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The leading email marketing automation platform in real estate, eMerge offers brokers, agents & teams unparalleled content, templates and automated campaigns for agent recruitment & retention, consumer engagement, and lead nurturing & follow-up.  Create a truly unique experience for your past, present & future clients with custom consulting and campaign development through our full-service marketing agency – 3sixtyfive.agency.

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Engage past, present & future consumer clients with this weekly, automated outreach campaign filled with great content, social posts, email content/templates/graphics, and a 1x/m email newsletter.

Campaigns, content & workflows designed to attract, engage & nurture recruitment opportunities.  Includes a 1x/m email newsletter, too.

You asked, we delivered!  A 1x/m email newsletter filled with easy-to-implement sales & marketing tips for your active agents (or prospective agents).


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Why Digital Marketing Isn't as Intimidating as You Think
In our digital age, there is so much to learn and keep up with as technology evolves. Between Facebook's regular modifications to its advertising capabilities, Apple's privacy policy updates, and Google's impending changes to cookies, you might long for the simpler days of phone book ads. We understand. But, we're also here to tell you that digital marketing isn't as intimidating as you think. In fact, it's how you think about it that will help you excel. To start, clear your mind of any preconceptions you have about digital marketing tactics, specifically social media ads and Google. They are, in fact, even better versions of the traditional marketing tactics you may be used to — here's why. Facebook as the neighborhood flyers Think of Facebook ads as the "everywhere ads." Sure, they only appear within Facebook, but users of the platform — including prospective buyers and sellers — scroll their feed more than a dozen times throughout the day, from the bus stop to Starbucks to work and back home (or, simply, while sitting on the couch). In some ways, Facebook ads are the modern-day equivalent of flyers — taped to poles, posted inside cafes, and slipped into mailboxes around the neighborhood, in hopes that prospects will see them while going about their day. People aren't paying much attention to flyers anymore, though. Instead, they're scrolling Facebook everywhere they go, and your ad could be shown to them every time they log in. Much like a flyer, that Facebook ad is a good prompt and reminder that you're a prominent real estate agent. Waze as a billboard Although billboards haven't gone the way of the dinosaur, they aren't very effective for promoting specific properties or signaling to drivers that there's an open house nearby. It's a missed opportunity to capture a prospect's attention while they are out and about, but there is a digital option: Waze, the wildly popular navigation app, is the perfect digital billboard. Think of Waze like a billboard — or better yet, a for-sale sign — that pops up on someone's phone when they are close to your listing or open house. Ads on Waze are shown to drivers in three formats: as a pin on the map, promoted at the top of search results, and as a digital billboard that appears in the app when drivers are at zero speed. Waze users don't just drive by your sign and forget about it. Your digital ads are displayed prominently in the app, and drivers need only be nearby the property to see an ad — not right in front of the house or even on the same street. Waze, therefore, is great for promoting open houses and alerting those who regularly drive through the neighborhood to new listings. Instagram as a TV commercial Similar to Facebook, Instagrammers are in the app a lot — 42% of daily users report logging in multiple times each day. The biggest difference between Facebook and Instagram, though, is that Instagram is a very visual platform. Native, user-generated content as well as digital ad units are formatted for photo and video sharing. This makes Instagram akin to TV commercials. People go on Instagram expecting an immersive and entertaining experience, not to read news or status updates. That's why it's the perfect advertising space for sharing your new, gorgeous listing photos and video walk-throughs. When users see them between posts or stories, it's like social media's version of a TV commercial. Google as the Yellow Pages Just as people used to use a phone book to find a plumber, real estate agent, or the phone number of the local car wash, they now turn to Google to search for the exact same things. Google has been adjusting its content over the years to give users a search experience that is more and more localized, just like the Yellow Pages used to do. The Google business profile is a perfect example of a localized search result. This is the profile box that appears in the top-right of the screen on Google Search, shows up to the side of Google Maps, and at the top in mobile after you search for a business. It's sort of like a digital business card or, better yet, an ad within the Yellow Pages. When you search for a steakhouse, dentist, or real estate agent, Google will serve a local Google business profile adjacent to the search results that it believes is most relevant to your search. It's a fantastic placement, especially considering that 80% of home buyers use Google during their real estate journey. Want to really stand out on Google? Opt for Google's Local Services Ads and its new Google Screened badge, the equivalent of that alphabetically-first spot in the phone book that gets more eyes and calls than anyone else. To view the original article, visit the Homesnap
Friday Freebie: Home Seller's Guide Template
Seller leads: they're a wonderful and profitable thing… if you can get them. But here's the thing we know about sellers: 77% contact only one agent before choosing a Realtor to sell their home (NAR). How can you be the first agent a homeowner thinks of when they're ready to list? That's where this week's Friday Freebie comes in. We're highlighting a brandable Home Seller's Guide that's full of the helpful information that homeowners are searching for before they decide to list their home. Use it to attract seller leads, educate seller clients—and ensure you're top of mind when a homeowner is ready to sell. Free download of the 2021 Home Seller's Guide template, courtesy of Zurple Selling a home is an involved and complicated process. When consumers are beginning to consider selling, they first research what they should know before diving in. Zurple's 2021 Home Seller's Guide template is a comprehensive resource of everything a potential home seller needs to know: Common real estate terms The timeline of selling a home How to hire an agent How to price a home How to prepare a home for sale How to evaluate an offer The ins and outs of closing a sale What to know about moving day And more! You can share this guide on social media, on your website, in person, via email, and more. Put it behind a lead capture form on your website to ensure you get the contact information of potential parties. The guide is brandable, with space not only for your contact information and logo, but it also concludes with a page featuring your bio and a call-to-action. You can link that page to your email or a CMA request landing page to acquire even more leads. Ready to get started finding more seller leads? Download the 2021 Seller's Guide template
5 Reasons Why Virtual Tours Are a Must for Your Marketing Plan
Until December 2019, you might have been one of the most successful agents in your area and had the best marketing campaigns ever. There was no need for any improvement -- or was there? Then COVID hit and the whole real estate industry had to change overnight. Due to social distancing, travel restrictions or fear of catching the bug, your open houses and weekend walkthroughs and in-person meetings with buyers or tenants finished forever. Thousands of agents and property managers were taken by surprise and couldn't sell or rent anything anymore. The business model you were running was gone forever. The only new way of making it all possible are 360° virtual tours that allow anyone to inspect the property wherever and whenever they want. When the pandemic hit, Virtual Tours Creator (VTC) was already in the top five international virtual tours providers and our current customers were calmly selling or renting sight unseen. They didn't have to change anything as they were ready. They had already digitized their offer. Imagine showing your customers a tour like this when your competition couldn't even leave their home! Here are five reasons why virtual tours are a must for your marketing plan in real estate this year: 1. 360° virtual tours make it safe for you, your team and your customers during the global pandemic For many agents—and, more importantly, for buyers—open houses are a waste of time spent traveling back and forth to properties that buyers are not really interested in. Virtual reality (VR) tours help save time for both parties and allow agents to get more qualified buyers. They eliminate face-to-face contact when presenting a home. Agents can conduct virtual inspections with customers on any device in the comfort of their own home without the need to travel. This brought safety to both parties in the face of 2020's global pandemic and allowed many businesses to thrive when a total lockdown was enforced. Our customers were selling properties sight unseen all across the world. Keep your staff and customers safe by avoiding face-to-face contact. 2. VR tours help your brand stand out in the digital world and win new listings! How many times do you ask yourself how to outrun your competition? 360° virtual tours make you stand out from the crowd—every landlord or seller will choose you rather than you competitor who offers the old-fashioned photos-only package. Having a virtual tour made can cost between $150-$600, and it may take up to seven days before the VR provider can turn up to create the tour. Not many agents have the budgets to use such technology at such cost, nor the time to wait for a photographer to turn up. Being able to offer a VR tour in the listing presentation is a huge advantage over any competitor. Moreover, being able to impress vendors and do the tour on-the-spot can, in many cases, win the listing for an agent. VTC allows the creation of 360° tours by an agent without the need to outsource it to expensive photographers with lengthy delivery times. Do not be dependent on anyone; create the tours yourself when and where you want. Did you know that, according to REA, listings with VR tours have 487% more engagement than the ones with only photos? This says it all! 3. 360° VR tours allow you to save time by pre-qualifying buyers and tenants There are many tenants on the market that often look only for opportunities and therefore are not really committed. You can weed them out by presenting the virtual tours of properties online before you plan an open house. That way, you won't have to worry about tire kickers and next door neighbours. During COVID, tenants tended to rent or even buy properties site unseen. 4. Tours allow you to have a 24/7 open house How many people can you run through an open house over the weekend? Twenty, 30 or 60 people? During COVID, you might have had zero. Our customers track their VR tour visits and will tell you that they had 400 people looking at the tour in three days—where else can you do that ? Agents get more qualified buyers before they even come to the open house. Every buyer is able to make informed decisions on buying a property from the comfort of their own home where and when they want. You can have an open house 24/7 available to anyone and anywhere. ONLY a virtual tour allows you to work when you are not working. Even better, clients can view it whenever they want without bothering you. 5. Virtual tours help your business restructure and give sales agents or property managers the time back to do what they should be doing in the first place No matter how you operate, prepping properties for advertisement can be time consuming. From when you first launch a new property, to finding the right buyer or tenant to work with, it is very common to be inundated with inquiries. A virtual tour can help you segregate the serious clients from the curious. What else can a virtual tour be used on? By using a 360° camera, you can cover every corner of a house and it should only take about 15 minutes to shoot—plus an additional five minutes to set up using Virtual Tours Creator's system. Here at Virtual Tours Creator, we will hold your hand in the process of learning how to take 360° photos and creating an interactive 360° virtual tour. We will teach you how to create perfect 360° tours in one day! You can also use virtual tours for: assisting sales agents with generating appraisals, assisting suppliers with quoting for repairs, as a tool in your entry and exit process. Keep in mind that these are just some of the benefits virtual touring can bring to your business. Virtual Tours Creator has made creating 360° virtual tours easy, fast and affordable. You can create a three-bedroom house 360° tour as fast as 15 minutes for as little as $2 per property. To learn more, visit virtualtourscreator.com.au. To view the original article, visit the Virtual Tours Creator