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Sign into your accountReal Estate Websites Do Not Generate Leads
December 18 2012
This post comes to us from BrokerageU:
Is your website helping your business the way you expected it to?
The reason might be that the person who sold you your website left out one little, but valuable, piece of information: Your website will not generate leads for your real estate business.
The primary function of any website is to organize information (content). If the information on your website is valuable, you can ask the reader to volunteer their contact information so you can start a conversation with them about Real Estate.
Keeping this in mind, now think of your website not as a lead generation tool, but as a traffic conversion tool. You must have readers before you have the opportunity to capture a lead.
If you are expecting to generate business from your website, the conversation that we need to have is about Traffic and Content.
Website Traffic
There are really only two ways that your website will get traffic (readers):
- You send them to your site or,
- They find your site with a search engine (Google)
We can further break down Website Traffic to paid or organic.