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Sign into your accountSelecting and Selling to Your Real Estate Niche
August 02 2018
Looking for a way to set yourself apart from other real estate agents in the area? A niche marketing strategy may be your ticket to more meaningful exposure.
Niche real estate encourages agents to exercise ownership over a sector of the market. This expertise can be applied to segments that are identified geographically, demographically or psychographically — any category that has special requests or requirements.
Think about it this way: all professional sports players are outstandingly athletic. They have a certain level of physical agility and mental fortitude that exceeds your Average Joe. However, you don't make it into the major leagues simply by being fast, fit and famous. These athletes are specialists, and not just in a sport, but almost always in a preferred position.