Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountTag Listings, Find Buyers
October 21 2012
Are you like the vast majority of top agents who are looking for the magic formula for capturing and converting more quality Internet buyer leads? Eureka! I think I've found it! It's called tag-based listings.
The idea of using "tags" for your listings was first introduced to me by Sam Miller, a top producer in Knox County, Ohio, about 18 months ago. Miller was excited about his idea, but I didn't fully grasp its huge potential until he took the time to walk me through it. Since implementing the tag-based approach to his listings, Miller's website traffic has jumped from an average of 4,000 visits per month to over 40,000 visits per month!
The first step in setting up a tag-based listings system is to focus on what the real estate Internet "shopper" wants to know and then making it easy for them to find the information with only one or two additional clicks required. For example, when you enter a listing in the MLS, you are selecting specific features by which a home can be searched, i.e. number of bedrooms, price, etc.
A tag-based listing system works basically the same way, in that you have the ability to sort and group together those listings that have similar features. Most consumers want to look at and compare the best homes with the feature(s) they desire most, so you'll want to begin by thinking about how different types of buyers (first-time, move-up, move-down) want to search and focusing on the features that are important to them.