WATCH: What's Your 2021 Zillow Plan?
The real estate landscape has shifted tremendously in the past year with a major new brokerage entering the space. That's right, we're talking about Zillow. Since this development, we've heard from brokerages and agents who are worried about how to compete. The key, as Marilyn Wilson mentioned in this recent webinar, is that you "have to pull yourself up by your bootstraps" and remember that individual brokerages and agents have unique skills, serve in a unique position, and have personal relationships with people in their communities. In the webinar recording below, we'll show you exactly how to leverage those strengths. Joining us on this webinar is special guest Franklin Stoffer of Delta Media Group. He shared five tips and strategies that brokerages and agents can use to compete against Zillow and other disruptors in 2021. Watch the video below to learn more: Webinar Guests Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:07 - Franklin Stoffer on why you shouldn't think of companies like Zillow, CoStar and Compass as just "disruptors," but as your competitors. 7:11 - Franklin kicks off a series of tips and associated strategies and technology tools to help you compete against these businesses. Tip #1: Be powerful with your brand. 15:49 - How Zillow and their brand is powerful. 17:06 - How Zillow is efficient. 18:23 - Tip #2: Increase efficiency with automation, customization, and time-saving technology features. 30:32 - Tip #3: Be creative with your marketing collateral and by trying new business strategies. 39:39 - Is Zillow creative? How they achieved market dominance. 46:30 - Tip #4: Be reliable in how you serve clients and the information you supply them. 55:01 - Is Zillow reliable? 55:39 - Tip #5: Be different by taking actionable steps in your business. 57:06 - Summary of major takeaways from this webinar that you can use as a checklist. 58:32 - How Delta Media Group's DeltaNET 6 platform saves you money. 59:00 - An special free trial offer for RE Technology readers (see note below for details). 1:01:22 - Q&A segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: How to Massively Improve Your Lead Conversions in 2021 Watch more webinars
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WATCH: 5 Concepts to Help You Win Against Zillow
Zillow rocked the real estate industry this fall when it became what it always said it would never be: a brokerage. While you can't change what Zillow is doing, you can change how you adapt to this latest industry disruption. We dove into the particulars of just that during a recent webinar with Delta Media Group, who shared five things that agents, teams and brokerages can do to empower themselves against disruptors like Zillow—and how their CRM and marketing platform, DeltaNET 6, can help. Watch the webinar recording below to learn more: Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:24 - Mike Minard on the recent, big change at Zillow: it's become a broker. 6:08 - Franklin Stoffer on Delta Media Group's background as a family-owned business that empowers real estate agents, teams, and brokerages. 7:57 - Franklin shares the first of five concepts to help you compete with disruptors: Be powerful. 15:04 - Concept #2: Be efficient. 41:58 - Concept #3: Be creative. 44:27 - Concept #4: Be reliable. 54:46 - Concept #5: Be different. 56:26 - How DeltaNET 6 saves you money. 56:52 - Delta's exclusive offer for RE Technology readers. 57:56 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: Raising the Bar on MLS Data Services in 2021 Watch more webinars
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WATCH: Get to Know Your Brokerage's Secret Weapon, the All-New Broker Public Portal with Homesnap
If you felt the ground shake earlier this month, don't worry -- that was just the All-New Homesnap Pro making landfall. On February 10, Homesnap launched a massive update to its platform, including its most notable new feature, the Likelihood to List score. This feature uses data science to predict which current homeowners are most likely to move soon. That means real estate pros can save time and money by ditching the old "spray and pray" approach to marketing and targeting only those homeowners who are likely to list in the near future. We took a deep dive into the Likelihood to List score, as well as Homesnap's other new features and its Broker Productivity Platform in a webinar this week. Learn more about how the All-New Broker Public Portal with Homesnap can become your brokerage's secret weapon for national listing exposure and lead generation. Watch the webinar recording below: Webinar Guests Tom Hosack, President and CEO, Berkshire Hathaway HomeServices The Preferred Realty, Northwood Realty Services Bill Kauffman, Director of Brokerage Partnerships, Homesnap Moderator: Victor Lund, CEO and Co-founder, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 1:20 - Tom Hosack talks about the Broker Public Portal (BPP), what it is, and his history with it. 6:05 - Bill Kauffman shares broker productivity tools within Homesnap available for free to brokerage partners. 9:49 - Tom shares his firm's experience using Homesnap's Broker Productivity Platform. 12:13 - Bill shows a short demo of the branding component of the Broker Productivity Platform. 13:29 - Bills demonstrates Facebook Marketplace and how agents are using it to drive rental leads. 18:29 - A live peek at Tom's leads report from Facebook Marketplace. 20:39 - Bill begins a demo on the All-New Homesnap, starting with the Likelihood to List Score. 25:45 - Question and answer segment with a live demo accompanying each answer. Next Steps Visit Homesnap Pro University to learn about Homesnap's new features, watch video tutorials, download resources, and more. Check to see if your market is a member of the Broker Public Portal with Homesnap Register for our next webinar, Are you undisruptable?
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WATCH: How to Solve Your Top Two Agent Challenges, Leads and Referrals, with Broker Public Portal with Homesnap
When the real estate community in the Chicago metro area joined the Broker Public Portal (BPP), a pleasant surprise happened in many agents' bottom line: they were able to save upwards of $3000 per month on lead generation. What made that possible and how can brokerages reap the same benefits for their own agents? That's what we explored in a recent webinar with special guest Paul Wells, a Chicago area broker/owner, and executives from Homesnap, the BPP's technology partner. Watch the video recording below to learn more:
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WATCH: Broker Public Portal with Homesnap - Take Charge of Your Listings
Paying too much for your leads? How does a price tag of $0 sound? That's how much agents and brokers across the country are paying, thanks to the Broker Public Portal with Homesnap. Available to over 1,000,000 agents, the Broker Public Portal is an industry-lead initiative that's upending the dominance of portals like Zillow--and ending the need for agents to pay for leads generated from their own listings. In a webinar last week, we learned all about the Broker Public Portal with Homesnap and what it can do for brokerages and their agents. Watch the recording below to hear from David Howell of McEnearny Associates and see a demo of Homesnap Pro and all its best features. Then, be sure to claim your share of the 1,000,000 free leads generated by Homesnap each year!
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WATCH: Join the Broker Public Portal Movement -- Find Out What the Buzz Is All About
Property portals dominate the consumer search landscape, but they're an ever-increasing expense for brokers and agents. In fact, Zillow's latest quarterly report said that agents spending $5k per month or more increased 58 percent! There's got to be a better way--and there is. It's called the Broker Public Portal (BPP), an industry-run portal built by "the people who sell homes, not ads." Leads are free to agents, and the BPP operates under Fair Display Guidelines. We explored the Broker Public Portal movement last week in webinar with broker and association guests from MRED, NWMLS and Homesnap, the BPP's technology partner and consumer-facing brand. Watch the recorded webinar below to learn what the BPP is, how you can join the movement, and how the BPP revolution is already well underway--BPP with Homesnap is already available to 900,00 agents nationwide. Check out the video to learn more!
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[Video] Are Competitors Eating Your Lunch?
Are competing brokerages getting leads off your listings? You may want to look at your systems and processes. But if you run an otherwise tight ship, it's probably time to think about what's happening with your listings online. The online listing landscape is shifting rapidly, though. With the looming termination of ListHub's relationship with Zillow and Trulia, brokers and MLSs are looking at alternatives to syndication to get their listings to portals. One of those methods is direct data feeds. On Wednesday, we hosted a panel discussion of four industry experts to explore the ins and outs of direct-to-portal listing feeds. If you weren't able to attend the event, you catch what you missed via the recording below:
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