Five Ways to use Local Data to Drive Traffic to your Website

In previous posts, I've discussed using local data to nurture leads and capture leads for your site. You can also use data to drive traffic. Here are five things you can do today to drive more traffic to your site using the local and property information found at Onboard.

Local Landing Pages

We've spoken at length on the benefit of local landing pages. Essentially, local landing pages are custom online pages for targeted locations. If your business sells home insurance with locations across several states, you might want a page around specific locations featuring local content. This way when someone searches "home insurance in the Mission district" your brand will rise to the top of local search engines. If you're unclear of what local landing pages are or how they help, this video is a good two-minute guide.

To develop local landing pages, first identify how you want to segment your pages geographically: by place, city, county, zip, neighborhood, etc. The more finite the segmentation, the more landing pages and the larger impact you'll have driving organic traffic. However, more pages also mean more data, more resources, and potentially a larger investment.

Once you have your roadmap, you'll need to create unique content for each page. Onboard can provide that dynamic content. It must be unique to each page. Duplicate content on several pages will actually be flagged by search engines like Google and might harm organic search results.