Data Driven Marketing: How to Win More Listings with Today's Hottest Tech
Which consumers in your market are most likely to sell their home? If you knew the answer to this question, think how much money you could save on lead generation. Well, good news: you can know the answer to this question, thanks to a technology known as predictive analytics. Predictive analytics combines big data and machine learning to identify the homeowners most likely to sell in your area. With this knowledge in hand, agents can narrowly target their marketing efforts towards just those consumers--saving a ton of time and money in return. We recently co-hosted a webinar with a company that provides predictive analytics to the real estate industry. During the webinar, we learned how SmartZip pairs highly accurate predictions with customizable marketing materials to help real estate agents identify and approach sellers leads long before their competition does. If you missed the webinar, don't worry--we recorded it for you! Check out the webinar below to learn how data-driven marketing can help you win more listings:
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[Video] Out Closing the Competition with Artificial Intelligence
Artificial intelligence (AI) is one of the most exciting topics in real estate today. In fact, we may one day come to regard it as an advancement as important as the internet. Despite that, there's a lot of worry and misunderstanding about what AI is and what it can do. Don't worry--it's not an army of robots that will eventually replace agents. Instead, artificial intelligence is a technology that helps processes of all types become more cost-effective and more efficient. With its help, real estate agents can provide better service, better support, and forge better connections with their clients and prospects. In a webinar this week, we explored just what AI is, what it's not, and what it can do for your business. We saw a live demo of artificial intelligence at work in real estate, and learned the essentials of AI for attracting and nurturing leads. Did you miss the webinar? Check out the recording below for a replay:
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[Video] How to Find Your Best Listing Prospects
Want to lower your marketing budget while getting better leads? It may sound far-fetched, but thousands of agents are already doing this, thanks to the power of "big data." The trick is in using data to narrow your marketing focus in order to target only those homeowners who are most likely to list their home in the near future. The result is that you're paying to advertise to fewer people, but that those people are more likely to convert into clients.
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[Video] Lead​ ​Follow​-up​ ​Secrets​ ​for​ ​Busy​ ​Agents
Realtor Ray Fernandez and his team of four agents are set to close $40 million in production this year. How'd they do it? By implementing smart, disciplined lead generation and follow-up strategies. Ray shared his secrets for success with us in a webinar yesterday, and you can learn them, too, by checking out the recorded video below. Whether you're a single agent or a member of a team, you can find out how to make your name synonymous with real estate in your area—and achieve a record breaking year!
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