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Friday Freebie: Downloadable Report for Home Buyers and Sellers
If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
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Friday Freebie: 100 'Just Listed' and 'Just Sold' Postcards
It's easy to automate your digital marketing--but what about your print marketing? Well, say goodbye to looking up addresses and licking stamps, because we've found a solution that automatically sends "Just Listed" and "Just Sold" postcards to verified homes near your listing. The best part? RE Technology readers get to try it out for free. Read on to learn more. 100 free postcards, courtesy of MLSMailings.com MLSMailings.com is an automated print marketing service with a high-tech twist. It taps into your MLS's data to monitor when you newly list or sell a home. When it sees a new listing or just sold home, it automatically sends "Just Listed" and "Just Sold" postcards to verified addresses near your listing. It does it quickly, too, sending postcards within 48 hours of you listing or selling a home. We've teamed up with MLSMailings.com to offer RE Technology readers a chance to try it for themselves. MLSMailings.com is offering our subscribers 100 free postcards (you just pay for postage) with promo code FIRSTORDER. Ready to see what automated print marketing can do for your business and your busy schedule? Claim your free postcards today!
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Friday Freebie: Property Flyer to Download and Print
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
How's your brand recognition in the area you serve? Do consumers think of you first when they think of real estate? Whether you're a branding superstar or a rookie, realtor.com wants to hear from you via a short survey— and, bonus, they want to give you a bunch of cool, free things in exchange for your time. Read on to learn how you can participate and claim your free goodies.
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Trends in Online Marketing and Lead Generation
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Discover 42 Cutting Edge Tech Products for Real Estate in 2017
We've been launching more things than Elon Musk in the past month. First it was the fresh, new redesign of RETechnology.com, and today it's the release of our seventh annual Technology Guide! That's right, the RE Technology 2017-18 Technology Guide is finally here! Download this free guide now to learn more about 42 of the latest and greatest real estate tech tools available today. You'll find information on everything from lead generation apps to CMAs to 3D virtual tours--plus smart questions to ask when evaluating a solution.
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The realtor.com Results Summit
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Friday Freebie: The Agent Makeover Sweepstakes
Sales a little lackluster? Your business may need an overhaul. Fortunately, a new contest is offering agents just that. Read on to learn more. Enter the HomeFinder.com Agent Makeover Sweepstakes It's ba-aack. The Agent Makeover Sweepstakes from HomeFinder.com has returned for its third year. Agents who enter this free contest have a chance to be one of five winners selected for a business and professional image makeover that includes: An all-expense-paid trip to Chicago Networking with industry leaders One-on-one digital marketing training Consultation with a professional business coach Recommendations from a personal stylist A new outfit and hairstyle A set of professional headshots Winners will learn to stand out in a competitive market. ALL contest entrants will be able to access previous years' and current social media, open house, SEO, technology advice and more, during the duration of the entry period. That ends August 15--so hurry! Enter the HomeFinder.com Agent Makeover Sweepstakes!
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2015 Technology Guide: Find Tools that Profit Your Business
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Last Chance: Learn How to Leverage Your Website to Attract More Leads!
Where is the first place consumers go when looking to learn more about their local housing market? Agents and brokers would like to say that curious searchers visit their websites, but that is not often the case. Instead, prospects end up on third party portals like Zillow and Trulia, time and again. Why? Because even though the data on these websites can be inaccurate, they provide a more complete picture than IDX-based agent and broker sites do. IDX websites only tell consumers about active MLS listings, but portals offer information on all properties in an area--both for sale and not. So how can real estate professionals compete with third party portals? By giving consumers what they want--more data! RE Technology has teamed up with Quantum Leads to offer our readers a FREE, educational webinar on how to do just that. Attendees will learn how to: Attract potential new clients directly to your website Stop paying for promotion on third party portals Become your local go-to listing information portal Attain qualified leads that will help your business explode this fall! Join us Tuesday, October 8 at 1pm EDT/10am PDT to learn more!
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Hurry! Register now for the REALTORS® Conference & Expo and receive an MVP Reward!
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Friday Freebie: Mobile Listing Marketing Platform from realtor.com®
Bridge the gap between your offline and online marketing efforts. Realtor.com®'s mobile microsite builder enables you to instantly connect with interested homebuyers who see your listing's yard sign, print flyers, and more. Free Mobile Listing Builder from realtor.com® Today's mobile user expects instant access to information from wherever they are. Provide potential buyers what they want with a mobile microsite from realtor.com®. The sites are a snap to create with realtor.com®'s Mobile Listing Builder. In about 30 seconds, you can make an informative microsite that tells consumers all about your listing and how to contact you! Print the automatically generated QR code on your yard signs, flyers, and other marketing materials. Buyers can instantly scan the code with their smartphone to access information on your mobile microsite. You can also use the included short URL to drive traffic to your site via text or social media. Click here to learn more about building a property-specific mobile microsite.
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Will Your Clients Remember You?
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Friday Freebie: Housing Trends Newsletter
Real estate is often a long tail game. You connect with a lot of people every week. Not every prospective customer you meet will be ready to close right away. When you are collecting dozens of new prospects each month, it can be a daunting task to stay in touch with every one of them. This week's Friday Freebie helps you keep prospects warm by staying in touch with a free, brandable e-newsletter. Read on to learn more. Free Housing Trends Newsletter from realtor.com® The Housing Trends newsletter empowers you to stay in touch with prospects in a casual and informative way. Use this free e-newsletter from realtor.com® to stay current with all of your contacts until you can reach out to them personally. It comes complete with news articles, national and local real estate statistics, and can be customized with your own content. This ready-to-use newsletter is updated each month for you to distribute with your personal branding and photo. If you are a Top Producer® user, good news! The Housing Trends Newsletter can be automatically sent out from Top Producer via an automated monthly drip-marketing campaign, making it easy for agents to stay top of mind with potential and past clients. Get your free e-newsletter here.
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Act Now with MVP and Earn Rewards from NAR
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Friday Freebie: Cloud CMA Power Pack
Have you ever felt your CMA reports were a bit dry or dull? Sure, they may be full of useful information, but they lack that certain je ne sais quoi that really engages clients. Cloud CMA to the rescue! The company, already known for its beautiful and customizable reports, is now offering even more visual enhancements with its new 2013 Cloud CMA Power Pack. Read on to see how you can add a bit of pizzazz to your Cloud CMA reports. (Not a Cloud CMA user? See our previous Friday Freebie to learn about their 30-day trial offer.) Free 14-Day Trial of 2013 Cloud CMA Power Pack Ready to give your reports a facelift? Cloud CMA is offering a free two-week trial of their 2013 Power Pack. This optional upgrade gives agents more choices when creating and presenting Cloud CMA reports for their clients. These enhancements include: Covers - 25 new magazine-style report covers with thoughtful photographs, composition, and layouts that are designed to make a great impression. Illustrations - Custom illustrations to enhance your report content. New Content - 25 new articles from an award winning real estate writer. These can be added to reports depending on the type of sale and client. One-Click Reports - Cloud CMA has identi?ed many common types of buyer and seller situations, curated the right content, page order, MLS data and gave them unique names for easy "one click" access. Users can also create their own one-click reports. Click here to start your free trial.
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Friday Freebie: Branded Mobile App from realtor.com®
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Find the Right Tools for Your Business with our 2013 Technology Guide
RE Technology's third annual Technology Guide is finally here! Just released today, this free resource helps agents and brokers find the right technology solutions for their business. Trying to navigate the crowded sea of available tech tools can be a daunting task for real estate professionals. With so many options to choose from, things can get confusing fast. By providing detailed information and points of contact for 127 products in 23 categories, the 2013 Technology Guide acts a valuable reference during your research process. Use it as your starting point whenever you're considering a new tech purchase! How to Use the Guide The guide is simple to use, and this year we've made it even easier for readers to navigate. You can download the entire guide as a PDF or thumb through it right from your browser. Below are a few ways you can navigate the web-based version. Choose whatever method is most comfortable for you! Turn pages like a book: Love the feel of turning pages in a book? You can do that with the guide, too! Just click and drag the top or bottom page corners to move forward or back. Use the arrows: Click the arrows on either side of the guide to move forward or back. Click to turn: Double click the top or bottom of any page to go to the next. Jump to a specific page: Know exactly where you want to go? Just type the page number in the input field to view it instantly. Use the Table of Contents: If you're looking for a specific product or category of products, use our handy table of contents to find it. From there, just click on the page you're looking for and you'll be sent there immediately.
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Friday Freebie: EZ Coordinator
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Friday Freebie: Open House Tool Kit from realtor.com
Did you participate in Nationwide Open House Weekend last week? Spring selling season is upon us, and the events you hosted were likely just the first in a series of successful open houses that you can look forward to this year. Realtor.com® is following up on Open House Weekend by initiating systems for agents to maximize their open house efforts. Read on to learn more in this week's Friday Freebie. Free Open House Tool Kit from realtor.com® The toolkit begins by showing you how to post open houses on the realtor.com® web site and how to make them visible on realtor.com®'s mobile applications. Additionally, the kit offers support tools to help agents close more open house visitors. To overcome "sign-in reluctance," the tool kit includes: Free e-newsletter Sign-in sheet to receive the newsletter Downloadable posters and fliers Guide book for first time buyers Mobile micro-site for open house listings This helps provide not only a larger audience, but also the means to easily follow-up with all open house customers with some automation – as agents typically cannot know for certain which ones are likely to move sooner vs. later. Click here to learn more about this free tool kit from realtor.com®.
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How to Boost Referrals - Part Two
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How to Boost Referrals - Part One
It's been years, but I still remember my landlord – a real estate agent – calling me and asking if I knew anyone who wanted to buy or sell a home. At the time, I didn't, but I still remember the call. More than that, I remember that I truly wanted to help him and felt bad that I couldn't. I genuinely liked the man, and believe me, the next day I kept my ears open for real estate chatter. Step one toward getting new referrals is to be a nice person. Step two? Ask for referrals. Ask everyone, even if you don't think they will turn into a client. Your sphere of influence then connects to their sphere, and each person you contact broadens your possible referral base exponentially. But that just covers the basics. There is so much more that agents can do to get more referrals. What's in Your Plan? Before embarking on new ways to drum up referrals, it's a good idea to take a look at what's in your current marketing campaign – precisely, what image are you projecting? Are your tactics a turnoff? Real estate trainer Denise Lones of Bellingham, Wash. says one of the main reasons you aren't getting referrals is if "your marketing campaign is ego-based (meaning it's all about you and your next transaction)," she writes on her ActiveRain blog. "This creates the image of a shark-like predator in people's minds, and they will avoid you just as they would a Great White."
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Friday Freebie: Mountain of Agents Online Directory
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Friday Freebie: Open House Productivity Package from realtor.com®
April is Open House Month, and realtor.com® is offering tools to help agents prepare open houses that convert visitors into sales. Read on for more about this week's Friday Freebie. The Complete Open House Productivity Package from realtor.com® According to NAR's 2012 Survey to Home Buyers and Sellers, almost 45% of home purchasers used open houses as a key part of their home search. In fact, open houses top the list of ways consumers find their agent! A strong open house can turn listings into sales, or even bring you new clients. Realtor.com®'s free open house productivity package shows you how to create effective open houses. The package includes: Instructions on how to post an open house on realtor.com® Free e-newsletter to offer their open house guests so they'll be more likely to sign in and leave good contact information Downloadable sign-in sheet for the newsletter so that agents can follow-up afterwards Open house flyers with information provided from their listing on realtor.com® and a QR code offering more information A mobile website so consumers can learn more about the home from their mobile device A free downloadable "Home Buyer's Guide" that agents can use to engender good will and build rapport Click here to learn more about this free benefit from realtor.com®.
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Friday Freebie: Lead Conversion Guide from realtor.com
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Friday Freebie: Sign Rider Store
Traditional sign riders are too expensive and take too long to receive. Not to worry. The Sign Rider Store solves these problems for you. With their unique do-it-yourself approach to creating sign riders, real estate professionals can print, assemble and hang sign riders right from their office and hang them the same day. It’s extremely simple. Try it yourself! Start by signing up for a free account. You’ll be able to design and print signs unique to each listing. Once a sign is printed in your office, it can be assembled in just seconds with components in a Sign Assemble Kit. This is a powerful concept. Not only can you design and hang signs immediately when needed but you can highlight amenity and property details to help spark buyer interest.  
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Throw An Open House Party!
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9 Holiday Deals to Start 2013 Off Right
With 2012 winding down, so is our series of Holiday Deals. We've searched high and low to bring you the best real estate tech giveaways and discounts over the last month. While some of the deals we've found have already ended, others are still available. If you've made resolutions to improve your real estate business in the coming year, our roundup of Holiday Deals can help you put your best foot forward in 2013. But hurry! Some of these deals expire on December 31st. Last Chance! The special pricing on these real estate tech tools ends when 2012 does. If you've been considering adding any of these great solutions to your business arsenal, act now! By January 1, it'll be too late. Showing Suite HD IDX Search - Get this turnkey IDX search solution free for 60 days with a waived setup fee. WolfNet Property Search - Mobile optimized and complete with lifestyle features, this IDX property search comes with 3 free months and 50% off setup costs. eMerge Total Market Dominator - Worry less about your online marketing in 2013. eMerge takes care of it for you. Try your first month for (appropriately!) $20.13. Market Leader Professional - Buy now and save for life! Market Leader is offering a permanent rate of $99 per month when you sign up by December 31st.
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Holiday Deal: Showing Suite HD IDX Search
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Friday Freebie: Contactually
You may remember Contactually from our Holiday Deal earlier this month. We highlighted the free relationship management eBook they were (and still are!) giving away to real estate professionals. Today, we're bringing you another great offer from Contactually--a risk free trial with no credit card required! Try Contactually Free for 30 Days Contactually is offering their Premium Plan free for 30 days. Even better? You can put the wallet away, as there's no credit card required and no risk of being charged after your trial period ends. Contactually acts as a personal assistant that helps you stay on top of important relationships. Real estate agents and brokers can use Contactually to keep leads warm, maintain strong referrals, and organize their relationships. Features include: Daily reminders about important contacts you should re-engage Connect multiple Gmail, IMAP, and Exchange email accounts Store information on unlimited contacts Email and phone support Track e-mail and social media conversations Email signature scraper that automatically stores your contacts' phone number, address, and job information Push your contacts' info and recent conversations to your company's CRM Real-time team dashboard Visit Contactually's website to learn more.
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Holiday Deal: WolfNet Property Search
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Holiday Deal: Market Leader Professional
Our latest Holiday Deal, from Market Leader, represents savings that last well beyond the new year. Those who purchase Market Leader Professional before December 31 will be guaranteed a monthly price of only $99...for life. If you've been eyeing this comprehensive solution, this is a rare chance to permanently lock down a discounted rate. The company is also offering 50% off the purchase of pay-per-click leads in January and February. Market Leader Professional is a lead-to-close real estate solution that lets you: Capture and manage leads Build a customized website Deploy print and email marketing Gain insight into your prospects' real estate searches Optionally purchase pay-per-click guaranteed leads Visit Market Leader's website to learn more.
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Promotion is Key to a Successful Original Content Strategy
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Friday Freebie: RealtyJuggler CRM
We interviewed RealtyJuggler CEO Scott Schmitz for a recent article about CRMs and learned that he offers a free 90-day trial of his product. It was a perfect opportunity to bring back our popular Friday Freebie series. 90-Day Free Trial of RealtyJuggler To try RealtyJuggler for free for 90 days, you do not have to enter any credit card information, so you don't have to worry about being automatically billed when your 90 days are up. During the 90 days, you'll have access to the full functionality of the product. It's a great opportunity to learn about this mobile, easy-to-use CRM.
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What’s a “Promoted Post” and which one is right for you?
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3 Tricks for Wooing Window Shoppers
Does your brokerage post your active listings on the window of your office to catch the attention of passers-by? Are they just printouts directly from the MLS? If so, you're missing an opportunity. Here's how to maximize your brokerage window "real estate." 1) Post flyers with marketing edge, not MLS printouts. Your MLS system is an invaluable source of data, resources, and much more. However, when you print out the property details of an active listing directly from the MLS, you won't be getting a slick marketing tool. True, your data will be accurate, but the presentation will probably leave much to be desired. Greg Robertson of Cloud CMA suggests an alternative: print out flyers instead of property details from the MLS. "Many tools used to create flyers are pulling MLS data directly, so you're still maintaining the accuracy without sacrificing visual appeal," Mr. Robertson explains. "If someone is passing by your window quickly, you have only a moment to capture their attention. You're much more likely to do this if you're using a sales-oriented flyer rather than an information-oriented document from the MLS." A robust CMA isn't the only tool to explore for flyers. You may also find that your single property website provider (i.e. ePropertySites), CRM, or online marketing solution (i.e. REALTOR.com, Market Leader, Homes Connect) also gives you the ability to create flyers for your listings.
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Did You Miss our iPad Webinar?
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The Ingredients to a Successful Real Estate “Home Expert Seminar”
Matthew Collis of IXACT Contact says: In a previous blog post, we discussed the benefits of sponsoring a Home Expert seminar and how you can organize it using your IXACT Contact CRM for real estate. Now, let's get down to the nitty-gritty with some planning tips for making this kind of real estate marketing event go off without a hitch. Before the real estate home expert seminar Once you have chosen an appropriate Home Expert to address your real estate leads and clients, you need to select a seminar facility. Hotels, Boards of Trade, and other business centers often have rooms available for this purpose. After you have sent out invitations to your clients and prospects, follow-up with a phone call. This will typically double attendance. The day before the seminar, call the Home Expert. Confirm that he/she's still coming! Make sure she has the correct address and directions.
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How to Write a Press Release
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Beware Of Brokerage 'Freebies'
Christopher Leo of Leading Agent shares this article on his blog. As you read on, one thing to keep in mind is that some brokerages have stricter guidelines about their agents' marketing materials. We recommend that you always check with your broker and ensure that your marketing decisions are not violating any company policies. As the owner of a marketing agency that mostly deals directly with REALTORS® and not necessarily always with the brokerages, there is one thing that comes up time and time again. Not a week goes by that we meet with someone in person, or talk to them on the phone, and when asked about what they are doing for their print marketing, the response we get is some variation of: “My brokerage has a deal on postcards, so we just use them. They aren’t the best, but they work.” Let me be clear, I am not writing this article to bash brokerages. Quite the contrary. I think brokerages are a good thing. Many of them we deal with on varying levels are run by top notch people in the industry that really know their stuff. The thing of it is though, that on an agent level, this is BAD branding and not doing them justice. I get it. Cheap, especially in this economy, is good. But as the adage goes: “You get what you pay for”. To those ends, here are a few reasons I propose that you strongly reconsider just going for “easy” with your marketing, build YOUR OWN brand, and get noticed. 1) Your brokerage’s postcard options may brand the brokerage #1 and you #2This is perhaps the biggest reason that every agent should take notice and be cautious. The fact is that the postcards from your brokerage’s vendor aren’t cheap because they charge less money than anyone else.  It’s probably because your brokerage is subsidizing the cost of the postcards (trust me on this).
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+1 Is Not the Loneliest Number
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Fun and Creative Real Estate Marketing Ideas
Guest contributor Rick Bengson says: In the past, I've suggested a few creative and fun real estate agent marketing ideas that you can use to draw in more clients and promote your brand offline. I'm sure you've noticed after awhile it can get a bit stale using the same traditional methods of sending flyers and emails; although, these methods can be very effective, so I thought perhaps now would be a good time to mention a couple more fun and unique REALTOR® marketing ideas:
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Looking for a Lead Generation Tool for 50% Off?
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Business as Usual or Not?
Throughout most of January, Karel Murray will be hosting a number of motivational podcasts.  One of these podcasts will be co-hosted by Marilyn Wilson, partner of WAV Group and co-founder of RETechnology.com. Podcasts will run January 3, 2011 / January 10, 2011 / January 17, 2011 January 3: Learn how a business owner can build their brand if traditional advertising vehicles are not effective anymore. January 10: Join Karel and Marilyn as they discuss how others can know when it’s time to start their own business and how to get the courage to do so – advice to the entrepreneur. January 17: The Power of Vision – discover how you can have a vision and take your life to new heights?
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Top 10 Reasons to Go Paperless
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Save $350 on Upcoming Real Estate Marketing Summit
REMS 2010 – Real Estate Marketing Summit 2010 is almost here!  Located in San Diego’s Hotel del Coronado this year’s three day summit is packed with educational seminars and networking opportunities for real estate professionals. This year REMS is providing RETechnology.com subscribers and a significant discount to this event.  Get one day FREE if you register soon! The entire 3 day summit is a $499 program and now you can also get all 3 days for just $149! This is a no obligation program that puts the value proposition in your hands as a real estate professional or manager. It’s a perfect time to get your 2011 marketing strategy dialed in. RSVP Now!
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MRIS and RBI Announce the Launch of the Data Analytics Company
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8 Days Until Agent Reboot Denver - Next Stops Las Vegas, Portland, Houston
Inman News hosts a number of real estate technology seminars called Agent Reboot.  These seminars are power-packed, low cost, local events for real estate professionals. Agent Reboot's are only one-day long, but it is a fast-paced program designed to equip agents with the latest in business development, technology and marketing skills to help them be more successful. Agent Reboot is being offered in 12 cities across the United States. Agent Reboot offers a training day for a newer agent or a seasoned pro. Local real estate agents and REALTORS® are expected to attend each event. Highlights of each event include a networking power-hour and expo featuring cutting-edge real estate technology vendors. Top 5 Reasons You Should be at Agent Reboot 1. 95% of our attendees said Agent Reboot met or exceeded their expectations.* 2. 98% of our attendees said they would recommend Agent Reboot to a colleague.* 3. Learn the latest in social media, tech tools, mobile tips and more! 4. Free Inman News 30-Day Social Media Plan! 5. Free t-shirt & complimentary breakfast! *based on 2010 survey results from Agent Reboot San Francisco attendees
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New Social Media Enhancements
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Microsoft Outlook For Effective Contact Management
Learn how to effectively use Microsoft Outlook to build your real estate business. Work smart with an accurate database. Color Manual Provided Bring Your Laptop! Registration: $50.00 ($20 Cancellation Fee)   Gather information about alternative ways to send and receive email in Microsoft Outlook Customize Microsoft Outlook preferences for optimized use Create and manage client email sub-folders Create voting email buttons Create effective file management system for each client Utilize Outlook Calendar with color coding, recurring appointments, reminders and invitation Add and assign Tasks Create effective email signatures with your picture and other images Create distribution lists Create emails with embedded flyers Add contacts with categories and key words for effective filtering Create Email Mail Merges with Contacts Create Mailing Labels with Contacts Set up reminders for active clients and prospects Export closed emails to external client file folder Contact: Desiree Savory  Technography Solutions  [email protected]  713-557-1531 Where: Check A Pro  16300 Katy Freeway at I-10 and Park 10 Exit Suite 170 Houston, TX 77094 When: Thursday August 12, 2010 at 9:00 AM to Thursday August 12, 2010 at 4:00 PM
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There's a Report for That!
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Looking for Easy Ways to Get More Eyeballs on Your Listings?
Trying to send a listing? Looking for a way to get more people engaged in looking at the fine details of the property? Virtual tours are a great way to accomplish these goals. Virtual tours can be a great way to break through and get attention to the properties you are trying to sell while standing out from your competition. Virtual tours are a very popular tool for real estate consumers. They believe virtual tours can give them a much better feel for a home. Studies have proven that listings with virtual tours are viewed more often and for a longer period of time. Interestingly, though, studies have shown that only 2 to 5% listings include virtual tours currently. There’s a large opportunity to increase the attention to a listing by featuring virtual tours. So if virtual tours are so popular with consumers, why don’t more agents offer them? In interviews we’ve conducted with agents, they tell us they understand the marketing value of virtual tours, but they don’t have the time or budget to deploy these valuable tools. The common perception is that most virtual tour companies burden the agent with the heavy lifting of taking the photos, uploading them and then creating a time-consuming end product. Fortunately, there are several virtual tour companies that have recognized this concern and are finding ways to make it easier and more affordable to feature a virtual tour on every property.
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