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Benefits of Advertising on for You and Your Clients
Investing in advertising and marketing tools is an important step towards building a sustainable business, and not just because of the immediate benefits that come along with marketing and advertising. When you understand how your investments help differentiate you and your marketing strategies from the hundreds or thousands of real estate agents and brokers in your metropolitan area, you can pass that information along to your clients and the tools themselves become part of your overall approach that builds trust in you and your real estate brand. Here we've outlined some of the ways partnering with benefits you and your clients. If you want to know other ways working with is good for you and your clients, let us know in the comments below and we'll get right back to you! Preferred Listings The primary benefit of having Preferred Listings on is obvious – your listings are yours alone to benefit from. Any listing you mark as Preferred will only have your contact information on it and you will be the only one receiving the leads generated by your Preferred Listing. Your clients benefit from this because you can market their listings more aggressively among the other listings that are competing for buyers' attention. Your seller clients' homes can display up to 100 photos to highlight more than just basic interior and exterior pictures of the home. More photos can lead to increased buyer interest, in-person showings, multiple competing contract offers, shorter sale time, and higher sales prices for your sellers. Your seller clients' homes can also rank better in default sort order compared to similarly priced and days-on-the-market listings. That means your seller clients' homes will be higher up which means your sellers' listings can receive greater exposure than competing properties. Also, when listings are designated as Preferred on, any active buyers inquiring about your seller clients' listings are directed immediately to you by call, text, or email. That way you, the real estate professional who knows the most about the property, are addressing buyers instead of agents or brokers who may have never been in the home. Of course, if inquiring buyers realize that your listing does not meet their exact needs, you certainly have the opportunity to work on behalf of the buyers once you make contact and establish a relationship. Local Connect Local Connect displays your contact information on homes listed for sale in the zip codes you're most interested in. Then, whenever active buyers inquire about a listing your Local Connect ad is on, you're automatically displayed on the lead inquiry form. In addition to the exposure received on For Sale inventory in your desired areas, your photo and contact points are similarly posted on off-market properties on, further extending your brand and opening the door to engage with transaction-ready traffic on In many cases, consumers inquiring about off-market properties may be seller prospects investigating home values of properties in their current neighborhood. Furthermore, Local Connect is a great addition to your listing presentations. Use it to show seller prospects that your marketing strategy for their homes includes advertising on, one of the most heavily trafficked real estate websites, to an audience of buyers in the zip codes where their properties are located. This benefits your future seller clients by increasing the number of potential buyers that you can highlight the seller's home to. This benefits potential clients because you'll be able to connect with more buyers who may be interested in their property. This can result in a faster, smoother sale, and possibly even a higher sales price for their home. City Sponsor Ads City Sponsor positions your seller clients' listings at the top of one of the most visible locations on the search results pages. Here it is ahead of many of the properties competing for buyers' attention, giving your inventory a consistent marketing advantage. These native ads are in line with other properties that match the consumer's search preferences and display your most relevant properties to prospective buyers. This placement is great for your sellers because their home will be one of the first shown to buyers who are looking for a home like theirs. The heightened exposure levels can drive more buyer engagement resulting in more in-person showings, contract offers, shorter time on market, and a higher sales price. If you would like to learn how can work with your marketing plan to help you show up higher in search results, improve your social media engagement, or reach your advertising goals, contact us for a free one on one consultation! To view the original post, visit the blog.
MORE >® Introduces "My Home" to Help Homeowners Manage Their Home Like an Investment
New home management dashboard brings the benefits of® to homeownership SANTA CLARA, Calif., Aug. 23, 2017 --®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today announced the release of My Home, a new feature available on®'s desktop and mobile site which empowers homeowners to manage their home as an investment. The feature puts a stake in the ground to expand® beyond search and become an indispensable resource to homeowners throughout their ownership journey. With My Home,® provides homeowners with easily accessible tools and information needed to have a complete, all-in-one view of their home value, equity, financing options, neighborhood activity and trends, as well as home improvement projects that add value to their home. "At®, we help people with one of the most basic and most important needs – their homes – which is often the biggest investment most people will ever make," said Ryan O'Hara, chief executive officer of Move. "Yet, the time they spend managing this asset once they are in the home is really limited. We're changing that with My Home. Now with personalized data at their fingertips, homeowners have more insight into their investment and are better equipped to make decisions such as when to sell or when to invest in upgrading their home to their dream home." As part of My Home,® is introducing an enhanced home value estimate for homeowners that utilizes lender-grade valuation models to provide a better estimate of what a home is worth today and in the future. When an owner first enters My Home the dashboard provides an estimate of mortgage payments and equity, assuming a 20 percent down at the time of purchase. An owner can then update My Home with their current mortgage information to track payments and outstanding principal. It also shows financial savings options based on current mortgage rates and equity options. My Home taps into a growing generational trend of people staying in their homes longer. In 1985, about 10 percent of all homeowners were recent movers and in 2015, that figure dropped to five percent. As people stay in their homes longer, they have more equity in their property making it even more imperative to manage their home as an investment. For those looking to embark on a renovation, My Home leverages Remodelista, Move's design inspiration website, to inspire homeowners with a one-stop sourcebook for curated remodeling guides, daily design inspiration, and ideas for every room in the home. My Home is available today at This initial launch will provide an opportunity to tailor the experience for homeowners, while introducing additional home management tools over time. My Home is not a replacement for the value gained from speaking to a local real estate professional about the value of a home. It is a helpful feature for homeowners who want to manage their home as an asset and track the estimated value of their home. For more information, please visit: About®® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable.® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS.® For more information, visit
Move, Inc. and Cozy Align to Make Rental Process Easier for Renters and Property Managers
MORE >® Grows Rental Inventory with Four New Partners
  Norfolk, VA, October 15, 2014 –®, leading online real estate destination, has announced its partnership with four new rental property management companies — Free Rental Site, Rentec Direct, Real Property Management and ShowMojo. These partnerships will add more than 168,000 single-family rental listings, growing's single-family database by over 30 percent and providing more choices for consumers looking for their next rental home. With these new relationships, will offer expanded coverage of partner listings to the 12 million unique visitors who come to on a monthly basis. More than a third of these visitors search for information in the rentals section of, with leads sent directly to property managers. " is excited to add quality partners like Free RentalSite, Real Property Management, Rentec Direct and ShowMojo to provide a more robust inventory of rental listings on," said Dave Mele, president of "These partnerships not only provide residential property companies with more traffic and leads, but also give consumers looking for rental homes more options." " has been a great partner to ShowMojo and our customers," said Peter Schuh, founder and chief executive officer of ShowMojo. "Their clean and intuitive presentation makes it easy for prospective renters to find our customers' rentals, then schedule a showing to see the place." Timothy Sedgwick, senior manager of strategic partnerships at Real Property Management, said, "Real Property Management is excited about our relationship with It will enhance our ability to cut down vacancies by placing residents faster than ever, thus making the home owner's return on investment higher." Property management professionals interested in learning more about advertising on or its suite of marketing products for rental professionals can find more information at About is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by offers the real estate industry's first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience, and the new Social offers innovative tools and resources to help real estate professionals save time and simplify social media marketing. Over 12 million consumers visit each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit About ShowMojo ShowMojo helps property managers across the United States grow their business, control costs, and delight prospective renters. ShowMojo's scheduling platform automatically screens incoming phone calls, emails and web inquiries, and converts them to scheduled showings. ShowMojo reduces (by up to 80 percent) the time residential rental professionals spend booking showings, coordinating the schedules of multiple parties, and diligently nurturing prospective renters. Based in Chicago, IL, ShowMojo schedules showings across North America — from Ottawa, Canada, to Honolulu, Hawaii. For more information, please visit: About Real Property Management Real Property Management is a privately held, Utah based corporation with over 25 years of experience providing full-service residential property management for investors and homeowners from more than 250 offices throughout the United States and Canada. For more information about Real Property Management, property management services or franchising opportunities, visit About Rentec Direct Management Rentec Direct provides cloud based property management solutions for property managers and landlords. Other popular solutions offered by Rentec include tenant ACH payment processing, tenant screening, and automated online syndication of vacancies through syndication partners like For more information about Rentec direct, visit About Free Rental Site Free Rental Site is an international rental search platform that provides marketing and rental distribution tools to property managers around the world.
CoreLogic Launches Online Leasing Solution
Zillow to Bring RealPage Services to Rental Companies
SEATTLE, WA, July 21, 2014 -- Zillow, Inc., the leading real estate and home-related marketplace, today announced a new partnership with RealPage, a leading provider of on-demand property management software, to help connect multifamily companies with new residents. This partnership will broaden the marketing exposure for multifamily rental companies that choose to market their rental listings on Zillow®, while providing new tools and services to help them manage their listings and find their new residents more quickly. As part of the agreement, MyNewPlace, RealPage's rental website, will join the Zillow Rental Network, comprised of, Yahoo!® and HotPads™. Under the agreement, multifamily rental companies that market their listings on Zillow will have the option to have their listings appear on MyNewPlace. Zillow will also begin offering RealPage's near real-time pricing and availability information to multifamily companies who also use RealPage products and services. Additionally, all multifamily companies will soon be able to take advantage of RealPage Live Agent Service, which leverages the RealPage Contact Center solution, to help manage incoming contacts. "RealPage's tools and service will bring great value to our multifamily rental customers," said Greg Schwartz, Zillow chief revenue officer. "In addition to bringing more consumers to their listings, property managers will have new tools at their disposal to manage their properties more easily. In turn, this will provide the 15 million rental shoppers who come to Zillow a better experience." "We are very pleased to be partnering with Zillow as this relationship will benefit both RealPage and Zillow users alike," said Steve Winn, CEO of RealPage. "We will continue to market the MyNewPlace Premium service, which compliments the Zillow listings and gives owners and managers even more contacts. By adding pricing, unit availability and, most importantly, a live agent on the other end of each phone and email contact, we are confident that Zillow users will realize increased lead-to-lease conversion rates." About Zillow, Inc. Zillow, Inc. (NASDAQ:Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 83 million unique users in June 2014, the Zillow, Inc. portfolio includes®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™, StreetEasy® and Retsly™. The company is headquartered in Seattle.
Old Dominion Realty's Property Management Division Launches New Website With Delta Media Group
a la mode and iHomefinder Partner
ORLANDO, FL, Nov. 5 /PRNewswire/ -- From the floor of the National Association of REALTORS® (NAR) Conference here, a la mode, a leading developer of desktop, mobile, and Web tools for real estate professionals, and iHomefinder, a leading developer of Web-based tools to enhance productivity and increase sales for real estate agents, announced that users of a la mode's Agent XSites will be able to implement iHomefinder's customized solution for displaying MLS active listings on their personal websites. By using iHomefinder's IDX solution, agents can provide their clients with robust features for conducting home searches. Clients can not only search for current active listings but can also request email notification when new listings meeting their custom search settings are available. Listing search results include property details, maps, school information, mortgag calculators and lead generation forms. Agent XSites users will be able to automatically display their personal listings as "featured listings" and large Broker/Agent offices can create individual agent bios for each company agent. Agents' personal listings are displayed and agents can monitor their own clients' search activities. "As we roll out a more vibrant, robust Agent XSites version here at the NAR show, we're very excited to be able to offer iHomefinder's customized IDX/MLS search capabilities and marketing tools for XSites users at a discounted rate from standard retail pricing," said Rusty Lindquist, Product Manager for a la mode. Flyers including the agents contact information can be printed for any listing and clients can request a showing for any property. Agents can create an "Open Homes" page that will display their open homes for the week. The iHomefinder IDX solution includes features not available to agents accessing their local MLS data directly. "Agents who have invested in an Agent XSite know the value of online marketing, and how to attract Internet-savvy home buyers and sellers," said Jim Humphrey, Sales Director of iHomefinder. "We are delighted to be able to offer significant enhancements in that area to Agent XSites users at special pricing. The partnership between a la mode and iHomefinder is natural," he said. About iHomefinder: iHomefinder's suite of website tools and services empowers local real estate offices and agents to increase sales, improve productivity, enhance customer service, and compete in the online real estate marketplace. All iHomefinder programs operate on a client's website using the client's branding and website design. iHomefinder uses Internet Data Exchange (IDX) as its core MLS search engine, tailored to the location of each client, and offers several other website tools to enable clients to capture leads. To learn more about iHomefinder's services, call 1.866.700.8855, or go to About a la mode: a la mode, founded in 1985, develops desktop, mobile, and Web tools for real estate appraisers, agents, inspectors and mortgage lenders. Each year, over half of the nation's home appraisals are created with a la mode's WinTOTAL software and delivered electronically through its server network, which handles nearly a million and a half paperless mortgage transactions a month. a la mode XSites allow real estate professionals to deploy a professional Web presence that manages transactions and communications with their clients and provide an integrated platform for their own day-to-day processes. Learn more at Contact: Brett DeSchepperiHomefinder(866) [email protected] Matt Barra la mode(330) [email protected]