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Property Quick Search: Real Estate Website Theme Design Series, Part Four

December 02 2013

This is the third post of a multi-part blog series that covers the integral design elements of real estate websites. Read Part One, an overview of website HeadersPart Two, on Navigation, and Part Three, on Calls-to-Action.

The ubiquitous Property Quick Search (PQS) has been a tough design element to evolve beyond. Everyone seems to have one, but is it necessary? I only ask because there is a solid argument against its value.

tomato QuickSearch

Argument Against a Property Quick Search

It's a sure bet that the visitors you attract to your site aren't actively looking for a way to search through MLS listings in the area.

You have already lost the battle for top-of-mind when it comes to "Where do I go to start searching for properties?" Today realtor.comĀ®, Trulia, Redfin, and Zillow are the answer. I bet most agents wouldn't even think to use their own site first when starting a property search.

The final nail in this coffin is that the tablet and smartphone apps (for the above) are impossible to compete with as an agent. The big companies have budgets that allow for incredibly engaging features that home-searchers are now used to and expect.

So if this is the case, is it worth dedicating valuable website pixels to something that might prove to be unnecessary?

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