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Articles

[Podcast] Why Take Fair Housing Training If You Know the Law?
Many real estate professionals may think all they need to know about fair housing is what the law requires of them. "It's more than just the law," says Sabrina Brown, an instructor of NAR's "Bias Override" course. "It's how you treat people. It's how you practice your business on a daily basis." To truly evaluate whether you're representing your entire community—start by examining your client base—you need to go deeper in your self-reflection. Host Marki Lemons Ryahl and two fair housing experts discuss how to use NAR's new fair housing training requirement, which takes effect in 2025, as an opportunity to challenge yourself and your business practices for the better. Listen on: Apple Podcasts Spotify Libsyn Visit the episode homepage for show notes and more detail.
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Empowering Real Estate Professionals: Constant Contact CEO Shares Insights and Strategies
The role of effective communication and marketing cannot be overstated, especially for small businesses. One company at the forefront of empowering small businesses to maximize their marketing capabilities is Constant Contact. In a recent interview with Marilyn Wilson, President of RE Technology, Frank Vella, the CEO of Constant Contact, shared valuable insights and strategies aimed at helping real estate professionals thrive in today's competitive environment. Frank Vella's journey into the world of technology and small business empowerment is one fueled by passion and purpose. With a background that includes stints at Microsoft and a deep-rooted connection to small business through his upbringing, Frank brings a unique perspective to his role as CEO of Constant Contact. The vision he brings to Constant Contact is clear: to help small businesses stand tall and succeed in their endeavors. Real estate professionals face unique challenges, especially in today's dynamic market. Through tailored solutions and a deep understanding of the industry's nuances, Constant Contact aims to empower real estate professionals to effectively market their services and connect with their clients. Constant Contact is best known for its email marketing platform, but they offer far more than just email marketing. It serves as a comprehensive digital marketing solution, designed to simplify the complex process of marketing for small businesses. By integrating things like social media and event planning and promotions into the platform, busy agents can maximize their marketing time by accomplishing several tasks without switching platforms. This also leads to deeper personalization and automation options based on user interactions across different media. Sometimes the hardest part of any marketing effort is simply getting started and getting past the blank page. Understanding that challenge, Frank explained how they have built AI-driven content creation to alleviate the burden of marketing content generation. With a few simple prompts, their AI engine will create anything from an open house invite to just sold messages. In times of economic uncertainty, Frank offers invaluable advice for real estate professionals. He emphasizes the importance of leveraging existing networks, staying present, and being responsive to client needs. Despite market fluctuations, the fundamental need for housing remains, presenting opportunities for those who are adaptable and proactive in their approach. As the real estate industry continues to evolve, Constant Contact remains committed to providing innovative solutions and unwavering support for real estate professionals to thrive in a competitive landscape. Watch the full interview with Frank Vella in our ongoing Tech Titan series: Get a free trial of Constant Contact for your business. Gain 100% access today. FREE TRIAL. No credit card. Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing Recruitment and Retention Tactics: How Brokerages and Teams Can Leverage Constant Contact
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On the Go? Stay on Track with Sellers Using RPR Mobile
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10 Ways Floor Plans and 3D Virtual Tours Help Sell Homes Faster
As a real estate agent, your primary goal is to sell properties quickly and at the best possible price. In today's competitive real estate market leveraging cutting-edge technology can give you a significant advantage. Floor plans and 3D virtual tours are powerful tools that can help you showcase properties in an immersive and engaging way, ultimately leading to faster sales and higher returns. 1. Increased visibility and exposure By incorporating floor plans and 3D virtual tours into your listings, you can dramatically increase the visibility and exposure of your properties. These interactive experiences allow potential buyers to explore homes from the comfort of their own devices, piquing their interest and driving more traffic to your listings. — 64 of home buyers want to see floor plans on a listing 2. Efficient pre-screening of buyers Floor plans and virtual tours enable buyers to pre-screen properties before scheduling in-person viewings. This efficiency saves time for both you and potential buyers, as only truly interested parties will request physical showings, reducing the likelihood of wasted efforts. 3. Engaging and immersive experience 3D virtual tours, such as those from iGUIDE, provide an immersive and engaging experience that goes beyond traditional photography or video. Buyers can navigate through properties as if they were physically present, allowing them to get a comprehensive understanding of the layout, flow, and atmosphere of each space. 4. Highlight key features and selling points With floor plans and virtual tours, you can strategically highlight the most appealing features and selling points of a property using tags. Whether it's a stunning open concept living area, a luxurious master suite, or a breathtaking outdoor space, you can guide buyers' attention to the aspects that will captivate them. 5. Eliminate geographic barriers Traditional real estate marketing is often limited by geographic boundaries. However, with floor plans and virtual tours, you can showcase properties to buyers worldwide, expanding your reach and increasing the pool of potential buyers exponentially. — 97% of all homebuyers used the internet in their home search 6. Enhance transparency and trust By providing comprehensive floor plans and virtual tours, you demonstrate transparency and build trust with potential buyers. They can fully appreciate the property's layout, condition, and features without the need for in-person viewings initially, fostering confidence in their decision-making process. 7. Facilitate effective communication Floor plans and virtual tours serve as powerful communication tools, enabling you to discuss properties with clients more effectively. You can easily reference specific areas or rooms, clarify dimensions, and address any concerns or questions buyers may have, leading to a smoother and more efficient sales process. — 1 in 10 buyers won’t even arrange a viewing without first seeing a floor plan 8. Competitive advantage in the market By leveraging cutting-edge technology, you gain a significant competitive advantage over other real estate professionals who rely solely on traditional marketing methods. Buyers are increasingly drawn to properties that offer immersive virtual experiences, giving you an edge in attracting and retaining their interest. — 3 out of 5 home buyers are willing to purchase after a virtual tour only 9. Reduced costs and increased efficiency Incorporating floor plans and virtual tours into your marketing strategy can ultimately lead to reduced costs and increased efficiency. By pre-screening buyers and minimizing unnecessary in-person viewings, you can save time and resources, allowing you to focus on qualified leads and closing deals more effectively. 10. Environmentally friendly marketing In today's eco-conscious world, floor plans and virtual tours offer an environmentally friendly alternative to traditional real estate marketing methods. By reducing the need for physical travel and printed materials, you can actively contribute to sustainable practices while still providing an exceptional marketing experience. In the competitive world of real estate, leveraging floor plans and 3D virtual tours can give you a significant advantage in attracting and retaining potential buyers. By offering immersive experiences, highlighting key features, and facilitating effective communication, you can streamline the sales process, increase efficiency, and ultimately sell properties faster and at better prices. Find an iGUIDE operator in your area to get started with iGUIDE today. To view the original article, visit the iGuide blog. Related reading Best Practices for Creating Floor Plans and 3D Virtual Tours Mastering Technology to Stay Ahead in Real Estate
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Products

RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights. At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Industry News

The Best Time to Sell is Here, According to Realtor.com
Homeowners have more realistic market expectations this year with only 15% expecting to get more than their asking price, down from 31% in 2023. Nearly 8 in 10 recent sellers think listing sooner would have meant entering a hotter housing market. SANTA CLARA, Calif., April 15, 2024 -- The Best Time to Sell is here, and most prospective sellers have been sitting on the sidelines for a while. According to a new survey from Realtor.com® and Censuswide, homeowners planning to sell in 2024 have been thinking about selling their homes for an average of 2 years, with 85% considering a sale for between 1-3 years. At the same time, most recent sellers (79%), feel that if they'd listed sooner, they would have been able to take advantage of a hotter housing market. "Plenty of homeowners have been eagerly waiting for mortgage rates to come down so that they can sell their current home and more affordably upgrade to a new one," said Realtor.com® Chief Economist Danielle Hale. "With mortgage rates expected to ease slowly throughout the year, some potential sellers are planning to get off the sidelines in 2024 and make a move, with the majority expecting to buy a new home at the same time that they sell their current one." Fewer seller-buyers feel locked in by rate Realtor.com's® housing forecast for 2024 estimates average mortgage rates of 6.8%, with rates edging down to reach 6.5% by the end of the year. While rates and the market will stabilize as we go through 2024, homeowners who are planning to sell are aware of ongoing affordability headwinds. 73% of homeowners who plan to sell their home this year plan to buy another at the same time, down from 85% last year. 79% of prospective sellers who plan to buy a new home say they feel locked into their current home due to a low interest rate, down from 82% in 2023. Of those who feel locked into their rate, 50% say they plan to wait until rates come down, while 29% say they need to sell soon for personal reasons. In 2023, 56% said they'd wait for rates to come down, while 25% said they needed to sell. 64% of potential sellers who also plan to buy expect the mortgage rate on their new home to be the same or higher than their existing rate. 81% of sellers who think their new rate will be higher say they're concerned that the higher rate will impact how much home they can afford. Would-be sellers have more realistic expectations for their home sale than last year While still optimistic about the market, potential sellers are approaching their sale this spring with noticeably more realistic expectations than sellers in previous years. With the market cooling in many areas, 12% expect a bidding war to take place, compared to 27% in 2023, and only 15% expect to get more than their asking price, down from 31% last year. A less frenzied market from years past means 15% expect to have an offer within a week, down from 37% in 2023, and 15% expect buyers to be willing to forgo contingencies like inspections and appraisals to make the deal, down from 35% in 2023. On average, homeowners planning to sell this year say they want to sell their home for around $462,000, with one-third saying they are hoping for between $400,000-500,000. Around 24% say they are hoping for $250,000-400,000, while 24% are looking for $500,000-$750,000. Finances top list of reasons to sell Many homeowners who are thinking of selling this year cite finances among the factors behind their decision, with 24% saying they want to make a profit and 21% saying they want to take advantage of recent price gains. Changing family needs are also driving the decision to sell. Reasons included the need to move for family (24%), the need for more space (23%), to downsize (23%) and because of life changes such as marriage, children or divorce (18%). Some sellers are looking to alternatives for their next home With timing challenges around selling and buying another home at the same time, especially in the current low inventory market, some sellers are getting creative with alternatives to buying their next home that could give them greater flexibility for buying again in the future. Of the 27% of homeowners who don't plan to buy another home when they sell theirs, 31% plan to rent, 33% say they already own another place to live, and 26% say they're planning to move in with family or friends. Homeowners thinking about entering the market this spring can visit realtor.com/sell for the information, tools and support they need to get started, including how to get proposals from multiple agents in their area, with RealChoice Selling, who can help them make the most from their sale. Survey methodology The research was conducted by Censuswide among 1,003 respondents in the U.S. who are planning to sell their home in the next year, and 1,000 respondents who sold their home in the last year. The fieldwork took place February 22 – March 4, 2024. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
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National Association of Realtors Announces Partnership with SoFi
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Nextdoor Launches Ads API Program, Offering Advertisers an Easier Way to Extend Their Campaigns to Nextdoor
SAN FRANCISCO -- Nextdoor announced advancements for the next evolution of its proprietary ad server with the opening of the Nextdoor Ads API program. This latest offering gives businesses and agency partners the opportunity to leverage local insights and reach Nextdoor's highly-engaged audience of neighbors with the ability to create, deliver, and measure Nextdoor ad campaigns from within their own platforms. With more than 88 million neighbors on the platform, Nextdoor is the place where marketers look to reach an incremental, hyper-local, high-intent audience at scale. Following the roll out of Nextdoor's Ads Manager, a self-serve advertising platform, the Nextdoor Ads API program continues the momentum by opening the ease, performance, value and flexibility of the platform to a broader audience of advertisers. "The release of Nextdoor's Ads API program is a game changer for partners, agencies, developers and enterprises keen to tap into the performance and targeting capabilities of our platform," said Heidi Andersen, Chief Revenue and Marketing Officer at Nextdoor. "Nextdoor is the must-buy solution for advertisers eager to deliver relevant, personalized ads to highly engaged neighbors at scale. With this release, we're continuing to drive the power and sophistication of our ad server to support the needs and strategies of businesses of all sizes and sectors." Early partners in Nextdoor's Ads API program include Taradel, a leading multichannel marketing platform, Boost by Lone Wolf, a digital marketing and advertising solution from the leading provider of residential real estate software, Lone Wolf Technologies, and Unified Enterprises, Corp., an omnichannel digital advertising agency. Early partners are leveraging the Nextdoor Ads API program to extend their customers' campaigns and power full-campaign creation, management and reporting. "We're thrilled to partner with Nextdoor and bring our clients a powerful new way to connect with their communities," said Jim Fitzgerald, Chief Executive Officer at Taradel. "With Nextdoor's Ads API program, we're making ad campaigns easier to deploy while making them smarter and more effective. It's a big win for local businesses looking to make a real impact." This release of the Nextdoor Ads API program follows previous innovations which fostered new opportunities and capabilities for the Nextdoor Advertising platform, including the launch of the Nextdoor Developer Site, and self-service tools for the Nextdoor Ads Manager (NAM). To learn more and request access to Nextdoor's Ads API, visit Nextdoor's Developer Site. About Nextdoor Nextdoor (NYSE: KIND) is the neighborhood network. Neighbors, businesses of all sizes, and public agencies in more than 330,000 neighborhoods across 11 countries turn to Nextdoor to connect to the neighborhoods that matter to them so that they can thrive. As a purpose-driven company, Nextdoor leverages innovative technology to cultivate a kinder world where everyone has a neighborhood they can rely on — both online and in the real world. Download the app or join the neighborhood at nextdoor.com. For more information and assets, visit nextdoor.com/newsroom.
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Realtor.com and Cox Automotive Identify the Top Electric Vehicle Friendly Housing Markets
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Companies

CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Dell Technologies
The tools and expertise you need to do incredible things Dell Technologies stands as an unparalleled technology provider for real estate professionals, whether you are an individual agent, a team leader, or an owner of a multi-office firm. We offer solutions specifically tailored to the unique demands of the real estate industry, Dell Technologies offers a distinctive array of benefits to empower small business owners and entrepreneurs in shaping their digital future and revolutionizing their professional lives. As part of the Dell Technologies family, which encompasses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, and VMware, customers gain access to the industry's most comprehensive and innovative technology and services portfolio. Put our technology and small business advisory services to work for you with exclusive discounts for RE Technology
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Constant Contact
Constant Contact delivers for the real estate industry with powerful tools to simplify and amplify digital marketing. Whether you’re an agent or a growing firm, our platform is designed to help your business stand out, connect with your audience, and drive real results. Our best-in-class delivery (97%) means your email campaigns reach the inbox—not the spam folder—and our suite of tools allow you to streamline marketing across channels like SMS, social, ads, and events with one platform to accomplish your goals. See what brings thousands of real estate professionals to Constant Contact
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Webinars

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact [email protected] Learn more about special offers from Dell for RE Technology readers Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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