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Maybe It's Time to Add New Homes to Your Showing Schedule
The National Association of REALTORS released its June 2019 Housing Snapshot for Existing-Home Sales. Here is what they shared on the NAR Instagram account: Living outside Orlando, I know the new home market is very strong. Checking locally, I see 397 new home communities with 3,502 new homes and 1,008 quick move-in. After reading the NAR announcement, I wanted to see what June looked like for new home sales nationwide. Here is what I found:
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Impact of the Absorption Rate in Real Estate
Absorption rate can sound complicated, but it's a really simple calculation used across the real estate industry to determine the number of homes sold versus the number of homes available. It is mostly commonly used to determine conditions like "a seller's market," and can be critical for builders and other industry professionals, along with the regular buyer and seller. What Does Absorption Rate Tell Me?
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3 RPR Report Customizations You Should Be Doing Now
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3 Creative Ways to Deliver Your Next RPR Report
In a fiercely competitive real estate market, it's important to do everything you can to stand out. Meeting your clients when and how they prefer, with extra special touches, could serve as your tipping point. Here are three simple, creative ways to deliver your next RPR report that will definitely distinguish your services as unique.
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4 Ways to Use Market Stats to Win More Business
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Know Your Numbers to Get Analytics Working for You!
At a recent real estate event, a question was posed to the audience. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. Then someone said "my experience" and the speaker's eyes lit up. "What does experience mean?" she asked. The room quieted for a moment as the attendees contemplated the answer. "Experience," she said, "means that you are bringing to the table all of the things that your customer doesn't have without you."
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Why the Top Agents Leverage Success Metrics in a Shifting Market
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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Keys to Buying Market Analytics Products
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The Latest Trends in Market Analytics
Perhaps the most significant disruption in real estate market analytics has been the launch of Zillow's Zestimate. The Zestimate is an automated valuation model that uses mathematical algorithms to speculate what a home's value might be. In the banking industry, these mathematical algorithms are called AVMs, or Automated Valuation Models. As consumers gained access to the Zillow Zestimate, it sent the industry into a tailspin. "The Zestimate is too high," or "The Zestimate is too low," shouted the crowd of industry pundits, REALTORS®, and consumers alike. The tailspin was created by opening up the dark box of real estate data that had previously only been available to real estate professionals. On a property by property basis, real estate agents would carefully sift through dozens or hundreds of properties on the market, under contract, or recently sold in the process of establishing a market value for a home. This remains true today, and the real estate professional who painstakingly performs this analysis continues to be the authority in helping sellers price homes or supporting buyers with successful offers. So the battle is on. Real estate agents have a strong challenger in Zillow, who aims to become the source of real estate information on property values. The good news is that software vendors in the real estate industry continue to raise the bar for REALTORS® by delivering a wide array of products that not only enable the agent to gain astute insights into market data, but analyze and report on that market data with exceptional professionalism. Used correctly, the agent can continue to maintain their position as the most trusted source of what is happening in the real estate market. The challenge is adoption. We have seen an enormous effort expended by the National Association of REALTORS® to maintain the advantage of the REALTOR by the development of the RVM®, or REALTOR Valuation Model. It is like an AVM, but only available to members of NAR. The RVM is created by NAR though their subsidiary, Realtors Property Resource®. This is certainly nothing new, but it is a significant trend in the industry because of its enormous evolution. The product has gotten really advanced in the data available, its ease of use, and certainly the quality of its reports. Frankly, RE Technology believes that RPR is among the most advanced mobile tools available to real estate professionals today. Another enormous development in the real estate industry has been in tax systems. CoreLogic has shifted their development of REALIST® from a standalone solution and opted to focus on Matrix 360, a fully integrated MLS and tax system in one. Alongside this trend, we have seen CRS Data completely rebuild their tax interface and become one of the newest tax systems in real estate. These systems, along with the marketing focused tax system Remine, have splintered the strategic direction of off-market data accessed by real estate professionals. Of course, data quality as measured by accuracy (typos), depth (number of fields), and timeliness (speed of update from the recorder's office) varies by county. No matter how good the software or reports are, the underlying data is the most important resource. Agents and brokers continue to tie market data into their CRM and leverage market reports in lead generation forms for "What's my home worth?" In this regard, we have seen a lot of activity by leading CRM providers like Inside Real Estate, Contactually, Top Producer's Market Snapshot, Boston Logic, Booj, Real Estate Webmasters, Gabriels, and so many others. It is the most powerful drip marketing report with soaring open rates, some hitting as high as 40 percent because consumers are starving for this information and expect it from their agents. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!      
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How Many Houses Should Buyers 'Date' Before They Settle Down?
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Are You Keeping Home Sold Price Records?
When you want to look up some home sold prices for comps or other purposes, it's fast and easy to go to the MLS and get them. Do you know how long your MLS database keeps home sold prices where you can access them? Many remove them after five years, but check your MLS rules or ask, as it's important information. Whether you've checked or not, virtually everyone at some time or another wants information about home sold prices, and serious buyers and investors want long-term price appreciation information as well. The key here is "long-term." If your MLS is purging sold records after five years, that's all the reliable historical data available. There must be some value in having older sold price information, and you can build your own database easily.
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Offer an Absorption Rate Report for Leads and Expert Status
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The Lead Generating Power of the Monthly Market Report
We all know that real estate leads are the first step in a process leading to a seat at the closing table. We also know that real estate lead generation can be complicated when it comes to our websites. So, what's a great way to generate real estate website leads? Sure, there are calls-to-action all around the site, from "subscribe to our newsletter" to "get a free home valuation." Even our site visitors, those suspects we want to make prospects, know about most of them because they're seeing the same offerings on every real estate website they visit. Run a quick test in your market to see these common calls-to-action, but also make note of what percentage of your competitors' websites offer current and regular market statistics reports. Unless you're in a very marketing-savvy area, you'll likely find that there aren't that many competitor sites offering market statistics on a regular and up-to-date basis. You can read a lot about differentiating yourself and your services from the competition on the Internet, and this is one way that works to do just that. As we go through this article and tips for generating leads with market statistical reports, you'll need to adapt to your MLS system's reporting and report formats. There are differences, but for the most part, the reporting recommended here is going to be possible in some way from your MLS system. The goal is to not just offer a bunch of numbers, but to instead offer reports that buyers and sellers will want and value.
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Tinder for Real Estate? How digital matchmaking could change the game for agents
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Use Market Reports for a Flood of Real Estate Website Leads
"How do I get more real estate website leads?" That's a FAQ that you don't see on real estate websites, but it gets asked a lot by real estate professionals, and there are thousands of articles and blog posts that give you tips on how to generate more real estate website leads. If you take what you read here and do it well, in a year or so you'll look back and wonder why you didn't do it years ago... it works!
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Analytics: Why They Matter and How to Use Them
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Why Agents Should Use Big Data and Predictive Analytics
How (and why) can agents and brokers use algorithmic predictions to help find listings to build their businesses? Good question. The National Association of REALTORS states that 72 percent of sellers will list with the first agent they speak with, not necessarily with the most experienced agent. Therefore, big data and predictive analytics allow agents to focus their time and energy on those most likely to list. Before big data and predictive analytics were introduced to the real estate market, agents may have attempted to produce similar results by assigning scores to people in their territories, including their spheres. As an example, they might assign individuals a score of 1-5, depending on their knowledge of individual prospects and their intention to sell within a predictable period. The reality is that human beings are extraordinarily complex, and their buying and selling behavior is usually the result of hundreds of converging factors. To truly uncover predictions of human behavior, you need to analyze thousands of data points to reveal the multitude of patterns that lead to transactions. Attempting to complete this process and predict listing opportunity at a human's pace is daunting at best. There is a solution. Big data and predictive analytics consider thousands of data points, providing in-depth information on the people living in the home, the history of the home itself, and the history of the market in which the home resides. Data in these areas are analyzed to identify who may be signaling a near-future selling date. We all know the 80/20 rule. Eighty percent of yield comes from 20 percent of a farm. An agent's goal is to find the top 20 percent in their market. The reason agents mass farm a territory is because they are trying to find the top 20 percent. This is where big data and predictive analytics come into play. An agent's goal is to find the top 20 percent in their market. Let's take the Joneses, for example. Perhaps over the past 20 years, they move, on average, every five years and today has been four-and-a-half since their last move. That's interesting. But what if they also have two children who are about a year or less away from college? That's interesting too. Now consider that the Joneses' income history puts them in a category of homeowners who typically sell in year seven and it's now year six. Here, we see that three different attributes align—history of migration patterns, children and income. Those are just three attributes that line up. However, when you stack several hundred of them on top of each other, you no longer have a coincidence. You have statistical relevance. This technology is all around us. A FICO score is simply a prediction of our likelihood to make loan payments on time. The department store Target made headlines when they showed they can predict accurately, using big data and predictive analytics, which of their customers are pregnant. Now, instead of telling everyone about their new baby products (mass farming), they just focus on this subset of customers (smart farming). This technology is not new; its usage is just new to those in the real estate industry. Companies use these predictions to determine factors such as whom to contact, as well as when and why. Now real estate agents can too. Traditionally, farming is arduous and costly. Big data and predictive analytics will identify an agent's top 20 percent, eliminating the 80 percent that often prove to be wasted time, effort and marketing (think of all the mail that goes unopened or thrown away by the bottom 80 percent who have no intention of listing). Of all the tools and technology now available to real estate agents for prospecting, big data and predictive analytics are the most robust. Nothing else currently matches these abilities at allowing agents to hyper-focus their time and energy on the right prospects. To view the original article, visit the SmartZip blog.
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How Real Estate Agents Can Capitalize on Big Data for Big Results
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Be the Analytical Realtor for Commissions on Steroids
This isn't a tutorial on changing your real estate market niche if you're happy with the one you're working. If first time buyers or lower priced homes are your markets, no problem. However, if you work higher priced homes or luxury homes, even condominiums or homes above $200,000, this information is going to change your income for the better. You're seeking "qualified leads" for higher priced homes, so logically, you're searching for prospects with the incomes that make those homes affordable. Who are these individuals? Middle or upper-level management people Self-employed business owners Attorneys, accountants, bankers and other professionals. These aren't the idle rich. They're all working in careers or business, and they all deal with a lot of detail in their business lives. In short, they all share some level of analytical tendencies. Now we know these targeted prospects have two things in common: they're analytical and they have the money to afford higher priced homes. How do we attract high-end buyers for real estate commissions?
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The Ultimate Compilation of Ways Agents Can Leverage Market Data
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No time for infographics? How to share visual market info in 30 seconds or less
Running a lockbox to a new listing. Meeting a potential buyer for coffee. Coordinating professional photos at dusk. Hiding a kitty litter box before a showing. Spending three hours designing an infographic. One of these things is not like the other... Think about the last time you scrolled through Facebook. What types of content made you stop and pay attention? It was likely some type of visual content, as over 41 percent of marketers say infographics and other original graphic content get the best engagement. (Yeah, I found that statistic in an infographic.) Yet, today's busy agents often have to prioritize business-right-now tasks over build-my-future-business tasks, which means coming up with visual content is likely getting pushed to the backburner. Are you focused on "business-right-now" tasks or "build-my-future-business" tasks? If you have 30 seconds or less, these #marketlikeapro tips for sharing visual content can help:
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Predictive Analytics: How Real Estate's Magic 8-Ball Foretells Future Listings
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Find the Local Market that Offers the Best Growth Opportunity
Selecting and working in the wrong local market is a costly mistake that many real estate professionals make. But with some background knowledge, it's an error that you can avoid. If you selected your current Local Market based on the following factors, you may want to reconsider (and we will show the tools to do this, below): I live in this neighborhood; I like the area, the homes are nice; Other agents are marketing there, so I should too; I've got a listing there The reasons for choosing a local market area above aren't wrong, but they shouldn't be your sole reasoning. In this article, we'll look at how to select the best Local Market area—one that you can master (and be profitable in). To achieve this, we'll need to do some calculations (which we will walk you through step by step). Learn how to: Calculate the opportunity of a geographic area; Calculate the potential future opportunities of a particular market area; Look at other variables that will affect the Local Market you choose. To get started, grab a calculator, a pad of paper, and a pen. Let's get started!
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See SmartTargeting in Action
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Top Job Markets for Real Estate Professionals vs. Top U.S. Real Estate Markets
As with the start of any year, professionals within the industry are anxious to know the markets where they have the most opportunities for business. As WalletHub points out, "location, location, location might be the most hackneyed expression in the real-estate profession," and applies to both the real estate professional and their clients. Recently, WalletHub analysts "compared 150 of the largest U.S. cities across 14 key indicators of a healthy real estate environment." The findings of the study were intended to highlight the best places to be a real estate agent in 2017. Check out how their top 20 compare to what realtor.com predicated as the top housing markets for 2017. WalletHub's Top 20 Places to Be a Real-Estate Agent Honolulu, HI Seattle, WA Denver, CO Boston, MA Aurora, CO Madison, WI Reno, NV San Francisco, CA Irvine, CA Austin, TX Colorado Springs, CO Portland, OR Henderson, NV Lincoln, NE Santa Rosa, CA Spokane, WA Nashville, TN Vancouver, WA Washington, DC New York, NY "In order to determine the best cities for real-estate agents, WalletHub's analysts compared 150 of the most populated U.S. cities across two key dimensions, including 'Job Opportunity & Competition' and 'Real-Estate Market Health.'" Each city was graded individually and on a 100-point scale.
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3 Ideas for Curating a Real Estate Market Update
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Integrated Market Analytics from the Top Down
Every Realtor faces the challenge of turning a deluge of market data into valuable insights— and, ultimately, sales. Fortunately, our Technology Guide helps real estate professionals sort out the best from the beasts for integrated solutions that deliver the best view of economic, market, and sales trends with easy-to-use tools. This year, we highlight Realtor's Property Resource (RPR), which seamlessly delivers data analytics and communications for all levels of the real estate vertical, from agents and their brokers to associations and MLSs. RPR provides a wide range of tools through one centralized platform that is made-to-order for each industry segment. Through their partnership with hundreds of MLSs, commercial information exchanges (CIEs), and even the National Association of Realtors (NAR), RPR offers broad-spanning data sets and effective analytics and communications tools to meet demanding real estate business needs. Let's take a look at how each of RPR's tools can boost sales effectiveness, from 'on-the-ground' agents to the CEO strategist: RPR Residential enables agents to access an exclusive nationwide database covering over 160 million properties and create customized reports including demographics, local schools, and taxes, as well as mortgages and foreclosures. The data platform consolidates valuation resources by working as a hybrid between a traditional automated valuation model (AVM) and MLS for agents to conveniently generate and send detailed reports—even on the fly through an app on their smart phone or other mobile device.
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See SmartTargeting in Action (9/7)
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See SmartTargeting in Action (8/10)
Wednesday, August 10, 2016 at 10:00 AM PDT Join our top Sales Manager Adam Long for a tour of SmartTargeting, the platform agents across the country use to increase their listings business. See first-hand how predictive analytics identify top seller prospects, and how targeted marketing campaigns help you engage and convert these homeowners when they are ready to sell. Register now!
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See SmartTargeting in Action (7/13)
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See SmartTargeting in Action (6/8)
Wednesday, June 8, 2016 at 10:00 AM PDT Join our top Sales Manager Adam Long for a tour of SmartTargeting, the platform agents across the country use to increase their listings business. See first-hand how predictive analytics identify top seller prospects, and how targeted marketing campaigns help you engage and convert these homeowners when they are ready to sell. Register now!
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Tap Into Market Data to Create Clients for Life
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Good Agents Listen to the Market
It is always interesting when science makes news as it did last week. The Los Angeles Times ran an article titled, "'We can hear the universe': Scientists detect gravitational waves, predicted by Einstein." First, let me begin by saying that Einstein must have been from the future. The things that he predicted and the observations he made are likely to astound us forever. Einstein said that when things happen in the universe, like planets exploding, it is possible to hear them. That waves of sound must travel through space. Historically, we have only been able to observe the universe through light. Now we can measure the wavelength. Some really sharp scientists finally proved Einstein’s theory by building two L-shaped labs – one in Louisiana and another in Washington. They shoot a beam of light, the width of a photon, two miles in each direction that bounces off of a mirror at the end of the L and comes back to the intersection. If they come back at the same time, they cancel each other out.  If they come back at different times, then a wave from the universe has passed through the beam. If both labs detect the same wave effect at the same time, then it must be true. Einstein’s theory is proven! That is complicated and crazy – but scientists agree that the wave that they detected was a ripple caused billions of years ago when two black holes collided, chewing up more than 50 planets in a matter of 20 milliseconds – perhaps the biggest universal event we know about. Listening In Great real estate agents listen to the universe, too. Like scientists, they study data and produce charts that show ripples in the real estate market. Looking backwards, we can gain an understanding of what the future is like, given economic indicators like interest rates, unemployment, days on market, list price to sell price analysis, etc. You have a great tool in Realtors Property Resource (RPR) to gain these insights. Be sure to run RPR reports when you are going on a listing presentation or working with a buyer to put an offer on a house. If you want to display this data on your website, use RBintel.com.
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State of the Market: A Real Estate Market Report to Send to Clients
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Forecasting a Sale: A Real Estate Market Report to Send to Clients
This is the second report in our 3-part series in which we give away 3 free real estate market reports (see part one here). While all of them have some common data, it's presented differently in each. This one also has single family and condominiums treated separately. This one has price ranges, which the first one does not. While the first report is great to send to a lead who is seeking general information, this report would be great for a home seller who wants to know how long it will take to sell their home. What you see in the image above is created for you in the Excel spreadsheet once you fill in the data cells. So, just enjoy that great colorful representation and don't worry about the magic that makes it happen. The Data Cells     Let's talk about the columns and where you'll get the data. Of course, everything will come from your MLS reporting system. How your MLS will offer up the numbers will differ, but all of this should be there. You can choose the time frame for this data, either a month or maybe the previous quarter. This is all data your site visitors will find of value from whatever perspective they are looking—buyer, seller or investor. *Important: Remember that every item on the next page after #1 is going to need to be pulled for just the price range in that line.
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Real Estate Market Report to Send to Leads: The Heavy Hitter
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4 Email Series To Deliver Your Market Report
The professionally written emails below are part of a bigger strategy to create effective market reports that will establish you as the local real estate market expert. Here is how they should be used: Email 1 - This email template should be contain an attached PDF Market Report, and will be your introductions as the local real estate market expert. Email 2 - The main intent of this follow up email is to verify if your prospect is an actual quality lead. Email 3 - The third email of this installment will firm you as the market expert and make you the top-of -mind realtor for any real estate needs. Email 4 - This email can be used to send out Monthly Market Reports to your list of leads. You can copy and paste these emails into any email platform you use. Email #1 Title/Subject: Thanks – The [YourMarket] Market Report You Requested is Here Your market report is attached as a PDF file. It is a detailed snapshot of the current [quarter/month], as well as the previous [quarter/month] so you can spot trends. The data in the report comes from our local MLS, Multiple Listing Service, system, and comprises all of the transactions and listings through all member brokerages. It's an accurate and up-to-date resource to help you in understanding the local real estate market and conditions that will influence negotiations between buyers and sellers. I have at my disposal many reports in much greater detail, and I'll be happy to send them to you. Just email me with the information you would like, even from previous years, and I'll generate a report for you. Thanks again, and enjoy crunching the numbers!
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What They Don’t Tell You – Real Estate Market Trends
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4 Statistics that Sellers Love and Can Win Listings
We've all heard it before: Agents who control the listings control the market. The power and value of a great listing means that agents will jump through hoops to woo sellers. Part of the challenge is meeting new seller prospects in a low-inventory market. We've discussed strategies for earning more seller leads—be it through these tried-and-true seller lead generation methods or these strategies for winning more listings online. But when it comes to standing out amongst the competition and getting a signature on the dotted line, agents also need to know how to show off why they are the best agent in their market. So how do you do that? The answer is simple: Data. As agents, we've heard so much about big data, local data, and market data that our eyes can glaze over at the mere mention of the word. But the truth is that sellers' craving for data continues to grow. To increase our listing business, we have to level-up our ability to deliver the data points that trigger potential clients' trust and confidence that we can, in fact, do what we say we can do. Here are some data points that have that differentiation power. If you don't have these particular data points available, use them as inspiration. Be creative in how you numerically frame what you do for prospective sellers. 1. Your Listing Price to Sale Price Ratio Of course it's important to brief sellers on what the average comparable home in their neighborhood is selling for, vis-a-vis average list prices. But it's also important to demonstrate that your listings' LP:SP ratio bests market averages in one of two ways: Your listings sell for more than asking Your listings sell for more above-asking than the average listing in your area. But take note—sellers are increasingly skeptical that agents are depressing their listing prices to make their job easier. If your listings are selling for dramatically higher than the average asking price for the listings in your area, be prepared to explain why that's not simply a byproduct of under-pricing on your part. In many situations, initially underpricing a home may be preferable to overpricing it. Should any of your seller clients fail to understand the dangers of overpricing, use these five talking points to vividly and painlessly prove them.
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7 Signs of a Soon-to-Be Super Hot Market (and Why You Can’t Ignore Them)
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Market Analytics 101
A real estate professional can look at the market much as a doctor approaches a patient. Your doctor will assess your health on a variety of different levels and use a battery of tests to determine how well each of these levels is functioning. So, too, do real estate professionals assess the "health" of their local market – but instead of an MRI or blood test, you use market analytics tools. Instead of cells, organs, and bones, you are examining specific properties as well as neighborhoods, regions, counties, and the nationwide market. And, of course, your insights are possible thanks to data collected about taxes, sales histories, demographics, schools, zoning, and more. Just as a doctor needs accurate information to cure a patient, a REALTOR® needs complete and accurate information to serve their clients. This is where market analytics tools can help – but it's imperative to find the right solution for you. So, let's make sure you're armed with the questions you need to ask and take a look at a few of your options. Choosing the Right Tools If you're considering a market analytics tool, there are questions you can ask to evaluate which option is right for you, like: What are the data sources for this tool? What is the geographical range of the data? Is the data for my local market available? Is nationwide data available? What reports are available? Are the reports easy to understand? Do I want to use this tool to create materials to give to sellers or buyers? If so, can the technology support this functionality?
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Neighborhood Experts Set Strategic Prices
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Become a Market Data "Reporter"
In collaboration with VScreen and Terradatum, I've dusted off a WAV Group whitepaper about the importance of "edutizing." What was going to be a one-off, a single article based on some important findings from the paper, has turned into a series of articles about a topic that is still incredibly important. Today, I'm going to talk about one concept mentioned briefly in the whitepaper: "on-location expertise." First of all, you can find the whitepaper here. It's free and it's totally worth a read. Now, back to business. When the authors of the whitepaper talk about "on-location expertise," what they're discussing is the importance of using social channels to share valuable information in real time, sort of like a reporter. By sharing relevant market data as soon as it's available, you're giving your followers a gift and establishing yourself as their go-to resource for real estate information. It's a great way to stay top-of-mind for past clients, earn the loyalty of current clients, and ensure repeat business. The two primary channels the authors discuss for accomplishing this are Twitter and Facebook. I'm going to give you some examples of how you can use the new Market Videos from VScreen and Terradatum to be a real estate "reporter" for your sphere of influence. Twitter Oh that infamous 140 character limit! In a society with an embarrassingly short attention span, people LOVE IT. But how can you share substantive information effectively in such a small space? Well, links are your friend. I'll walk you through it.
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Product Review: Market Videos
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Hot Tip: Stop Selling and Start Engaging
It's pretty noisy out there in the marketplace! Getting your message out in an information-overloaded market is more challenging than ever. Statistics prove that what "used to work" is less effective and generally more expensive. Smart agents understand the value of "narrowcasting" their marketing message rather than "broadcasting" to show a higher return on investment. Marketing experts define "narrowcasting" as a strategy to aim messages at specific segments of a target market defined by values, preferences and demographic similarities that resonate with that segment's interests. Translated, that means instead of buying an expensive ad in a newspaper, which has limited time and exposure, today's savvy agent may opt to create marketing using information that is more relevant to their target market and how that market best receives the information. Does your intended audience spend more time online than reading newspapers? Do they want to know about real estate in general or real estate in their area? As an example, instead of sending out a market report or newsletter with general information about the national scope of real estate, refine the message to address how that data has impacted your local market. Your odds stimulating increased engagement are high because the impact is more local in nature, as opposed to global which is of less interest or concern to your immediate area.
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3 Reasons to Incorporate RPR’s Market Activity Report into Your Business
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Statistics: The Content That Keeps On Giving
This post comes to us from the WebsiteBox blog: How many ways can you explain title insurance, real estate negotiations, repair negotiations, surveys, or appraisals? It's all great content for your real estate website, and you can write it with enough originality to get SEO credit for it. "Original" for the search engines and "original" for the site visitor can be very different. What can you put on your website that is different from 90+ percent of your competitors' sites? What do you have to offer that your competitors do not? Actually, it's not much except personal information. However, there's something few of them are offering, or they're doing it in a lame and ineffective way. It doesn't matter if your site visitor is a buyer, seller, investor or appraiser. They're all very interested in market statistics. Which homes are selling and for how much? How many homes are selling each month, quarter, or year? What's the absorption rate? This type of data, or most of it, is available from most computerized MLS systems as market reports. In most cases, you simply click on the report link and give the system a date range, and you get an on-screen formatted data report. Once you've created the report, it's simply a "print to PDF" routine using any one of a number of very inexpensive PDF creation software tools. Over 99 percent of computers can open a file in the PDF format, so it's the way you want to produce it. Of course, you can also do these reports as blog posts or website articles. Here's how one successful website lead generation program does it.
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Choosing a Market Analytics Tool
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Agents Using Market Data as a Sales Tool
Earlier this year, CoreLogic® partnered with RealEstate Business Intelligence, LLC (RBI) to create a statistical solution uniquely combining MLS listing and public record information. The solution, called the MARKETrends Premium suite, is now offered to users coast to coast via Realist®. Since its May launch, real estate agents have been using MARKETrends Premium to help current buyers and sellers understand the real estate market, and past clients understand the market trends that impact the value of their homes. "There is no doubt that consumers are loving this information," says Marilyn Wilson of the WAV Group. "Once Zillow opened the consumer eye to how big data can explain market trends, people cannot get enough of it." Now, agents and brokers have exclusive access to the most accurate, timely, and comprehensive market trends to share with customers. RE Technology interviewed Jonathan Hill of RBI and Jon Green of CoreLogic to find out how the rollout of MARKETrends Premium is going today. We learned that MARKETrends Premium is currently available to agents and brokers in over one hundred CoreLogic MLSs nationwide.
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Friday Freebie: MarketVideos.com
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How's the Market? 2 Tools That Help You Connect With Prospects
Market Snapshot has always been one of my favorite tools for incubating clients who are not ready to move in the immediate future. The emailed reports sent from the Snapshot tool contain valuable information for any homeowner or buyer, such as new listings, sold details, days on market, average sales price and a plethora of other details that today's real estate consumer is looking for. The data contained within the Snapshot report was and is so powerful that it wasn't long after the release of Market Snapshot that several "similar" products were released from competing vendors. Last week, a new product debuted called Market Videos powered by VScreen. Following along the footsteps of Market Snapshot, Market Videos provides insights and analysis of the local market, but does it by creating professional looking videos, with almost no effort, that can be used to follow up with your clients and generate leads. Check out a sample video below.
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Product Tour: Turnkey Video Content from MarketVideos.com
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Secure a New Listing in 4 Simple Ways
Inventory is tight today. There are tons more interested buyers than there are homes for sale right now. When you are lucky enough to get in the game to list a property, you want to sure you win the deal. Top producers that are securing new listings these days have shared a few of their tips with us. First, they say that your listing presentation has to be packed with local insights. Using a product like Cloud CMA or RPR, agents can prepare highly attractive and comprehensive comparative market analysis to demonstrate their knowledge of the industry. Since there are so few homes for sale these days, it's critical to prepare a professional Comparative Market Analysis (CMA) as quickly as possible. Tools like Toolkit CMA now allow you to build your CMA right from your smartphone or iPad and allow your potential clients to view it from those devices, as well.
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Product Review: RBIntel
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Good Industry News and How to Use It
For the real estate news hound, good news might seem hard to come by in general, but during the last few days headlines have surfaced that could make real estate agents feel good about the future. But how agents take advantage of the news is crucial. The first story is about investment property sales and second home sales projections. According to the National Association of Realtors' 2012 Investment and Vacation Home Buyers Survey, investment home sales increased 64.5 percent in 2011, and vacation home sales rose 7.0 percent. According to NAR Chief Economist Dr. Lawrence Yun, "During the past year investors have been swooping into the market to take advantage of bargain home prices. Rising rental income easily beat cash sitting in banks as an added inducement. In addition, 41 percent of investment buyers purchased more than one property."  
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How to Use the RVM in a Pricing Discussion
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Images from Market Insider
As promised, we're about to show you some images of Market Leader's exciting new product Market Insider. To learn more about the product itself, you can read yesterday's article. For even more from Market Leader, check out the webinar from CEO Ian Morris. Above, the Market Analysis tab.
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Market Leader Unveils Market Insider
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Industry Relations Announces New Focus on RPR REALTOR® Service
It is hard to believe that it was just 18 months ago when RPR was unveiled at the NAR Annual Convention in San Diego.  Since that time, REALTORS® all over the country have been checking out this new NAR member benefit, and MLSs and Associations continue to embrace this new tool as an important part of the value they bring to their members.  Recently RPR announced it had surpassed an important milestone, enrolling over 510,000 REALTORS®, represented by contracts with 287 MLSs.  This is a significant achievement, as RPR now has more REALTORS® enrolled in RPR, as it does REALTORS® waiting for their MLSs to work through the contract process.  
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How Branding Builds Trust and Familiarity for REALTORS®
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