WATCH: Are You Undisruptable?
As technology progresses, more real estate agents are worrying about being disrupted or being made irrelevant. We've got good news, however: this is not inevitable. In fact, agents who understand their role in the marketplace will never be forced out of the industry by technology. That role? Providing great customer service. Lots of agents get bogged down in the transaction, thinking that's their main role. Instead, what clients really need is someone who understands their home buying or selling experience. Agents who understand this are the ones who are undisruptable. So what does it take to become an "undisruptable" agent? That's what we explored in a webinar this week. Find out more in the recording below: Webinar Guests Shelley Zavitz, Broker, Hasson Company Realtors, Author of Your First 365 Days in Real Estate Laurie Weston Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent Mark Armstrong, CEO and Co-founder of RateMyAgent Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:18 - Mark Armstrong talks about the importance of customer service in being undisruptable, and explains how RateMyAgent can help. 4:34 - Mark talks about agents' fear of online reviews, especially anonymous negative ones, and how positive reviews can be a powerful tool. 7:24 - Why text-based reviews are limited in their power, and how enhanced reviews with verified data and by verified clients are much more impactful. 8:51 - The ways in which enhanced, verified client testimonials can be used to promote your business. 11:50 - 90-second video clip on what it means to be "undisruptable." 13:30 - Mark talks about what it means to be undisruptable. 15:26 - Laurie Weston Davis and Shelley Zavitz share what it means to them to be undisruptable. 18:50 - What are the traits of an undisruptable agent? 26:34 - Is technology going to disrupt the role of the real estate agent? 31:58 - Should technology be a creator or an accelerator? 40:12 - What role does RateMyAgent play with an undisruptable agent? 45:00 - Question and answer segment. 1:01:45 - Giveaway of copies of Shelley Zavitz's book, Your First 365 Days in Real Estate Next Steps Learn more about RateMyAgent on their website Activate your RateMyAgent profile Buy a copy of Shelley Zavitz's book, Your First 365 Days in Real Estate, on Amazon
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WATCH: Do You Fear Anonymous Reviews? Take Back Control
The experience of buying or selling a home carries a lot of emotional weight for consumers. Sometimes these strong emotions come out in online reviews in both positive and negative ways. Whatever the tone or the of the reviews you receive, one thing is certain: online reviews of your service or going to happen whether you like it or not. So how can you stay in control of your online reputation? That's a discussion we had during a recent webinar with a panel of active Realtors and industry professionals. Watch the recorded webinar below to find out how you can take advantage of online reviews—and ensure that only real reviews from your real clients impact your professional reputation. Webinar Guests Ashley Young, Realtor, Keller Williams Realty Laurie Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent Mark Armstrong, CEO and Co-founder of RateMyAgent Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:15 - Marilyn shares a WAV Group real estate consumer survey on the importance of online ratings. 4:42 - Mark Armstrong takes over and talks about how emotional buying/selling a home is for consumers. He shows us a negative agent review and the agent's response to it. 8:05 - Next, Mark displays a review from a consumer that "loves" their agent. 8:50 - Mark demonstrates how RateMyAgent takes your agent reviews and links it to the real estate transaction so that you can use those reviews as a marketing tool. 11:27 - Ideas on how you can leverage reviews reviews from your clients—on social media, in email marketing or in digital ads. 12:06 - What is RateMyAgent? 13:55 - First in a series of questions for panelists Ashley Young and Laurie Davis. Do you fear reviews? How has your opinion of reviews changed in the last three years? 22:40 - What are you doing with your reviews after you've collected them? 32:08 - What are the elements that make up a marketable or portable review? 41:25 - What results have you gotten from promoting verified reviews? 50:04 - How do you prepare clients for receiving a request for a review to get a better response rate? 54:00 - Question and answer segment. Next Steps Learn more about RateMyAgent on their website Register for our next webinar, Growing the real estate client relationship: Connecting opportunity, community and reality capture
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[Video] What Happens When Someone Googles Your Name?
Picture this: An old acquaintance from high school recommends your services to her newlywed nephew and his wife who are looking for their first home. What do you think the first thing they do is? Call you? Email you? Not quite. Ninety percent of people will research you before they contact you, including referrals. For the majority of modern consumers, this means typing your name into Google—but whether they convert into clients or not depends on what happens next.
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