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Market Investment Properties to Get Ahead During the Off-Peak Season
Now that the summer rush of selling homes is over, how can you bolster sales during off-peak times? One great way is to advertise investment properties to real estate investors. Many buyers are looking for a new income stream as well as properties that will appreciate in value over time. To start, you will want to make sure your clients understand the time required to manage the property and the associated costs. Investors are interested in the pros and cons of different types of retail property and you can help educate them.
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Working with the Investor Client: 10 Tips for Success
This post comes to us from the Market Leader blog: Many new real estate agents dream of tapping into a network of investors who constantly buy and sell homes, imagining that it will provide an easy route to commissions and repeat business. But when they actually hook an investor client—or think that they have—then, it's often a different story. Here's the deal: The investment property sale is a very different process than a residential sale to an owner-occupant. With owner-occupants, you are selling the dream. You're selling the home-sweet-home, the pitter-patter-of-little-feet, the cinnamon-in-the-kitchen, hearth-and-home fantasy ideal. Tap into that dream and the client's bought it. With investors, it's a whole different ballgame. The successful investor has ice water in his or her veins. You're not selling a dream; you're selling ROI. If the number is there and it beats the investor's hurdle rate, and you get the timing right, then you should have a sale. But hitting that hurdle rate is hard—especially with an agent's full commission thrown in the mix. What's more, lots of people will blow smoke, calling themselves "investors." They will get you to do a ton of unpaid legwork for them, when in reality they're all hat and no cattle. They either don't have the capital to do the deal, or they are looky-loos and tire-kickers, or they're just emotionally unable to pull the trigger on a property, no matter how much financial sense it makes.
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The Hidden Cost of Paper Transactions
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Is That Tech Investment Worth It?
Summer is winding down and, for many real estate professionals, this means preparing for budget season. Now that we're well into the third fiscal quarter, you're probably just starting to think about how to best allocate your resources in 2013. Should you set aside money for the rumored iPhone 5, or would finally investing in a CRM make more sense? When considering a new tech purchase, it's easy to be distracted by the "wow" factor of the latest gadgets without thinking about their often high price tag. In order to preserve your bottom line, think of that new phone or software as more than just a toy--it's a tool that can help your business grow! In order to decide if a potential tool is a worthy investment, ask yourself if the benefit gained is greater than the money spent. Does it save you time? Will it streamline your workflow? Is it something that you will use frequently? If it's something that you will only use once or twice, it's probably best to just hold off. If you do decide that a new gadget or software program is a worthy investment, here are a few things to keep in mind in order to maximize its value.
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