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Sign into your accountMaking a Point with RPR Commercial’s Maps
January 28 2014
What comes to mind when you think of 'Points of Interest' (POIs)? Airports? Libraries? Schools? To many, points of interest are simply places on a map. But what if you could use POIs to help educate clients beyond just showing them what's nearby?
To give REALTORS® even more data in their arsenal of information, RPR recently added POIs to the maps in RPR Commercial. But these POIs aren't simply just pins on a map. Separated into ten broad categories such as retail, manufacturing, transportation, retail and finance, with nearly 100 subcategories, each point of interest displays basic information about the business at that location including address, number of employees, annual sales volume and industry.
So just how can you use this information with clients? Here are 3 examples from RPR users of how POIs can not only educate and impress clients, but showcase a REALTOR's® local market expertise.
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Property Management: Working with a client on a lease renewal? One RPR Commercial user took advantage of the POIs to support the terms of a renewal on a lease. The property is a convenient store franchise. By pulling financials on franchisees in nearby geographies, the REALTOR® was able to validate that the current location is more successful than other franchisees in neighboring geographies based on the sales volume being significantly higher. The current location attracts consumers and produces sales.