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The Header: Real Estate Website Theme Design Series, Part One

March 22 2013

tomato red theme design headerWe have designed a ton of real estate websites; nearly 1,000 to date. Every one of them began with a comprehensive Design Interview between client and the Real Estate Tomato creative staff. Each interview has us covering, in detail, several integral elements of the custom real estate website.

This multi-part blog series is an exhaustive overview of each of those elements.

Part One: The Header

It is my opinion that the header (the uppermost module) should be clean, direct, conspicuous, and expected.

Typical elements we expect to be included in the header:

  1. Your brand/logo/slogan
  2. Your most necessary contact info (name, phone)

Additional elements that are commonly included:

  • Headshot
  • Company logo
  • Ulterior navigation (home, about, contact, login)
  • Social media icons
  • Imagery (collage, hero image, slideshow)
  • A must-see call-to-action
  • Site content search
  • Content subscribe Call-to-Action (email/RSS)
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