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WAV Group Inc


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Stop Advertising, Start Edutizing
Consumers simply do not want to be “sold” anymore. They have become cynical about advertising claims and “its all about me” advertising. They dont want to hear an agent's claims of greatness. They want to understand what you can do for them. They want to know that your claims are backed up by legitimate experience and insights you can bring to them. They want you to prove why you are the best agent or broker for them. Simply making promises of greatness is not enough to attract consumers anymore. Customers trust brands in the same way they trust other people. When a company performs consistently against its stated values and follows through on commitments consumers generally trust them. Those that say one thing and do another are those who are abandoned after their one chance. According to the 2009 California Home Buyers and Sellers Survey from the California Association of REALTORS®, consumers are asking REALTORS® to provide more relevant information and support throughout the real estate transaction. They dont simply want a nice marketing campaign and promises of greatness. They want true support throughout the entire process. They are looking for better information to help arm with the tools they need to make a sound real estate purchase decision. They are particularly dissatisfied with the quality of local market statistics and housing conditions. 42% of Internet buyers were dissatisfied with the information provided to them about market conditions. This provides REALTORS® with a huge opportunity to provide better insights to help a consumer more comfortable about their real estate purchase. They can use their deep local knowledge to help a consumer feel comfortable that the home they purchase will be not only a sound investment, but a joyful, satisfying experience meeting the physical needs of their whole family. Today, consumers are looking for service providers that support them and educate them about the most important elements to make an educated decision about their purchase. They will be attracted to agents who are not “selling” to them. Instead they are looking for potential vendors that demonstrate expertise, professionalism and guidance about the real estate process. Consumers are attracted to agents who seek to provide insight and information that will help better prepare them to make an educated real estate decision. Real estate professionals have a ton of interesting insider knowledge they can share. WAV Group has just published a paper called "Edutizing - Dramatically increase the effectiveness of your marketing approach." This paper will help outline some ways to deliver information to attract consumers without overtly selling to them—Edutizing. Click here to view the full report Are You Competitive with Other MLSs? Want to Secure Your Website for Under $500? Excuse Me, I Have a
Listing Syndication - Be Sure to Read the Fine Print
Listing Syndication is a great method for attracting new sellers and increasing exposure for your listings. It is important to know what rights you are giving up when working with each of the online property search portals however. During the Council of MLS conference this year there was a groundswell of discussion about the rights brokers are giving up when they send their listings to third party websites. WAV Group went to school on the terms and conditions of several of the leading third party websites. We were specifically focused on the rights to display, distribute and maintain listing data. We learned that in some cases the broker is transferring the irrevocable, perpetual, non-exclusive, fully paid, royalty-free license to use, retain, transmit, copy, create derivative work of, sell, or distribute the broker’s listing data to other parties or sub-licensees. Bottomline, brokers are giving away rights to their listings they may not be aware of. We also learned that all third party listing sites are NOT created equal. WAV Group has researched this issue and produced a white paper on the topic that has been designed to help brokers ask the right questions before they syndicate their listings. Click here to download. Are You Ready to Wage War Against Data Licensing? Who’s Who in Lifestyle Search Lifestyle Search – What is it?
Need Legal or Consulting Services?
Larson/Sobotka is a consulting firm and a law firm specializing in offering services to the real estate industry. Specifically they focus their service offerings on technology vendors to the real estate industry, MLS service providers, Associations of REALTORS® (State, Local, National), and real estate brokers. Their legal practices focus on a variety of dimensions throughout the real estate industry including ecommerce, databases, Web branding issues, and rule-making for online communities. Larson/Sobotka supported RE Technology in the development of many of its business documents. Legal services also extend to providing copyright, trademark, Internet/computer and technology licensing