WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit tryelevate.com to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Data Driven Tips to Generate, Convert and Close Your Leads
Pop quiz! A buyer is interested in a home. Who is going to convert them? Is it: The listing agent The website the consumer found the home on The first agent they hear from The data points to "C." According NAR research, 68% of buyers only interview one real estate agent. So what does that mean for you? "We know that speed is critical, but this data here shows that you need to be fast and you need to be first," said Joe Sesso, author of the books Secrets of Top Selling Agents and The Foreclosure Revolution, as well as a Realtor, real estate investor, national speaker and trainer. Joe was our guest during a recent webinar—a special "Secrets of Top Selling Agents" event for RE Technology readers. He not only shared techniques, tips, and tricks to beat your competition to the first contact, but he also outlined some of the new lead generation models—like iBuyers and referral networks—that are pushing their way onto the real estate scene. Webinar attendees got in-depth insight into three resources and strategies for leveling the playing field and generating your own leads. Want to get these insights for yourself? Watch the recorded webinar below! Webinar Guests Joe Sesso, Executive Director of Sales at Homes.com, Realtor, real estate author, speaker, trainer, and investor Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:25 - Joe Sesso talks about how "speed to lead" is critical to lead conversion. 3:25 - Joe offers an overview of the Referral Network lead gen model. 5:40 - Joe outlines the iBuyer lead gen model. 8:19 - Three ways to own your leads. 11:56 - Resource #1: Lead generation sources 22:38 - Resource #2: Lead conversion strategy 35:07 - Resource #3: Your website 53:35 - The keys to beating your competition every time. 54:15 - How to fill your pipeline with more leads from other peoples' listings. 55:50 - How to get a free SEO website audit from Homes.com. 56:35 - Question and answer segment. Next Steps Learn more about Homes.com Local Connect Claim your free website SEO audit by contacting [email protected] Register for our next webinar, Do you fear anonymous reviews? Take back control of your online profile today.
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
 What is your income goal for this year and what is your plan for attaining this goal? How about your business pipeline? Do you know where each of your clients are in the transaction process--and which prospects are your hottest? Last week, we took a live look at a solution that can manage and track all of these things--and so much more. During a recent webinar, "Discover How a Next Gen CRM is Changing the Real Estate Game," we got a peek at the newly redesigned IXACT Contact. We toured the new user interface, the extensive marketing capabilities, and the just-launched features of IXACT Contact that are helping agents work their database and win new business. Plus, we learned about a special offer that's exclusively available to RE Technology readers! Did you miss the webinar? Then check out the video replay below:
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