WATCH: Data Driven Tips to Generate, Convert and Close Your Leads
Pop quiz! A buyer is interested in a home. Who is going to convert them? Is it: The listing agent The website the consumer found the home on The first agent they hear from The data points to "C." According NAR research, 68% of buyers only interview one real estate agent. So what does that mean for you? "We know that speed is critical, but this data here shows that you need to be fast and you need to be first," said Joe Sesso, author of the books Secrets of Top Selling Agents and The Foreclosure Revolution, as well as a Realtor, real estate investor, national speaker and trainer. Joe was our guest during a recent webinar—a special "Secrets of Top Selling Agents" event for RE Technology readers. He not only shared techniques, tips, and tricks to beat your competition to the first contact, but he also outlined some of the new lead generation models—like iBuyers and referral networks—that are pushing their way onto the real estate scene. Webinar attendees got in-depth insight into three resources and strategies for leveling the playing field and generating your own leads. Want to get these insights for yourself? Watch the recorded webinar below! Webinar Guests Joe Sesso, Executive Director of Sales at Homes.com, Realtor, real estate author, speaker, trainer, and investor Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:25 - Joe Sesso talks about how "speed to lead" is critical to lead conversion. 3:25 - Joe offers an overview of the Referral Network lead gen model. 5:40 - Joe outlines the iBuyer lead gen model. 8:19 - Three ways to own your leads. 11:56 - Resource #1: Lead generation sources 22:38 - Resource #2: Lead conversion strategy 35:07 - Resource #3: Your website 53:35 - The keys to beating your competition every time. 54:15 - How to fill your pipeline with more leads from other peoples' listings. 55:50 - How to get a free SEO website audit from Homes.com. 56:35 - Question and answer segment. Next Steps Learn more about Homes.com Local Connect Claim your free website SEO audit by contacting [email protected] Register for our next webinar, Do you fear anonymous reviews? Take back control of your online profile today.

WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!

WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:

[Video] Out Closing the Competition with Artificial Intelligence
Artificial intelligence (AI) is one of the most exciting topics in real estate today. In fact, we may one day come to regard it as an advancement as important as the internet. Despite that, there's a lot of worry and misunderstanding about what AI is and what it can do. Don't worry--it's not an army of robots that will eventually replace agents. Instead, artificial intelligence is a technology that helps processes of all types become more cost-effective and more efficient. With its help, real estate agents can provide better service, better support, and forge better connections with their clients and prospects. In a webinar this week, we explored just what AI is, what it's not, and what it can do for your business. We saw a live demo of artificial intelligence at work in real estate, and learned the essentials of AI for attracting and nurturing leads. Did you miss the webinar? Check out the recording below for a replay:

Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
Wednesday, November 9, 2016 at 10:00 AM PDT Are you generating enough online leads to make a significant impact on revenue? Are your online leads ready to transact? Do they yield fruit for your agents? If not, let's talk. Let's talk about an easy solution that converts at a higher rate with no additional effort required from your agents or support staff. A solution that delivers the personalized experiences consumers now expect. In this exclusive RE Technology Webinar, we'll walk you through easy ways to identify key types of consumers and deliver personalized communication that gets twice the engagement rates of the industry average. We'll answer your questions on data-driven consumer engagement and demonstrate how other real estate professionals use data to increase online conversions and drive revenue as illustrated in our exclusive white paper. Onboard Informatics is a leader in data-driven engagement with 14 years of experience in real estate data. We have information on all 150 million properties in the country and their surrounding areas. We combine our data and experience to create impactful data-driven solutions. As more consumers gravitate online to find their next home, having these types of turnkey solutions will put you ahead of the competition as you advance with the latest data-driven technology. Join us November 9 as we demonstrate this technology, teach you easy ways you can incorporate these improvements, and answer your questions on improving online lead conversions. Register now!

Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.

Video: iPad Listing Presentations
Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation. If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:

Video: Your Clients Are Cheating on You – Learn How to Keep Them from Going Astray
Our Summer Webinar Series keeps marching on (see our previous event here). On Wednesday, we teamed up with Listingbook to learn about a tool that can keep clients loyal--all while offering better data than any consumer search portal! If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:

Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.

The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.

The GoodLife Team's 5-Step Listing Presentation for iPad
Did you miss our iPad webinar with the GoodLife Team on Wednesday? No worries--we recorded it for you! The webinar featured a live iPad demonstration of the GoodLife Team's 5-step listing presentation. Watch the recording below for complete details, then click through to the next page to follow along with our notes. The 5-Step GoodLife Listing Presentation for iPad Evernote is one of the GoodLife Team's three "must have" apps. Presenter Garry Wise has multiple notebooks set up in Evernote: Prospective Clients, Buyers, Sellers, Closed, Templates, etc. Within "Sellers," he has a notebook for each of his listing clients. He chooses the client notebook of the current listing appointment and begins walking us through the five steps. Step 1: Understand Your Seller's Concerns Begin by reviewing the information you gathered during the initial phone consultation (contact info, best time to reach, where lead came from, interests, concerns, etc.) and make any necessary updates. The GoodLife Team has an Evernote template prepared to collect and organize all of this information. Step 2: Inspect Property with Client As you tour the home with the client, note what is needed to prepare the home to sell for its highest value, like repairs or staging. Use another Evernote template where you can note home features, recommended repairs, and anything you need to start marketing the home. If you can't type fast enough to document home features, just click the microphone icon at the top of Evernote to record audio. When you're done recording, Evernote will then drop the audio file wherever the cursor is in the document. Likewise, you can use the camera icon to take photos and save them in the document. Step 3: Marketing Plan The next step is use Keynote to show the client your marketing plan. See the GoodLife Team's example below. Step 4: Pricing Conversation Visuals are far more potent than words, so during the crucial pricing conversation, Garry uses Skitch to sketch out a pricing graph. You can create this from scratch, or import graphs and draw over them, as necessary. All Skitch drawings can easily be exported to Evernote and saved in the client's notebook. Next, go over the net sheet in Numbers, a spreadsheet app that--you guessed it--can export to Evernote, too. Step 5: Listing Agreement This is where the "magic" truly happens. Using zipForms (or whatever form solution you prefer) with DocuSign Ink, you can turn signing the listing agreement into a fun, memorable experience. The novelty of using their finger to sign the listing agreement on your iPad makes your clients feel that they are not signing their life away, but instead signing up for a great experience with you! Once the agreement is signed, you can export it as a PDF to Evernote from DocuSign Ink and--say it with me--save it to the client's notebook. The best part? You can then share the entire notebook with your client so that they'll have everything: the listing agreement, net sheet, marketing plan, and more!

Are You Ready to Get Mobile and Go Paperless?
Were you able to attend our webinar, "Get Mobile and Go Paperless with Cartavi and DocuSign" yesterday? If so, you saw a live demonstration of how easy it is to simplify your real estate business with these two integrated solutions. If you weren't able to attend, that's okay--we've recorded it for you! Check out our video below to view the entire webinar, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign. Cartavi helps real estate professionals manage all the documents in their real estate transactions from anywhere, on any device. Its power comes from how it lets you manage your business on the go. If a client calls and needs to see an appraisal document, for example, you can access that document from your smartphone or tablet and instantly share it with them. Agents can create a "transaction room" for a property and add documents and people (see the example below). The program gives you complete control over who has access to each document. Not everyone you work with may be comfortable with digital documents. Let's say you work with an attorney who uses faxes. Cartavi's integrated digital fax service allows you to send and receive faxes with just a few clicks on your computer or mobile device. That way all parties are happy--you retain the convenience of being digital and mobile while still being able to work with all parties in the manner they're comfortable with. Thanks to integration with eSignature platform DocuSign, you can manage any transaction from start to finish from your computer or mobile device. Tag where a document needs to be signed, seal it in an "envelope" and all parties will be able to sign digitally. You'll never have to struggle to figure out who's signed and who still needs to sign, either--all of this is easily viewed in the transaction room. With DocuSign and Cartavi, everything you need is at your fingertips.

How Cartavi and DocuSign Can Take Your Service to the Next Level
This morning, hundreds of agents and brokers attended our webinar, "Get Mobile. Get Paperless. Take Your Service to the Next Level with Cartavi and DocuSign." A live demonstration on desktop, tablet, and phone showed attendees how these two integrated solutions can streamline your real estate business. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign. The Cartavi and Docusign partnership empowers real estate professionals to manage all their transactions from start to finish from anywhere, on any device. It can be competitive in today's low inventory market--being responsive is important. If a client calls and needs to see an appraisal document, you can access that document from your smartphone or tablet and instantly share it with them. Cartavi acts as the hub for the entire transaction. Each property has its own "transaction room" where you can store all related documents and invite all involved parties to join (see the example below). Granular permissions let you choose who sees what document. With Docusign's best-in-class eSignature functionality ported in, you can easily manage a sale from start to close.

Not All eSignature Platforms are Created Equal
There's been a lot of talk lately about the security of electronic signatures and the legal havoc that using the wrong solution could wreak on your business. That's why we took careful notes when our sister company, the WAV Group, hosted a webinar on this topic last Thursday. Tom Gonser, CEO of DocuSign, Ken Moyle, DocuSign's Chief Legal Officer, Martin Scrocchi, CEO of Instanet Solutions, and Russ Bergeron, President of MRED joined moderator Marilyn Wilson to help webinar attendees: Learn how to ensure that electronic signature solutions are legally viable Better understand how to evaluate electronic signature platforms Couldn't attend the event? No worries! You can watch the full recording below or read our summary on the next page. Legal contracts are a critical part of real estate. Real estate professionals need to be sure they're providing tools to customers that protect their clients' interests and well as their own. It's not always easy to sort out what those tools are, however. A simple search for "electronic signatures" on the App Store or Google Play will yield dozens of results. How can you know which solutions to trust and which to avoid? Knowing what questions to ask and what elements are most important in an eSignature solution is a great place to start. From a legal standpoint, the following two items are most important: Identification - How do you match the person with the signature? Authentication - Once a document is signed, can you demonstrate that it hasn't been tampered with? We can look to banks to find out more about how to evaluate solutions. Many larger banks now provide requirements or recommendations on the type of support electronic signatures must have to be legally viable within their programs. They want to be able to see the entire "story" of a document--where it's been, who's signed it, and more. This can be accomplished via a certificate of completion, a transaction summary that demonstrates authentication procedures, timestamping, audit trail and more. All of these are evidentiary bits that support the integrity of the transaction in case it is ever challenged. When researching solutions, if a company's website or other literature doesn't satisfactorily address authentication and data integrity, keep looking. You can run into trouble later if you don't choose wisely. What Does a Trustworthy Document Look Like? The webinar concluded with a demonstration of what a trustworthy document looks like. Anytime a document is opened, it's checked for validity. A trustworthy document, like the one below, will be verified as having all signatures valid. This document, however, has been tampered with, as evidenced by the message near the top of the screen. The sidebar also shows what parts of the document have been changed. Ready to learn more? These were just a brief overview of points from the webinar. View our recording on page one to listen to advice from our guest experts. Resources NAR Field Guide to Electronic Signatures Bank of America Electronic Signatures Reference Guide What You Need to Know Now About eSign and Document Security

How the New Cartavi Helps Agents Optimize Their Productivity
On Tuesday, hundreds of agents and brokers attended the second event in our October webinar series, "Keep Real Estate Digital: Optimize Your Workflow." Cartavi CEO Glenn Shimkus gave us a live demonstration of how Cartavi 3.0 can streamline your workflow and help you provide clients with a better experience. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and claim an exclusive 6-month discount from Cartavi. So what's new in Cartavi 3.0? "We've really tried to update the UI, we've tried to really enhance things, we've tried to make sure it stays with who we are in terms of being simple," Shimkus told webinar attendees. "What we wanted to do is make sure it's consistent, so that it's not a brand new experience that's just jarring to you. It's an evolution, not a revolution here." One of the UI changes that really caught our attention is Cartavi's redesigned web experience. The new design provides an "app-like" experience for mobile users without requiring an app. Agents and their clients can now access Cartavi through their phone's mobile browser--a great option for Windows phone and Blackberry users who have no regular app to lean on. It's the new integration with zipForm that's most anticipated, though, judging by the reaction of our webinar audience. The ability to move forms from zipForm Plus into Cartavi with a single click generated a lot of excited comments and eager questions. Here's a peek at the new dialog box: And here's a quick rundown of other major changes in Cartavi 3.0. Watch the full webinar to learn more. Email Documents Directly into a Transaction Room Convert an Email to PDF Document Preview Window Updated smartphone transaction monitoring Bulk Actions for Documents Map View for Smartphones More View Options

How to Get Started With Online Ads in Just 15 Minutes a Week
This morning, hundreds of agents and brokers joined RE Technology and AdWerx for one of our most well-received webinars in recent memory. Attendees received tips and best practices for creating ads on Facebook, Google, and AdWerx. Check out the full recording below then flip to the next page for our notes and an exclusive offer for RE Technology members. "I hate webinars where you learn a lot of theory, but don't really have anything actionable to take away," says Jed Carlson, CEO of AdWerx. Fortunately, agents who logged on to our webinar received plenty of practical advice for creating ads and targeting consumers who are ready to buy. Facebook Facebook was the first of three advertising platforms that webinar attendees learned about. Each platform plays to different needs. Facebook, for example, works best for individual agents and small offices or brokerages because it requires less money to reach your target audience. "Target" is an important word here. AdWerx Product Marketing Strategist Clayton Gladieux showed us just how to create an ad that targets only qualified consumers. "The target audience for your ad is people who are in the market for real estate. ... With a little extra thought and some legwork you can get a more refined audience than just the general public using Facebook's targeting options." Clayton showed us how to target consumers by geography, age, interest, and demographics. Viewers also learned how to set up an ad spend budget and bid type. View the recording for more details. Google AdWords Next, we learned about Google AdWords. This is a more complex program with a steeper learning curve than Facebook, according to Mike O'Rourke, AdWerx Associate Product Manager. "AdWords tends to work better for real estate firms, large offices, or agents with enough marketing budget that they can afford to lose money in the short term to sort out what works and what doesn't to win in the long term," says Mike. "With AdWords, the more money you spend, the more you'll get back (eventually). So if you want to try AdWords, ensure you have the time and the money to invest in your success." Mike gave attendees a strategic outline of an AdWords campaign that included generating ad creative, geographic targeting, suggested keywords, budgeting, and more. View the recording to learn more. AdWerx We concluded the webinar by learning more about AdWerx. Have you ever noticed that certain ads seem to follow you online? You visit a certain brand's site once, and then you see their ad on various places across the web for days or weeks after. This is called retargeting and it's one of the most effective forms of online advertising available today. AdWerx is a platform that offers this kind of advertising to real estate pros. CEO Jed Carlson explains: "AdWerx is an advertising system that allows you to target local prospects by zipcode. You tell us the zipcodes that you want to reach people in and we find them, and then we qualify them by locating the people that are 'in the market' for real estate, based on what they are doing online--the actual behaviors they are exhibiting. So it might be that they're visiting listing sites, using a mortgage calculator, or researching moving companies. ... Once we've found the specific people in your area that are in the market for real estate based on what they're doing online, we then take your ad and we follow those people wherever they go on the web." Though AdWerx offers sophisticated behavioral targeting, its simple to use. The platform lets agents generate ads and select zipcodes to target in just a few minutes via a user-friendly interface. Once you're up and running, 15 minutes a week is all you need to (at most!) to deliver effective advertising to a qualified local audience. To learn more, view the webinar recording.

How to Get Started With Online Ads in Just 15 Minutes a Week
This morning, hundreds of agents and brokers joined RE Technology and AdWerx for one of our most well-received webinars in recent memory. Attendees received tips and best practices for creating ads on Facebook, Google, and AdWerx. Check out the full recording below then flip to the next page for our notes and an exclusive offer for RE Technology members.

Best of 2013: The GoodLife Team's 5-Step Listing Presentation for iPad
Did you miss our iPad webinar with the GoodLife Team? No worries--we recorded it for you! The webinar featured a live iPad demonstration of the GoodLife Team's 5-step listing presentation. Watch the recording below for complete details, then click through to the next page to follow along with our notes.

How the New Cartavi Helps Agents Optimize Their Productivity
On Tuesday, hundreds of agents and brokers attended the second event in our October webinar series, "Keep Real Estate Digital: Optimize Your Workflow." Cartavi CEO Glenn Shimkus gave us a live demonstration of how Cartavi 3.0 can streamline your workflow and help you provide clients with a better experience. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and claim an exclusive 6-month discount from Cartavi.

Not All eSignature Platforms are Created Equal
There's been a lot of talk lately about the security of electronic signatures and the legal havoc that using the wrong solution could wreak on your business. That's why we took careful notes when our sister company, the WAV Group, hosted a webinar on this topic last Thursday. Tom Gonser, CEO of DocuSign, Ken Moyle, DocuSign's Chief Legal Officer, Martin Scrocchi, CEO of Instanet Solutions, and Russ Bergeron, President of MRED joined moderator Marilyn Wilson to help webinar attendees: Learn how to ensure that electronic signature solutions are legally viable Better understand how to evaluate electronic signature platforms Couldn't attend the event? No worries! You can watch the full recording below or read our summary on the next page.

How Cartavi and DocuSign Can Take Your Service to the Next Level
This morning, hundreds of agents and brokers attended our webinar, "Get Mobile. Get Paperless. Take Your Service to the Next Level with Cartavi and DocuSign." A live demonstration on desktop, tablet, and phone showed attendees how these two integrated solutions can streamline your real estate business. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign.

Are You Ready to Get Mobile and Go Paperless?
Were you able to attend our webinar, "Get Mobile and Go Paperless with Cartavi and DocuSign" yesterday? If so, you saw a live demonstration of how easy it is to simplify your real estate business with these two integrated solutions. If you weren't able to attend, that's okay--we've recorded it for you! Check out our video below to view the entire webinar, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign.

The GoodLife Team's 5-Step Listing Presentation for iPad
Did you miss our iPad webinar with the GoodLife Team on Wednesday? No worries--we recorded it for you! The webinar featured a live iPad demonstration of the GoodLife Team's 5-step listing presentation. Watch the recording below for complete details, then click through to the next page to follow along with our notes.