5 Ways Agents Can Better Connect with Millennial Buyers

As an agent, you may have seen a shift in your client base in recent years. You may be working with more and more millennials (people between the ages of 18 to 34.) This is to be expected, because for the second year in a row, millennials represent the biggest group of home buyers in America—32 percent of the market.

Should you be catering specifically to this fast-growing age group with your real estate marketing? The short answer is yes. But you should be catering to them based on their particular habits and trends. For instance, millennials may have different buying habits than their parents or older family members. They also absorb information differently. As long as you know how to connect with this very unique group of home buyers, you can turn more millennial prospects into clients.

Follow these tips to start:

1. Reach them at the right place.

Millennials are savvy web researchers and love to comparison-shop. They've grown up with technology and the Internet, so they're used to using it to make purchasing decisions. Since 70% of home buyers begin their search on the internet, it's key for you to have a strong online presence.

Also, 81% of millennials are on Facebook. That means if you want to reach a millennial audience for real estate purposes, you need to be active on your social media channels, especially Facebook. This will allow you to build relationships with millennial prospects and maintain yourself as a top-of-mind Realtor so they choose you when the time comes to purchase a property. Additionally, displaying your social media feeds (like Facebook and Twitter) on your website can instantly show millennials that you are active on your social channels.