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Articles

Streamlining Success: How Simple Tech and .realtor Websites Revolutionize Your Real Estate Business
In the fast-paced world of real estate, time is money, and every moment counts. Meet Josh Jerman, a seasoned REALTOR® who knows firsthand the demands of the industry. Josh's success story isn't just about closing deals; it's about leveraging technology to enhance efficiency without compromising client relationships. Josh recognized the need for a professional online presence but didn't want to sacrifice precious hours tinkering with complex tech solutions. That's when he discovered the power of simplicity with a .realtor™ domain. With this innovative platform, even a novice like Josh could swiftly set up a sleek website, freeing up valuable time to focus on what truly matters: his clients. Check out his website: www.joshjerman.realtor. The beauty of embracing a .realtor™ domain lies in its simplicity. No need for extensive coding knowledge or long setup. Within a few hours, Josh had a professional website up and running, ready to showcase his expertise and listings to potential clients. But it's not just about having a website; it's about choosing the right one. In today's digital age, a strong online presence is non-negotiable for real estate professionals. However, not all websites are created equal. Josh understood the importance of building trust with consumers and connecting with the REALTOR® community. A .realtor™ domain offers more than just a web address. It's a badge of credibility, signaling to clients that Josh is a trusted professional in the industry. Moreover, it serves as a gateway to a community of like-minded professionals, opening doors to valuable networking opportunities and increased referrals. In Josh's journey, the .realtor™ domain proved to be more than just a tech solution — it was a game-changer. By simplifying the process of creating a professional website, it allowed him to devote more time to what he does best: serving his clients with dedication and expertise while seeing his leads and referrals increase at the same time. In conclusion, in a world where time is of the essence and first impressions matter, embracing simple yet powerful tech solutions like a .realtor™ domain and website can make all the difference. It's not just about keeping up with the times; it's about staying ahead of the curve and unlocking new levels of success in the competitive realm of real estate. See success like Josh when you secure your free .realtor™ website at www.get.realtor today! Related reading Friday Freebie: Get a .realtor Website Domain for 1 YEAR Lead Gen for Every Career Stage: How to Scale Your Website with Your Business Elevate Your Visibility Online With a Lasting Digital Brand
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Work Smarter AND Harder: Time Management Techniques for Real Estate Professionals
Having strong time management, especially in the endlessly fast pace of the real estate industry, is a crucial skill to master. It's what helps you know where to focus your efforts, prioritize your tasks effectively, and gives you the free time you need to do what you do best: serving your clients. Prioritizing Tasks and Setting Realistic Goals Believe it or not, no matter how swamped, overwhelmed, or hectic your schedule is, effective time management is within reach. As the old saying goes, you can only eat an elephant one bite at a time. To have effective time management, you have to start small with your goals. First, ask yourself what you want to accomplish in the 24 hours you're currently in. You can also zoom out a bit more and ask what you want to accomplish in the week. Once you have an idea of what you want — and need — to accomplish, grab a pen and paper or open up your favorite note-taking app. Jot every task down that comes to mind. After you complete this brain dump, it might look a little overwhelming when it's all down on paper. But this is the purpose of the exercise: it's setting the stage for you to use actual time management techniques. Now that you have a bird's eye view of your day or week, you can prioritize your task list based on urgency, less important tasks, and what can be reprioritized to a later date so you're more freed up in the present moment. By grouping your tasks and ordering them from most urgent to least urgent, you can quickly get a grasp on where you should focus your time first. Start with completing tasks labeled as most urgent, then assign a timeframe for completion to each of the tasks as you go down your list. Implementing Time-Blocking and Batching Techniques The timeframe you assign to complete each task is critical to actually achieve effective time management. To make this even easier, you can implement time-blocking and batching techniques. With time-blocking, you set aside dedicated time for each and every task on your list in order of importance and urgency. You can put this in action by blocking out chunks of time on your work calendar, so you won't be disrupted by meetings and have designated, heads-down focus time. For batching, you'll group tasks together by their similarity. This is a good technique to use after you've completed the more urgent, time-sensitive tasks. Let's say the bottom half of your task list has things like replying to emails, updating your social media profiles, and reviewing some reporting. Because these are more digital-oriented, where you'll be spending time in front of the computer, you can group them together and dedicate a block of time to knock these similar tasks out. As a bonus, if you find yourself having a hard time getting your tasks completed, you can use another time management tactic known as the Pomodoro technique. With this technique, you spend 25 minutes focused on work, then take a five-minute break. Once your break is up, you repeat the 25 minutes of focus, then another five-minute break. This is a great technique to pull out of your back pocket if you're struggling to focus (which is totally natural), or if you have more simple, straightforward tasks you can quickly tackle. Tools and Apps to Streamline Workflows and Increase Productivity Having solid time management skills is key to maximizing each hour you have in your day. It's also the key to unlocking the ability to work smarter, not harder. Thankfully, nowadays we have a vast variety of digital tools, apps, and software to streamline current workflows and give productivity a boost, all while saving even more time than ever. While browsing, researching, and shopping around for the right tools is common as a real estate professional, you can make your time management even easier by investing in a single, centralized solution that does it all for you. Doing so can help you get more free hours to get back to doing what you love most. By taking the time management techniques we've recommended and partnering them with smart, intuitive tools designed specifically for real estate professionals, you can get countless hours back in your day, work smarter and not harder, and have the peace of mind your business is keeping up with the market. To view the original article, visit the Inside Real Estate blog.
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Sentrilock and RPR Team Up to Offer Easier Property Access
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Unlock Market Obstacles: 10 Blueprints for Success
The business of residential real estate isn't always smooth sailing. Obstacles, barriers and red tape must constantly be navigated and worked around. Luckily, REALTORS® have RPR (Realtors Property Resource) at their disposal. Here are 10 strategies for using RPR, a powerful, data-focused platform that can help real estate agents relieve pain points and achieve success in their business. 1. The Crystal Ball Spot opportunities before the competition. RPR's historical market data isn't just numbers; it's a roadmap. Analyze median home price trends, compare neighborhoods, and advise your investor clients on the best areas for potential growth before the competition catches on. 2. Negotiation Ninja Price with precision. A seller insists their home is worth more than the comps suggest. You dive into RPR, value recent upgrades, local market dynamics, and even school district changes the seller wasn't aware of. You build a rock-solid CMA that gets them top dollar. 3.The Matchmaker Extraordinaire Off-market magic. Your buyer has a unicorn wishlist: acreage, a view, yet budget-friendly. RPR becomes your treasure map. You filter properties by size, location, and owner history—finding the motivated out-of-town owner who's never listed their hidden gem. 4. X-Ray Vision Protect your clients with local insights. Even a perfect-looking home can still have hidden surprises. RPR reveals property history, lot line changes, neighborhood development, and more. You spot potential red flags, advise your buyer on the need for expert inspections, and protect their investment. Their trust in you grows stronger. 5. Outsmart the Clock Impress on the go. Out and about but need to prep for a showing? RPR's mobile app is your savior. You pull up neighborhood comps, school ratings, the works. You walk in not just prepared but armed with insights that blow the clients away. 6. The Closer Seal deals with confidence. Hesitant buyers get cold feet. RPR's visually stunning reports become your secret weapon. Market Trends, property valuations, neighborhood highlights… it's the compelling evidence that turns "maybe" into "let's do this!" 7. Hyper-Local Market Guru Build your personal brand. RPR's data isn't just for clients. Craft neighborhood infographics, share market insights on social media, and host a local market trends webinar. Become the go-to expert in your farm area. 8. The Efficiency Ace Maximize your time with RPR's centralized data. RPR centralizes property information, market history, and neighborhood insights. Quickly generate stunning reports, access data on the go with the mobile app, and keep your finger on the pulse of your market. More time for client relationships and less time for data entry. 9. The Lifelong Learner Up your game. RPR doesn't just provide the data — it helps you understand it. Market Trends webinars, data-driven strategies, those 'aha!' moments elevate your expertise, benefiting every client. 10. Community Insider Unlock the best fit. RPR arms you with hard data on schools, local points of interest, property history and the pulse of the market. But it's your on-the-ground knowledge — the buzz about upcoming developments, the vibe of different streets, that transforms data into understanding. You guide clients towards the right neighborhood for them, where they'll feel a sense of belonging. To view the original article, visit the RPR blog. Related reading 50 Ways to Use RPR in Your Real Estate Business How RPR Can Enhance Your Real Estate Marketing Strategy Stand Out in the Crowd: Personalize Your RPR Reports with Custom Pages
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Products

RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights. At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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Industry News

Adwerx Launches Digital Out-of-Home Advertising Solution for Real Estate and Mortgage
First-of-its-kind offering enables advertisers to reach beyond personal screens and engage potential customers in the physical world Durham, NC, April 24, 2024 – Adwerx, a leading provider of automated digital advertising solutions, announces the launch of its innovative Digital Out-of-Home (DOOH) advertising product, designed to help real estate and mortgage professionals capture the attention of audiences on the go. Seamlessly integrated into Adwerx's platform, this cutting-edge solution marks the first time an ad platform focused on the Real Estate and Mortgage industries has offered automated DOOH capabilities, providing professionals in these industries an unprecedented opportunity to captivate local audiences with dynamic, targeted advertising. Digital Out-of-Home advertising is the tech-savvy counterpart to traditional billboard advertising, offering ads displayed to viewers outside their homes. It encompasses a variety of formats, including digital billboards, and screens in malls, gyms, restaurants, pharmacies, offices, and more, strategically placed in high-traffic areas to optimize visibility and engagement. Key Benefits of Digital Out-of-Home Advertising with Adwerx: Hyper-local Targeting: With zip code-level precision, professionals can directly target potential clients in specific areas, making every advertising dollar count. High Visibility: Leveraging locations with high foot traffic ensures that advertisements are seen by a large audience, increasing brand awareness and recall. Measurable Impact: DOOH advertising with Adwerx includes analytics showcasing views of the ad placements, allowing advertisers to understand the scale of their campaigns. Easy Execution: Integrated into Adwerx's platform and with access to targeting data and pre-made ad templates, advertisers can build and launch their DOOH ads through self-service tools or with the help of an Adwerx advisor. "Our mission at Adwerx has always been to democratize digital advertising, making it accessible, simple, and effective for our customers," said Michael Collins, CEO of Adwerx. "By introducing Digital Out-of-Home into our media mix, we're opening new channels for our clients to stand out in their local markets, enhancing their visibility and driving real results." When combined with Adwerx's existing suite of solutions, this innovative offering is poised to transform how real estate and mortgage professionals connect with their communities, providing the ability to build their brands and nurture customers both online and offline. For more information on how to take advantage of Digital Out-of-Home advertising with Adwerx, visit our website. About Adwerx Adwerx is an industry-leading digital advertising automation platform that provides personalized, hyper-targeted, and fully automated digital advertising solutions for real estate and mortgage companies. Scalable for businesses of any size, Adwerx executes advertising with the power needed for large enterprises and the simplicity expected for an individual. As a trusted partner to thousands of real estate and mortgage firms and their top producers, Adwerx enables its customers to stay ahead of the competition by reaching new audiences and nurturing existing relationships. For more information about Adwerx and its suite of digital advertising solutions, visit www.adwerx.com.
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Realtor.com Calls on Industry to Join Campaign to Stand up for Buyer Representation
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CFPB Finds Americans are Paying Upfront Fees Seeking to Lower Interest Rates on Mortgages
"Discount points" have uncertain value for borrowers WASHINGTON, D.C. – The Consumer Financial Protection Bureau (CFPB) issued a new report today finding that more borrowers paid "discount points" upfront as overall interest rates rose. The percentage of homebuyers paying discount points roughly doubled from 2021 to 2023. The increase was even greater among borrowers with lower credit scores. While discount points may provide advantages to some borrowers, the financial tradeoffs are complex. The CFPB is monitoring these increases and potential risks to consumers. "Higher interest rates on mortgages have led borrowers to pay upfront fees to lower their interest payments," said CFPB Director Rohit Chopra. "The heavy use of 'discount points' suggests that many borrowers are uncertain about their ability to refinance in the future." Discount points are a one-time fee paid at closing to a lender in exchange for a lower interest rate. Paying one discount point is the equivalent of paying a fee of one percent of the loan amount, but discount points have no fixed value in terms of the change in interest rate. Most borrowers only benefit from discount points if they keep their mortgage long enough that the cumulative monthly savings from the reduced interest rate outweigh the upfront costs. The report published today used quarterly Home Mortgage Disclosure Act (HMDA) data from 2019 through the first three quarters of 2023. The report found that borrowers with lower credit scores were more likely to pay discount points, and that discount points were especially prevalent among Federal Housing Administration (FHA) borrowers with low credit scores. This indicates that lenders may be using discount points to lower borrowers' monthly payments and debt-to-income ratio, which is one of the measurements lenders use to assess a borrower's ability to repay in order to qualify for a mortgage. Nearly 77 percent of FHA borrowers with credit scores below 640 purchased discount points, while 65 percent of all FHA borrowers paid discount points. Discount points were most common among borrowers with cash-out refinances, with 87 percent of those borrowers in September 2023 paying discount points, up from 61 percent in January 2021. Nearly 61 percent of borrowers with home purchase loans and 58 percent of borrowers with non-cash-out refinance loans also paid discount points in September 2023, up from 31 and 36 percent in 2021, respectively. Borrowers with cash-out refinances also paid a greater number of discount points. The median amount of discount points in the 2023 quarterly data was 2.1 points for cash-out refinance loans, 1.1 points for non-cash-out refinances, and 1.0 point for home purchase loans. HMDA data are the most comprehensive source of publicly available information on the U.S. mortgage market. In addition to submitting annual application-level data, the largest mortgage lenders must submit quarterly HMDA data to their regulators. Aggregate statistics from the quarterly data are publicly available in the HMDA quarterly graphs. Read the report, Trends in Discount Points amid Rising Interest Rates. The CFPB has resources for mortgages, including answers to common questions about discount points. Consumers can submit complaints about mortgages, and about other financial products and services, by visiting the CFPB's website or by calling (855) 411-CFPB (2372). Employees of companies who they believe their company has violated federal consumer financial laws are encouraged to send information about what they know to [email protected]. The Consumer Financial Protection Bureau is a 21st century agency that implements and enforces Federal consumer financial law and ensures that markets for consumer financial products are fair, transparent, and competitive. For more information, visit www.consumerfinance.gov.
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National Housing Conference unveils new Housing Resource Center, redefining access to federal housing policy insights
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Companies

Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Constant Contact
Constant Contact delivers for the real estate industry with powerful tools to simplify and amplify digital marketing. Whether you’re an agent or a growing firm, our platform is designed to help your business stand out, connect with your audience, and drive real results. Our best-in-class delivery (97%) means your email campaigns reach the inbox—not the spam folder—and our suite of tools allow you to streamline marketing across channels like SMS, social, ads, and events with one platform to accomplish your goals. See what brings thousands of real estate professionals to Constant Contact
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Webinars

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact [email protected] Learn more about special offers from Dell for RE Technology readers Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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