Benefits of Advertising on Homes.com for You and Your Clients
Investing in advertising and marketing tools is an important step towards building a sustainable business, and not just because of the immediate benefits that come along with marketing and advertising. When you understand how your investments help differentiate you and your marketing strategies from the hundreds or thousands of real estate agents and brokers in your metropolitan area, you can pass that information along to your clients and the tools themselves become part of your overall approach that builds trust in you and your real estate brand. Here we've outlined some of the ways partnering with Homes.com benefits you and your clients. If you want to know other ways working with Homes.com is good for you and your clients, let us know in the comments below and we'll get right back to you! Preferred Listings The primary benefit of having Preferred Listings on Homes.com is obvious – your listings are yours alone to benefit from. Any listing you mark as Preferred will only have your contact information on it and you will be the only one receiving the leads generated by your Preferred Listing. Your clients benefit from this because you can market their listings more aggressively among the other listings that are competing for buyers' attention. Your seller clients' homes can display up to 100 photos to highlight more than just basic interior and exterior pictures of the home. More photos can lead to increased buyer interest, in-person showings, multiple competing contract offers, shorter sale time, and higher sales prices for your sellers. Your seller clients' homes can also rank better in default sort order compared to similarly priced and days-on-the-market listings. That means your seller clients' homes will be higher up which means your sellers' listings can receive greater exposure than competing properties. Also, when listings are designated as Preferred on Homes.com, any active buyers inquiring about your seller clients' listings are directed immediately to you by call, text, or email. That way you, the real estate professional who knows the most about the property, are addressing buyers instead of agents or brokers who may have never been in the home. Of course, if inquiring buyers realize that your listing does not meet their exact needs, you certainly have the opportunity to work on behalf of the buyers once you make contact and establish a relationship. Local Connect Local Connect displays your contact information on homes listed for sale in the zip codes you're most interested in. Then, whenever active buyers inquire about a listing your Local Connect ad is on, you're automatically displayed on the lead inquiry form. In addition to the exposure received on For Sale inventory in your desired areas, your photo and contact points are similarly posted on off-market properties on Homes.com, further extending your brand and opening the door to engage with transaction-ready traffic on Homes.com. In many cases, consumers inquiring about off-market properties may be seller prospects investigating home values of properties in their current neighborhood. Furthermore, Local Connect is a great addition to your listing presentations. Use it to show seller prospects that your marketing strategy for their homes includes advertising on Homes.com, one of the most heavily trafficked real estate websites, to an audience of buyers in the zip codes where their properties are located. This benefits your future seller clients by increasing the number of potential buyers that you can highlight the seller's home to. This benefits potential clients because you'll be able to connect with more buyers who may be interested in their property. This can result in a faster, smoother sale, and possibly even a higher sales price for their home. City Sponsor Ads City Sponsor positions your seller clients' listings at the top of one of the most visible locations on Homes.com: the search results pages. Here it is ahead of many of the properties competing for buyers' attention, giving your inventory a consistent marketing advantage. These native ads are in line with other properties that match the consumer's search preferences and display your most relevant properties to prospective buyers. This placement is great for your sellers because their home will be one of the first shown to buyers who are looking for a home like theirs. The heightened exposure levels can drive more buyer engagement resulting in more in-person showings, contract offers, shorter time on market, and a higher sales price. If you would like to learn how Homes.com can work with your marketing plan to help you show up higher in search results, improve your social media engagement, or reach your advertising goals, contact us for a free one on one consultation! To view the original post, visit the Homes.com blog.

Move, Inc. and Cozy Align to Make Rental Process Easier for Renters and Property Managers
SAN JOSE, California, December 17, 2015 — News Corp subsidiary Move, Inc. announced today an agreement with rental startup Cozy® (www.cozy.co), a leading provider of property management software, to add new rental listings content on websites owned or operated by Move, including Doorsteps.com, a premier destination for local rental listings, and realtor.com®, the fastest-growing online real estate destination for home buyers, sellers, renters and dreamers. The agreement enables more than 40,000 property managers on Cozy's platform to publish their listings to Doorsteps.com and realtor.com®, which currently reach an average of approximately 46 million monthly unique users based on Move's internal data. It follows last month's announcement of the strategic content relationship with Apartments.com adding exclusive listings from apartment communities of 50 units and above. In addition to expanding rentals content on Move's sites, the relationship also will leverage Cozy's industry-leading rental transaction management technology, including third-party processing of background and credit checks. The resulting solution enables renters and property managers alike to move smoothly and securely through the rental process, from listing and browsing rental properties to the application stages and beyond. The agreement marks an important next step as Doorsteps.com and realtor.com® enhance their service to the rental marketplace. "The journey to finding your perfect home doesn't begin or end with a rental or sale – there are many stops along the path," said Todd Callow, senior director of product management and rentals program leader for Move. "We're building solutions that meet our customers where they are along that path, and creating new relationships with like-minded companies that share our commitment to best practices in accuracy and data security, to help make the process easier for consumers and professionals." Cozy's proprietary technology, now serving more than 100,000 property managers and renters, meets stringent standards of data security and privacy in accordance with its partners in the credit, finance and identity sectors. Cozy's solution allows renters to safely provide private financial and personal identification details for independent verification without sharing them directly with prospective property managers. Applicants pay for their own credit report, which does not impact their credit score, and control how it is shared with prospective property managers. Property managers receive the screening reports at no cost, removing the responsibility of handling and processing sensitive applicant information as well as the charges incurred by many competing services. "Cozy's mission is to bring peace of mind to renters and property managers by solving the biggest headaches across the rental cycle – aggregating reliable rental listings, finding and retaining good tenants, and securely facilitating the exchange of sensitive information through the duration of the rental relationship," said Gino Zahnd, CEO and co-founder of Cozy. "This agreement is much more than just providing a significant amount of new prospective tenant leads for our property managers -- for the first time, our property managers have the opportunity to receive all the information necessary to make an informed decision about selecting a tenant in a single report. And tenants have the confidence that their information is secure and the listings have been through our content assurance protocols – identity protection, privacy and security is baked into the foundation of everything we do. This level of collaboration can only happen with trustworthy information from both tenants and property managers – it's a huge leap in the quality of the experience." Additional rentals content from Cozy began appearing on the Doorsteps.com and realtor.com® websites in December. Access to the background and credit check process is now enabled on Doorsteps.com via 'apply now' buttons on select rental listings, and will be added to corresponding rental listings on realtor.com® in the coming weeks. Cozy® is a registered trademark of Cozy Services Ltd. About Move, Inc., Doorsteps.com and realtor.com® Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNet and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems, FiveStreet and Reesio, as well as many free services. Move also operates Doorsteps.com, a comprehensive and robust rental experience powered by the search engine behind realtor.com®, currently available for the Austin and San Diego markets. Doorsteps features an intuitive, localized search experience with original neighborhood content and rental listings from over 30 sites including the multiple listing service (MLS) in Austin and San Diego as well as direct feeds from a growing list of property management companies. Doorsteps offerings also include the award-winning Doorsteps Swipe app and the original homebuying guide at DoorstepsBuy.com.

CoreLogic Launches Online Leasing Solution
  IRVINE, CA, October 03, 2014 – CoreLogic®, a leading global property information, analytics and data-enabled services provider, today introduced Leasing Manager from CoreLogic, a new cloud-based, online leasing solution for multi-family housing owners and managers. Leasing Manager helps fulfill the promise of online leasing software by introducing a simplified application process designed to keep prospective residents online so they complete the application. In response to property owner and manager demand, CoreLogic realized the need for an online leasing solution that streamlined an applicant's workflow, provided a compelling applicant experience, and enabled property managers to configure and customize the user interface to reflect their branding and messaging. Leasing Manager incorporates that functionality so that the applicants can search and apply for apartment homes, initiate screening requests, make payments, review documents and transition to become new residents. The technology makes the leasing agents more productive and shortens the time to revenue for property owners. "Property owners told us that complicated online applications were driving applicants into the leasing office, defeating the purpose of the technology," says Suzette LeSane, vice president of product management and delivery for CoreLogic. "We are introducing a solution that provides a great applicant experience, creates a larger pool of rental candidates, and drives greater conversion from applicant to resident for our clients." Applicants can easily browse real-time vacancies, pricing and other information available through the property's preferred property management platform. Application fees and deposits paid by prospective residents are automatically updated in the property management software ledger and transferred to the property's account. A stand-alone version lets property owners showcase available apartment homes and current rental pricing. Whether fully integrated with leading property management software solutions or used as a stand-alone version, applicants enjoy the same online application, resident credit quality screening and fee payment processes. Leasing Manager is highly configurable at the property level including branding, presentation of community rules and policies, and messages for applicants. Other Benefits of Leasing Manager: A faster application process and greater potential application throughput by collecting the least amount of personal information necessary for the prospective resident to be screened Time savings for the leasing agent and earlier financial commitment to the property by the applicant since application fees and deposits are collected prior to the screening, shortening the time to revenue for the property owner A choice between greater process efficiencies through automated screening or greater personal service through the manual screening option More time for leasing agents to increase revenue by upselling residents on rental items such as parking spaces, storage units and washer/dryers since data entry is performed by the applicant CoreLogic is one of the nation's leading background screening and risk management providers in the multi-family housing industry. For more information, visit www.corelogic.com/leasingmanager. About CoreLogic CoreLogic is a leading global property information, analytics and data-enabled services provider. The company's combined data from public, contributory and proprietary sources includes over 3.5 billion records spanning more than 40 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.

Old Dominion Realty's Property Management Division Launches New Website With Delta Media Group
Delta Media Group is excited to announce the launch of a brand new website for Old Dominion Realty's property management division. Old Dominion Realty Inc. is a full service regional real estate firm offering residential real estate services, property management, residential and commercial appraisal services, consulting, relocation services, commercial sales and leasing services. Based corporately in Harrisonburg, VA, Old Dominion has six offices and over 90 agents in Virginia and West Virginia. Through their new property management website, tenants can search available rentals, submit their rental application and even pay their rent online. The site also houses resources for landlords, including sample lease agreements, addendum samples, direct deposit forms and more. Their new website can be visited at www.odrpm.com. To view the original post, visit the Delta Media Group blog.