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Tips on Expediting the MLS Approval Process
Your local MLS provides direct access to every available listing in your area, so there's a pretty good chance you'll have to work with yours at some point. In general, access to MLS data is only available to those agents who are members in good standing and go through the necessary to steps to seek approval. How do you get approval, you ask? I'm here to help you with that! The MLS Approval Process Gaining MLS approval can be a long and tedious process, especially for new agents. Not sure where to get the needed paperwork? What signatures you need to acquire? How long the entire process take? After working with MLSs on a daily basis, we've developed some great relationships and have tips on expediting this process. Here are some key things to keep in mind when looking for approval: Make sure you have the most up-to-date version of the data access agreement from your MLS. You get this from the MLS directly, or your IDX/VOW provider may have a copy on file, too! Know your website address by heart and make sure it's accurate on your data access agreement. Do you know your "Broker of Record" on file with your MLS or brokerage? This may be different than your own broker. Make sure to find out who this may be and obtain their signature on your data access agreement if necessary. Submit your completed data access agreement directly to the person that handles each approval.
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Getting Started with Listingbook (10/24)
Monday, October 24, 2016 at 8:00 AM PDT In this session you will learn: What Listingbook is and what it's for Basic System Navigation General Overview of Your Clients' Experience The Differences Between Listingbook Basic and Listingbook Pro Register now!
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Listingbook Basics (9/6)
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Rate My Favorite Learning for Non Pro Agents (7/27)
Wednesday, July 27, 2016 at 11:00 AM PDT Benefit to the Agent Pro Agents are able to give their clients a branded website that allows friends/family to rate their favorite properties As a Pro Agent you have access to all ratings and comments from your clients unique influencers Gain exposure to potential leads that invite their friends and family to rate their favorites. Client Benefits Provide clients a tool to easily communicate with their friends/family during their home buying process Perfect tool to provide those Millennial buyers who are looking for instant feedback while they search for their favorite property Register now!
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Getting Started with Listingbook (7/18)
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Getting Started with Listingbook (7/12)
Tuesday, July 12, 2016 at 10:00 AM PDT In this session you will learn: What Listingbook is and what it's for Basic System Navigation General Overview of Your Clients' Experience The Differences Between Listingbook Basic and Listingbook Pro Register now!
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Getting Started with Listingbook (6/27)
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Seller Servicing and Marketing Your Listings (6/2)
Thursday, June 2, 2016 at 10:00 AM PDT Listingbook automates servicing sellers, keeping them happy while educating them about their market. This allows agents to be more efficient and profitable.In this session you'll learn: How to give sellers accounts How to ensure they're logging in How to create and send a CyberCMA How to explain reports (both Basic and Pro) How and when to promote your listings Register now!
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Getting Started with Listingbook (5/31)
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WolfNet's Upgraded IDX Platform Helps Agents Compete with Portals
Agents looking to compete with search portals need look no further that WolfNet's upgraded IDX solution. Dubbed WolfNet Responsive IDX, the update marries high-end design to an IDX property search (with optional VOW data!) that would easily be at home on expensive enterprise-level websites. As any modern web solution should, the updated platform displays beautifully on screens and devices of all sizes (see the image below). But beyond the aesthetic improvements, WolfNet has designed Responsive IDX to boost your website's engagement levels and lead capture rates. Let's take a closer look to learn how. Zeroing in on the Front-End Responsive IDX plugs into your existing website and is easy to integrate into your site's design, thanks to easy wrapper creation tools available in the solution's admin panel. The solution also adapts to your website's CSS stylesheet, letting you control font and photos sizes to further refine how it displays. Let's take a look at the results page, for an example. Consumers have the option to view results either on a map, in gallery view, or in list view. In the gallery view pictured on the next page, users can hover over a property's thumbnail to scroll through more listing photos without having to click into the property details page.
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Best of 2014: 4 Lead Generation Sources - Which Should You Budget for?
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4 Lead Generation Sources: Which Should You Budget for in 2014?
In December, we explored how Virtual Office Websites (VOWs) can be used to generate leads. There are many more sources for online leads, though, so we're kicking off the New Year by taking a broader look at our options. After all, now's the time when many agents and brokers turn budget- and process-minded, and examine what is working for their business and their budget. Some sources, like social media and Craigslist, only require an investment of time and motivation. But at the start of a new year, many real estate pros are more concerned about paid sources of lead generation and where--or if--they fit into their annual budget. With that in mind, today we're going to take a look at four different sources of online lead generation. Each will be evaluated according to cost, time and effort, and quantity of leads. Custom or DIY Websites Do-it-yourself websites come in all shapes and sizes. They can be anything from simple Wordpress sites to full-blown custom designed web destinations. Some who take the DIY route plug-in a third-party IDX search like Diverse Solutions to their site, or use only an MLS or association provided search widget. Others provided limited or no search capability. This is not necessarily a bad thing, however. I'm particularly fond of this website for local brokerage the Davies Company. Why? Because it's clean, uncluttered, and makes it easy to find exactly what I need. There's no sense of being overwhelmed by property search options or other features--a feeling many generic template sites often convey.
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Last Chance: Learn How to Leverage Your Website to Attract More Leads!
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Listing Syndication Definitions
Just when I think I "get" listing syndication, I'll find myself in conversation with someone about it and completely out of my league. Tired of feeling underprepared, I enlisted the help of a syndication expert, Celeste Starchild at ListHub. I asked her for a crash course in listing syndication and she explained to me that the first thing I needed to do was get the terminology right. She's spot-on. In order to have an intelligent conversation about anything you need to properly use the correct vocabulary. Perhaps I'm not alone. I have a feeling that many of us could use at least a little refresher on what these commonly used (and commonly misunderstood) terms mean. Listing syndication Listing syndication is the distribution of active real estate listings by brokers/agents (or by the MLS on behalf of brokers/agents) to third-party websites, for the purpose of advertising to consumers. Listing syndication is different from IDX or VOW, which we will discuss next, in that it shares data with third parties who are not members of – or participants in – the MLS (such as property search portals like Zillow, Trulia, Yahoo! Real Estate, etc.). The value to the broker or agent is the opportunity to attract a buyer to their property listing, and the value to a third-party website is to acquire listing content for consumers who visit their website. Listing syndication gives brokers the ability to selectively choose the sites to which they syndicate their listings, based on their advertising goals and business model. Of course, each broker may syndicate only their own listings.
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