WATCH: Fend off the competition from new brokerage models
From Redfin to Purplebricks to Opendoor and beyond, the real estate landscape is rife with disruptive new brokerages that tinker not just with technology, but with the brokerage model itself. How can your brokerage compete--for both recruiting top agents and converting consumer leads--in today's brave new world? That's the question we answered in a recent webinar. We were joined by Erica Ramus, broker/owner of Ramus Realty Group in Pennsylvania. As an early adopter and self-professed technology geek, Erica runs a traditional model brokerage that not only competes with emerging models, but thrives. How does Ramus Realty Group do it? Watch the webinar recording below to find out:
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[Video] Go 100% Digital, from Lead to Close
As technology transforms the real estate industry, brokerages are turning to a completely digital strategy, or what's become known as a lead-to-close strategy. On Tuesday, brokerage leaders who have implemented this strategy in their own companies shared their insights with us during a live webinar. What tools and methods are they using to help them accomplish this? To find out, watch the webinar recording below: If you don't have time to watch the full hour-long recording, here's a cheat sheet to help you find the segments most relevant to your business. Just skip ahead to the time indicated to view that portion. 0:00 - Introduction. Meet our panelists, and learn about the recent shifts and trends in real estate technology. Find out how agents fit into the digital 'ecosystem' of the 20+ apps they use over the course of a transaction. 7:00 - Meet Scott Crowley, SVP and Chief Information Officer, Berkshire Hathaway - Fox & Roach. In addition to brokerage services, Crowley's company offers mortgage, title, and insurance services. "What we tried to put together was a system that basically can sit over top of all four of those core business units and help them to function better at an enterprise level," he says. Berkshire Hathaway - Fox & Roach wanted to move customers through all four business units seamlessly. Crowley says they wanted to manage their digital assets in real time in a way that generates revenue building opportunities. They company wanted to "see if there is a better way to try to run our brokerage."
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Top 5 Reasons Brokers Choose Digital Transaction Management
Why are brokers increasingly adopting digital solutions to handle their transactions? To find out, we spoke with broker Aaron Wheeler, President and Managing Director of The Oakville Group in San Francisco, during a live webinar on Wednesday. "Transaction management is like a form of insurance," said Wheeler. "Most people don't think about transaction management like they don't think about insurance until something goes wrong." So what happens if your brokerage is sued because one of your agents allegedly fails to materially disclose something relevant to a transaction? "That's the day that transaction management becomes especially important and you need to know where those documents are and, very quickly, to show you were in the right. When you need that level of insurance, you need good insurance and DocuSign and DTR is some of the strongest that you can have." During the webinar, we explored the five key ways that digital transaction management provides that "insurance." Visibility - Get insight into brokerage performance; See how agents stack up; View activity for any transaction Compliance - Be able to manage workflow and set required tasks; Create an approval process; Rreference activity logs Control - Stay organized by setting a hierarchy of regions/offices; Assign roles and permissions to employees to create security levels; Archive and view closed transactions when needed Mobility/Flexibility - Access documents and transactions anytime and anywhere; Send documents for signatures from any device; Stay on top of your business by following activities in real time Security - View activity logs when being audited; All data is secure in the cloud; Use various document security layers to protect data integrity To listen to the full webinar, click through to the next page to access the recording. There, readers can also learn how to claim limited time discounts on DocuSign plans.
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Video: Selling the Sizzle - The One Tool Your Agents Will Actually Use and You Can't Live Without
Real estate brokers are shifting their company resources from a tradition of supporting agents by marketing listings to supporting them with client servicing tools. No single product supports this shift better than electronic signatures. On Wednesday, we hosted a live webinar exploring how one e-signature solution, DocuSign, helps brokers do just that. If you are considering transaction management in your business, this is a webinar that you must take the time to review:
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How Transaction Management Can Make You a Better Marketer
Today, brokers across the country joined us to learn about a free transaction management platform. Fresh off hosting a technology conference in Las Vegas, Reesio demonstrated how their product manages not only transactions but marketing, as well. If you missed the event, no worries. We, as always, recorded it for you. Watch the video below to see a demo of Reesio, and learn more about the politics and other aspects of transaction management today.
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Introducing DocuSign's New Broker Platform
Yesterday, brokers across the nation attended our webinar, "Brokers, Accelerate Your Business with DocuSign for Real Estate." Guest Glenn Shimkus, former Cartavi co-founder and current VP of Product Management at DocuSign, showed us a live demo of the company's new broker solution. If you weren't able to attend the webinar, no worries--we recorded it for you! Check out the video below to view the entire presentation, then click through to the next page to read our notes. Our webinar provided one of the first looks into DocuSign for Real Estate PLUS, Broker Edition. The new solution integrates "transaction rooms" into DocuSign's eSignature platform, giving users the ability to manage, share, eSign, and store transaction documents entirely within DocuSign. The transaction rooms were once part of Cartavi, a transaction management solution that DocuSign acquired last year. Cartavi has been completely integrated into the DocuSign brand, and during our webinar, Shimkus introduced attendees to the new broker dashboard. Features of DocuSign's Broker Edition include: Ownership and oversight of all data and documents in every transaction Manage your agents and staff with real time visibility A way to track how individual agents, offices, and regions are growing your brokerage via flexible reporting tools A single centralized library to distribute forms, marketing brochures, presentation templates, and more A way to stay on top of listing dates, pricing changes, contract, expected closing dates, and beyond An easy method to review and approve transactions Incorporation of company logos and information for branding purposes There are many more features available, too--like the ability to compare revenue, closings, and agent rankings. To learn more, view our webinar or visit DocuSign's website.
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Introducing DocuSign's New Broker Platform
Yesterday, brokers across the nation attended our webinar, "Brokers, Accelerate Your Business with DocuSign for Real Estate." Guest Glenn Shimkus, former Cartavi co-founder and current VP of Product Management at DocuSign, showed us a live demo of the company's new broker solution. If you weren't able to attend the webinar, no worries--we recorded it for you! Check out the video below to view the entire presentation, then click through to the next page to read our notes.
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Rewind! 3 Videos from our October Webinar Series
Did you miss our October webinar series? Never fear--we recorded them for you! Even better, we've made it easy to catch up. Check out the recordings of each webinar below. Make Your Business Explode with a Powerful Lead Generation Program October 8, 2013 Why do home buyers end up on third party portals like Zillow and Trulia, time and again. It's because even though the data on these websites is often inaccurate, they provide a more complete market picture than agent and broker sites do. So how can real estate professionals compete with third party portals? By giving consumers what they want--more data! We teamed up with Quantum Leads to teach our readers how to do just that. Watch the video below to learn how to attract potential new clients directly to your website, and keep them there. Say goodbye to paying for promotion on third party portals! Read our Product Review to learn more about Quantum Leads.
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