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Client Story: The Right Move for Every Part of Our Real Estate Transaction
We recently sold our home, bought a new one and used the benefits of a technology offered by the listing agents of both homes. iGUIDE made our real estate journey memorable and easy while making the moving process smooth for everyone involved. Here are just a few reasons I will always insist on my real estate agent using an iGUIDE when selling or buying a home. Using 3D tours for virtual showings when marketing a home helps to attract higher offers and reduce days on the market. However, using accurate property information like interactive floor plans extends far beyond the marketing stage. The iGUIDE can be used as a tool to help the home buyer understand the fit and flow of the property and also facilitate accurate estimates from multiple service providers, including movers, painters, and renovation contractors. The easily navigated floor plans are also convenient when sharing property information with appraisers or insurance companies. Our mortgage lender sent out an appraiser who needed all kinds of information about the interior of our new home, like accurate square footage, finishing details, and the layout of each level. However, due to Covid restrictions, only the exterior of the property could be viewed in person. Thankfully, all the information the appraiser required was available on the iGUIDE and we were able to send a link to share every detail of our new home. Next, our insurance company wanted not only the same information as the appraiser, but also needed details about all the fireplaces, mechanical room, and the pool size. iGUIDE to the rescue again. One distinctive feature of the iGUIDE is that it can be downloaded and stored on your computer's hard drive or USB drive for future reference. This offered a handy way to get our insurance in place before the closing date. We wanted to freshen up the paint in our new home before moving in and reached out to several local painting companies for quotes. iGUIDE was immensely helpful here too, as we could not arrange for all the contractors to visit the new property before the closing day. Using iGUIDE, we could indicate which rooms we wanted to be painted and used the tagging feature to describe which paint colour we wanted for each wall within the same room. This allowed us to get all the painters to provide an estimate of the work based on the same well-documented project description. When the painters needed the dimensions for walls, ceiling height, and window size on each level, we showed them how to use the 3D measurements feature in the iGUIDE to get that information. This was a huge help for them when estimating how much paint was required. The first thing we did after signing the final paperwork for both homes was hiring a moving company. Our move was scheduled for the end of a month when moving companies are extremely busy. We heavily leveraged Google Maps and iGUIDE for this task. We looked at moving companies that had pins on Google Maps in our area and created a shortlist of candidates based on good reviews. Each moving company has their own way of estimating the cost of the move. Some movers wanted to come out to see our old home, which would have been pretty disruptive for us. Instead, we sent them links to the iGUIDEs of our old and new homes along with the desired moving dates. This allowed us to obtain quotes from a few companies further out from our town and one was able to provide a very competitive quote, so we ultimately chose them. The highlight of this story is how we used iGUIDE to facilitate the move itself. We first used the iGUIDE integration with Floorplanner.com. We easily exported iGUIDE floor plans of our new home into the Floorplanner web application with one click of a button. Using Floorplanner, we were excited to plan where all of our furniture would go in our new home. After a few rounds of discussions and trials, we settled on where we wanted to place couches, tables, chairs, and accessories. It is so much easier to move a couch a dozen times on a computer screen than to do the same in real life! Floorplanner has hundreds of models for all kinds of furniture pieces, and you can easily find close enough matches to your furniture's style and size. You also can adjust the dimensions of those models to exactly match your existing pieces or any new furniture you want to add to your home. That capability, plus the accuracy of iGUIDE floor plans, allows for really good space planning to avoid any nasty surprises later, like, "I told you this couch was not going to fit in that corner!" After the planning was done, the time to pack and prepare for the move came quickly. We purchased sets of moving labels from Amazon and labelled all the rooms in the Floorplanner to match using the same font and background colours. We also got labels in the form of coloured dots to designate each floor of our new home. We affixed labels to every box and piece of furniture indicating its destination room and floor within the house. What we found during the move, however, was that we should have waited for the movers to wrap the furniture first and then let them place the labels on the outside of the wrapping. Lesson learned for any future moves! When moving day came and the movers showed up, we quickly explained our labelling system and how to use it together with the floor plans. We gave them half a dozen floor plans printed out in color. Of course, they managed to forget their stack of floor plans at the old home, which they discovered only after arriving at the new place. I had a hunch that might happen, so it was a good thing I kept a set of spare floor plans at the new home as well. We taped them at every entrance and on each floor so the movers did not have to ask where we wanted each piece to go. All in all, the move went extremely smoothly. The boxes and furniture were placed by the movers in the correct locations which made unpacking and finding things so much easier over the next few days. We were able to avoid any heavy lifting or moving stuff placed in the wrong rooms. My back thanked me, the movers, and the iGUIDE for lightening the load! The movers were very impressed with the efficiency of the new unloading process, which also saved us time and money. We spent more time doing our thing instead of directing movers where to place every box and piece of furniture. To sum it up, we used iGUIDE in several different ways – for selling and buying, for getting home insurance, getting a mortgage lender appraisal, and for painting and moving contractors. To view the original article, visit the iGuide blog.
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Why Are Floor Plans Gaining New Importance?
Should every home listing have a floor plan? With the growing popularity of 3D tours, floor plans are part of the package. Floor plans give home shoppers additional perspective on any tour, even an immersive 3D virtual tour. Adding a floor plan to a listing is gaining a lot of attention these days, and for several good reasons. Research tells us that floor plans are important to buyers. Buyers want them. Floor plans were ranked No. 3 on a list of the most valuable website features for home buyers, according to the National Association of Realtors 2021 Home Buyers and Sellers Generation Trends Report. Photos topped the website features list desired by 89% of all buyers, followed by property listing details (86%). Floor plans (67%) were ranked higher than virtual tours (58%) and neighborhood information (53%). Rightmove found that adding a floor plan to a listing can increase click-throughs by 52%. Conversely, listings without floor plans mean buyers would be less likely to view the property for one in ten. According to Zillow, a floor plan is the second most important listing feature and correlates to capturing potential leads. Companies have created technology that harnesses the remarkable power of today's smartphones for an agent to scan a home and create a floor plan in minutes. Even MLSs are leading the way in encouraging the addition of floor plans to real estate listings. FBS, creators of FlexMLS and one of the largest MLS tech providers in the nation, deployed FloPlan as part of its FBS IDX solution. A simple app allows an agent to scan the home – in about 10 minutes – and then converts the scan to a floor plan the agent can include in their listings. It's even easier with a 3D tour, as the agents don't have to lift a finger to create a floor plan. Instead, the photography process does all the calculations and measurements. So, in addition to making the user-driven tour and a 3D dollhouse view, a traditional floor plan is also created. Enter the 800-lb gorilla What may change the game when it comes to answering the question, "Should every listing have a floor plan?" is what is happening at Fannie Mae. Fannie Mae continues to be the 800-lb gorilla of the housing market one can't ignore. Fannie Mae alone holds $4.2 trillion (yes, with a "T") in total assets and its net earnings were $22.2 billion last year. Fannie Mae and Freddie still purchase two-thirds of all home loans. Recently, Fannie Mae made a breakthrough announcement that directly impacts floor plans. For many years, Fannie Mae's underwriting system allowed specific properties to forgo a full appraisal and use a desktop (remote) appraisal instead. These properties were limited to refinances. In March, Fannie Mae announced desktop appraisals as an option that would include home purchase loans. However, according to reports, eligible properties must still be in a market where the data is widely available and accurate. Freddie Mac also followed suit and now allows desktop appraisals for qualified purchases. The timing is crucial for the housing market, as there is a shortage of appraisers. People are just not going into the profession to replace those who are retiring or otherwise leaving the business. The Appraisal Institute reports that more than 10,000 appraisers have left the industry since 2013 – more than 10% of the workforce. Appraisal brain drain is growing. The AI also says more than half of all appraisers are approaching retirement age and that one-in-five are 66 years old or older. As a result, appraisal completion times in some markets take as long as two months. But what do the Fannie Mae and Freddie Mac desktop appraisal expansions have to do with floor plans? A mobile app can capture the data Fannie needs for its desktop appraisal. The key is to figure out how agents can scan a floor plan as part of their workflow – and at what price point does it make sense? Providing the new floor plan solution At HomeJab, we manage hundreds of professional real estate photography assignments each week and see the growing interest in 3D tours, which, again, all feature floor plans. The opportunity for these new floor plans fits right into the HomeJab model and our platform. Our real estate photographers are already visiting homes to take listing photos, 3D tours with floor plans, virtual tours, drone footage, and more. Adding a new scanning service seems like a no-brainer. It will all come down to the economics. To fulfill the requirements of a desktop appraisal, you need these new, more in-depth floor plans. They deliver a different value than consumer desire. They help buyers avoid paying hundreds of dollars for a full appraisal and eliminate the waiting game. What is a reasonable cost to add a new floor plan into a photo package or a standalone assignment? At HomeJab, we are working to make the economics work. It needs to be affordable for the buyer, accessible for their agent, the photographer, the remote appraisal firm, the lender, and of course, meets Fannie Mae's guidelines. HomeJab is looking to help facilitate the growth and availability of new floor plans those remote appraisals will create. Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros and architect of the real NFT Marketplace. HomeJab delivers over 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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How to Show Off Your Listings Remotely
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How @Realty Agents Benefit from Using Virtual Tours and Interactive Floor Plans
See for yourself how @Realty agents benefit from using virtual tours and interactive floor plans to sell properties in 2021! Watch the video below: Rent or sell sight unseen, win more listings, and stand out of your competition with Virtual Tours Creator. Present your offers in most effective and easiest, affordable way. Use online software to create unique virtual tours in under 15 minutes for less than $3! Learn more here.
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Make Your Next Marketing Strategy Local
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Trending Now: Smart Technology, Smart Marketing, Smart Realtors
Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property, you can't ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your brand, increase buyer awareness, grow your leads, and keep those referrals coming. As threatening as the word sounds, technology is your friend and it can influence the way you do business and the way the consumer judges your competency. The popularity of smart devices, social media, and video streaming are reasons to take note and implement these tools into your real estate marketing plans. Get social Not a day goes by without someone discussing something happening on their social media feed. According to a recent NAR survey, social media is one of the most valuable proptech tools for real estate agents. With buyers and sellers checking out Instagram, Facebook, and YouTube regularly, these channels are places where you can share one of the best proptech trends 2021 has to offer: the virtual tour. You have been using 3D videos and virtual tours throughout the past several months to offer a way for the consumer to easily navigate a property. But now you can allow the user more control using interactive floor plans with 360° panoramic visuals. The best part is you can share it all on your social media channels, websites, or even host a live tour where you can interact in real-time with your clients. Added value Everyone wants an upgrade and, in real estate, there are ways to provide added value to your clients by giving them the benefit of an immersive floor plan with the accurate square footage of a property. Measurements are important especially when communicating value to the consumer. Complimenting a virtual tour with an interactive floor plan allows for seamless navigation throughout every space within the property. When using real estate technology in 2021, be sure to include advanced measurements to assist the buyer when making important decisions for renovations, insurance claims, or placement of furniture. BIG data One of the most useful proptech trends 2021 has to offer real estate agents is data. Bigger is better when it comes to analyzing all the important facts and figures in the industry. How does big data affect your day-to-day business? The consumer is looking for ways to compare and analyze potential homes to target their individual specifications. Big data allows you to provide insight into all the statistics you need to help the buyer on their journey. Everything from neighbourhood demographic information to walk scores, crime rates and the all-important selling and buying trends allow for better decisions based on analytics. Real estate agents can use analytics to track the success of marketing campaigns by using big data to compile user feedback, interest in a property, and the overall performance of every transaction. Easy to share with 5G Yes, big data is important but without the ability to share all that information you could be left waiting for long periods of time before you see results. Enter the power of 5G networks to support all the real estate technology in 2021. Transmission speed helps you get information to the consumer in a timely manner. 5G helps you connect all your virtual tours, interactive floor plans and communication tools quickly and less costly. High definition imagery, connection to cameras, virtual reality and massive data transmissions can happen instantly with the power of 5G. When you are looking to increase buyer awareness amongst millennials, their predecessors and successors, you need speed. Instant gratification is key when capturing the attention of a potential client. Lose the fear One of the biggest challenges facing real estate agents is the fear of proptech trends in 2021 and beyond. Let's face it, technology can be difficult to keep up with. But once you get past the fear of the changing landscape of the real estate industry you will embrace the trends and welcome newer and better innovative proptech. According to Realtor® Magazine, 84% of consumers want to see virtual tours of homes. Before the pandemic hit, you may not have considered using virtual tours as part of your marketing plan. But now immersive 3D tours and interactive floor plans with reliable square footage are the best way to market a property, increase leads, and get properties sold quickly. Technology gives you the ideal way to attract qualified buyers while providing a safe, unintrusive method of presenting a seller's home. Considering what is trending now and where real estate technology in 2021 has taken you. There is a whole lot more coming at you in the not-so-distant future. A reshaping of the real estate industry through proptech innovations is well underway, so if you want to stay in shape you need to be informed and embrace technology like your best friend.
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Time is of the Essence for First-Time Home Buyers and Fresh Listings
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The Importance of Property Information When the Market Is Frantic
If the market is feeling a little nutty to you, you are not alone. We hate to use the word unprecedented yet again, but in many markets, the conditions are exactly that. According to the National Association of REALTORS, despite all the challenges, 2020 was a record year for US housing activity. Existing-home sales rose in December, with home sales in 2020 reaching their highest level since 2006. Existing-home sales totaled 5.64 million in 2020, up 5.6% from 2019 and the most since before the Great Recession. The median existing home sales price was $309,800, up 12.9% from one year previously, and housing inventory sank to 1.07 million and a 1.9-month supply – both historic lows. (source) As we are dealing with record low inventory, record low interest rates, rising COVID cases, and a looming spring market, it's clear there are no shortage of challenges for Realtors right now. On top of that, U.S. Realtors are seeing astronomical numbers of offers being placed sight unseen — over 60% buyers in 2020 say they made a bid on a home without seeing it in person first, according to Redfin. And December showing activity jumped 63.5% nationwide, year-over-year, the eighth consecutive month to see an increase over 2019, according to the ShowingTime Showing Index. It's clear that buyers are more likely now than ever before to do their research online prior to viewing a property. This means that virtual showing options are no longer a perk — they are a necessity. It also means that in times like this, accurate and complete property information becomes more important than ever. People are living differently Across the country, we are seeing people's habits change. Work from home and remote work is a trend that may shape our lives for years to come. As buyers consider new living spaces, they are taking this into account. Space planning has become not just about "Where will I put my furniture?" but also about how to incorporate living, working, and schooling spaces into a home. (We've even heard of buyers looking for "Zoom rooms" where they can take calls and conduct virtual meetings!) Accurate and interactive floor plans are becoming a critical marketing tool for forward-thinking Realtors. Accuracy matters It's simply not good enough anymore for a Realtor to list a home without accurate measurements and square footage. Gone are the days when an agent could simply note "to be verified by buyer" in the comments of a listing. Buyers are becoming savvy enough to demand virtual 3D tours, virtual showings, and accurate measurements in advance of a showing. These technology amenities can now mean the difference between a showing or a pass, even when inventory is low. One-stop shopping Google Analytics tell us that if someone doesn't find what they need on a website, they are unlikely to return to that site. The same is true on our listings. If a buyer is searching for a home and doesn't see great photos, a video or virtual tour, or an interactive experience, they are unlikely to ever click on that listing again. Having all of these marketing features built into a single platform on your listings ensures that buyers are going to spend more time there, and they are going to come back. Your reputation is on the line When a market is frantic, inventory is low, and buyers are plenty, some Realtors assume they can skip steps when it comes to property information. After all, the house will likely sell anyway, right? But great agents know that accuracy and marketing matters even in a seller's market. Creating an emotional pull for buyers always puts your sellers in a better position, and usually ends up in a better sale price. Not to mention that fact that you want those sellers to become a referral source for years to come. And let's face it – people talk. Your extra efforts will not go unnoticed. One thing is for sure – this is our new normal. Forecast reports from NAR suggest real estate activity will remain healthy through 2021, with prices either continuing to climb or remaining steady. There is no doubt that agents who pay attention to these trends and maximize their marketing will continue to see success.
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6 Feet Under: Stop Killing Your Listings with Inaccurate Measurements
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Real Estate Porn and Floor Plans
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, GrowthBadger put the number of active blogs at somewhere around 600 million, with another 1.7 trillion websites indexed by Google. Of those, I'd wager that a hefty percentage are devoted to food. When Twitter and Instagram first became a thing, everyone used to joke that "No one wants to see what you had for breakfast." At last count, I follow 37 Instagrammers who only post pictures of food. So I'd argue that there are a lot of people who do, actually, want to see what's for breakfast. In fact, Brandwatch named food as one of the biggest online search trends of the last decade. But we are heading into 2021, and there is an even bigger trend than food. These days, it's all about real estate porn. Like almost every other adult I know, I am more than a little addicted to looking at other people's houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, that stone cottage, or that mid-mod houseboat, à la Sleepless in Seattle. I know I am not alone in this obsession, because look: Or A quick search will find you hundreds of similar messages. And those websites mentioned are just a few of the sites that offer a visual buffet of gorgeous kitchens, bedrooms, and gift wrapping rooms. Gift-wrapping rooms, y'all. Can you imagine? While I do love me a good real estate website, I also spend a considerable amount of time on that other amazing invention: Pinterest. Boasting over 322 million monthly users, Pinterest is as popular with Millennials as Instagram, according to Sprout Social. Not to mention, over 5% of all referral traffic to all websites comes from Pinterest. That's an insane stat. Not just for wedding planning or recipes, Pinterest also has a plethora of real estate related content. Best of all, there are floor plans. Floor plans are the holy grail of real estate porn. Not only can you drool over the photos, you can actually go so far as to mentally move in your furniture. Or, in my case, mentally ditch all your old furniture and buy new. I am not alone in my love of floor plans. Rightmove released a study that suggests that real estate buyers consider floor plans not just a nice extra, but essential. One in five said they would ignore a property without a floor plan. They also rated floor plans as more important than photos and the description of the property. On the flip side, when sellers consider hiring a real estate agent, Rightmove found that 42% wouldn't hire an agent who didn't offer a floor plan. And before you say, "Yeah, but that is the UK and maybe they are funny over there. After all, they like cricket!" check this out. In the NAR 2019 Home Buyers & Sellers Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties, and even agent contact info. In fact, adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%. That's twice as many eyeballs, folks. The problem is that most real estate agents aren't placing the value on floor plans that they should be. Common excuses for not offering floor plans include cost, hassle, and liability issues. The reality is that floor plans are not difficult to get and they aren't as expensive as you might think. Sources like iGUIDE make it super easy and economical to give buyers that mental move-in experience. In this day and age, it's not just about getting your customer's attention. It's about keeping it. Each and every second of attention spent on your marketing matters, whether you are using social media or a search portal. Want to drive more traffic to your listings? Go the extra mile and give us real estate porn stalkers what we want: floor plans. (And more gift-wrapping rooms.) To view the original article, visit the iGuide blog.
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Think Inside the Box: Visualizing Inside a Home with Floorplanner
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How to Draw a Floor Plan without a Laser Measure
Did you know that one in five buyers would ignore a property listing completely if it didn't include a floor plan? That means you could be missing out on 20% of your inquiries with potential buyers scrolling right past your listing. But don't panic! We're going to show you the easiest and fastest way to create a floor plan without using a measuring tape or laser measure.
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How 3D Tech Is Ensuring Accuracy and Transparency in the Transaction
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Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?
Agents say they will do anything possible to represent the best interests of their sellers. However, some are missing one really important aspect of selling a house: the square footage. Many agents assume the square footage information from an old listing in the MLS or found in public tax records is accurate. But is it really? No, it is not. It is what we call unverified square footage. To successfully represent the best interest of their sellers, agents should always be using verified square footage of a property. Verified square footage comes in three different forms: appraisers or agents measure the home themselves (if they are knowledgeable of the local rules on what should be counted as square footage), or they use technology. Technology can be a powerful tool because there are several companies in the market that don't just measure the seller's home, they also provide ways of promoting the home. In just a couple of paragraphs, we have just scratched the surface as to what an agent needs to know to understand how verified square footage can improve their level of professionalism. Download the case study written by WAV Group to get a full understanding of improving your professionalism using square footage.
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Why Are Floor Plans Important?
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Understanding the Difficulty of Differing Residential Square Footage Standards in North America
If you're buying, selling, or listing a home, you want to know its square footage, but do you need to use a standard of measurement? When you bought your current home, who told you its total square footage? It's a critical question, as you likely based your offer on that figure. The problem is, if you're in North America, that figure may not be consistent with typical measurement practices in your area. Your home could be much smaller than you expect.
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How Real Estate Agents and Homeowners Can Get Accurate Square Footage Measurements
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Food, Facts, and Floor Plans
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That's not even counting the 30+ trillion websites currently indexed by Google. Of those, I'd wager that a hefty percentage are devoted to food. When Twitter and Instagram first became a thing, everyone used to joke that "no one wants to see what you had for breakfast." At last count, I follow 28 Instagrammers who only post pictures of food. So I'd argue that there are a lot of people who do, actually, want to see what's for breakfast. In fact, Brandwatch named food as one of the biggest online search trends of 2017. But that was 2017. And food is so two years ago. These days, I'll admit it. I am all about real estate porn. It's true. Like almost every other adult I know, I am more than a little addicted to looking at other people's houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, a stone cottage, or that mid-mod houseboat, a la Sleepless in Seattle. I know I am not alone in this obsession, because look: A quick search will find you hundreds of similar messages. And those websites mentioned are just a few of the sites that offer a visual buffet of gorgeous kitchens, bedrooms, and gift wrapping rooms. Gift wrapping rooms, y'all. Can you imagine? While I do love me a good real estate website, I also spend a considerable amount of time on that other amazing invention: Pinterest. Boasting over 175 million monthly users, Pinterest is as popular with millennials as Instagram, according to Omnicore. Not to mention, over 5 percent of all referral traffic to websites comes from Pinterest. That's an insane stat. Not just for wedding planning or recipes, Pinterest also has a plethora of real estate related content. Best of all, there are floor plans. Floor plans are the holy grail of real estate porn. Not only can you drool over the photos, you can actually go so far as to mentally move in your furniture. Or, in my case, mentally ditch all your old furniture and buy new. I am not alone in my love of floor plans. Rightmove released a study in 2013 that suggests that real estate buyers consider floor plans as not just a nice extra, but essential. One in five said they would ignore a property without a floor plan. They also rated floor plans as more important than photos and the description of the property. On the flip side, when sellers consider hiring a real estate agent, Rightmove found that 42 percent wouldn't hire an agent that didn't offer a floor plan. And before you say, "Yeah, but that is the UK and maybe they are funny over there. After all, they like cricket!" check this out. In the NAR 2017 Home Buyer & Seller Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties and even agent contact info. And, adding a floor plan to a real estate listing can increase click-throughs from buyers by 52 percent. That's twice as many eyeballs, folks. The problem is that most real estate agents aren't placing the value on floor plans that they should. Common excuses for not offering floor plans include cost, hassle, and liability issues. The reality is that floor plans are not difficult to get and they aren't as expensive as you might think. In this day and age, it's not just about getting your customer's attention. It's about keeping it. Each and every second of attention spent on your marketing matters, whether you are using social media or a search portal. Want to drive more traffic to your listings? Go the extra mile and give us real estate porn stalkers what we want: floor plans. (And more gift wrapping rooms.) To view the original article, visit the iGuide blog.
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4 Visual Extras to Give Your Property Marketing Plan a Boost
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Stand Out in Your Market and Win Listings for Less with All-in-one Marketing
Real estate agents - are you looking for new ways to differentiate yourself in 2018 and win listings for less? Top agents from RE/MAX, Keller Williams, Coldwell Banker, Century21, and more are flocking to all-in-one marketing services like Matterport that provide both traditional and cutting-edge marketing at affordable rates. With Matterport, real estate agents can get HDR photos, teaser videos, floor plans, 3D walkthroughs, and virtual reality from one fast, easy 3D scan. By getting traditional and cutting-edge marketing assets from the same one-stop shop, they are able to reduce their per-listing marketing expenses and offer stand-out marketing like virtual reality for all of their clients (and not just a select few). This is helping them attract more home sellers and buyers alike. Learn how it all works in Matterport's most recent webinar. In fact, according to a new survey from Coldwell Banker, 62 percent of U.S. consumers would be more likely to choose an agent that offers virtual reality property tours over an agent that does not. What's more, virtual reality tours can save you and your clients time on unnecessary showings. The survey found that 84 percent of prospective buyers would like to see video footage of a home, and 77 percent would like to be able to take a virtual reality tour before visiting a listing.
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Using Floor Plans and Photography in Real Estate Ads
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