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Sign into your accountHow Advanced Technology Can Suffer from Simplification
August 22 2019
As someone who has spent the last two decades writing about--and working with--real estate technology firms, I find myself frequently attempting to simplify the complex. My efforts haven't always been successful. I know that when a CTO (Chief Technology Officer) cringes at one of my attempts.
Reporters who cover real estate face the same challenge. They must write for their "average" reader. In the real estate industry, we know from extensive research that the average real estate professional is not very tech-savvy.