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Look No Further than Your Local MLS to Generate a Ton of Business FREE!
Many people think of their local MLS organization ONLY as the place to go to do property searches and set up listings. Here's a little known fact: Your local MLS is a TREASURE TROVE of marketing technologies that you have access to today without spending one extra dime on virtual selling! Here's a tip: Log in to your local MLS and find their list of links of products included in your subscription, or look on the dashboard on your log-in screen and check out all of the logos included there. Click on just one tool that you have never looked at, as a start. You are going to find all kinds of amazing ways to grow your business—all included in your monthly subscription! You will also find tons of MLS training available, some that even provides CE credit for you to learn how to use all of these newfound tools! Amy Gorce, Principal, Business Development from CoreLogic joined us on a recent Coffee Chat to show us just a few of the many, many ways your MLS can help you with prospecting and winning listing presentations. Here are three key takeaways for you: 1. Don't skip past your MLS dashboard without pushing a few buttons. Many MLSs now offer a dashboard when you log in with links to all kinds of technologies, training and resources. Log in to the MLS and click on a few of these buttons. You will be amazed at the FREE resources you will find there! 2. Close a listing presentation by demonstrating interest in a property with reverse prospecting. If you want to ensure you win every listing presentation, go into the MLS and identify the amount of demand for the subject property by using the reverse prospecting tools. This system will allow you to look up every agent that has at least one client with a search criteria matching the home you are you trying to list. Some MLSs system allow you to email every agent with a search that matches the criteria automatically to let them know there is a new property coming on the market. 3. Public records software have great prospecting tools built in! Public records software allows you to identify and contact targeted prospects within specific geography and property characteristics. There are even ways to prioritize your prospecting efforts by using a Propensity to Sell Score which will identify customers more likely than average to sell in the next six months. Public records software also makes it really easy for you to print out mailing labels or even connect directly to printing services if you want to identify a target list and then start marketing to them consistently. If you want to learn more about the MLS technologies available in your local market, log in and look at the list of tools available, and then go to the training section to see which tools have virtual training classes available. Watch the Coffee Chat recording below: Don't Miss These Upcoming Coffee Chats! Wednesday, May 20 Virtual is the New Reality for Real Estate with Patty McNease of Homes.com Thursday, May 21 Earn a Client for Life by Taking Credit for the Listing Exposure and Leads You Are Generating with Trent Gardner of ListTrac Friday, May 22 Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Tapping into the Ultimate Marketing Tool: Your MLS System
Every agent and broker knows that to maximize profitability, you have to use every tool and technology you pay for to its fullest. The MLS system, while available to every active agent in America today, is a just example of one of those tools. The MLS system is chock-full of ways to engage more deeply with your sphere and to generate interest on your listings with agents in your own brokerage, local market and even interested consumers! That's exactly what we talked about in a recent Coffee Chat with special guest Brian Tepfer of Rapattoni. If you haven't done any training on your local MLS system lately, it's time you logged into your MLS and registered for some online training. Some MLSs even provide CE credit for technology training courses these days! Here are three key takeaways from our Coffee Chat: 1. Don't forget to talk about the MLS in your listing presentations! Your local MLS is THE best place to expose new listings to ALL of the most experienced and well-educated agents in your local market that are connected to THE most active buyers! Every MLS system has ways to promote your listings to trusted real estate professionals. They will help you attract qualified buyers. Go to your local MLS and look for training on the best ways to expose your listings to fellow real estate pros. 2. The MLS is a great place to ENGAGE with your prospects and past clients. All MLS systems have a way for you to share listings that match your clients' interests and criteria. You can engage them regularly with two-way conversations without ever leaving the MLS. Again, contact your local MLS for training on these important features. 3. The MLS is a TREASURE of insights you can share! Some agents struggle with coming up with topics to use for conversation starters for phone calls, emails and texts. Every MLS has ways for you to pull out market performance for a neighborhood, zip code and even a custom-drawn region where you do business. Reports can be pulled to share pricing trends, new listing trends, transaction trends and a whole bunch more. Training can help you unleash the marketing power of all of the property insights inside the MLS system. Watch the recording here: Don't Miss These Upcoming Coffee Chats! Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media Thursday, May 14 A Multi-Channel Marketing Approach That Gets Prospects Chasing You (Instead of You Chasing Them) with Ryan Hartman, VP Advertising at Inside Real Estate If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
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Tired of Your MLS's Clunky Interface? Here's How to Give It an Instant Makeover
MLS systems aren't exactly known for having the prettiest of interfaces, or the most intuitive, or the... well, you get the point. MLS software has a long way to go before it wins any design awards. But that's okay, because there's an easy way to bypass all the blah dished up by your typical MLS. That's thanks to an app called Cloud MLX. It's the latest solution highlighted in our series of articles on overlooked features and functions of apps and programs from our 2017-18 Technology Guide.
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What's ahead for Trestle in 2017?
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Your MLS: What Is It Good For? Client Retention!
Any seasoned agent already knows that keeping in touch with clients is crucial to building repeat and referral business. You probably already employ strategies like drip marketing, mailing personalized holiday or home anniversary cards, providing periodical property tax assessments, and scheduling homeowner check-ups to stay top of mind. But did you know that there's another tool you can use to boost client retention--and that it's something you already use every day? If you're looking to provide more--or different--value to your clients, look to your MLS. Your MLS's mapping tools are a resource that let you notify past clients about new listings and sold properties in their neighborhood. Though it seems simple, this strategy is powerful because it taps into homeowners' natural need to be "in the know" about what's happening in their neighborhood. Think about it--listings frequently go into the MLS before a sign goes up on a property's lawn. By setting up your former clients to receive new listing alerts, you're ensuring that they're the first to know that a nearby home is going on sale. Alerts are easy to set up. Simply use the drawing or polygon search tool to highlight an area around your client's home. This can be a small or large area, depending on the population density. By setting up your MLS's software to automatically email your client with new neighborhood activity, you have an effective way to provide value with no extra work required on your part.
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