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How to create a killer neighborhood page
Tuesday, September 17, 2019 at 11:00 AM PDT A step-by-step guide to creating hyper-local pages that engage and convert. Generating great lifestyle content is one of the best ways to attract serious buyers and sellers to your IDX home search site. Come and learn: What is the definition of hyperlocal? Great examples of neighborhood pages that include IDX content How to maximize the SEO of your pages Best practices for creating complete neighborhood guides How to power up your social media strategy with hyperlocal IDX Come and see how real estate pros like you are leveraging unique lifestyle content to capture leads. Register now!
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5 Essential Strategies for Your Real Estate IDX Website
The ability to stand out in an increasingly competitive market is a challenge. What can you do to compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a local real estate website isn't going to get you too far. It's like having a car but not putting gas in it. If you don't invest even a little bit of time and money, you'll probably not get the most of it. It's very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn't necessarily mean you are guaranteed success.
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Building a Real Estate Website? Start Here.
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What Is IDX? A Comprehensive Quick-Start for Real Estate Agents
There always seems to be a lot of buzz about IDX in the real estate industry. So what exactly is IDX? And why is it important to you, the real estate professional? Okay, we'll admit it isn't the most interesting of topics. However, "knowledge is power" and who doesn't want to be a successful real estate agent? Successful agents have goals, work hard and desire to learn everything they can to gain a competitive advantage. Because it is such a critical tool for agents, those who plan to succeed need to learn about IDX and all it has to offer. So sit back, relax and find out how IDX can help you become a successful real estate agent, and a tool with which to manage and grow your real estate business.
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Triple Your IDX Search Leads in Under an Hour
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How to Get Huge Results with IDX Search Lead Generation
Can you improve your IDX lead generation on your real estate website? The answer for most real estate websites is a huge YES. We already know that the words "real estate" are by far included in more searches for homes than others, usually combined with a town or area, such as "yourtown real estate." Dominating the top results on the search pages are the listings, most of which are now IDX search utility pages. People want to see home listings, so those IDX pages end up being the most visited areas of almost all real estate websites. When a home buyer or potential listing client ends up on your IDX search page, what will they find and what will be their likely actions? What they do is very dependent upon what you offer.
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Get More (and Better) Leads Out of Your IDX Website
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Tips on Expediting the MLS Approval Process
Your local MLS provides direct access to every available listing in your area, so there's a pretty good chance you'll have to work with yours at some point. In general, access to MLS data is only available to those agents who are members in good standing and go through the necessary to steps to seek approval. How do you get approval, you ask? I'm here to help you with that! The MLS Approval Process Gaining MLS approval can be a long and tedious process, especially for new agents. Not sure where to get the needed paperwork? What signatures you need to acquire? How long the entire process take? After working with MLSs on a daily basis, we've developed some great relationships and have tips on expediting this process. Here are some key things to keep in mind when looking for approval: Make sure you have the most up-to-date version of the data access agreement from your MLS. You get this from the MLS directly, or your IDX/VOW provider may have a copy on file, too! Know your website address by heart and make sure it's accurate on your data access agreement. Do you know your "Broker of Record" on file with your MLS or brokerage? This may be different than your own broker. Make sure to find out who this may be and obtain their signature on your data access agreement if necessary. Submit your completed data access agreement directly to the person that handles each approval.
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What Makes a Great IDX Provider?
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Get More Targeted Leads with this IDX Website Feature
Do you want more targeted leads from your IDX website? How about on-site content that's more attractive and relevant to consumers? Of course you do! That's why today we're showing you how to use an underappreciated IDX feature that can put both of these things within your reach. We're talking about custom search URLs. Depending on the IDX solution you use, this feature is also known as "saved search pages," "IDX custom hotsheets," "custom IDX URLs," and more. Agents can use this feature to create links to specific sets of listings, such as condos under $200k, homes with pools in X neighborhood, etc. This is useful for driving website visitors to relevant properties quickly and easily. Here's an example of an agent who's using custom search URLs to flesh out her website's neighborhood pages. Minneapolis area Realtor Jan Worthen has created informative pages for each area that she serves. In order to quickly get consumers in front of the specific type of property they're looking for, Worthen built multiple custom search URLs for different price points and property types (highlighted in red):
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Friday Freebie: IDX Property Search for 3 Months Free
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Leveraging Google Adwords for Real Estate Leads
As we prepare for our upcoming buyer/seller lead webinar, we felt it important to dive a little deeper into exactly how and where these leads can be found. Today, we'll look at Google Adwords and how it can integrate with your IDX/website to produce real results through their PPC (Pay Per Click) program. What is Google Adwords? Some of you may have experience with Google's advertising option, which places strategic ads alongside a search made on Google. It's very simple: you create an account, decide on a budget (most users load credits to their account via credit card), create an ad, and start choosing keywords to attach their ad to. Let's back up a bit – what's that about keywords? Keywords are the fuel that drives your ads. The idea behind keywording is that you pick both a popular term that others will often search and one that pertains to your service and what you're offering. For instance, a real estate agent looking to market themselves in the Tampa Bay market might come up with a term such as "tampa bay real estate." The catch here is that the cost of these ads are variable, meaning that a broad search such as "tampa bay real estate" will cost more than a targeted term such as "south tampa waterfront condos." Here's a recent search of the term for "real estate tampa":
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3-Part Email Series for IDX Website Leads
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An App Isn't Enough to Make Your Business Mobile Friendly
Is your business optimized to serve today's mobile consumer? If you offer buyers and sellers a property search app, but your website is difficult to use on mobile devices, you're missing out on a lot of potential leads. There are several reasons for this. First, consumers are not using property apps exclusively. Many, especially those early in the search process, are still Googling "Mytown homes for sale." If their search brings them to your IDX site, how long will you think they'll stay before moving on to another site that's easier to use on their device? A few seconds, at best. That's if they're able to find your site at all. In April, Google updated their search algorithm to favor sites that are mobile friendly. Termed "Mobilegeddon" by some, the update relegates sites that don't display correctly on mobile devices to the bottom of search results. What Makes a Website Mobile Friendly? So what is it that makes a site work well on mobile. In days past, some websites would actually offer two different versions of their content--one designed for specifically for mobile and a "full" site that works on desktop or laptop computers. Today, "responsive" design has solved the need to build two sites. A website designed responsively can identify the size of the screen it's being viewed on and scale accordingly. This means that all devices and screen sizes--computer, tablet, and phone--can view the same version of a website.
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WolfNet's Upgraded IDX Platform Helps Agents Compete with Portals
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7 IDX Tips for Real Estate Website Success
IDX, or Internet Data Exchange, is how most real estate sites provide MLS listing search functionality for site visitors. All of the participating MLS member listings are able to be displayed on any site, a great improvement over pre-IDX sites with only the listings of the brokerage on display. Recent surveys of real estate consumers, both buyers and sellers, show that the vast majority spend a lot of time searching home listings on websites. NAR found that last year the average time for buyers to search before making a purchase was 10 weeks. It is imperative that you somehow attract site visitors and keep them returning so you will be top-of-mind when they get ready to take the plunge. To keep them coming back, you MUST have powerful IDX functionality. If you do, they'll bookmark your site and keep coming back for searches until they're ready. Here are seven tips to make that happen for your website. Tip #1: Minimum IDX Search Capability The visitor to your site, at a minimum, should be able to search the MLS listings using various criteria that they are using for home selection. At a minimum, they should be able to search by: Price range Bedrooms Baths Garage Square footage (if allowed in your area) City Zip Address MLS number County Proximity (homes within a certain distance of a starting point, home or location)
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Tutorial: Combine Facebook Ads, Your IDX Feed and Your CRM for Success
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Facebook Ads, IDX and CRM to Generate Real Estate Leads? You Bet!
There was a time where you could not find a single agent that believed in Google AdWords, ad retargeting, or any online advertising at all. Real estate professionals would contend that the marketing vehicles were unproven, ineffective and other forms of marketing such as magazine ads, door knocking, cold calling, etc. were where they were going to put their focus. Well, times have changed. What once was an unknown is now a known, and we're finding agents that have their hands in just about every aspect of online marketing possible. I say "just about" because, by and large, we see one amazing form of online marketing that is being overlooked by the majority of agents we come into contact with. So what is this one online marketing platform that I am describing? Facebook. Why I Love Facebook as a Marketing Platform 1) Market Share: No matter how you slice it, it is impossible to say that Facebook isn't anything less than a force to be reckoned with. They have been around since 2004 (that makes them about 120 years old in dot com years). In all that time, many platforms have come and gone. Many more have sprung up, are hanging on, and still have yet to make a dent in their almost astronomical marketshare. For that one single reason alone, if you are ignoring this platform, you need to rethink your entire marketing strategy. You want your marketing messages out where the highest number of people are going to see them. 2) Demographics: In my opinion, one of the most appealing features of the Facebook advertising platform are the vast demographics that you can pull from to target prospective leads, and how you can save yourself from the typical "fickle lead that goes nowhere" that we frequently hear about from other online lead providers.
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Best of 2014: 4 Lead Generation Sources - Which Should You Budget for?
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IDX Websites 101
IDX or Internet Data Exchange is sometimes referred to as "broker reciprocity." IDX is a set of business rules that allows agents and brokers to display another participating broker's listings on their website. In exchange, they agree to allow other participants to display their listings. IDX-enabled sites let consumers search local listings right from your agent homepage. IDX sites are by far the most popular option for real estate websites, perhaps due to their low time and effort threshold. Today, most solutions are "turnkey," meaning that they're already set-up and ready to deploy. Your only necessary involvement is to adjust the product to your needs--adding an agent or company bio, for example, or customizing email templates. The cost of IDX lead generation sites can vary based on the solution you choose. Some products come with features like a built-in CRM, drip marketing, virtual tours, and lead capture capabilities to help you manage your leads more effectively. Decide which tools are most important to you before choosing a solution. To help you learn more about IDX, we recommend reading the following articles. They're a good place to get started: What is IDX and How Can it Help Generate Leads? 5 Strategic Areas To Publish IDX Listings On Your Website Five Keys to a Stronger IDX Website
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What is IDX and How Can it Help Generate Leads?
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Sold and Pending Results in IDX Searches?
Depending on your IDX solution, in your settings you can specify which properties will be displayed by default in searches--like Active, Conditional, Pending, and Sold. The Con: Unless you're doing a CMA, which means you can look up the sold properties to make that happen, let's talk about why you do not want to allow default display of sold properties in your searches. Your prospective buyer is searching for a home, and they have a set of criteria, including features, areas and price range. Can they buy a home that just sold? Silly question, as we know they can't. Why would we want them wandering through sold properties matching their criteria? While we want them comparing active properties that meet their criteria, comparing active homes to ones already sold can bring problems: "This home that just sold was priced lower, but has larger rooms than the ones I'm seeing for sale." "Why can't we find an active listing just like this one that sold last month?" "Three of these homes that sold three months ago were all priced lower, so maybe we can make a really low offer on the active home we like best." We can readily see that they're using old information to make negative comparisons to the current market and homes available to them.
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4 Lead Generation Sources: Which Should You Budget for in 2014?
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Best of 2013: Introducing WebsiteBox
Here it is--our top article of the year. For the first time ever, the number one spot goes to a product review. That reflects just how curious agents were to learn about WebsiteBox's unique pricing strategy after the company captured attention at Inman NY last year. Learn more in our overview below. See article #2 here. There are a plethora of real estate website solutions on the market today that are easy to set up. Tech companies have realized that most agents aren't technically minded, and that even those who are simply don't have the time to design and build a site. While this is great for agents (we don't have to tell you that a website is a necessity, do we?), narrowing down which vendor to use can be overwhelming. As one of the newest challengers in this increasingly crowded arena, WebsiteBox has differentiated themselves in a way that's hard to ignore--by appealing to agents' wallets. Their hook is powerful--for a one-time fee of $99, agents get a website, integrated IDX search, a CRM, hosting, and more--for life. Seem too good to be true? That's exactly what our readers have been wondering. Ever since WebsiteBox debuted at Inman in January, we've been fielding phone calls from RE Technology members who want to know, well, what we know. The truth is, we didn't know much until recently. We knew that WebsiteBox had created a tremendous buzz in a very short period of time, but we hadn't yet peeked under the hood to see how everything worked. Thankfully, CEO Peyman Aleagha gave us a tour of WebsiteBox and answered all of our questions. Now, we can answer all of yours! The Big Question Before we dive in, we'd first like to address what's on everyone's mind--is this for real? The skepticism is understandable. Too many companies draw consumers in with one price, only to tack on extra fees (we're looking at you, airlines). People are accustomed to looking for a catch.
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5 Keys to a Stronger IDX Website
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Product Review: Inside Real Estate
  Did you know that over 90% of consumers use the Internet during the home sales process? Most agents are familiar with that number, but how many have optimized their web presence to capture online leads? From IDX websites to SEO optimized content to PPC ad campaigns, there's a lot agents to can do to attract the attention of potential buyers and sellers. Inside Real Estate (IRE) is one solution that helps real estate professionals do just that. They offer comprehensive marketing services that include: Professionally designed websites Integrated marketing plans Customized media and video campaigns Email distribution IDX property search Search engine optimization Blogging tools Social media sharing and integration Today, we'll explore how Inside Real Estate helps agents and brokers put their best foot forward online.  
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Is Your Website Serving the Needs of Tomorrow’s First-Time Buyer?
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A Tale of Two Agents – The Importance of Lead Generation
This post comes to us from the Market Leader blog: Here's a hypothetical lead generation situation for you. At the beginning of 2013, two agents, Productive Penelope and Struggling Steve, set their annual income commission goal at $100,000. This is a lofty goal – more than twice the median gross income earned by National Association of REALTORS® members in 2012 – but these two ambitious agents have their hearts and minds set on achieving it. As their names suggest, the two agents experienced drastically different levels of success during the first six months of the year.
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Using PPC with IDX for real estate lead generation
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Holiday Deal: Showing Suite HD IDX Search
The year may almost be over, but we're still finding great deals on tech products for your real estate business. Our latest deal comes from Showing Suite, who is offering HD IDX free for 60 days and waiving the setup fee when you sign before December 31st. HD IDX is a turnkey IDX search solution that comes ready to fit right into your website. HD IDX packages include: Customizable color schemes Map search interface Save listings and searches User social sharing options See which listings prospects are viewing with Lead Manager Draw your own search area Estimated commute time on all listings Embedded Google street view window Constant free updates directly from your MLS Intuitive Easy to use interface Learn more at Showing Suite's website.
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Holiday Deal: WolfNet Property Search
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Friday Freebie: Win Facebook Services from N-Play
Our Friday Freebie series continues with two opportunities to win free Facebook services from N-Play. These services help consumers connect with real estate agents and brokers on the world's largest social network. Win a Free Year of IDX Home Search from N-Play IDX Home Search lets consumers search for properties directly on your Facebook business page. Visitors can view property details, photos, virtual tours, maps, and more information from your MLS without leaving Facebook. To Enter: 'Like' IDX Home Search's Facebook page, then activate IDX Home Search on your own page to enter to win a year of free service. Click here to learn more. Win a Personalized Facebook Advertising Campaign The Real Estate Agent Directory is giving away 50 Facebook advertising campaigns valued at $100. N-Play will create, target, and manage the campaign in order to bring as many leads to your Facebook page as possible. To Enter: 'Like' the Real Estate Agent's Directory's Facebook page to enter. Click here to learn more.
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Listing Syndication Definitions
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4 Reasons We’re Excited About Immobel’s Global Listing Exchange
In the process of writing our product review for Immobel's multi-language IDX translation and REAL-Buzz portal, we learned about several other Immobel innovations. We had to keep a narrow focus for our product review, but we made a note to come back to these other features at a later date. We've decided that today is the day. We got in touch with Janet Choynowski of Immobel and she brought us up-to-speed. Here are several of the features we found most exciting:
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Product Review: Immobel’s Multi-Language Website IDX and REAL-Buzz
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What is IDX and Why Do I Need It?
Internet Data Exchange (IDX) is the voluntary sharing of listing data among participating brokers belonging to the same Multiple Listing Service (MLS) for the purpose of creating greater online exposure for listings. IDX permits a brokerage and its agents to display on a public website virtually every local property for sale, regardless of who listed it. IDX is normally presented to website visitors in the form of an interactive property search. Visitors are empowered with ownership of the search process, and may have the option to remain anonymous until they are ready to contact the site-owning agent or broker for more information. 
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RealtyTech123 Agent Website and IDX
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iHomeFinder IDX
iHomefinder is a well established IDX search solution available to agents in many of the largest markets in the United States.  It is likely that they already have data in your market, so check with your MLS. Their product offers all of the key features of property search that are important to REALTORS and their clients.  Their base product offers search by city, zipcode, price and other standard form based criteria.  Lead generation on their solution follows established paradigms in IDX services including save a listing to favorites, save a search, and registration for automatic listing alerts. They offer a full service back office solution for agents to access their registered users, gain insight into their search behavior, property interests, and contact information.
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dsSearchAgent IDX
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MLSFinder.com
MLSFinder is among the most commonly used IDX systems for real estate agents in America hosting more than 50,000 agent and broker solutions. All MLSFinder solutions include lead capture, allowing agents to turn Web visitors into potential customers. MLSFinder may be installed into your agent website with relative ease through smart framing. Standard services include two links, one for IDX Search and another to automatically pull your listings by a separate link. If you do not have any listings, the agent listing link will pull all of our office listings. Lead generation with MLSFinder includes Save a Search, Save a Listing to Favorites, and Register for Automatic Listing Notification. Other standard features include the ability to map a listing, send a listing to a friend, estimate mortgage payments. Inquire about listing, request a showing and print a listing.
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Birdview IDX
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Top Producer IDX
Top Producer IDX is a full-featured property search solution that allows agent to offer consumers access to the listings available from their MLS. Important features like Listing Notification, Save Listing to Favorites, and Save Search are all bundled with the service. Top Producer is a subsidiary of MOVE, INC and offers IDX in more than 235 markets. If they do not already have listings from your market, they will go get them for you. Top Producer IDX automatically updates your website with the latest property information from your MLS, and offers visitors a password-protected section to save their favorite listings and searches. Top Producer' IDX’s prospecting tools, including PROPERTY ALERT LEAD and CAPTURE FORMS encourage visitors to enter their contact information and home criteria to receive automated updates and Listings Lead Capture Forms that encourage visitors to request property information and schedule appointments. The system’s lead tracking tools are designed to help the site owner to prioritize and strategically respond to their prospects.
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