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April 22 2014
Many SEO "experts" claim to fully understand the algorithms that search engines use to deliver results. If these experts don't admit to even a little uncertainty, they're lying. The truth is that it's practically impossible to know all the factors (and the weight of those factors) that go into search results. The most anyone can do is to provide a best guess.
That being said, there are some basic tenets of SEO that you can pretty safely rely upon. These include, but DEFINITELY are not limited to:
- Meta tags (our subject for today)
- Title tags
- On-page content
- Site performance
- Incoming links from other sites
- Domain name
- Sitemaps
- Images and video
- Regularly updated content
In doing research for this article, I found a great resource that may come in handy: the Google Search Engine Optimization Starter Guide. Depending on your tech knowledge, about 60% of this document might not make sense. But it's worth reading for the 40% that does make sense.