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Top 5 Beginner Camera Tips for Real Estate Photography
Starting off in real estate photography? Not sure where to begin? We're here to help! This article will explore five practical tips for anyone starting off in real estate photography that will help speed up your workflow and improve image quality.
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Real Estate Video Marketing 101
Real estate photography is something we've talked about often. From drones to VR, tech adds greater options. This week, we're going to simplify it down and cover traditional real estate property video marketing. Get the Right Video Equipment If you want to shoot video content on your own, you're going to need dedicated hardware. You don't want to use your phone to do a walkthrough. Even the best phones can't do video well and you're going to end up with something shaky with poor composition—which will scare off potential buyer leads and harm your brand!
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Real Estate Property Photos: Property Photography 101
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5 Keys to Choosing the Right Camera Equipment for Real Estate
As a real estate professional, you are a prodigious content producer responsible for a seemingly endless stream of pictures and videos. Though the cost of maintaining this production is significant, it is perceived as a necessary evil since the prospect of producing your own videos can be overwhelming. However, video production is not as daunting as it once was, especially considering the technology available today. DSLRs have ushered in a content revolution in which 'professional' quality images are attainable even for the untrained. And post-production programs are more user friendly and affordable than ever. There is also an over-abundance of graphics, plugins, and templates on the web that are a veritable bounty to the amateur video producer. And here's something more. You have already, unbeknownst to you, developed many of the skills that are fundamental to video production. This is because the fundamentals for video production are a) to know the basics, b) to pay attention to the details, and c) to own a few important tools. The same can be said for real estate: where would you be without your knowledge of the industry? Your attention to detail? Your phone, tablet or computer? In this way, the professional standards you have already established in your real estate career serve as a perfect foundation for video production. So let's get started. The first step to producing your own videos is getting your own equipment. As I stated here, you're better off in the long run to pay this initial cost than to continue paying overpriced production companies or underpriced, unreliable ones. Buying this equipment will cost you cash today, but will pay off tomorrow with every piece of content that you successfully produce by yourself, on your own schedule, for free.
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Best Real Estate Camera?
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A Guide to Mobile Photography for Real Estate
With the quality of mobile phone cameras on the rise, real estate agents may be wondering if they can or should use them in their real estate business. After all, "the best camera is the one that's with you," and cell phones offer the ultimate in on-the-go convenience. The Do's and Don'ts of Mobile Photos There's no doubt that smartphones are great for social media or for sending casual snapshots to clients, but are they appropriate for things like listing photos? That depends. As the first thing potential leads see when considering a property, it's imperative that the quality of your listing photos is top notch. While experienced photographers who understand proper lighting may be able to capture great images from a high-end mobile camera (see this example), the lower resolution of even the best phones makes mobile photos a poor choice for use in listings. Likewise, most phones are unable to take photos with a resolution that's high enough for print materials like postcards or flyers. Stick with your regular camera for important things like listings or marketing collateral--or, better yet, hire a professional. (If you have something like a Samsung Galaxy II or the new iPhone 5, you may get away with it.)
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5 Easy Ways to Integrate Video into Your Marketing Efforts
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How To Take Listing Photos in Wintertime
Wintertime photography can be an intimidating endeavor to say the least. As winter life is really more about getting cozy with a hot chocolate, some popped corn, and a movie or three, it’s hard to get motivated to go out into the icy cold and shoot photos – especially photos of houses. Can you imagine? Standing outside shivering, trying to take pictures, while people drive by laughing at you from their warm cars… terrible.
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How to Select a Good Point and Shoot Camera
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