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Sign into your accountMobile and Web? Match Made in Heaven?
October 28 2010
Although about a third of US mobile phone subscribers used a downloaded application in August, according to ComScore. As app downloads have slowed down in their impressive growth, many mobile device users appear to think browsers offer the better user experience.
Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web.
This research has a profound impact on the future of mobile search in real estate. I will tell you why I believe that after illustrating the trends discovered in the research.