Video: Exceed Your 2015 Sales Goals by Leveraging the Power of Your Agents’ Sphere of Influence
Only one out of every 100 leads from online search portals results in a conversion, according to Anna Visioli, Coldwell Banker's VP of Digital Marketing. Visioli was one of three panelists in a webinar that RE Technology hosted today that explored where to find and how to convert high quality leads. Those leads aren't anonymous needles in the proverbial online haystack. Instead, they're closer than you think--existing contacts in your agents' sphere. Today, we explored how data science can help brokers determine what those leads need, how to use that knowledge to segment your contacts and how to tailor your marketing to speak to those needs in order to create more transactions. For those who couldn't attend the webinar, you can watch the recording below. For a quick overview, click through to our notes on the next page.
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