WATCH: Do You Fear Anonymous Reviews? Take Back Control
The experience of buying or selling a home carries a lot of emotional weight for consumers. Sometimes these strong emotions come out in online reviews in both positive and negative ways. Whatever the tone or the of the reviews you receive, one thing is certain: online reviews of your service or going to happen whether you like it or not. So how can you stay in control of your online reputation? That's a discussion we had during a recent webinar with a panel of active Realtors and industry professionals. Watch the recorded webinar below to find out how you can take advantage of online reviews—and ensure that only real reviews from your real clients impact your professional reputation. Webinar Guests Ashley Young, Realtor, Keller Williams Realty Laurie Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent Mark Armstrong, CEO and Co-founder of RateMyAgent Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:15 - Marilyn shares a WAV Group real estate consumer survey on the importance of online ratings. 4:42 - Mark Armstrong takes over and talks about how emotional buying/selling a home is for consumers. He shows us a negative agent review and the agent's response to it. 8:05 - Next, Mark displays a review from a consumer that "loves" their agent. 8:50 - Mark demonstrates how RateMyAgent takes your agent reviews and links it to the real estate transaction so that you can use those reviews as a marketing tool. 11:27 - Ideas on how you can leverage reviews reviews from your clients—on social media, in email marketing or in digital ads. 12:06 - What is RateMyAgent? 13:55 - First in a series of questions for panelists Ashley Young and Laurie Davis. Do you fear reviews? How has your opinion of reviews changed in the last three years? 22:40 - What are you doing with your reviews after you've collected them? 32:08 - What are the elements that make up a marketable or portable review? 41:25 - What results have you gotten from promoting verified reviews? 50:04 - How do you prepare clients for receiving a request for a review to get a better response rate? 54:00 - Question and answer segment. Next Steps Learn more about RateMyAgent on their website Register for our next webinar, Growing the real estate client relationship: Connecting opportunity, community and reality capture
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WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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[Video] How to Find Your Best Listing Prospects
Want to lower your marketing budget while getting better leads? It may sound far-fetched, but thousands of agents are already doing this, thanks to the power of "big data." The trick is in using data to narrow your marketing focus in order to target only those homeowners who are most likely to list their home in the near future. The result is that you're paying to advertise to fewer people, but that those people are more likely to convert into clients.
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Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
Wednesday, November 9, 2016 at 10:00 AM PDT Are you generating enough online leads to make a significant impact on revenue? Are your online leads ready to transact? Do they yield fruit for your agents? If not, let's talk. Let's talk about an easy solution that converts at a higher rate with no additional effort required from your agents or support staff. A solution that delivers the personalized experiences consumers now expect. In this exclusive RE Technology Webinar, we'll walk you through easy ways to identify key types of consumers and deliver personalized communication that gets twice the engagement rates of the industry average. We'll answer your questions on data-driven consumer engagement and demonstrate how other real estate professionals use data to increase online conversions and drive revenue as illustrated in our exclusive white paper. Onboard Informatics is a leader in data-driven engagement with 14 years of experience in real estate data. We have information on all 150 million properties in the country and their surrounding areas. We combine our data and experience to create impactful data-driven solutions. As more consumers gravitate online to find their next home, having these types of turnkey solutions will put you ahead of the competition as you advance with the latest data-driven technology. Join us November 9 as we demonstrate this technology, teach you easy ways you can incorporate these improvements, and answer your questions on improving online lead conversions. Register now!
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Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
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Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.
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The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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How to Get Started With Online Ads in Just 15 Minutes a Week
This morning, hundreds of agents and brokers joined RE Technology and AdWerx for one of our most well-received webinars in recent memory. Attendees received tips and best practices for creating ads on Facebook, Google, and AdWerx. Check out the full recording below then flip to the next page for our notes and an exclusive offer for RE Technology members. "I hate webinars where you learn a lot of theory, but don't really have anything actionable to take away," says Jed Carlson, CEO of AdWerx. Fortunately, agents who logged on to our webinar received plenty of practical advice for creating ads and targeting consumers who are ready to buy. Facebook Facebook was the first of three advertising platforms that webinar attendees learned about. Each platform plays to different needs. Facebook, for example, works best for individual agents and small offices or brokerages because it requires less money to reach your target audience. "Target" is an important word here. AdWerx Product Marketing Strategist Clayton Gladieux showed us just how to create an ad that targets only qualified consumers. "The target audience for your ad is people who are in the market for real estate. ... With a little extra thought and some legwork you can get a more refined audience than just the general public using Facebook's targeting options." Clayton showed us how to target consumers by geography, age, interest, and demographics. Viewers also learned how to set up an ad spend budget and bid type. View the recording for more details. Google AdWords Next, we learned about Google AdWords. This is a more complex program with a steeper learning curve than Facebook, according to Mike O'Rourke, AdWerx Associate Product Manager. "AdWords tends to work better for real estate firms, large offices, or agents with enough marketing budget that they can afford to lose money in the short term to sort out what works and what doesn't to win in the long term," says Mike. "With AdWords, the more money you spend, the more you'll get back (eventually). So if you want to try AdWords, ensure you have the time and the money to invest in your success." Mike gave attendees a strategic outline of an AdWords campaign that included generating ad creative, geographic targeting, suggested keywords, budgeting, and more. View the recording to learn more. AdWerx We concluded the webinar by learning more about AdWerx. Have you ever noticed that certain ads seem to follow you online? You visit a certain brand's site once, and then you see their ad on various places across the web for days or weeks after. This is called retargeting and it's one of the most effective forms of online advertising available today. AdWerx is a platform that offers this kind of advertising to real estate pros. CEO Jed Carlson explains: "AdWerx is an advertising system that allows you to target local prospects by zipcode. You tell us the zipcodes that you want to reach people in and we find them, and then we qualify them by locating the people that are 'in the market' for real estate, based on what they are doing online--the actual behaviors they are exhibiting. So it might be that they're visiting listing sites, using a mortgage calculator, or researching moving companies. ... Once we've found the specific people in your area that are in the market for real estate based on what they're doing online, we then take your ad and we follow those people wherever they go on the web." Though AdWerx offers sophisticated behavioral targeting, its simple to use. The platform lets agents generate ads and select zipcodes to target in just a few minutes via a user-friendly interface. Once you're up and running, 15 minutes a week is all you need to (at most!) to deliver effective advertising to a qualified local audience. To learn more, view the webinar recording.
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How to Get Started With Online Ads in Just 15 Minutes a Week
This morning, hundreds of agents and brokers joined RE Technology and AdWerx for one of our most well-received webinars in recent memory. Attendees received tips and best practices for creating ads on Facebook, Google, and AdWerx. Check out the full recording below then flip to the next page for our notes and an exclusive offer for RE Technology members.
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