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Complete Guide to Building a Real Estate Team
Has your business finally reached the point where you are ready to assemble a real estate team and reach new levels of success? Building a real estate team is an exciting milestone to reach, but it doesn't happen overnight. There are many hurdles to overcome to put a successful team together. You'll need to decide the right real estate team structure after evaluating your needs, find the right person for every role, and then refine communication and business practices for long-term success. The good news? Once you have a winning team in place, you'll be positioned to reach goals together and run your business more efficiently. Here's how to build a real estate team that works for your business model and goals. Step #1. Preparation for Building a Real Estate Team Building a successful real estate team begins with a lot of planning and preparation. You will need to not only evaluate your strengths and needs but also set goals. Start by making sure it's actually the right time to start a real estate team. Do you have sufficient volume? Most agents can handle up to 60 transactions on their own. Once you reach 40 transactions per year or one per week, it's probably time to consider the benefits of realty teams for handling extra leads. Is your business stable and growing? It isn't just current volume that matters – will you be able to generate new leads and business to support bringing on team members? Are you ready to transition from a solo agent to a team leader? A realty team means individual agents take a backseat and support the strength and growth of the team as a whole. You'll need organization and leadership skills to succeed in this role. Once you're sure it's time to build a team, you will need to evaluate your needs and set goals. You may have specific revenue goals in mind, need help with lead generation, want to team with successful real estate agents to handle an overload of leads, or you may be looking for experience with niche markets to expand your scope. Consider how real estate teams work to pool resources, collaborate, mentor, and share the load. Think about your personal strengths and weaknesses to make sure you choose the right structure, systems, and team members that will be the best match. Step #2. Make Sure all Crucial Real Estate Systems Are in Place Don't make the mistake of building a real estate team without the support and core systems in place first. While working within a brokerage, you may be equipped with tech and systems that do not necessarily adapt well to real estate teams. As a team leader, you should consider supplemental tools and support systems that will work best for a team. You will need to be ready to manage leads from a variety of sources with systems that can handle increased volume while supporting communication and transaction management. You will also need a means of tracking goals, finances, productivity, and other metrics. Top real estate teams invest in systems like: Business plan Team purpose and goals Marketing and advertising Lead generation and follow-up Client database and referrals Transaction management Listing inventory and farming Profitability, financial, productivity, and forecast reporting With effective systems in place, it will be easier to onboard new team members and keep the business running smoothly. Step #3. Determine the Right Real Estate Team Structure Whether you're learning how to start a real estate business from the ground up, building a real estate investment team, or starting a realty team, the right structure is one of the most critical factors to get right from the beginning. There isn't a real estate team structure template that will work for every team as the structure can depend on the brokerage, team size, volume, and market. Let's look at how to structure a real estate team that works for your goals and business model. Mentor and Mentee Real Estate Team Structure This type of real estate team structure is generally made up of a real estate broker and an agent. It has a very low split, with the mentor or broker receiving just 10-20% of the team member's commission. Two-Agent Partnerships These real estate teams are usually formed when successful real estate agents decide to pool their resources and work together. Team Leader Structure This type of real estate team is comprised of a leading broker and a team of agents in the sales department. The team leader usually receives 40-50% of the team member's commission. Lead Team Structure This team may be composed of a real estate broker at the top and several agents with oversight from operations. The leader usually receives 60-80% of the team member's commission. With effective systems in place, it will be easier to onboard new team members and keep the business running smoothly. Real Estate Team Roles Part of building a successful real estate team is identifying the roles you need. Here are some of the most common roles and what each team member does. Other Team Roles Your team may include many other roles, especially as it grows. Other common roles in a real estate team include: Inside Sales Agent (ISA). This team member generates customer leads and listings by making phone calls. Showing Assistant. They are responsible for showings, inspections, and appraisals. Marketing Coordinator. This role involves managing and coordinating marketing efforts for the team. They can market new listings, strategize ad campaigns, track performance, run social media accounts, and manage content creation for blogs, newsletters, and other campaigns. They can even be part of the lead generation team by following up with fresh leads generated through online marketing campaigns. Once you know the right realty team structure and roles for your business, you will need to consider the details. You will want a written real estate team agreement in place with clear guidelines, policies, compensation, relationships, and duties. The brokerage should have a copy of the agreement. Make sure you give special consideration to compensation and how team commission will be structured. The commission split between the brokerage and agents usually remains the same which means agents must pay additional compensation to the team leader. The typical team leader receives 20% to 50% of the total commission. The benefits of working on a real estate team can be well worth the cost for agents. It's usually best to avoid complicated commission splits like paying buyer's agents a different commission when they find deals on their own. This can change their motivations and make them less interested in leads you give them and allow them to make more money on their own instead of benefiting the team. Compensation may also depend on the goals of the real estate team. For instance, a team structured toward referrals may pay a higher commission on referrals that team members generate personally. Step #4. Hire the Right Person for the Right Role A golden rule on how to start a real estate team is to do it thoughtfully and avoid hiring too quickly. Hire one team member at a time and make sure they are a good fit and well trained before moving on to the next team role. Learning how to recruit the best real estate agents and other team members takes time; don't feel rushed to make something work with someone who is not adding the right skills, experience, and results. It's almost always best to begin with admin team members, including a transaction coordinator and/or assistant first. Remember that bringing someone into the team represents a huge commitment of time and resources. If they end up a poor fit, it's a major loss of time. With the right systems and admin support in place, onboarding is easier and takes less time. Your business will also be set up to handle the increase in volume. The most basic real estate team consists of a team leader with a transaction coordinator, assistant or office manager, a listing agent, a buyer specialist, and an insight sales agent. Especially at first, you may want to invest in scalable admin solutions. A virtual real estate assistant can handle tasks as needed with hours that increase as the business grows. The typical transaction coordinator fee is per file which adapts easily to your team volume. With systems and admin in place, you may want to start with a buyer's agent. Additional buyer's specialists can be added later as volume increases. The inside sales agent usually comes after the buyer's agent. Over time, your team may benefit from other roles like a showing assistant or a marketing coordinator, used by most successful real estate agents who generate substantial leads online. Step #5. Refine Your Real Estate Team and Business Practices Expect your profits to drop initially when building a real estate team as you are investing in new systems and training. Going forward, focus on tracking metrics that can be used to improve business practices, refine the team, and grow your business. Keep track of conversion ratios, financials, profitability, and team metrics to identify ways to improve your business and strengthen the real estate team. Track your financials to make sure the team is profitable, all team members are contributing, and goals are being reached. Don't be tempted to keep people on the team if they aren't a good fit. Always have a good understanding of the numbers to make sure you aren't carrying the team. If you are responsible for most of the transactions, don't mistake it for profitability because the cost of the team is likely cutting into your bottom line, not adding to it. Real estate teams are powerful and help agents increase revenue and learn valuable skills. Of course, building a real estate team requires a lot of work, preparation, and time. Now that you know how to build a real estate team, are you ready to get started? To view the original article, visit the Transactly blog.
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Complete Guide to Growing Your Business with a Real Estate Virtual Assistant
As your real estate business grows, you will find yourself spending more time on administrative tasks, follow-up calls, and staying on top of an ever-complicated schedule. Eventually, you will reach a plateau. You know you need to bring on some help, but what is the best way to do it? A real estate virtual assistant may be the answer you are looking for. A real estate assistant can make your business more efficient and organized by taking over mundane administrative tasks. Your valuable time will be freed up to dedicate to growing your business or simply enjoying a better work/life balance. What Is a Virtual Assistant? A virtual assistant, or VA, is an independent contractor or employee who handles support services and administrative tasks remotely. A VA can be an employee, independent contractor, or temporary employee and work full-time, part-time, or on an as-needed basis. What does a virtual assistant do? It depends! There are many types of virtual assistants ranging from customer service and bookkeeping to social media management, data entry, and graphic design. A virtual real estate assistant has the specific experience necessary to support your business. What is a VA in real estate? A virtual assistant for real estate helps with scheduling, office management, inbox management, answering phones, and providing other administrative support. How a Real Estate Virtual Assistant Can Support Your Business Now that you have a basic idea of what a VA is, what can a real estate assistant do? Real estate virtual assistants handle everything from general office management and answering the phone to managing your schedule and inbox, data entry and database management, and sending follow-up emails. A real estate virtual assistant can be your right-hand man, giving you the support you need so you can focus on more important tasks that grow your business. Before hiring an assistant in real estate, it's important to consider the tasks you want to delegate. There are some tasks perfectly suited to a real estate administrative assistant and some duties that require a licensed real estate agent or someone with specialized experience. Here are examples of virtual assistant duties your real estate VA can handle to help your office run smoothly and assist your entire real estate team. Basic Bookkeeping A virtual assistant for real estate agents can take care of simple, but time-consuming bookkeeping tasks that help you understand the financial health of your business and track important metrics, especially in a team setting. Sales reports Income and Expense reports Profit and Loss reports Tracking mileage and expenses for tax purposes Administrative Tasks The standard duties assigned to a virtual real estate assistant involve administrative support. Your VA can act like a virtual secretary or personal assistant for a single agent or an entire team. The typical virtual assistant job description includes: Inbox triage and responding to emails (that do not involve transaction details and information they are not qualified to handle) Drafting letters and emails Answering incoming phone calls Setting up team meetings Recording meeting minutes Research How much time do you spend on research each week? A real estate virtual assistant can help you stay on top of market conditions, prepare for meetings with clients, and give clients the most up-to-date information. Your VA can not only handle research for you, but organize data in reports that are easy to read. Here are some common research points in which your real estate assistant can help. Market trends Mortgage rates First-time buyer programs Upcoming development and amenities in neighborhoods Gather information for comparative market analysis (CMA) Available properties that fit a buyer's guidelines Listing research (Which listings are on quiet streets? Which listings are pet-friendly with large, fenced yards?) Marketing While there may come a time when you want a dedicated team member for marketing your business with specialized experience, virtual real estate assistants can be excellent at staying on top of your marketing and branding efforts! If this is important to you, you'll want to look for a VA with writing and/or design experience. Social media management Email campaigns Content creation such as infographics, resources, and blog posts Researching content ideas Listing fliers and listing descriptions Direct mail materials SEO management Track marketing campaigns Buyer packets Data Entry and Database Management Managing databases and data entry probably take up a lot of your time, yet accurate databases are at the heart of your lead generation efforts. One of the most crucial ways in which a real estate personal assistant can help is handling your data entry and databases to make sure you are always working with accurate, up-to-date information. Submit and update MLS listings CRM data entry Updating your CRM with notes on leads Cleaning up your CRM to remove duplicates and errors Reporting Sales Support Did you know a virtual assistant for real estate can be a valuable part of your sales team? Here are some virtual assistant duties that help you close more deals. Research seller and buyer leads Make sure your CRM is updated with notes on leads Cold calling and prospecting Weekly performance updates Lead screening to make sure your time is spent on qualified leads Scheduling and Calendar Management A successful real estate agent has a busy calendar. It's easy to miss an important deadline or appointment without someone staying on top of your schedule. Realtor assistants are helpful for finding the time you need to meet with a client and avoiding double bookings. Their virtual assistant responsibilities can also include tracking important events, tasks, and deadlines. These events may not require specific action or the agent's presence and otherwise wouldn't show up on their calendar. For example, listing agents can benefit from a VA scheduling home showings to make sure sellers have time to vacate, prospective buyers have time for a walkthrough, and there are no overlapping showings. A VA in real estate can even handle booking and scheduling a listing photographer, cleaner, and home stager. Other Real Estate Virtual Assistant Tasks A virtual assistant for Realtors can handle almost any task within their ability to support your business. Here are examples of other duties you may include in your real estate assistant checklist, depending on their skillset. Updating your website with fresh blog posts, sales statistics, team information, and more Solicit feedback and reviews from customers Arranging closing gifts for buyers or sellers Making travel plans Personal assistant duties like scheduling family events Onboarding and recruiting agents How to Hire a Virtual Assistant: Creating a Real Estate Assistant Job Description and Pricing Is it time to hire a virtual assistant? As you can see, there are many ways virtual assistants for real estate can help you grow your business and improve your work/life balance. A real estate virtual assistant is also a cost-effective solution with duties that are easy to tailor and change to fit your needs. Follow these easy guidelines to get the most benefit from real estate virtual assistant services. Know What Services and Help You Need Before starting your search for virtual assistant real estate services, have a good understanding of the tasks and duties you want to assign them. If you're struggling to decide what you should delegate, you may find it helpful to track how much time you currently spend on the tasks above. Which tasks take up the most amount of time and can be done by someone else? Don't make the mistake of trying to assign too many duties to a single personal assistant. Not only will they be overwhelmed; they will also be ill-equipped to best handle the duties they are assigned. Try to focus on one or two areas above to manage or a range of similar tasks. Make sure you are assigning tasks that can be performed by an unlicensed real estate assistant. NAR provides a helpful overview of state regulations for unlicensed real estate assistants. For instance, Georgia does not allow unlicensed assistants to make cold calls, but California allows assistants to make cold calls with some guidelines. Create a Clear Real Estate Assistant Job Description The next step is creating a virtual real estate assistant job description. This is a useful step even if you are hiring through a VA company because it clearly defines your expectations and helps you find the right person for the job. Your job description may include a real estate assistant checklist of duties you want your VA to perform. As you prepare a job description, you can make sure you create clear procedures for each duty that are easy to follow. This will help your real estate assistant seamlessly become a part of your business. Finding the Best Real Estate Virtual Assistant With a good idea of the help you need, you're ready to start the search for the real estate administrative assistant of your dreams. You'll find several options for hiring virtual assistants. The best option will depend on your budget and job description. Here are some questions to ask yourself to narrow your focus. Do you want to handpick a VA or go through an agency? Real estate virtual assistant companies often specialize in certain areas. Some agencies connect you with US-based virtual assistants while others offer overseas VAs. Some have a certification process and specialized VAs if you're looking for a marketing specialist, someone with a graphic design background, or a VA with real estate experience. If you want to do the screening and hiring process yourself, Upwork or LinkedIn may be the best option. Do you want them to be US-based? You will pay more for a US-based virtual real estate assistant, but they can be in the same time zone and better suited to more complicated tasks. If you are solely looking to outsource administrative VA duties, an overseas VA can be a good fit. Do you want a high-level real estate assistant with industry-specific experience? Look for a VA agency that specializes in real estate. One example is Summit VA Solutions with a 160-hour real estate-based training process, college-educated overseas virtual assistants, and an internal support team. Do you want to delegate tasks that require specialized experience? If you are looking for an assistant to primarily help with designing marketing materials, social media management, marketing campaigns, or bookkeeping, this should be the primary focus of your search rather than a general VA or real estate assistant. Virtual Real Estate Assistant Pricing How much does a real estate virtual assistant cost? You may pay anywhere from $8 to $50+ per hour. Some companies charge a monthly fee instead with an average cost of around $1,500 per month for a full-time overseas VA. There is no way to give you a general virtual assistant cost as it depends on whether you need a real estate assistant part-time or full-time, whether you go through an agency or hire an independent contractor, and whether you choose a US-based or overseas VA. Once you know the virtual assistant tasks you want performed and have a good idea of a job description, you'll be better able to estimate pricing and decide the best option to hire a virtual assistant. Transaction Coordinator vs. Assistant: Which Do You Need? Virtual real estate assistants are great for maximizing your productivity and handling time-consuming administrative tasks, but this role isn't the best fit for everything. You should also know when it's time to hire someone with specialized experience and knowledge. Virtual real estate assistants and transaction coordinators are often confused with each other. While some VAs can and do perform general transaction coordination services, if you are specifically looking for transaction management, it's best to hire a transaction coordinator (TC). What is the difference between a transaction coordinator versus an assistant? A VA is more like a general assistant that performs a diverse range of tasks like managing your personal and work calendars, updating your CRM and MLS listings, and even scheduling social media posts. A transaction coordinator is a specialized role. A TC handles the administrative tasks and paperwork of real estate transactions. This includes coordinating communication between all interested parties, opening escrow, handling and reviewing paperwork, and managing deadlines. Virtual assistants and transaction coordinators are separate, supportive members of your real estate team that perform different duties to accomplish the same goal: keeping your business in compliance, saving you time on administrative tasks, and helping your business grow. To view the original article, visit the Transactly blog.
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Your Guide to Professional Real Estate Virtual Assistants
Your workload is rapidly growing. This is obviously great news for your business, but can be very stressful and taxing on you. If this is your situation, it is time for a change. Hiring a professional real estate virtual assistant could be the change that you are desperately searching for. Hiring an assistant, while it may seem excessive or expensive, is a great way to get the extra help needed to skyrocket your business. Before making a decision, keep an open mind and seriously consider the pros and cons of all your options. Why a Professional Real Estate VA Would Benefit You As a real estate agent, your long-term main objective should be to grow your business. Growth is how business is sustained and how profits are maximized. To stay competitive and relevant in the real estate industry, you will need to be continuously growing your business by implementing new marketing strategies, taking on more clients, learning new technology, and so much more. Focusing on the growth of your business becomes time-consuming and overwhelming quickly. Especially when you have all of your minuscule, tedious everyday paperwork and tasks to get done before you can truly focus on growing your business. There is a way to achieve it all, though. Hiring a professional real estate virtual assistant is exactly what you need to do if you are struggling to complete daily tasks while trying to achieve long-term goals. Hiring an assistant could change the way you do business for the better. Your business will be more organized, efficient, and productive with the help of a virtual assistant. Hiring a professional real estate VA will allow your business to grow faster and in ways you have only dreamed of. They take mundane everyday tasks off your plate, and give you the time needed to focus on accomplishing the goals you have for your business. Types of Professional Real Estate Virtual Assistants Professional real estate VAs are experienced in the real estate industry. They know how the industry operates, how important deadlines are, and how to effectively interact with buyers and sellers. These experienced virtual assistants will make an amazing addition to your team and become a vital employee faster than you can imagine. Transaction Coordinator A transaction coordinator focuses on all the paperwork involving your transactions. They make sure all requirements for transactions and deadlines are met. To make sure you and the transaction coordinator are on the same page, it is best to look into a transaction coordinator checklist. Transaction coordinators are extremely helpful in freeing up your time to focus on more pressing matters, such as providing clients with a great experience. Once you hire and work with a transaction coordinator, you will wonder how you ever conducted business without one. Outbound Sales Assistant Outbound sales assistants focus on growing your clientele. They generate as many leads on potential clients as possible for you. They utilize cold calling, contacting expired listings, and other methods of lead generation. Taking this necessary duty off of your hands allows you to dedicate as much time as possible to working with clients you already have. If you are as attentive and invested in their business as you can be, you will receive exceptional reviews and generate positive word of mouth. Therefore, creating an amazing reputation that will draw clients to you. Inbound Sales Assistant An inbound sales assistant primary purpose is to nurture leads. They continue to contact and provide information to potential clients that have expressed interest in your services but are hesitant. They focus on warming cold leads until they are finally ready to sell or buy. Inbound sales assistants achieve this by using marketing material, email drips, and by providing excellent customer service to clients that may call with questions. General An assistant who performs a multitude of tasks with special experience in the real estate industry falls under this category. Tasks performed by them include warm and cold calling, client follow-up, lead screening, and more. They help you cover a little bit of everything instead of taking over one set of tasks completely. General professional real estate VAs can help you get a grasp on what it would be like working with a virtual assistant, before allowing one to take over a part of your business. Where to Find Professional Real Estate VAs There are many companies that offer professional real estate VA services, but we have a couple that we recommend. Look into all your options and you will find an assistant that is sure to be a perfect fit. Transactly Transactly offers a multitude of transaction coordinators based all over the county. They are all highly qualified and efficient, with tested experience in the real estate industry. When you use a Transactly transaction coordinator or Transactly's technology, you are promised a positive experience. Transaction coordinators are reasonably priced and the technology is free to use. Transactly's technology provides a seamless and transparent experience that you and your clients will love. If you have any questions or concerns, you will always have the option of talking with a real person during normal business hours. Transactly can help you achieve the growth in your business you have always planned for. MyOutDesk MyOutDesk is a respected and reputable platform in which to hire a professional virtual assistant. Many real estate agents use their services and have positive experiences. They offer both general professional assistants and transaction coordinators. If you hire one of their assistants, they will work full-time for your business. Compared to other similar platforms, they are reasonably priced. It is important to note that professional real estate VAs will be more expensive than a standard general VA. The significant price difference is due to the expertise you are getting when you are hiring a professional real estate VA. Are You Ready to Hire a Professional Real Estate VA? Hiring a professional real estate virtual assistant may seem costly and extensive. Based on your situation, though, it could be exactly the help you need to push your business to the next level. You can not achieve everything your business is capable of without some help. Your future self will thank you for having the vision and foreshadowing to hire a professional VA. What your business can accomplish with a little experienced help will shock you. It is now time to truly consider how your business can grow if you have a professional VA helping you get there. To view the original article, visit the Transactly blog.
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Is a Virtual Real Estate Assistant the Right Fit for Your Scaling Strategy?
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Onward and Upward! 8 Tips for Growing a Thriving Real Estate Team
If you've hit a point in real estate where you need to scale in order to accomplish your goals, you might consider growing a team. Maybe you have more leads than you can handle by yourself or administrative tasks are swallowing time that could be spent nurturing those leads. In any business, scaling is an exciting step – but mistakes along the way could impede your growth! Here are eight steps for building a rock-solid real estate team:
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How to Build a Successful Partnership with Your Transaction Coordinator
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How to Find a Transaction Coordinator
As a real estate agent, you're incredibly busy. Outsourcing your transaction coordination work not only makes your business more efficient, but it provides you more time to focus on growth, and saves you money. It's a win-win situation, and agents across the country are realizing it. The decision to hire a transaction coordinator (TC) may be easy to make, but finding a transaction coordinator that is perfect for your business can be difficult if you don't know where to start. Keep reading to learn about the easiest and most convenient ways to hire a transaction coordinator today.
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Do You Need an Assistant or a Transaction Coordinator?
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Why You Should Consider Sales Talent for Your Real Estate Team
A few years ago, you worked solo as an agent. Now you're running a successful real estate team that has too much business to handle. Even after hiring an administrative assistant, you don't have time to nurture every lead that comes your way. When leads start pouring in, real estate teams immediately think about hiring a licensed buyer's agent as quickly as possible. The reality of this job market? It takes time to hire a qualified and licensed candidate for this role. Expanding your search to top sales talent—not just licensed real estate professionals—significantly speeds up hiring of buyer's agents, along with other benefits. In this post, we'll highlight the six main reasons to consider broadening your recruitment process to include sales talent when you need a buyer's agent. Let's dive in!
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How to Find a Virtual Assistant
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Hiring a Gen-Z Intern May Be the Best Thing You Ever Do for Your Business
There comes a point when your company is bringing in more business than you can manage on your own. That's when most people start hiring help or looking for a business partner. Another option is hiring an intern. A large portion of Generation Z are graduating high school and working their way through college. As they do, they'll be looking for job experience and career opportunities. They'll likely make up the bulk of your intern candidates. Members of Generation Z were born from the mid-1990s to the mid-2000s and make up approximately 25% of the U.S. population. They grew up surrounded by advanced technology and are the most social media and tech-savvy generation yet. If there's a technological aspect of your business that could use some help, a Gen Z intern can probably help.
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7 Real Estate Job Descriptions to Hire an All-Star Team
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NAR hires two heavyweights to head up Communications and Advocacy
I recently had the pleasure of working with Victoria Gillespie. When I saw NAR's announcement about her become their new Chief Marketing and Communications Officer, I was thrilled! She is the consummate professional and she knows a TON about the effective ways to leverage today's marketing techniques to help an organization engage with its direct customers and their clients. I'm confident she is going to bring a ton of fresh thinking about the ways to make the REALTOR® brand stronger, while finding ways to deliver content to consumers that will help consumers understand why turning to a REALTOR® for all of your real estate needs is a MUST. Congratulations! Shannon McGahn has a very impressive background, too, where she has built lifelong relationships with Washington political leaders. Looks like she has what it takes to take NAR advocacy to the next level!
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Detailed Guide to Hiring an Assistant for Your Real Estate Business
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Thinking of Hiring a Virtual Assistant? What You Need to Know
It seems nearly every successful agent reaches a point in their career where they are "almost" able to afford taking on an assistant. But it's a big leap. You not only have to cover salary, but benefits too. Then there's recruiting, interviewing, hiring, and the onboarding process. Finally, you have to spend time training them – and that could take a lot of time. Time you don't have. Then there's all the paperwork that comes with having an employee. This is why a lot of agents never take the leap. Yet, nearly every top producing agent that hired an assistant took a leap of faith. And they never looked back. It was when their business growth began to explode. But not every agent can afford or would want to hire a full-time agent, even successful ones. Still, busy agents need help and shouldn't be spending so much time on non-income producing tasks.
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Step Up to the Plate and Recruit a World-Class Team
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4 More Tips for Building a Real Estate Dream Team: To Hire or Not to Hire?
  Building a real estate dream team that allows you to achieve a healthy balance between work and your personal life is no easy task. While finding and connecting with these "cream of the crop" candidates who can handle a high level of teamwork is definitely a big step in the right direction, it's only half the battle. In our first article in this series, we highlighted 4 tips for recruiting top talent that Linda McKissack shared during her Secrets of Top Selling Agents webinar, "Leverage Your Business Through Systems, Tools and People." Once you've piqued their interest about joining your team, it's important that you get to know these potential team members in order to determine if they complement the values and goals that you have set for your business. To do this, there are a few steps that McKissack stresses are of the utmost importance during the interview process. Here are the final 4 tips for building your very own real estate dream team! 5. Get A Background Story According to McKissack, interviews should be used to uncover a person's background story, rather than asking what they can do for your company. She says this can be done in three steps. The first is to have them tell you a little about themselves. Get an explanation of what motivates them, what their career goals are, and have them highlight any skills they are particularly proud of. Remember that "talent knows what it wants or is searching to know," so the next step is to explain your story. Share information like how you have worked your way to becoming a business owner, or your ideas for the future of the business. If they like what you have to say, it may inspire them to join your team with the hopes of reaching the same success in their own careers. The final step is to explain the story of your company and give a tour in order to give them a better understanding of what it's like to be a part of your team.
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The Importance of Having the Right People at Your Real Estate Brokerage
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Monday Morning Mobile
Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and answered the need. The services that are currently available to real estate firms for their marketing can include text message lead generation, QR codes, apps and most importantly mobile websites to send listings to consumers’ mobile devices. Being easily accessible from an iPhone, Blackberry, Andriod or other Smartphone is key in this fast paced industry. For that reason, forward thinking brokerages have placed mobile technology in the forefront of their marketing techniques. This has proven to not only enhance the experience of the buyer and seller but also allows the agent the benefits of being the most relevant, and technologically advanced in their market place. This has also resulted in agent productivity and loyalty from the forward-thinking broker’s prospective, “Providing our agents the opportunity to offer it ahead of the competition—considering we are a strong locally owned company vs. the major national companies—our agents were able to leverage this mobile technology, property text numbers and QR codes ahead of the market. It definitely has helped set us apart in the markets that we serve in Los Angeles.” says Michael Williamson, executive vice president of The John Aaroe Group.  
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