Real Estate Content Marketing: 5 Easy Tips to Follow

When you're investing in content, you're focusing on providing value to your potential clients. This makes content marketing one of the most effective ways to generate seller and buyer leads. Wondering how to make real estate content marketing right? Check out the five tips below. They will focus on the most effective content types to give you a headstart.1....

To address increased consumer demand, realtor.com today announced that it is adding two new technology providers, Asteroom and CloudPano, to provide additional 3D tour options for home shoppers. In addition to Matterport tours, real estate agents can now upload tours from Asteroom and CloudPano directly to listings on realtor.com. "Concerns around...

ClimateCheck Tells the Story of How Much In 1960s Berkeley, our home didn't have central air conditioning and it didn't matter. We never needed it. In fact, when temperatures hit a rare 80 degrees, it was big news and time to wear shorts. These days in Berkeley and the rest of the Bay Area, a home without AC is an uncomfortable home. Last June, Berkeley...

Thursday, January 28, 2021 at 12:00 PM PST Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next...

We live in an era in which intuitive technology has overrun traditional and acquired systems. For decades, users have been forced to go through multiple pages of manuals and hours of training in order to be able to effectively use a new app or tool. The real estate industry has been one of the slowest industries to catch up. However, this is going...