WATCH: Get to Know Your Brokerage's Secret Weapon, the All-New Broker Public Portal with Homesnap
If you felt the ground shake earlier this month, don't worry -- that was just the All-New Homesnap Pro making landfall. On February 10, Homesnap launched a massive update to its platform, including its most notable new feature, the Likelihood to List score. This feature uses data science to predict which current homeowners are most likely to move soon. That means real estate pros can save time and money by ditching the old "spray and pray" approach to marketing and targeting only those homeowners who are likely to list in the near future. We took a deep dive into the Likelihood to List score, as well as Homesnap's other new features and its Broker Productivity Platform in a webinar this week. Learn more about how the All-New Broker Public Portal with Homesnap can become your brokerage's secret weapon for national listing exposure and lead generation. Watch the webinar recording below: Webinar Guests Tom Hosack, President and CEO, Berkshire Hathaway HomeServices The Preferred Realty, Northwood Realty Services Bill Kauffman, Director of Brokerage Partnerships, Homesnap Moderator: Victor Lund, CEO and Co-founder, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 1:20 - Tom Hosack talks about the Broker Public Portal (BPP), what it is, and his history with it. 6:05 - Bill Kauffman shares broker productivity tools within Homesnap available for free to brokerage partners. 9:49 - Tom shares his firm's experience using Homesnap's Broker Productivity Platform. 12:13 - Bill shows a short demo of the branding component of the Broker Productivity Platform. 13:29 - Bills demonstrates Facebook Marketplace and how agents are using it to drive rental leads. 18:29 - A live peek at Tom's leads report from Facebook Marketplace. 20:39 - Bill begins a demo on the All-New Homesnap, starting with the Likelihood to List Score. 25:45 - Question and answer segment with a live demo accompanying each answer. Next Steps Visit Homesnap Pro University to learn about Homesnap's new features, watch video tutorials, download resources, and more. Check to see if your market is a member of the Broker Public Portal with Homesnap Register for our next webinar, Are you undisruptable?
WATCH: How to Solve Your Top Two Agent Challenges, Leads and Referrals, with Broker Public Portal with Homesnap
When the real estate community in the Chicago metro area joined the Broker Public Portal (BPP), a pleasant surprise happened in many agents' bottom line: they were able to save upwards of $3000 per month on lead generation. What made that possible and how can brokerages reap the same benefits for their own agents? That's what we explored in a recent webinar with special guest Paul Wells, a Chicago area broker/owner, and executives from Homesnap, the BPP's technology partner. Watch the video recording below to learn more:
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WATCH: Broker Public Portal with Homesnap - Take Charge of Your Listings
Paying too much for your leads? How does a price tag of $0 sound? That's how much agents and brokers across the country are paying, thanks to the Broker Public Portal with Homesnap. Available to over 1,000,000 agents, the Broker Public Portal is an industry-lead initiative that's upending the dominance of portals like Zillow--and ending the need for agents to pay for leads generated from their own listings. In a webinar last week, we learned all about the Broker Public Portal with Homesnap and what it can do for brokerages and their agents. Watch the recording below to hear from David Howell of McEnearny Associates and see a demo of Homesnap Pro and all its best features. Then, be sure to claim your share of the 1,000,000 free leads generated by Homesnap each year!
WATCH: Join the Broker Public Portal Movement -- Find Out What the Buzz Is All About
Property portals dominate the consumer search landscape, but they're an ever-increasing expense for brokers and agents. In fact, Zillow's latest quarterly report said that agents spending $5k per month or more increased 58 percent! There's got to be a better way--and there is. It's called the Broker Public Portal (BPP), an industry-run portal built by "the people who sell homes, not ads." Leads are free to agents, and the BPP operates under Fair Display Guidelines. We explored the Broker Public Portal movement last week in webinar with broker and association guests from MRED, NWMLS and Homesnap, the BPP's technology partner and consumer-facing brand. Watch the recorded webinar below to learn what the BPP is, how you can join the movement, and how the BPP revolution is already well underway--BPP with Homesnap is already available to 900,00 agents nationwide. Check out the video to learn more!