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Sign into your accountYou Better Read This Before You Email That Link of Yours
August 19 2014
The link is not enough — don't be a link dumper.
Here's a scenario that happens a lot. You're on the internet (I know, shocking), when you find something online that interests you. It could be a new service, or a competitor's site, or even just the latest piece of delicious, Buzzfeedy-clickbait ("This puppy thought he couldn't get any cuter — you won't believe what happened next!"). Your coworkers need to know about this, so you quickly open your email and tap out this bad boy.
If you think you've just done something useful, congratulations! You're a link dumper. Unfortunately, even the most well-intentioned link dumpers aren't really that helpful. But... why?
Well, believe it or not, sending information is a task with a lot of different variations. If someone needs a social security number, or a date, or some other fixed bit of data, responding this way is totally fine. They asked for something, you gave them that something, and everyone is happy. Back to Tinder!
On the other hand, sending someone an idea, or starting a conversation is a little more complicated. Here are some reasons why just sending someone a link and asking "what do you think" is a bad way to go.