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Buying or Selling a Home in 2016? Realtor.com® Helps Consumers Navigate the Process with Top Tips
SAN JOSE, California, January 14, 2016 — On the heels of a 2016 Housing Forecast that predicts a healthy real estate market for the coming year, realtor.com®, a leading destination of online real estate services operated by News Corp subsidiary Move, Inc., today debuts Top Tips for Home Buyers and Sellers in 2016. These tips will guide everyone from house-hunting virgins to flipping fanatics through the market specifics for the next year, cutting through the clutter of real estate advice to highlight what is most important for buying or selling a home in 2016. "The 2016 housing market is forecasted to be mainly a seller's market, filled with increasing home prices, relatively low inventory and fierce competition between buyers," said Jonathan Smoke, chief economist for realtor.com®. "Buyers looking to close this year need to keep an open mind and be prepared to move quickly when they find a home that meets their needs. For sellers, it's about understanding the ins and outs of their local market so they can optimize the price of their home and close quickly." The top tips for 2016 home buyers include: Be the early bird. Over 85 percent of buyers who plan to purchase in the next year intend to buy in the spring or summer of 2016, according to our most recent realtor.com® survey. With roughly 50 percent more listings inventory relative to the number of potential home sales expected in January and February, buyers who start their search early face less competition with nearly the same number of homes. Comparison shop for mortgages. Mortgage rates are expected to reach 4.65 percent and prices are predicted to rise 3 percent year over year in 2016. Buyers planning to finance their purchase should put as much effort into getting the right mortgage as they do finding the right home. A lower interest rate can make the difference in qualifying for a home and save thousands over the life of the loan. Consider a new home. In 2016, the number of new homes on the market is expected to grow more rapidly resulting in a 16 percent increase in new home sales year over year. Buyers should consider the new home options in their market; they are likely to have less competition and to enjoy a broad selection of homes. While new homes are typically higher in price, they are usually larger and offer performance advantages and warranties that could reduce operating and maintenance costs. Markets where new homes will capture a higher share of sales include: Boise City, Idaho; Charleston-North Charleston, S.C.; Salt Lake City; Nashville-Davidson-Murfreesboro-Franklin, Tenn.; and Myrtle Beach-Conway-North Myrtle Beach, S.C.-N.C. Buy a home in the Midwest or South. The biggest issue expected to hold buyers back this year is an inability to find a home in their price range. Considering a home purchase in the Midwest or South may be a good option for those who really want to close in 2016. Local markets such as Dayton, Ohio; Birmingham-Hoover, Ala.; Harrisburg-Carlisle, Penn.; Augusta-Richmond County, Ga.-S.C.; and Des Moines-West Des Moines, Iowa offer buyers high affordability, increasing inventory and favorable lending standards. The top tips for 2016 home sellers include: List during peak season. Unlike buyers, demand benefits sellers. Prime home buying season begins in April and reaches its peak in June, according to realtor.com® analysis of home sales. Sellers who list their home during the prime spring and summer months benefit from a larger population of buyers and potential bidding wars, which often result in higher prices and faster closings. Price a home to the market. In 2016, prices are expected to increase nationally 3 percent year over year. Local prices changes are anticipated to be more dramatic with markets such as Stockton, Calif. and Las Vegas, Nev. expected to increase by 10 percent. Sellers who work with a local REALTOR® to optimize the price of their home based on its unique features and surrounding neighborhood are often able to receive the highest price for their market and sell more quickly. Offer incentives. Last year, 37 percent of all sellers offered incentives to attract buyersi. Sellers who are open to negotiating beyond price are more likely to find scenarios that result in wins for both sides resulting in a potentially faster sale and more seller profit. Sell a home in California. While many local areas are showing favor to sellers this year, California markets are accelerating past the positive national averages and showing extremely favorable conditions for sellers. Robust job growth, increasing prices and limited inventory have sellers ready for big gains in Stockton-Lodi; Bakersfield, Calif.; Fresno, Calif.; and San Jose-Sunnyvale-Santa Clara, Calif. Ready to test – and boost – your real estate savviness? Realtor.com®'s 2016 Housing Quiz gives buyers and sellers an edge with the top tips for 2016. It also features an interactive infographic that shows the best growth markets for 2016, the top 5 markets for each of the three age groups –millennials, young gen X-ers and retirees – expected to lead the 2016 buying spree, and a year-over-year comparison of some of the most important national housing and economic indicators. About Move, Inc. and realtor.com® Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider as measured by comScore. As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with nearly 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNet and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet and Reesio as well as many free services.
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Home Prices Are Low. Should You Buy Now?
Millions of people throughout the U.S. want to buy a home. It's one of your top priorities but you just aren't sure if now is the right time to buy. You could purchase a reduced-priced home now, or continue waiting to see if prices dip any further. Or, you might own a home and are ready to invest in another property such as apartments, a condominium or vacation properties. However, the same questions that potential home buyers are asking themselves are also running through your mind: "Should you buy now, or keep on waiting"? The answer to this question differs by region and circumstance. Some states were more affected than others in housing market debacle. Short sales and foreclosed-upon properties may be more prevalent in different areas, presenting different buying opportunities to different buyers. In general, if you can afford to buy, it is a smart idea to invest in a home. The National Association of REALTORS® is in the midst of a campaign that explains the importance of home ownership on our nation's economy and individual finances. Obviously you should do your research and find that perfect home that fits your living needs and your budget. Also, lending policies have become more stringent in recent years so you must qualify before you can do anything. Finally, make sure to contact your REALTOR® to let him or her know that you are hoping to buy. The market has been down long enough for prices to reach rock bottom in many areas, so this might be the lowest they will go. Waiting around for a better price could easily backfire at this time, so better to buy now rather than later. Even if prices go lower after you buy, the difference probably won't be too substantial. Remember, a home is an investment. Purchasing a home helps fuel the economy while helping you build wealth over the course of ownership. Read the original press release.  
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DotLoop Powers 23 New Michigan Real Estate Offices to Meet the Demand of Today’s Buyer and Seller
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Where Do I Start? A Facebook Page or Blog?
Guest Contributor Jimmy Mackin says: Where Do I Start? Many Realtors® who are new to Blogging and Social Media do not know where to begin. A common mistake many Realtors® make is they try to do everything at once. I want to share with you the strategy we used to build our brand. July 2nd, 2010 – we launched our Facebook Page. Over the next 6 month, we focused all of our attention on connecting and engaging with our community. As a result of our efforts, we were able to consistently grow our Facebook Page month after month. When we launched our blog (Jan 12, 2011), we immediately started seeing traffic flowing in from our Facebook Page. In our first 108 days, we have driven in over 16,000 visits and 35,642 pageviews. Our readership is growing by approx 30% per month. The important takeaway here is that only 8.84% of our traffic is coming from the Search Engines. We often think that the only way to drive in traffic is to rank well for relevant keyword phrases. We have found that there is an alternative marketing strategy that you can use that may help you get better results. Pre-Social Media Realtors® would launch their blog, hope that Google would crawl their site, index their webpages, and "hopefully" rank their pages for highly relevant keyword phrases. This is a push-and-pray marketing approach – push out your content and pray that Google ranks your pages well. The challenge many of us face with this approach is that we cannot control how well we rank for specific keyword phrases. We can optimize our sites until we are blue in the face. The fact remains that ranking well for highly competitive keyword phrases is very difficult. Post Social Media Facebook allows us to take more of a proactive approach to building a following. There are two very important distinction worth making Establishing yourself as a resource for valuable information is a great way to attract followers. This doesn't require you to create all of the content; you simply need to be a good curator. A perfect example of this is The Corcoran Group. People are the engine that drives growth – not bots. Great online marketers like Jonathan Rivera and Chris Smith used a similar strategy to drive traffic to their blog...well before we launched our blog. If you are struggling to grow your readership on your existing blog or you have started blogging at all, I would consider starting a Facebook page first... It worked for us. Are you struggling to get traffic to your blog? Please share with us. What do you blog about? Join in on the discussion...
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Effective Communication Practices Boosts Home Buyer Confidence
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Smarter Agent Acquires Toor.me
Smarter Agent, the leading mobile real estate network, today announced the acquisition of Toor.me, combining Toor.me’s QR code product with Smarter Agent’s existing suite of mobile real estate apps that can be branded to agents, brokers, realty franchisors, media and finance companies. Toor.me provides the real estate industry with mobile, desktop and social enhanced tours of their property listings. Integrated use of Toor Tags (QR Codes) makes ads and real estate signs interactive with mobile devices, sending potential buyers instantly to a mobile experience of the property. Sites are viewable on a desktop, tablet or any mobile device. Toor.me encompasses: Visual Tours (Non-Flash) QR Short Url’s Google Maps Integration One touch contact of agent: mobile, office, and/or email. One touch social share: Facebook, Twitter, or Email YouTube Fields Unlimited Photos Unlimited Websites For One Low Price "Every real estate yard sign should have an interactive mobile component to engage homebuyers,” said Smarter Agent CEO Brad Blumberg. “Toor.me brings properties to life for homebuyers and provides a powerful listing tool for agents and brokers. QR codes attract attention and are a growing entry point for consumers to learn about properties.” Smarter Agent has been developing real estate apps for more than a decade and is the only company that offers real estate professionals a branded mobile solution that consists of native apps for iPhone, BlackBerry, Android, Palm OS; apps on feature phones across Sprint, Verizon Wireless, AT&T and T-Mobile; and handles mobile web and text all in one. “Toor.me is far ahead of other QR and text code based companies in providing an experience to wow homebuyers, and we look forward to having this talented team as part of Smarter Agent,” said Eric Blumberg, President of Smarter Agent. Together, the companies aim to increase opportunities for mobile interaction, connecting homebuyers to agents and their listings. “Since the very beginning, even before we had a finished product, it has been the goal of Toor.me to revolutionize the way that real estate is marketed, bought and experienced,” said Allen Hartwig, co-founder of Toor.me. “By combining forces with Smarter Agent, the realization of that goal will be much sooner and done so with a greater impact. I am looking forward to designing world class mobile experiences and services with Smarter Agent that truly revolutionize real estate to be more social, more green and more meaningful.” Nick Smoot, co-founder of Toor.me, added, “I am excited to join forces with Smarter Agent.  Brad and Eric are the Godfathers of mobile real estate. Together we will continue to make the future of real estate marketing exciting and rewarding for our customers.” Toor.me and Smarter Agent got married! from Nick Smoot on Vimeo. Try a Toor.me demo: http://www.smarteragent.com/blog/wp-content/uploads/2011/03/Toor.Me-Demo-qr-code.png Or direct any browser to:  http://toor.me/of/82 Download Smarter Agent’s free real estate app:  http://www.smarteragent.com/blog/wp-content/uploads/2011/03/smarter-agent-qr-code.png If you would like to learn more about Smarter Agent, please click here. 
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3 Tips to Help You Deal with Your Scalability Problem
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Want to Learn about Increasing Your Income AND Your Work-Life Balance?
This Tuesday Market Leader is hosting a free webinar featuring Mandy Eads, a real estate agent who uses a system to ensure she only works with 'active, motivated, ready buyers.' When: Tuesday, September 21, 2010 Time: 10:00 AM Pacific/1:00 PM Eastern Cost: NONE Who should attend: New and experienced agents looking to close more business If you want to achieve work-life balance while increasing your income, sign up now. This gives you an opportunity to learn more about the system Mandy uses to balance her work and family, so she only spends her time with active buyers. As a 20-year veteran of sales, marketing and customer service, Mandy can show you how to make your career more rewarding than ever. Attract motivated buyers and sellers who contact you directly Enhance your business to generate new prospects Quickly identify your most motivated prospects Convert prospects into closed business To hear Mandy's secret and receive the $25 American Express gift card, simply click here and register now. Talk to you soon! The Market Leader Team
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Prudential California Realty Selects Showing Suite, Inc.
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Niche Marketing for Maximum Lead Generation
Secrets of Top Selling Agents is hosting a new webinar online, free to agents and brokers to register. The topic is Niche Marketing for Maximum Lead Generation. This webinar will take place on May 26, 2010 - 1:00PM EST.  The two speakers are: Allan Domb, Real Estate Broker/Developer for Allan Domb Real Estate, Philadelphia; Michael J. Maher, President of Real Estate, Marketing and Business Development for the Maher Team Residential Real Estate Marketing for the Realty Executives of Kansas City  www.michaeljmaher.com. Real Estate Agent Allan Domb shares how he carved out his niche in the real estate market to become one of the top producing real estate brokers in the United States. Joined by Michael Maher, author, nationally-recognized speaker, and top selling agent in his own right, this duo will show you how they achieved phenomenal success through niche marketing. Register for this one-of-a-kind opportunity to look over the shoulders of these real estate giants and see how their daily routines, time-management plans, and niche-dominating strategies translate into an endless supply of leads. During this Niche Marketing webinar you will learn: Why becoming a Niche Expert is important. How to choose and get started marketing your niche How better to manage your time, as Allan says, "If you don't know how to manage your time, you are dead!" The strategies and tools to absolutely dominate your market niche! How to have leads come to you instead of chasing them down. After our Webinar with Allan and Michael you will: Know what your daily priorities should be to stay focused and increase business. Be ready to try Allan's 10 morning rituals and Michael's 5 weekly rituals. Know who their mentors and teachers were. Have asked Master Agents your burning questions...FOR FREE! About Allan Domb Since 1980, Allan Domb and his highly reputable real estate brokerage firm have been known throughout the United States as key contributors to Center City Philadelphia's luxury condominium market. Since 1999, Mr. Domb has also been engaged in the adaptive reuse of historic buildings into luxury condominiums and the development of new luxury condominiums. Today, Mr. Domb continues to control over 75% of Center City luxury condominium salesin buildings such as Academy House, The Barclay, Center City One, The Dorchester, Hopkinson House, Independence Place, Pier 3, Pier 5, The Philadelphian, Society Hill Towers and Wanamaker House. Nationally, Mr. Domb has beenranked the top producing residential real estate broker for the greater part of the past twenty years. Mr. Domb has beenquoted and featured in The Wall Street Journal, USA Today, Forbes, Business Week, The Philadelphia Inquirer, Urban Land, Multifamily Executive, and many other publications. He also often appears on Philadelphia's NBC10, 6ABC, CBS3, and FOX29. About Michael J. Maher Michael J. Maher isAmerica's Most Referred Real Estate Professional. Only 10 years ago, Mr. Maher made the transition into the real estate world after a successful teaching career.He averages over 500 referrals per yearandover 200 transactions per yearworking30 to 40 hours per weekin real estate. Mr. Maher is also a nationally-recognized speaker appearing at Realty Executives International, RE/MAX International, RE/MAX Satellite Network (RSN Live!), STAR POWER® Annual Conference, several STAR POWER® Universities, and many brokerages around the United States (Realty Executives, Prudential, Coldwell Banker, Keller Williams, RE/MAX and independent). He is often interviewed for Fox, CBS, and ABC and is a real estate expert contact for Associated Press (AP).His book, (7L) The Seven Levels of Communication: Go from Relationships to Referrals, includes much of his highly-sought advice and promises to infuse the real estate industry with new communication strategies vital to survival in these changing times. To get more information about the book and read the first chapter of (7L), go towww.7LBook.com.
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Terabitz Launches Web Platform for Brokers
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