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Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?
Agents say they will do anything possible to represent the best interests of their sellers. However, some are missing one really important aspect of selling a house: the square footage. Many agents assume the square footage information from an old listing in the MLS or found in public tax records is accurate. But is it really? No, it is not. It is what we call unverified square footage. To successfully represent the best interest of their sellers, agents should always be using verified square footage of a property. Verified square footage comes in three different forms: appraisers or agents measure the home themselves (if they are knowledgeable of the local rules on what should be counted as square footage), or they use technology. Technology can be a powerful tool because there are several companies in the market that don't just measure the seller's home, they also provide ways of promoting the home. In just a couple of paragraphs, we have just scratched the surface as to what an agent needs to know to understand how verified square footage can improve their level of professionalism. Download the case study written by WAV Group to get a full understanding of improving your professionalism using square footage.
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Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
As a data junkie, I love Top 10 lists. So, when The Counselors of Real Estate releases its member survey of current and emerging issues that will have the biggest impact on real estate in 2019 and 2020, I'm all ears – and eyes. The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.
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Gen Z is Buying Their First Homes! Here's What You Need to Know
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
How's your brand recognition in the area you serve? Do consumers think of you first when they think of real estate? Whether you're a branding superstar or a rookie, realtor.com wants to hear from you via a short survey— and, bonus, they want to give you a bunch of cool, free things in exchange for your time. Read on to learn how you can participate and claim your free goodies.
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Study Reveals How Long It Really Takes for Each Step of the Home Buying Process
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Key Findings from Our Third Annual Referral Report
Agent-to-agent referrals are a key part of every serious real estate agent's business — especially as markets slow from peak activity and business slows for many. ReferralExchange recently released their third annual referral report, "Why Agent-to-Agent Referrals are Key in 2019," where they surveyed more than 1,200 agents about their referral business, use of social media and the qualities they value in referral partners. Below are key findings from the report.
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A Google Study on Team Efficiency: 5 Takeaways for Your Real Estate Business
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Why Background Checks on Real Estate Prospects Don't Work
Many real estate agents run background reports on new prospects before meeting them in person. However, a new study by the U.S. Department of Justice shows why commercial background checks may be ineffective and dangerously misleading. This article explores the weaknesses of background reports: The NCIC, National Crime Information Center, is the gold standard in criminal background check databases and is available ONLY to law enforcement. This database is the most complete and accurate record of arrests and convictions in the United States and is substantially more complete and accurate than databases used by commercial criminal background check products--which is why a Department of Justice report released this year is so disturbing. The DOJ Report This year, the DOJ released its Survey of State Criminal History Systems. The two-year study of arrests and convictions data from 2016 provides insights into why commercial background checks are ineffective. The report found that a remarkably low percentage of arrests and convictions are making it into the nation's most complete criminal history database. The following are some highlights of the report: Of the 10.7 million arrests in 2016, only 3.6 million were reported to NCIC Of the 3.6 million reported, only 1.4 million had a final disposition. (Final dispositions are necessary for a record to show up in a commercially available criminal background check) 2016 was the most complete year in the NCIC's history What these numbers show is that even if a commercial instant background check system is using the most complete criminal history database in the country, it will still only have information on 13 percent of the crimes. Additionally, we also need to take into account the estimated 30 percent error rate of instant background checks due to variances in the spelling of names, errors in DoB, and mistakes that occur in the data entry process. So what does all this mean for real estate agents? If a prospect rapes, assaults, or kills a real estate agent, is convicted, goes to jail, gets out, and calls an agent to show him a house and the agent runs an instant background check, the agent has approximately an 8 percent chance of finding out about the crime. Predatory Behavior In addition to the incompleteness of criminal history databases, the very nature of crime against real estate agents makes reliance on criminal background checks problematic. Crime against agents is predatory crime, committed by true predators, and meets all the classic predatory behavior patterns. Consider what someone has to do to attack a real estate agent: The predator must "shop" for a victim (it is actually called victim shopping), choose a victim, research the victim (this research is associated with a fantasy stage as well as forms a basis for planning), choose a site, come up with a plan on how to get the victim to be with him at the site, come up with a plan for how to get the victim isolated where he or she can't be seen or heard by others while they are at the site, execute on all of those things, and then they still have to make an attack. These are not random opportunistic crimes committed by impulsive careless people with extensive felonious criminal "rap sheets." Additionally, predatory behavior, including the crime, is a progressive, obsessive-compulsive behavior pattern similar to that of a binge alcoholic. A predator's motive is power and control; they get an "emotional high" off their crime and all the events that led up to the crime. When visiting with an agent, they intentionally exert "dominance." This dominance is what causes agents to have uncomfortable feelings. Studies into various types of predators have shed light into their behavior patterns and lack of any criminal history while committing multiple crimes. On average, a rapist will have 10 victims in his adult life. (One individual raped 26 agents in 13 years before he finally got caught on the 27th.) Source: Repeat Rape & Multiple Offending among Undetected Rapists Other studies—such as Weinrott & Saylor's Self-report of crimes committed by sex offenders, published in the Journal of Interpersonal Violence—have found that, on average, a rapist will have 11 victims prior to being arrested the first time and they estimate that unreported rapes range between 68 percent to 92 percent. Only 37 percent of people charged with rape had a previous felony conviction at the time they were arrested for rape the first time, accoridng to the Rape, Abuse, and Incest National Network. Fair Housing implications of background checks A discussion of instant criminal background checks would not be complete without considering the legal issues involved. Aside from the obvious legal implications of inaccurate reporting, according to the Supreme Court, the use of background checks may be a violation of the Fair Housing Act. In 2015, the Supreme Court ruled on Texas Department of Housing & Community Affairs v. Inclusive Communities Project, Inc. The opinion, written by Justice Kennedy, said that a party may prove violations of the Fair Housing Act by either showing intentional discrimination or that a certain practice has an adverse or "disparate impact" on protected classes. In a 2016 article entitled "What the Latest Fair Housing Guidance on Criminal Background Checks Means for Real Estate" about new HUD rulings, the National Association of Realtors said, "While persons with criminal records are not a protected class under the Fair Housing Act, HUD's recent guidance maintains that criminal history-based barriers to housing have a statistically disproportionate impact on minority groups. Because minorities are a protected class under the Fair Housing Act, HUD's guidance says that creating arbitrary or blanket criminal-based policies and restrictions could potentially violate the Fair Housing Act." Conclusions On the surface, running an instant criminal background check on prospects would seem like a sound practice. However, when you "look under the hood" and examine the completeness of criminal history databases, the error rate due to data variances, and the predatory nature of crime against agents, the effectiveness of background check systems in providing agents with "red flags" disappoints. Furthermore, instant criminal background checks pose a potential Fair Housing Act violation. Considering the lack of efficacy and potential Fair Housing issues, if an agent chooses to use instant background checks, he or she needs to do so with an understanding of the issues and risks involved. Lee Goldstein is the CEO of Real Safe Agent.  
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How Referrals Can Help Take Your Business to the Next Level
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Realtor Safety: What NAR's 2017 Report Reveals
It's that time of year: September is Realtor® Safety Month, which means that the National Association of Realtors® has recently released its annual Member Safety Report. This year's report reveals that 5 percent of Realtors report being a victim of a job-related crime, with 3 percent saying they were a victim of a robbery or assault, 1 percent reporting identity theft, and 1 percent preferring not to say. Those numbers are the same as last year's survey, but the number of agents who say they have been in a situation that made them fear for their personal safety or the safety of their personal information dropped slightly, to 38 percent from 39 percent in 2016. Here are other changes in the 2017 Member Safety Report compared to last year:
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Profile of Today's Real Estate Pro: Insights from the 2017 NAR Member Profile
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Real Estate Statistics to Help You Determine Where You Stand
Question: What percentage of real estate agents have a Facebook for professional use? Answer: 80 percent. What's the big deal that 80 percent of agents have Facebook for professional use? It seems like a relatively trivial number to pay attention to, but we can guarantee that it isn't. Stats like this are important to note because they help agents understand what their colleagues are doing to stay successful and top of mind. We've compiled a comprehensive list of real estate statistics and facts that can serve as a benchmark to help you determine where you stand and the progress that you've made compared to other real estate agents. Whether you're new or have been in the business for a while, fast-changing technology, emerging social media platforms, and new real estate tools make it nearly impossible to keep up. This post highlights popular technology, strategies, software, and more that agents are taking advantage of to stay ahead. Read on for more real estate statistics and facts to help determine where you stand!
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The Battle of Consumer Profiles
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What's Changed in 35 Years of Real Estate Sales?
The National Association of REALTORS® has been releasing their profile of home buyers and sellers for 35 years now. In anticipation of the release of their next profile, let's take a look at some of the ways real estate has changed – and stayed the same – since the study began in 1981. Reflecting on how things have evolved in real estate sales is an amazing reminder of the power of technology and how quickly it's made an impact on the industry. In 1995, 2 percent of all buyers used the internet to search for a home. In 2015, that number increased to 92 percent! No wonder it's so important for Realtors to have an online presence. Take a look at this infographic from NAR. Do any of these findings surprise you, or are they what you expected? With the way the internet has impacted real estate sales, are you as present as you should be?
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"Move-In Ready" Increasingly Means Smart Home Technology for US Consumers
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Are Real Estate Agents Dishonest?
A few months ago, I spoke to the owner of a start-up company who was completely convinced that consumers do NOT trust their real estate agents to help them find service providers. He believed that agents were not the best group to help a home buyer secure all of the services they need to complete a transaction. He passionately believed that consumers believe that real estate agents are dishonest and do not have the best interest of their clients in mind. For those of you that read WAV Group articles, you know we are not shy about talking about the areas where our industry can be stronger. While there is always room for service improvements, our fundamental premise is that consumers DO trust their agents to help them in every step of the transaction. The GOOD NEWS? We were totally RIGHT! The Houston Association of REALTORS® took on the task of measuring consumers' trust in their agent to find service providers for their clients. They reached out to nearly 8000 real estate consumers through their consumer research panel and found some fascinating results. An overwhelming 95% of buyers that responded to the survey believe that their agent has their best interest in mind! They believe that their agents made it easier to find service professionals while saving money as well. Homebuyers and sellers told us that their agents gave them viable many options of service providers to consider. 87% of those that are satisfied with the service provider recommendations they received are likely to recommend their REALTOR®. Importantly, 82% of homebuyers and sellers believe that service provider recommendations are a key part of the REALTOR'S job.
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Two-thirds of Buyers Are 'Addicted' to Online Property Listings
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Finding True Job Satisfaction in Real Estate
Real estate is an entrepreneurial business. Each agent or broker who makes it puts his or her heart, soul, spirit, effort, professional and personal self on the line every day. In some ways, this puts you a step ahead of the general population, because it's unlikely you went into the risks of entrepreneurship for something you didn't feel passionate about. Sure, some people are only in for the money, but, from experience, they don't end up succeeding as well as those who do it for the love of the industry itself, the freedom of self-employment, and the ability to have just that little bit more control over their lives. With risk comes reward, and that reward is job satisfaction. I recently saw a blog post on motivation by Chester Elton, co-author of What Motivates Me: Put Your Passions to Work, with Adrian Gostick, and it struck a chord. Elton wrote about his 20+ year career as a consultant, particularly the last 10 years, in which he and his team conducted three research studies on workplace trends, comprising more than 850,000 interviews. All those interviews, all that research, all that data answered some questions. More than that, it highlighted a "key difference in those people who are most energized on the job." So what is that key difference? Well, Elton says, "The happiest have aligned more of their work with their core motivations. As for those people who are most unhappy at work, as you might expect, their jobs are out of whack with what they are passionate about."
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Do Luxury Clients Prefer iPhones?
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Recommendations for Going Digital
A successful real estate agent will be a master of earning repeat business and referrals. After all, even in today's age of digital marketing, we are a "people" industry. However, a new study sheds a new light on the context of the recommendations we receive. Although the data is limited, the authors of the study conclude that online recommendations may be just as convincing as those made in person. The Study The study was performed by ShareThis in collaboration with the Paley Center for Media. Now, the study is limited because it focuses only on three product categories: supermarket, automotive and mini-tablet. Real estate was not considered. And only 6,000 consumers were surveyed. The online "shares" in the study were on social media and in email. What the authors found was that the lift in purchase incidence from an online share was quite similar to the lift in purchase incidence from an in-person share. You can read the report yourself if you'd like further details.
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The Happiest Agent on the Block
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Take A Stand: Increase Your Sales; Improve Your Health
Often, when brainstorming how to increase your real estate business, you turn to paid products, technologies, and services. However, more and more research is showing that using powerful, assertive body language while you work can have a measurable impact on your performance and lead to more successful results. Let's take a popular product: Zillow. In December 2013, Zillow reported 48,314 real estate agents as "premier subscribers" paying an average of $271 per month. That is a lot of agents paying $3,252 every year for a real estate product. Just because a lot of agents buy a service does not mean that if you buy the same service, you will get any or even the same level of value compared to other agents. Outcomes are determined not just by what you use, but how you use it. Zillow may make a lot of sense if agents can directly identify increased business from that cost. However, suggesting, "all you need is one deal and you've paid for it" could be sufficient justification for any business expense. It also, could be a very shortsighted defense of paying for a service simply because it is popular. You could risk losing significant profits by spending money on such things. Just because you get some business from a service doesn't mean it is a good investment. Any product or service you purchase should provide both tangible and intangible benefits. For example, a tangible benefit of a product would be regular or consistent new business or an automation of a workflow. An intangible benefit would be an excellent customer experience.
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A Portrait of the Agent – Realtor® Habit Survey
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How Real Estate Agents are Using Mobile Technology
Guest contributor Properties Online says: 2012 was a big year for mobile technology and social media use – especially in the real estate sector. Mobile technology has been called a 'Game Changer' for the modern REALTOR®, and social media offers a promising return on investment. Let's take a closer look at just how real estate agents are using mobile technology and social media. A Look at Mobile Technology The most popular device purchased by real estate agents in 2012 was a smartphone (44 percent), followed by tablets (27 percent) and laptops (19 percent). According to Pew Research's study "Mobile is the needle; Social is the thread," internet use in the U.S. has increased from 14 percent to 82 percent since 1995. Eighty-five percent of adults in America have a cellphone, of which 45 percent use smartphones, two-thirds are wireless internet users, and slightly over 66 percent of online adults use social media. The survey also revealed that: 83% of REALTORS® believe mobile technology has enhanced their real estate business 92% of real estate agents believe mobile technology has increased their efficiency 63% of REALTORS® believe they need the latest technology for their real estate business Real estate is about relationships and locations – it is not best served by being chained to an office or a desk. Mobile technology frees the real estate agent to work and connect with clients where ever and whenever.
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Monthly Real Estate Showings Data: March Shows Steady Increase for 2012
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Tuesday Tech Tip with Maya Paveza of HipRoof.com
Tech Tip Tuesday We’ve paired up with real estate and social media guru Maya Paveza to keep you up-to-date on all the latest tech tools. This week, Maya’s video unravels the mysteries of StumbleUpon as well as hash tags on Twitter. Do you have a question for Maya? Post a comment here and we’ll suggest the topic for future videos. Do these tech tips answer your questions? Watch and see!
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Mastering Your Blog Timing
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Your Reputation: To Be Shared Online?
Consumers today are demanding more and more transparency in every purchase they make. They solicit input from fellow customers about everything from digital cameras to books to doctors. They look to sites like CNET for objective ratings on electronics and they look to sites like findadoctor.com and lawyerratingz.com to learn about the training, reputation and customer satisfaction levels of professionals like doctors and lawyers. This paper will show real estate agents how they can take advantage of this consumer trend to grow their business. It will help agents understand why consumers want more information about the reputations of real estate agents online. It will also show how fellow REALTORS® have capitalized on this strong consumer need to grow their business.
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The Science of Timing: Blogging
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The Science of Timing: Emailing
How many times a day or week should you email your subscriber base or clients to get the maximum opens without getting "unsubscribe" responses? Do you know what time of day is best for emailing? Does it matter? The answer is simple: emailing is not a haphazard activity. It has evolved into a science. If you are interested in keeping a client and subscriber base informed and engaged with you and your business, it is well worth your time to invest in learning some of the research behind the science of email timing. HubSpot social media scientist Dan Zarrella discussed his research on timing. He has conducted research on the Internet for the last 2-3 years. Of all the subjects he researches, the science of timing is the number one piece of data consumers want to know. He researches and identifies best practices. This webinar presents all the data to date that Zarrella has studied. It covers three marketing mediums businesses use for inbound marketing: social media, email and blogging. This article focuses on emailing specifically.
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The Science of Timing: Social Media
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Back to the Basics: Advocacy Marketing for Real Estate Professionals
On ActiveRain.com, there is reference to a study done at Baylor University concerning the effectiveness of agent marketing: how many dollars spent in which areas lead to the best results. The main thrust of the study was to relay their findings on what really gets a consumer to contact one agent over another. The researchers found that inspiring clients by appealing to their emotions and values worked the best. Simply saying that "I can sell your home faster and for more money" does not cut it anymore. The "I am a million dollar producer" type of self-promotion falls on deaf ears too, most of the time.  
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Meeting Gen Y's Demand for Online Transparency and Information
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Don’t Ignore Client Needs, Instead Become the Educator
Have you ever had the pleasure of relocating from one city to another? You have the stress of the move compounded by the fact that you are losing all of your trusted resources and most importantly your “local knowledge”. Let’s say you’re moving because you’ve been promoted to run a new division out of state. You have a young child so you’re looking for good schools within your area and a family-friendly neighborhood. How about if you are a young professional moving for a great job opportunity? The last thing you want is to “live in the burbs” with people like your parents. What if you have lived in the city, in the “happenin’” part of town, but now you’re expecting your first child and want to find a quieter place with a backyard? Your logical first place to go to begin your research is on the web. You can find boatloads of places to look at information about home pricing, number of bedrooms, number of baths and even if the house has a fireplace or not. But what if you want to narrow your search a different way? Perhaps you want to find a home near a dog park for your new puppy, or close to a health food store because you’re a vegetarian and you thrive on organic vegetables? What if you are retiring to a new area and want to be sure there are several golf courses nearby?
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Idaho Valley Foreclosures Down 25% in October!
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How Much is a Facebook Fan Worth?
For a while now the return on investment (ROI) for a Facebook fans has been hard to measure. Social media takes time.  Each day posting, linking and building a followership that you should engage with takes time. A not so underlying concern for real estate professionals is: is it paying off?  It this the best use of my day? Take heart, those of you who are faithfully working on your social presence, recent findings from Syncapse indicate that the average Facebook fan is worth $136.38 to a brand and Facebook fans spend an average of an extra $71.84 on a product. However, previous ExactTarget research indicates only 17% of US consumers reported that they're more likely to buy as a result of liking a brand.
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Confused by Social Media Lingo?
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Have 2 Minutes? Take a Short Smartphone Survey!
We want to tailor our content to meet you needs!  Help us know what type of Smartphones you use, so we can make sure to provide you with specific tutorials and content about those devices! Let us know what mobile applications you use, what your level of involvment is so we can accurately recommend real estate applications for you! It's just 2 minutes long and a total of 10 questions. Click here to take our short survey!
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Tell Us! How Do You Use Social Media to Further Your Business?
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Early Bird Gets the Lead!
Perhaps you've heard the expression, "The early bird gets the worm."  When it comes to home buyers and generating leads, it couldn't be more true. MIT recently published a study on lead generation and lead response management that highlighted key implications for the real estate industry. Understanding lead generation and lead response management are essential to growing your real estate business. What good is lead generation without a way to manage and follow through with those leads? This study carefully examined the differences of two practices: using intuition and experience to generate leads (common in real estate today) or using science to determine how to generate leads.  Before we look into the implications of science over intuition, evaluate your current practice.  What do you rely on to generate leads?  How has it worked so far?  MIT researchers examined three years of data across six companies that generate and response to web leads, from over fifteen thousand leads and over one hundred thousand call attempts. The main questions covered in this study was: When should companies call web-generated leads for optimal contact and qualification ratios? In other words, when is a lead hot, and what is the time frame between that and when it goes cold?  The behavioral study revealed when sales representatives had success around calling web-generated leads.
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Target Practice: Aim for Gen Y
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Don't Be Late for That Very Important Date!
It's no secret, home buyers offer a small window of opportunity for real estate agents to use to engage them.  If they do, great!  If not, they move on to an agent who will. Pennsylvania Association of REALTORS® posted an article on their JustListed real estate news site, featuring Marilyn Wilson.  The article pin points the need for real estate agents to act fast. Putting the consumer’s needs first is imperative to success, according to Marilyn Wilson of the WAV Group, a real estate research company. “As an industry, we often don’t think about what the consumer wants,” Wilson said. “NAR’s research shows that the average REALTOR® is 45 years and older. The average home buyer is 45 and younger. This is causing some disconnect.” For example, Wilson notes that many younger clients don’t expect REALTORS® to research homes for them. “They do, however, expect instant responsiveness from their REALTOR® so returning phone calls or e-mails at the end of the day isn’t going to cut it,” she said.
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Sex, Lies and Texting
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Step 5: Your Social Network is Still Your #1 Profit Center
In an effort to empower real estate agents to convert online listings to leads, REALTOR.com published the 6-Step Online Optimization Plan. This report covers the following topics: Intro: Get more buyer leads from your online listings Step 1: Generate more buyer leads with photos Step 2: Get more calls with Persuasive Property Prose Step 3: Capture more buyers with full-motion home tour videos Step 4: Getting online home buyers to your Open House Step 5: Your social network is still your #1 profit center Step 6: Increase exposure, increase buyer inquiries Following step four of this report, step five brings the discussion back to the real estate agent's powerhouse: social media.  This is still the number one profit center for real estate professionals!  Free online social networks are revolutionalizing the real estate industry.  The latest NAR consumer study reveals that 53% of transactions are conducted through social networks.  More than half of real estate purchases are through someone who knew the REALTOR® or through a referral. Now that these social networks are expanding from clubs, political organizations, and school activities to online social networks, you and your listings need to be there as well!
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The Real Estate Confidence Index and One Big Prize
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Local to National, Traditional to Digital: Advertising Trends
The Real Estate Industry has been largely focused on local advertising, using more traditional means like radio advertising, snail mail flyers, door to door brochures, and even local television commercials. Establishing local prowess and credibility is paramount to a real estate professional’s success.  But will the recent shift in advertising trends for small to medium businesses in America give real estate professionals something new to consider? I was interested to read a post from Dan McCarthy’s ViralHousingFix, detailing two recent studies done by BIA/The Kelsey Group.  It seems  advertising trends are moving away from local and going mainstream; this trend is most obvious between the years 2008 and 2009. BIA/The Kelsey Group demonstrates that for small to medium-sized businesses (SMB’s) a shift in advertising is occurring. Certainly what economists are referring to as the Great Recession in 2008-2009 impacted the amount of money spent on advertising. Yet, even with this taken in consideration, research reveals two interesting shifts: Less local advertising; Less traditional advertising channels and more digital advertising.
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Add a Picture and Twitter Will Follow!
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Desire For Video Content Drives Online Searches
Have you heard about YouTube.com?  If you haven't, you should, as it is the second most popular site used for search on the entire Internet. Interestingly enough, YouTube is a site exclusively for videos. Lots of videos. In 2006, Wall Street Journal reported that YouTube hosted about 6 million videos. Last year, a YouTube search returned more than 80 million videos and 3 million user channels. Now it's safe to say that YouTube has over 100 million videos!  The online traffic to video content on the Web is increasing daily, and not just on YouTube. For real estate agents, understanding that consumers want quick, informative videos is important to how you choose to marketing your properties and your services. In a world of multi-taskers it is much easier for someone to watch a video while doing something else than it is for them to read a blog post. Plus, video reaches a person through more senses than straight text. This is good news for real estate professionals, as already so many video facets are available through modern technology. Technology vendors, may of whom are registered on RE Technology, provide solutions to help you create video content in many ways. Continue to read how video is driving online customers' need for information...
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Middle Aged Women Dominate Mobile Social Networking
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Stop Advertising, Start Edutizing
Consumers simply do not want to be “sold” anymore. They have become cynical about advertising claims and “its all about me” advertising. They dont want to hear an agent's claims of greatness. They want to understand what you can do for them. They want to know that your claims are backed up by legitimate experience and insights you can bring to them. They want you to prove why you are the best agent or broker for them. Simply making promises of greatness is not enough to attract consumers anymore. Customers trust brands in the same way they trust other people. When a company performs consistently against its stated values and follows through on commitments consumers generally trust them. Those that say one thing and do another are those who are abandoned after their one chance. According to the 2009 California Home Buyers and Sellers Survey from the California Association of REALTORS®, consumers are asking REALTORS® to provide more relevant information and support throughout the real estate transaction. They dont simply want a nice marketing campaign and promises of greatness. They want true support throughout the entire process. They are looking for better information to help arm with the tools they need to make a sound real estate purchase decision. They are particularly dissatisfied with the quality of local market statistics and housing conditions. 42% of Internet buyers were dissatisfied with the information provided to them about market conditions. This provides REALTORS® with a huge opportunity to provide better insights to help a consumer more comfortable about their real estate purchase. They can use their deep local knowledge to help a consumer feel comfortable that the home they purchase will be not only a sound investment, but a joyful, satisfying experience meeting the physical needs of their whole family. Today, consumers are looking for service providers that support them and educate them about the most important elements to make an educated decision about their purchase. They will be attracted to agents who are not “selling” to them. Instead they are looking for potential vendors that demonstrate expertise, professionalism and guidance about the real estate process. Consumers are attracted to agents who seek to provide insight and information that will help better prepare them to make an educated real estate decision. Real estate professionals have a ton of interesting insider knowledge they can share. WAV Group has just published a paper called "Edutizing - Dramatically increase the effectiveness of your marketing approach." This paper will help outline some ways to deliver information to attract consumers without overtly selling to them—Edutizing. Click here to view the full report Are You Competitive with Other MLSs? Want to Secure Your Website for Under $500? Excuse Me, I Have a Question...
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Digital SLR Cameras on a Shoestring
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