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Sign into your accountBehind the Scenes of a Lifestyle Search Engine
October 21 2010
There has been a lot of talk lately in the real estate industry about lifestyle search. A number of different websites have flooded the market trying to attract real estate consumers. Unfortunately, some of these “lifestyle search” providers only represent a small segment of lifestyle search while others are strictly destination portals.
- Destination portals may have some lifestyle data sets, but come with the unfortunate consequence of taking consumers away from brokerage and agent sites.
- There are also a number of hosted applications that are marketed as providing users with lifestyle search. These applications contain community, school, points of interest and other types of information. The main problem with these applications is that they only provide the user with access to proximity-based search. The user is able to search for points of interest or schools around a specific geography. They do not actually provide any lifestyle-based information. For instance, what is more important to the user: the proximity of an elementary school or the proximity of a top-rated elementary school with solid parent reviews?
Onboard has created a Lifestyle Search Engine designed to meet the above challenges.