WATCH: Data Driven Tips to Generate, Convert and Close Your Leads
Pop quiz! A buyer is interested in a home. Who is going to convert them? Is it: The listing agent The website the consumer found the home on The first agent they hear from The data points to "C." According NAR research, 68% of buyers only interview one real estate agent. So what does that mean for you? "We know that speed is critical, but this data here shows that you need to be fast and you need to be first," said Joe Sesso, author of the books Secrets of Top Selling Agents and The Foreclosure Revolution, as well as a Realtor, real estate investor, national speaker and trainer. Joe was our guest during a recent webinar—a special "Secrets of Top Selling Agents" event for RE Technology readers. He not only shared techniques, tips, and tricks to beat your competition to the first contact, but he also outlined some of the new lead generation models—like iBuyers and referral networks—that are pushing their way onto the real estate scene. Webinar attendees got in-depth insight into three resources and strategies for leveling the playing field and generating your own leads. Want to get these insights for yourself? Watch the recorded webinar below! Webinar Guests Joe Sesso, Executive Director of Sales at Homes.com, Realtor, real estate author, speaker, trainer, and investor Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:25 - Joe Sesso talks about how "speed to lead" is critical to lead conversion. 3:25 - Joe offers an overview of the Referral Network lead gen model. 5:40 - Joe outlines the iBuyer lead gen model. 8:19 - Three ways to own your leads. 11:56 - Resource #1: Lead generation sources 22:38 - Resource #2: Lead conversion strategy 35:07 - Resource #3: Your website 53:35 - The keys to beating your competition every time. 54:15 - How to fill your pipeline with more leads from other peoples' listings. 55:50 - How to get a free SEO website audit from Homes.com. 56:35 - Question and answer segment. Next Steps Learn more about Homes.com Local Connect Claim your free website SEO audit by contacting [email protected] Register for our next webinar, Do you fear anonymous reviews? Take back control of your online profile today.
MORE >
[Video] Out Closing the Competition with Artificial Intelligence
Artificial intelligence (AI) is one of the most exciting topics in real estate today. In fact, we may one day come to regard it as an advancement as important as the internet. Despite that, there's a lot of worry and misunderstanding about what AI is and what it can do. Don't worry--it's not an army of robots that will eventually replace agents. Instead, artificial intelligence is a technology that helps processes of all types become more cost-effective and more efficient. With its help, real estate agents can provide better service, better support, and forge better connections with their clients and prospects. In a webinar this week, we explored just what AI is, what it's not, and what it can do for your business. We saw a live demo of artificial intelligence at work in real estate, and learned the essentials of AI for attracting and nurturing leads. Did you miss the webinar? Check out the recording below for a replay:
MORE >
  • Upcoming: Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook More>
  • Upcoming: Make 2020 Your Best Year Ever with the Best CRM More>
  • Upcoming: Down Payment Programs 101: What Every Agent Needs to Know More>
Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
Wednesday, November 9, 2016 at 10:00 AM PDT Are you generating enough online leads to make a significant impact on revenue? Are your online leads ready to transact? Do they yield fruit for your agents? If not, let's talk. Let's talk about an easy solution that converts at a higher rate with no additional effort required from your agents or support staff. A solution that delivers the personalized experiences consumers now expect. In this exclusive RE Technology Webinar, we'll walk you through easy ways to identify key types of consumers and deliver personalized communication that gets twice the engagement rates of the industry average. We'll answer your questions on data-driven consumer engagement and demonstrate how other real estate professionals use data to increase online conversions and drive revenue as illustrated in our exclusive white paper. Onboard Informatics is a leader in data-driven engagement with 14 years of experience in real estate data. We have information on all 150 million properties in the country and their surrounding areas. We combine our data and experience to create impactful data-driven solutions. As more consumers gravitate online to find their next home, having these types of turnkey solutions will put you ahead of the competition as you advance with the latest data-driven technology. Join us November 9 as we demonstrate this technology, teach you easy ways you can incorporate these improvements, and answer your questions on improving online lead conversions. Register now!
MORE >