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Anatomy of a WordPress Real Estate Site

February 19 2014

toner anatomy wordpressReal estate websites should have a distinct purpose, otherwise it is just one of the many, cluttering up the back pages of search engine results.

Before choosing anything, here are some probing questions to answer:

  • Will your site be niche based? Either geographic, lifestyle, price range, etc.
  • Do you plan to link it up to your Pinterest page?
  • Will you have enough time, energy and inspiration to blog about your local neighborhoods/market?
  • Will your site be image heavy, fed maybe by Instagram?
  • Do you plan on collecting email addresses to use for an email marketing campaign?
  • Is your site going to be focused on finding buyers or are you planning to post market reports for existing sellers?

Set out your plan in writing.

Create clear goals with actionable items and time scales for completion. If your answers created more questions you can't answer, maybe you need some brainstorming sessions, or more focused help.

If you now have a clearer idea of your purpose, NOW and only now, can you plan out your site.

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