev because of its proven penchant for quality and its reputation for technology innovation. "I can attest from our experience, Imprev's reputation is well earned," Sajja said. "We're proud to be the first to implement a system that should be a game-changer for real estate marketing," Sajja said. Samples of the automated marketing material for a listing: Single Property Website YouTube video IDX Tour About Berkshire Hathaway HomeServices Fox & Roach, REALTORS® On November 11, 2013, Prudential Fox & Roach, REALTORS®, the Delaware Valley's market leader, became Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, and a part of HomeServices of America, the nation's second largest provider of total home services. These two legendary companies have joined forces to begin a new era in real estate. The company now has 4,000 Sales Associates in 65 sales offices throughout the Tri-State area. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing, and title, property and casualty insurance. For more information on Berkshire Hathaway HomeServices go to www.berkshirehathawayhs.com. Visit our Website at www.foxroach.com. About Imprev Imprev, Inc. provides real estate companies with innovative marketing solutions, including automation, custom Marketing Centers and digital apps built on the industry's most advanced platform. Known for the highest quality and broadest array of marketing digital and print products in the industry, Imprev products allow agents to self-publish print, multimedia, video, online, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
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Obeo Introduces Brand New Property Website
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Obeo Introduces New HTML 5 Property Website
Obeo's new HTML 5 Property Website was released on November 8th at the National Association of REALTORS® Convention and Expo. This state of the art viewer is built entirely in HTML 5 and features super-fast load speeds, powerful SEO capabilities, and is fully functional on iPads and tablets. NAR Expo attendees were be able to demo the new Property Website at Obeo's booth. One of the most exciting features of this new HTML 5 Property Website is its mobile performance. Most virtual tour and property websites are built in Flash, and are not mobile compatible. Instead, companies with Flash viewers offer mobile photo slide shows that are missing most the features of the full version. Obeo's new HTML 5 viewer was built with responsive design, meaning it automatically responds to and works on any iPad or tablet and is fully functional. Every consumer will have the same experience with the virtual tour, whether they are using a PC or a tablet. But Obeo didn't stop there. They designed this Property Website to be touch screen friendly, so consumers interacting with it on touch screens will have an ideal experience. The feature that truly launches this Property Website into the next millennium is its Room Decorator. The Room Decorator will allow consumers to not only see a property as it is, but to dream what it could be. It gives consumers the ability to decorate the photos with the 3D furnishings and accessories that inspire them. They will say "I can see me there" as they create the rooms that match their style and vision. Consumers will be glued to these property websites for hours, dropping area rugs here, dragging sofas over there, and adding fun accessories everywhere! The Room Decorator is included for free on every listing for Obeo's EasyEdge members. Non EasyEdge members will be able to purchase the Room Decorator for only $19.95 per listing. The official release for Room Decorator is December 1st. Obeo's new Property Website also includes all the great features agents have always loved Professional photography, detailed statistics, mass syndication, social media syndication, YouTube video, mobile lead generation, QR codes, brochures, eflyers, Craigslist templates, document hosting, maps, calculators, and more. View a demo of this incredible new virtual tour/property website here. To view the original post, visit the Obeo blog.
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Virtuets – the answer to video for real estate professionals – launched by Properties Online
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VirtualTourCafe Selected by Space Coast REALTORS®
Pleasanton, CA (October 23, 2013)--VirtualTourCafe, LLC was recently selected by Space Coast Realtors®, Inc., in Merritt Island, FL as the latest offering to their members benefit suite of best-in-class products and services to help agents and brokers build their business. VirtualTourCafe, is an online do-it-yourself or we do-it-for-you virtual tour service designed to automate the process of marketing both the agent and their property listings. VirtualTourCafe has been selected to deliver the virtual tour, e-flyer and video marketing solution to the entire Space Coast Realtors® membership with an Unlimited Subscription and unlimited training at no cost to the members, and is paid for by the association. By incorporating VirtualTourCafe into their daily business, the over 1,800 Space Coast Realtors® agents are able to easily create, customize, and distribute state-of-the-art virtual tours, mobile tours, e-flyers and YouTube videos to a global distribution network. Space Coast REALTORS provides MLS services to all REALTORS® in Brevard County. "VirtualTourCafe provides the solution for our members who want to offer their clients world-class customized marketing options, without the difficulty usually associated with such programs," said Leah Selig, CEO of Space Coast Realtors®, Inc. "In these tough economic times, agents and brokers need to focus their time where it's best spent – with their clients. The VirtualTourCafe solution allows them to easily and automatically create and distribute virtual tours, mobile tours and videos with custom branding, and provide sellers with timely, detailed marketing reports." VirtualTourCafe further automates the process for Space Coast Realtors® and Brevard County agents and brokers with a RETS agreement to automate the process of data integration and integrity. The most recent agreement expands VirtualTourCafe's number of agents, brokers and associations with access to their unique marketing system throughout the United States and Canada. "We are excited to provide our unique real estate virtual tour and marketing system to the Space Coast Realtors® community," said VirtualTourCafe's President and CEO, Tim Denbo. "Once agents try our system, they are amazed at how fast and easy it is to use, and commend the quality of the mobile tours and videos. Associations love using VirtualTourCafe because of the ease of use which converts to better adoption and lower overall cost to their members since there are no hidden fees or added cost to the member! About VirtualTourCafe.com VirtualTourCafe, LLC is based in Pleasanton, California with clients coast to coast and in three countries. The business is operated as a limited liability company with an advisory board made up of professionals in the real estate, technology, finance, management, and marketing fields. About Space Coast Realtors, Inc. Space Coast REALTORS® based in Merritt Island, FL, provides MLS services to all REALTORS® in Brevard County.
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Instant Virtual Tours from Property Panorama Gain Industry Buzz
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Point2 Agent Virtual Tours: Now Mobile-Friendly!
In our continued efforts to make your online marketing toolkit increasingly effective for today's mobile audience, we are happy to report that we can check one new thing off our to-do list: Virtual tours are now mobile-friendly! This means that people viewing your listings on a mobile device – who previously could not enjoy mobile tours because they required Flash for proper viewing – now can! Mobile-friendly virtual tours are now visible to all users who are using a browser or device that does not support or have Flash. Imagine: a prospect driving around your neighborhood looking for homes comes across one of your listings. He or she could park outside and watch a virtual tour on a smartphone or tablet, right then and there. No more waiting until they get home to their computer to see if your home is right for them. Mobile-friendly virtual tours give you the chance to make an immediate impact. Point2 Agent's mobile-friendly virtual tours feature an overlay of key property information and are available branded (with your name, logo and photo) or unbranded, to suit your needs. Need help creating a virtual tour? Whether it's your first time or you just want a refresher, click here for step-by-step instructions. Here are a few virtual tour quick tips to get you started: Clean and stage the listing before you start taking pictures Take photos at the same time of day using similar lighting for visual consistency If you have the ability, consider hiring a professional photographer Put the best, most sellable features at the beginning of the tour for the most impact Don't forget to add in small details that are often overlooked, like kitchen hardware or freshly painted trim, and don't skip the yard Include short captions that are easy to read, limit overuse of adjectives Neighborhood and local amenity shots can be added near the end Do you make virtual tours of your listings? Give us your tips below! To view the original post, visit the Point2 Agent blog.
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Agent Image Launches “The Very Best Real Estate Videos” with Agent Image TV
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Previsite Presents Social Media Video
Social media. Is it a fad? Or is it here to stay? Previsite created an informative video for their consumer base to highlight the biggest shift in communication! If you would like to view the original video, please click here.  
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Home87.com Launches Free Unlimited Single Property Sites & Virtual Tours
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