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February 01 2016
If you are reading this, you are somewhere in the real estate ecosystem – either part of an MLS, a REALTOR® Association, a large brokerage, or a technology firm that serves one of those personas. We work with some of these personas on strategy, we work with some on story, we work with all of them on state.
Strategy, Story, and State are business terms that are bantered around a lot. Saying the words has no meaning unless you are able to contextualize them within your own business. That process of contextualization is work that needs to be done by businesses every year.
Most companies have some process for strategic planning. If they have a great marketing leader, they are telling their story well, and if their management team is on their game, they are operating in a way that optimizes around the state of the business environment that they face. If you need fresh problem solving ideas in any of these areas, you can call WAV Group to help you fix it.
We have the benefit of working with some great brands in our industry. Great brands lead to great problems. We call brands 'great' because they trigger something emotional in our hearts and trigger confidence in our minds. The ability to trigger emotions and confidence are earned. They can be earned organically over time, or they can be crafted intentionally. So we ask our clients two questions:
- What does your brand mean to the people you serve?
- What is your brand strategy for 2016?