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Sign into your accountA Broker's Recruitment Success Story
February 19 2018
A conversation between Kevin Johnson, OneBlue Broker/Owner and Bondilyn Jolly, eMerge Founder and CEO
BJ: The growth story behind OneBlue is really amazing, Kevin. Not only have you successfully introduced a new real estate brand into the Orlando market, you've also recruited a large number of agents in just a few months. What's your secret?
KJ: I'm very focused on the concept of building "mindshare" with my sales and marketing efforts. If I ask you what company has a green gecko as their mascot, you'd tell me Geico. Why? Well, they have done a killer job of building mindshare with you. You may not be a customer of theirs or even in the market for insurance, but when you are in need of insurance, they want you to think of them. I'm taking the same approach with what I call the 1-2-1 punch.
BJ: Great analogy. Let's dig into your 1-2-1 approach, specifically in regards to your agent recruitment.