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A Brief History of Real Estate Drone Videos
Before real estate drone videos took off, aerial photography wasn't for the faint-hearted. The most daring real estate photographers went to great lengths to capture the perfect exterior images of a property. They photographed Olympic-size swimming pools from rooftops that sloped dangerously towards the concrete below. And took sprawling images of 10-acre estates from doorless helicopters that soared 10,000 feet in the sky! Back in the day, the idea of real estate drone videos was more of a chimera or a pipe dream than an actual possibility. But with today's cutting-edge technologies, real estate drones haven't only exploded in popularity. They're also thriving in the real estate market! And it's easy to understand why: drone photography is literally "the bigger picture" of real estate. The Perks of Drone Photography Real estate drones take to the sky and capture breathtaking images of a property or an estate at large. They show you — the prospective homebuyer, homeowner, or real estate agent — compelling angles and features of the home that would otherwise remain unseen from the ground. Listings that feature real estate drone videos are 68% likelier to outsell listings that don't feature aerial photography whatsoever. What's more, real estate drones are relatively easy to operate, although experienced handlers are highly recommended. At HomeJab, our drone video services take the legwork out of high-quality aerials that you'll want to feature on your real estate listings. And our drone pilots are extremely efficient at producing real estate drone videos that will engage and delight your viewers. These aerials can show off that brand new roof or that serene boat dock with your beautiful home in the background. Not only that, our pilots even know which no-fly zones to avoid (i.e., near airports, congested urban areas, Washington D.C., etc.) so you won't have to! Of course, this is also great news for the former daredevil photographer whose days of climbing up ladders and riding on nauseating choppers are things of the past. A Brief History of Real Estate Drone Videos To celebrate the rise of real estate drone videos, HomeJab would like to take you on a brief stroll through drone-memory lane. As we learned from Time Magazine's thrilling article on the history of aerial photography, the evolution of the drone has been contiguous with advances in technology. That's to say, as computer software programs of the 1980s became more advanced, and hardware of the same era became more compact, so did the drone — evolving from a clunky reconnaissance tool in wartime to a lightweight gadget that was easy to fly. But before real estate drone videos were even thought to be possible, black and white cameras were tied to kites and rockets and sent up to the clouds! Some cameras were even strapped to prescription-delivering pigeons that captured amazing cityscapes in Germany! This was back in the mid-1800s to early-1900s when French photographers tethered hot air balloons to the ground and ascended over 200 feet in the sky for the sake of aerial photography. Photograph of San Francisco in ruins from Lawrence captive airship, 2000 feet above San Francisco Bay overlooking water front. Sunset over Golden Gate circa 1906. George Lawrence—Prints & Photographs Divison/Library of Congress It wasn't until World Wars I and II that aerial images of warzones became hot-selling images for the press and coveted by government agencies to drive military campaigns. Fast forward to the 1980s when Israeli engineers developed a sophisticated, unmanned drone with a short wingspan that could take high-quality surveillance images from high above. These historical events gave rise to today's modern real estate drone — a cute, four-legged device with propellers attached to each leg and an average weight of 2.6 pounds. How to Order Your Real Estate Drone Video Our seamless online ordering process means that your next real estate drone video is just a few clicks away. So, if you're ready to elevate your real estate business with high-quality aerials, schedule a shoot with one of our professional drone pilots today! To view the original article, visit the HomeJab blog.
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How Drones Can Help Drive Interest in Today's Real Estate World
As with so many of the unique challenges in the COVID-19 real estate world, technology is helping to bridge the gaps and allow buyers to fall in love with homes from a distance. Aerial drones filled a valuable niche in real estate marketing even before the pandemic, but their use has only grown more prominent during the last year. With creative use of drone footage, you can help buyers fall in love and help sellers show off their properties from a whole new perspective. Why Drones Truly Took Off in Real Estate in 2020 The challenges posed by COVID-19 and precautions in place to prevent its spread have impacted every part of life, including real estate. Many markets have restrictions currently in place that make touring homes and neighborhoods in person impractical. And while there are some more "open" communities around the country, many real estate clients won't be comfortable making tours in person. Virtual tours and online research have taken an even more important role in buying a new home than ever before, with drones providing valuable footage that simply can't be obtained in any other way. How Buyers Are Adapting to Shopping in the COVID-19 Era The good news is that even with all of the unique challenges we have faced recently, buyers are still very interested in purchasing homes and sellers still want to find the right buyer for their properties. Today, buyers rely on virtual tours for learning about the homes and neighborhoods that pique their interest. They are looking for detailed footage that really helps them fall in love with a home and neighborhood. This includes all of the photos/video that you're already used to gathering from ground level, but a view from above can really help tie the whole package together. That's where aerial drones enter the picture. Normal Home Footage Is Great, But It Has Some Key Limitations With a high-quality smartphone equipped with the right apps and accessories, you can capture great footage of a home from ground level. Drones don't replace that footage, but perspective and scale are also limited when capturing footage from the ground. You can show off individual rooms or provide an impression of how the home looks from the curb, but there's no way to get a holistic view of the property from the ground. So by all means keep creating those great, detailed virtual tours with your phone, but don't forget to include a view from above. Drones Provide a Unique Perspective That Can't Be Captured Any Other Way When you're trying to capture everything that a property has to offer, there's simply no substitute for the unique perspective that drone footage provides. It shows how the whole property fits together, and how it has been maintained. If the home is situated in an area with beautiful, natural views, aerial footage can perfectly show off that natural landscape around the home. If it's in a more densely populated, urban community, then a view from above shows how the home fits into the neighborhood. Helping Buyers Fall in Love with Neighborhoods Is More Important than Ever Savvy buyers know that they're shopping for a neighborhood just as much as they're shopping for a home, and that hasn't changed in the COVID-19 era. Of course, how buyers connect with those neighborhoods has changed a great deal. Traveling to visit a potential new neighborhood is challenging, and in many markets the buyer won't be able to see much even if they did make a trip. But they still want to get a feel for the neighborhood, find how close key services will be located, see what they'll do for fun, and discover how their potential new home is situated within the larger community. Drones and aerial views can help put that all in perspective. How Drones Can Help Capture the Essence of Each Neighborhood While virtual tours work great for homes, they are much more difficult to pull off when you're trying to showcase an entire neighborhood. Even if you get great footage of a few local businesses and attractions, it's hard to show how everything is connected within the neighborhood. An aerial view of the community provides a completely different perspective, allowing buyers to see how they'll move through the neighborhood, imagine what their daily routine would be like, and discover what they'll do for fun. For a home located in a rural area or deep in nature, an aerial view will highlight the privacy of the space and the natural beauty of the surrounding area. Drone Footage Is as Valuable for Sellers as It Is for Buyers We have talked plenty about how drone footage can help buyers fall in love with homes and communities, but the other side of that coin is just as important. When you're selling a property for a client, you want them to know that you're doing everything possible to market their home and overcome the challenges posed by the COVID-19 era. Providing drone footage – in addition to new standbys like virtual tours – shows sellers that you will leave no stone unturned when it comes to marketing their home. A commitment to using the best marketing tools available is great for helping sellers find buyers, and for earning referrals from satisfied sellers once the deal is closed. Getting Started with Drones Is Easier than You Might Think Becoming an expert with drone photography/video takes practice and time, but it's not too difficult to get started. Just remember that before you film with a drone, especially in public, you'll want to check out local regulations for drone use. The first thing you will need is a drone, and there are entry level models with basic cameras, often available for less than $100, that are great for practicing. More advanced models – which you'll eventually want for capturing pro-quality footage – start at around $500 and rise from there. If you wish to use your own camera, you can also purchase a drone capable of carrying cameras of any size. Once you have the equipment, it's just a matter of practicing, reviewing your footage, and getting comfortable with the process. When challenges arise, the most adaptable industries discover new ways to get things done. The real estate world has adapted in so many ways to COVID-19, and many of those adaptations will continue to provide value even when things return to normal. Drone footage is an excellent way to show off your listings/ markets now, and should remain a valuable tool well into the future. To view the original article, visit the Delta Media Group blog.
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How to Shoot Real Estate So It Attracts More Buyers
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Top 5 Beginner Camera Tips for Real Estate Photography
Starting off in real estate photography? Not sure where to begin? We're here to help! This article will explore five practical tips for anyone starting off in real estate photography that will help speed up your workflow and improve image quality.
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Real Estate Video Marketing 101
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Real Estate Property Photos: Property Photography 101
Whether it's services or goods, an aesthetically pleasing picture will attract more eyes and drive more leads. Real estate property photos are no exception to this rule. If you're starting out and don't want to invest in a professional real estate photographer, or are looking to cut some costs, we've put together a beginner's guide you can use to create compelling real estate photos for your own listings. With this guide and practice, you can create better listing photos that will grab the most eyes!
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5 Keys to Choosing the Right Camera Equipment for Real Estate
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Best Real Estate Camera?
What is the best camera out there for real estate? That is the most popular question I get while traveling across the country and on the Tech Savvy Agent Facebook page. The boring answer is....there isn't a single camera that is best suited for real estate. Cameras evolve so quickly, new models appear yearly, and everyone has a different level of photographic skill. However, I know you guys still want some type of direction for your budget, and that is the key word here--budget. When people ask me to recommend a "good" option, my price range for a "decent" kit starts at around $1500. Does that make it the only price range you should look in? No, for most agents that investment simply isn't feasible, or some agents have the budget to go much higher! I created a video tutorial that might help you with this question. No, I don't tell you what camera to buy. Instead, this video covers what to look for in a camera that will be used for real estate purposes. It doesn't matter if you want to spend $500 or $5000 dollars. It's important to have a basic understanding of each specification and what it means to you and your final images.
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A Guide to Mobile Photography for Real Estate
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5 Easy Ways to Integrate Video into Your Marketing Efforts
Guest Contributor Veneeta Eason says: Real estate professionals know that success is, in part, driven by how well they can create a connection. One way to do that is to integrate video into your marketing campaign. With today’s technology, it is easier than ever to capture great video. What previously required a studio, a green screen and professional media equipment can now be done with a handheld video camera and a computer. More importantly, video has the ability to increase your business, build better relationships and amplify your credibility.  Here are five easy ways to integrate video into your marketing efforts:
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How To Take Listing Photos in Wintertime
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How to Select a Good Point and Shoot Camera
Recently, Kodak partnered with REALTOR® Magazine to present a nationwide “Listing through a Lens” webinar on taking good pictures. This webinar covered many aspects of photography and serves as an excellent reference for agents who are looking to improve the photo quality of the listings they market. While there are many considerations for what makes a good camera, with today’s modern cameras and technology, it is possible for an agent to take a great picture using a point and shoot that has a great lens. This series of articles will provide real estate agents with valuable information on the types of equipment they need, and feature expert content to help maximize your listing photos. In this article, we are pleased to provide some of the features you would want to look for in a “point-and-shoot” digital camera to get the most out of your listings.
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