Compete on Value Not Price

As I’m building out Human Business Works, I’m experimenting with creating new products and understanding what works and what doesn’t. It’s exciting, because it’s a chance to own all aspects of the experience, instead of being the marketer who’s brought in to work on making something sell better. In other words, it’s having my own ponies in the race.

Part of this is thinking about price. I’ve written about price points before. It’s something I think about often, as it’s one of the core parts of understanding business, business models, and marketing. I once read this article by Russell Simmons, where he talked about why his clothing line spread out from value stores to premium stores, where most people were working to catch just one segment of the market. It was fascinating reading. In a way, that’s what I’m working through, as well, including giving a $27 webinar on blogging. It’s a way to reach more people who could benefit.