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Friday Freebie: Lead Generation and Marketing Budget Calculator Tool
Has your real estate sales funnel been derailed by COVID-19? How about your budget? Everyone's been thrown a bit off by the pandemic, and most of us need to reevaluate the goals we set for ourselves at the beginning of the year. If you need help getting back on track, this week's Friday Freebie is for you! Free Lead Generation + Marketing Budget Calculator tool, courtesy of Zurple We've said it before, and we'll repeat it again: A goal without a plan is just a wish. And to create a solid plan, you need to crunch some numbers. Or, in this case of today's Friday Freebie, let this free budget and lead generation calculator do it for you. Zurple is offering RE Technology readers a free tool that lets you set your desired gross commission income goal, and then see how many leads and closings you'll need to reach that goal. This tool also calculates the marketing budget you'll need to meet your goal, factoring in various individual lead generation sources, like your website, digital ads, referrals, email, social media, and more. Zurple's Lead Generation and Marketing Budget tool helps you: Estimate the amount of leads and closing required to hit your Gross Commission Income (GCI) goal based on the national average and your historical conversion rates. Projects your marketing expenses based on your conversion rates so you can budget appropriately. Track your lead generation results so you can compare them to your goals. Ready to get your 2020 goals back on track? Download Zurple's FREE Lead Generation + Marketing Budget Calculator tool now!
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Homesnap Launches New Net Sheet Calculator: Tell a Seller How Much They Could Make Today
Homesnap has just released a Net Sheet Calculator. With just a few clicks, you can send your clients an easy-to-ready Net Sheet PDF. This PDF includes individual costs, total costs, and net proceeds. You can find this new tool on Homesnap Pro, where you can find the rest of our on-the-go tools.
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Impact of the Absorption Rate in Real Estate
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10 Things You Probably Didn't Know Google Could Do for You
It's not often that a company provides a service so popular that it becomes a verb, but you probably have heard the phrase "Just Google it" many times. Doing a search using Google has become part of most people's daily routine: there are 4.4 billion worldwide searches every single day. But did you know that Google is much more than just a search engine? It is also a highly complex math calculator, a real-time currency converter, a sophisticated multi-lingual translator, a digital dictation machine and more. In fact, Google has so many hidden talents built into its search bar, these five may be only scratching the surface of what Google search can do for you. Here are five things that you can do with Google search shortcuts that you may not know about, but may save you an enormous amount of time.
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Find the Local Market that Offers the Best Growth Opportunity
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How to Set Your Goals Now for More Commissions in 2017
It's a safe bet that most agents would like to earn more money in the year ahead, but do you have a plan for how you can step up your game in 2017? We're not talking about simply having vague goals in mind, but instead formulating a tangible plan that includes hard numbers for how many transactions you need to close to hit your income target, as well as how many leads you need to engage to generate those transactions in the first place. Or, as we say in the RE Technology offices, you need to plan your work and work your plan! Fortunately, with a little guidance, this is simple to do—and, it's a great time of year to start planning ahead. Here are a few things you need to keep in mind when formulating a plan for 2017: 1. Establish your baseline Before you figure out where you want to go next year, first you need to figure out where you've been. How much commission did you earn last year? From how many closed transactions did you earn this commission? How many buyer transactions closed? How many listings? Once you've figured this out, you can begin to visualize how many more transactions you need to close in 2017 to hit your income goals.
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What is a real estate client really worth to you? (Hint: it’s more than you think!)
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Weekly Video Tip: Golden Hour Calculator
We keep telling you to shoot your exterior footage at "golden hour." Golden hour this, golden hour that, shoot at golden hour or your footage will look bad! It won't, but you can take advantage of the natural beauty of the sun's light by shooting at specific times of day that yield the softest, and some might say best, quality of light. And the absolute easiest way to plan your shoots is to use the Golden Hour Calculator by Roger Moffatt. The website takes all the guesswork out of it for you. You don't need go to weather.com to look up the sunrise info, just go to golden-hour.com and all the work is done. The site will take a guess at your location, but if it's not right, simply navigate around the map, or use the dropdown menu on the right to select the closest location to you and the information will adjust.
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